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Sustainable Fashion Manifesto12 JULI 2022 / / BY ASTRID BADELL

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Sustainable Fashion Manifesto12 JULI 2022 / / BY ASTRID BADELL

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Fashion is being produced and consumed in the modern world fastest than ever before. The industry is one of the highest contributors to pollution and a common place for job inequality.

If we want to achieve human dignity and equality, fair compensation and a mindful use of the natural resources on Earth, we need to commit to building a new generation of fashion. We need to keep evolving towards a slower and more circular model of production and consumption.

On one hand this new generation of producers must assure that all workers find themselves in healthy environments and are fairly compensated. Consumers, on the other hand, should pay attention to where they shop, how much they shop and how they care for the items they already own.

In my vision promoting a new culture of what it means to shop and what’s a healthy place for this activity in our lives, is a key commitment towards a new model of fashion.

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Facts: Fast fashion and over consumption has been at it´s highest for many years. People are consuming tons of garments they do not need or even like, to fit in or to be on top of the latest trends. This has been generating more waste than we´ve ever seen before, because the life cycle of clothing is too short and because we are far from consuming mindfully.
Values: I believe mindful consumption is our responsibility with the world. I believe in transparency and fairness. I believe in inclusivity and authenticity when it comes to clothing. I believe who we are and what we wear has a direct relationship and stopping mindless consumption is the first step to start buying for who we truly are.
Vision: To create a new culture in fashion, where we are all included and taken into account. Where fashion is the vehicle and tool for personal growth and as a result, humanity evolution. Where our feelings and our core values are reflected in what we wear and buy. Where we stop following trends and producing massively to keep up, and instead, stay true to how ourselves and how each piece makes us feel. Everyone has the right to access fashion as a tool for growth and empowerment. Change: Start wearing your feelings, the colors that elevate your mood, the fabrics that resonate with your values and the garments that come from fair production processes. Start wearing what feels true to you, no trend should tell you how to feel or who to be. At the end of the day, you are what you wear. Who do you want to be? Commitment: As a psychologist and fashion designer (currently merging both worlds), I am commited to make mindful consumption and inclusivity the norm. Not only for the production process but for the consumers who still do not know what they are paying for. I am committed to use fashion as a tool for healthy evolution, for self knowledge, for growth as a society and for social responsibility. I am commited to making fashion the vehicle to a better and more sustainable world.

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Fact

As a designer working in the fashion industry for over 14 years, I have seen how wasteful the industry can be – for example, creating endless samples that will never go into production; air freighting products because the designs were changed at the last minute; and cancelling orders due to sales reactions when the materials have already been produced. I know there are valid business reasons for doing these things, but they should not be at the cost of our world. When I stepped out of the cycle of seasons and newness to go on maternity leave, I became more aware of what we actually need in our lives, versus what we are told we should want by the industry. As I learned more about the effect that production of materials and products for the fashion industry has on the environment, and on the people that produce them, I began to think that there needs to be another way that we can operate, a way that works to leave the world in a better condition than it is currently in now.

Values

People in positions of privilege (such as myself) should try to help make the world a better and more equal place for everyone, in particular those that do not currently have a voice or a ‘seat at the table’

People should not suffer in order for me to have something new and desirable to wear

Education and sharing knowledge are key to driving this change

Vision

A world that is more equitable without discrimination and oppression, where everyone is valued and everyone has a voice

A world where the work that women garment workers do is valued and respected and paid decently

A world where the balance of nature is respected, and we do more good than harm to the environment

Change

No one should suffer in the making of something that I buy for myself or my family

For brands to ensure that all workers in their supply chains are paid a living wage, and be prepared to pay more for items in order to do this

For brands to produce less, but better quality products

For brands to work with their suppliers to improve conditions for their workers and build long term relationships

For companies and brands to ensure that the materials they are using do not do harm to the environment or the people that produce them, and instead do good for people and planet

Commitment

To aim to buy products that have been produced in an ethical or sustainable way

To work with brands that share my values in terms of material and finished goods sourcing

To support brands in transitioning away from materials that harm the environment and provide sustainable alternatives

To educate others about the impact of their fashion choices and how they can make changes to become more sustainable

To move away from fast fashion – both from a designing perspective and also in a consuming perspective

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FACT: Every year, billions of animals suffer and die for clothing and accessories. Skin is torn from them to make leather, birds are held down while handfuls of feathers are ripped out of their sensitive skin, and small animals are caged for life before being killed for their fur. Sheep are often beaten and mutilated by workers stealing their wool and their skin for shearling. Goats are similarly abused for cashmere and mohair. All this is done in the name of fashion. No matter the type of material or where it comes from, if the process involves an animal, it involves horrific cruelty (from PETA)             VALUES: No sentient beings should suffer for fashion. VISION: I envision fashion companies being proud to sign up to say that no animals were harmed in the making of their product. CHANGE: Consumers need to be educated so they can pressure the companies, but global animal protection laws also need to be changed so the governments can penalise businesses that exploit animals and encourage businesses to use ethical and sustainable products rather than animals. COMMITMENT: I commit to avoid the use of animal products in my personal wardrobe, manufacturing business and teaching of fashion, and to spread the word about the harm the fashion industry causes, and about ethical alternatives.   

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FACT: Every year, billions of animals suffer and die for clothing and accessories. Skin is torn from them to make leather, birds are held down while handfuls of feathers are ripped out of their sensitive skin, and small animals are caged for life before being killed for their fur. Sheep are often beaten and mutilated by workers stealing their wool and their skin for shearling. Goats are similarly abused for cashmere and mohair. All this is done in the name of fashion. No matter the type of material or where it comes from, if the process involves an animal, it involves horrific cruelty (from PETA)             VALUES: No sentient beings should suffer for fashion. VISION: I envision fashion companies being proud to sign up to say that no animals were harmed in the making of their product. CHANGE: Consumers need to be educated so they can pressure the companies, but global animal protection laws also need to be changed so the governments can penalise businesses that exploit animals and encourage businesses to use ethical and sustainable products rather than animals. COMMITMENT: I commit to avoid the use of animal products in my personal wardrobe, manufacturing business and teaching of fashion, and to spread the word about the harm the fashion industry causes, and about ethical alternatives.   

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Stop overconsumption pushed by the fashion industry

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Stop overconsumption pushed by the fashion industry

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FACTS: The “fast fashion” industry produces 80 billion new garments per year. Clothing production doubled from 2000 to 2014, and each individual owns 60 percent more clothing on average but keeps it half as long. Consumption has become a form of entertainment, with shopping being an activity for fun and not for things that one needs. Consumers have become accustomed to cheap clothing, and therefore the long-term value of any item has disappeared. Much of this is stems from the idea of “trend” – what is “in” or “out” in any given season – created by the fashion industry's crazy calendar of non-stop seasons.

The fashion business has become dependent on this model of overconsumption, while exploiting natural resources and people to feed into this cycle.

VALUES:

I care about biodiversity and what we are doing to wildlife and animals across the world. Old growth forests, rainforests and jungles are being torn down all over the world. It makes my soul ache to know what we are doing to the planet and the other species that we share it with.

VISION:

Creating consumer-driven change in the marketplace that will demand higher quality garments made from sustainable fabrics that are transparent and traceable that are designed to last a long time. Basically to get the average consumer off of the cheap buy-wear once-throw away cycle we are currently trapped in.

CHANGE:

The structures of the fast fashion business that promote and encourage these practices. Change the fashion calendar that constantly promotes new “trends” and advertising campaigns that drive overconsumption. Institute “right pricing” so that the cost of land use, farming, water, labor, shipping, etc. are all included in the price of a garment so that stores are not selling undervalued items at bulk.

COMMITMENT:

I will use my work as a journalist to explore and educate about these issues, as well as abide by these values in my own life and stop shopping at harmful fast fashion chains.

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Facts:
-The Fashion Industry is dirty contributing to depletion of natural resources, greenhouse emissions, landfills (need to cite stats here)
-Production is increasing while wear time and longevity of product in decreasing
-There is a lack of transparency in the supply chain and PLC

Values:
I value the earth and its resources. I value and respect the complex relationship we have with the bounty the earth has to offer while thinking long-range on how to protect and renew resources. Consumers are encouraged to buy more at the detriment of the planet. Education and awareness is needed to force a change in consumer behavior and consumer demand for transparency.

Vision:
Behavioral and systematic change in regards to material sourcing. manufacturing processes, consumption and post-consumer usage. Aware, educated and action- oriented consumer base that demands radical change and transparency.

Change:
Change consumer thinking before purchasing: Where did it come from? What was impact? How long will I use this? Where is it going after I'm done w it?
Change corporate benchmarks on profitability to include environmental impact. The earth and its resources should be considered as an asset that needs investment and protection.

Commitment:
I am committed to educating myself and those around me on the practice of mindful consumption. Additionally, I commit to educating corporations on the role they must play to offset the damaging effects of the industry through smarter material choices, design integrity, and changes in manufacturing processes.

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Lets help our planet

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Mother Earth Needs Us!

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My manifesto for the Cultural agenda:

Waste* is a fabricated problem born from poor design; design responds to demand; as a collective, we can combine our influence to shift the demand away from over-consumption without consideration for the means to the end, towards a demand for balance, equality and equilibrium within the fashion industry - from the very start of the supply chain all the way to the eventual owner, and beyond to the end of the garment’s life. I will exercise my voice as a communications professional, and as a conscious individual, within whatever sphere of influence I find myself in to challenge and shift the culture of over-consumption, with the aim of driving positive response to this changing demand by the political and industrial leaders who can affect the most radical change of all.

*encompassing all of the elements that become inoperative during the process, from excess stock, cut-offs and unused materials in the manufacturing/consumer stage all the way back to the polluted water and degraded land in the sourcing stage that becomes unusable as a result of poor processes.

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draft manifesto - fashion and sustainability

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Fact

Pre-consumer waste currently appears unquantifiable and under-valued. Hidden amongst complex, global supply chains, pre-consumer waste, and the responsibility of repurposing and/or safely disposing, falls upon individuals local to the site of waste generation.

Values

The blatant exploitation of planetary resources, under capitalist structures of excessive production and consumption, are partly demonstrated through the generation and processing of pre-consumer waste. The collective understanding of value in our resources has been slowly diminished; therefore my interests lie in educating towards the revalorization of waste to prevent further raw material exploitation.

Vision

The natural world is deteriorating at the helm of human action, increasing the speed at which climate change is occurring. My vision encapsulates ecological and human balance to sustain the health and progression of all natural and manmade systems to the benefit of all living parts.

Change

By truly understanding the effects of over-production and waste on our environment, may we aim to change the systems that encourage these practices, provoked by rebuilding cultural perspectives towards the natural world through education and immersive experience.

Commitment

I am committed to developing accessible tools that encourage the transparency of global supply chains, and/or trace pre-consumer waste. The intention of this development is to understand where the greatest waste-related issues lie, and what can be done to resolve these issues in a sustainable and ethical manner.

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Draft Manifestos
Avatar de LCF
LCF
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21d

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Fact:
nearly 100% of textiles and clothing are recyclable and less than 1% of the material used to produce clothing is recycled into new clothing. representing a loss of more than 100 billion dollars worth of materials each year
value:
I believe that we should look to the clothes material as very valuable assets and that for the seek of nature and the community
vision:
creating new fabrics by recycling old clothes so the life cycle of the dumbed cloths reincarnated so new creations can be born without starting a new life cycle
change:
spread awareness about the importance of recycling and get rid of the cloths responsibly.
educate about how much clothes wastes can cause harm to nature
commitment:
recycling clothes
use secondhand clothes
care about the quality rather than quantity

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Sustainability the reverse journey

It cannot be denied that time has brought us to the brink of extinction .The recklessness of mankind towards nature and other forms of life has put a big question mark on the chances of our very own existence. Sustainability is the need of the hour.

As humans, we are bestowed with gifts unparalleled to any other species on earth, and i.e. the power to think, to create and use our voice to protect and cherish the other forms of life that has been inhibiting this earth alongside man. However, sadly we chose to do otherwise. Now it’s high time that we answer the wake-up call to save our one and only home and that is our earth. A lot needs to be done within a short span of time considering the pace at which climate change is taking place.

Now, where should we look for answers and solutions? Is there really enough time for science and technology to device new ways to save our planet? And if so then will the newly devised ways guarantee to prevent the approaching doomsday? Should we solely depend on science to protect us from this grave threat? Well, the questions are many and answers are very few.

In the mist of all the chaos, we need simple solutions; we need simple and practical ways to implement a sustainable way of life, our only hope towards a better future. Most of the answers are often veiled in our past and within communities tucked in some far flung places far from the prying eyes of modern societies. There are many primitive tribes around the world  that have perfected the art of living in harmony with nature, by respecting her laws and building culturally rich, thriving, healthy, fulfilling and peaceful communities in the process. I believe studying their ways of life would help us uncover many simple and effective methods of adopting sustainability in all spheres of life, including fashion, thus bringing dignity to all forms of life and consequently helping in restoring mother earth to her former glory.

Necessity is the mother of Invention

I belong to India, a country that is developing rapidly embracing fast the changes that has come with globalization and modernization and thus its challenges for survival are same if not more, owing to its staggering increase in population. It is also a country of varied cultures and communities, each with its own distinct characteristics, beliefs, lifestyles, language, cuisine, dresses, weather and landscapes etc. with about 70 percent of the country’s population still living in rural areas. The accessibility of resources for people living in these areas is very less, while most of them living under the poverty line. However, on the flip side,  lack of resources have taught the people living in these interior areas  to make the best use of whatever they have at their disposal. Thus, somehow instinctively sustainability has become a part in the lives of these tribes with most of the villagers being skilled artisans and craftsman producing products for their daily use that are biodegradable, organic, and handmade and are often made by recycling fabrics and other materials. These practices have given birth to some of the most beautiful textiles, embroideries and crafts in various parts of the country ,most of which has been practiced in our land for centuries, for example, the Kantha  (meaning rags in Sanskrit) is a form of  embroidery/ quilting technique , made up of discarded garments or clothes.

As a designer, I got the opportunity to study and explore many tribes and communities living in the most interior parts of the country with a heritage of very rich textiles, costumes and crafts, which have a high potential to be regarded as luxury fashion owing to their high aesthetic quality, being handcrafted, organic, woven using hand spun cotton /silk yarn in hand looms, are biodegradable.

I have tried to incorporate certain elements from the famous patchwork (Appliqued) and mirror work done by the tribes inhibiting the barren lands of Rann of Kutch Gujarat India, in my collection titled “Bright and Barren” in 2011
My aim as a fashion designer is to study the history of sustainable practices that have been living throughout the past within certain primitive tribes in various parts of my country and elsewhere and chart out the potential of these practices in the context of luxury fashion. Thus the tasks that I want to engage in to promote sustainability in the luxury sectors can be charted out as follows:-

1.       Identify the tribes and communities that have perfected the art of staying in harmony with nature while building a rich heritage of art and crafts and traditions that promote the sustainable way of life.

2.       Study the history, culture, arts and crafts of the tribes that stay close to nature.

3.       Note out the distinctive characteristics, ways and traditional products that are sustainable.

4.        Note their ethical and Eco- friendly ways of sourcing raw materials from nature and methods of producing goods to meet their necessities , for example,  rearing and spinning of homegrown cotton and weaving them in their hand looms to meet the clothing needs of their families.

5.       Bringing out at least some products and practices that are sustainable and have high artistic and cultural value.

6.       Exploring and promoting the potential of these traditional arts and crafts in the light of luxury fashion.

7.       Sourcing their products and converting them to meet the specifications of the luxury segment.

8.       Empowering the people and the artisans of these interior areas by providing training and education to meet the demand of the luxury sector thus giving them a source of livelihood while promoting and preserving their age-old arts and crafts in the process.

9.       Make these tribes operate like homegrown independent brands selling their products at a fair price directly to the clients and retailers or establishing them as suppliers to various designers and design houses.

10.   Thus ensuring the survival of the artistic traditional crafts of these people.

11.   Bridging the gap between their product and the consumer by marketing their products through virtual media and incorporating them in my own designs.

12.   Encouraging clients to buy apparels and accessories made using these indigenous materials while citing the importance of these products in the light of the environment.

13.   Adopting their ways of doing things- like recycling of discarded garments and fabrics to make a garment through quilting, applique and other techniques and using raw hand spun yarn to make fabrics and using organic dyes to color the yarns.

14.   Educating people by writing articles and conducting workshops about the importance of sustainable fashion.

15.   Encouraging my clients to buy a quality sustainable garment at a fair price than to go for two or three cheaply priced synthetic garments that will harm the environment and the wearer.

16.   Last but not the least changing the meaning of luxury fashion by embracing the simpler, ethical and Eco-friendly ways of production of fabrics, garments and accessories. For example, natural dyes and not chemical dyes to color the yarn or fabric and also encourage recycling of unused fabrics and garments to make new dresses.
Thus as a fashion designer my commitment is to make fashion and luxury a  humble  and enriching journey that speaks of tradition,authenticity, sensitivity mindfulness resulting in a guilt-free experience that ensures  a better future for all.

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It is important to me that the clothing I purchase and wear is made under ethical conditions.  I want to know that the individuals who make the clothing are treated fairly and compensated appropriately.  Modern day slavery does exist, but I am often blind to it given I live in North America and most clothing is made internationally.  The interconnectivity of the world is greater than ever with global supply chains.  We need to consider the wellbeing of individuals across the entire supply chain.  

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It is important to me that the clothing I purchase and wear is made under ethical conditions.  I want to know that the individuals who make the clothing are treated fairly and compensated appropriately.  Modern day slavery does exist, but I am often blind to it given I live in North America and most clothing is made internationally.  The interconnectivity of the world is greater than ever with global supply chains.  We need to consider the wellbeing of individuals across the entire supply chain.  

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All fashion products are derived directly from natural ressources, and this makes it a fertile terrain for change.

Lack of transparency in the supply chains is an overarching problem in the fashion sector.

Values
Transparency, Humanity, Empathy, Respectable Pay (living wage)

Vision

Uplifting through fashion:

Fashion is a social phenomenon which we are all concerned with, let’s transform this into an opportunity to make change for the better through the preservation of Artisanal Skills, the sourcing of responsible materials, and the creations of product made to last

Change
Its important to educate the consumer to care about the conditions in which a product is made and the provenance of the materials used to create the product. Consumers expectations is what will drive lasting change.

Commitment
Commitment to educate myself around responsible sourcing options in the jewelry sector, as long as I continue creating jewelry pieces. Make a choice of materials that tells a story about the beauty of nature, and the importance of cherishing it.

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The fashion industry is an environmental issue

A climate issue

A humans right issue

An ethical issue

A health issue

The fashion industry could create a healthier planet

Healthy materials
Equal rights

Great jobs

A fair society

A Healthier live for everyone

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At CM, we believe in the earth,

and the

special connection

that we as women have to it.

We believe in honouring

The Seamstress

And her prowess

And honouring the woman

Who will wear the work of art

That she created.

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1. Fact: only 20% of discarded clothing is recicled.
2. Values: fashion is a social and cultural movement that can transform a society through creativity.
3.Vision: I dream about a colorful world where   people connect through creativity.
4. Change: no more trash, old clothes are treasures for making pieces of art.
5. I commit with the assignment of teaching and spreading the culture of repair and recycling garments

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MANIFESTO
What lives are in your shoes?
Cultural Agenda

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MANIFESTO:          What lives are in our shoes?

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MANIFESTO:          What lives are in our shoes?

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Draft Manifesto
Cultural Agenda

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FOR OUR NEXT GENERATION

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Fact
In the last 15 years the clothing industry has doubled production, while the time clothing is worn before it is thrown away has fallen by nearly 40%.
(A NEW TEXTILES ECONOMY ELEN MCARTHUR FOUNDATION page 18)

300,000 tonnes of clothing is binned each year by UK citizens, 20% of which ends up in landfill, 80% incinerated.

Ref:WRAP, Valuing Our Clothes: the cost of UK fashion (July 2017); Defra, Statistics on waste managed by local authorities in England in 2017/18, (Dec 2018) from Fixing fashion report feb 2019 page 40

Over 90% of workers in the global garment industry have no possibility to negotiate their wages and conditions, according to the global trade union IndustriALL.
IndustriALL (SFI0073) from Fixing fashion report feb 2019 page 13

Core values
The clothing and textiles in our lives are valuable and precious.
Nothing wasted, everything cherished.
Diversity in place of monopoly - independent businesses
Equality in every level of the industry
Local is respected
Quality and craftsmanship

Vision
Business becomes about being beneficial socially and environmentally, bringing richness to people’s lives and the environment, ideally something which brings communities together. I want to create an excited feeling in others about the possibilities of alternative ways of experiencing fashion in contrast to the current idea of what fashion is, that it has to involve buying something new. Active citizens and not passive consumers.

Change
I’d like to change the way people view fashion and clothing and the value they place on these items, and that excitement, style and community can be found in an alternative view of fashion.

Commitment
I am committed to continue to learn about the problems and potential solutions in the industry and finding ways of stimulating people to question and think about fashion and where it comes from, and to find ways of doing this in a positive way to inspire, rather than feeling hopeless and overwhelmed.

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Starts with the stance of social responsibility and human rights within the supply chain

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| caeli: singular genitive of caelum; it means air |

Like air,

that is a basic element in earth, we aim to create products that last long. We believe in quality over quantity.

Like air,

that should be clean and pure, we aim to create products that don’t harm the environment.

Like air, that comes in and goes out, we aim to give back to the communities and people we work with with fairness and respect

Like air,

that moves around freely, we aim to encourage free thinking, and preserve art and culture.

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Let's create the best version of the world that we can imagine. Beacuse we can. And because it makes us happy. 

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Let's create the best version of the world that we can imagine. Beacuse we can. And because it makes us happy. 

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Values of :
I believe all humans are born free and equal with the inherent need to find meaning in life.  We are the only species granted with the capacity of conceptual thinking and the ability of creating things out of scratch. All of this is for reason. We can only live in a free and meaningful way if we find a way to creatively and consciously craft the life we want.

Vision:
A new fashion era in which trends go beyond esthetics and include ethics as well. Where shopping represents a vote for the kind of world you would like to live in. Where empowered people feel proud of the piece of clothing they buy, as it represents the values that they believe in: equality, humanity, creativity and freedom. Where freedom of choice is met by an adequate variety to choose from.

Change:
Let’s create the best version of the world that we can imagine by creating / choosing to buy things that tell stories about craftsmanship, creativity, human solidarity and respect for the nature.

Commitment:
As a communications professional, I am committed to inform and to empower people to make the best and most sustainable versions of the world they can think of, through their purchasing decisions and their understanding of how they influence the world.

As a branding specialist, I make a commitment to integrate my values and my vision in my professional projects whenever I can through the inclusion of the cultural/social aspect of sustainability and by addressing people’s need for a meaningful life.

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I have been thinking for quite some time as what l, as a designer would be able to contribute towards creating a sustainable future for the fashion industry and how I can do that.I have chosen the ecological agenda and I already know that a lot needs to be done to bring the balance in nature back that we humans have so unapologetically distrupted.
The  huge amount merchandise that goes back into the environment as fashion waste coupled with depleting natural resources is alarming, but how many of us are actually aware of it. As small designers working in our studios, we have to work with limited resources and budgets while trying to keep our businesses afloat  and this binds our hands to contribute in a big way to the cause of sustainability.However, these limitations should not hinder us from taking the right steps and doing the needful. We can contribute by spreading awareness among our clients about the devastating effects of fast fashion and the need for upcycling and reusing our garments and accessories.I believe that upcycling can contribute in a big way as  it would mean adding less products to our environment.
India is a country with rich textile tradition, a thriving textile and garment industry and a brilliant art and craft scene. However,when I observe my surroundings, I see that a lot  needs to be done in terms of waste management and disposal.As  designers, we can  offer design solutions and sustainable alternatives to our clients and people who are related to us and help them in making responsible choices.
FACT: The garment and textile industry in India is growing at a rapid rate.The number of multinational companies investing in the Indian market coupled with the availability of inexpensive labour and raw materials have made the Indian Fashion Industry a lucrative hub for investors.The growing number of export houses who produce high end products to cater to the international markets and the export surplus and export rejects that goes to the flea markets in the Country has increased the consumption of both the classes and the masses alike.In addition to that we also have small garment manufacturers that produce for smaller markets mushrooming the industrial areas.These manufacturers aim to have bulk production and aim to keep the cost of production to a bare minimum  and as a   result the workers are underpaid at piece rate  system.These manufacturers aim to earn high profits on bulk sales and have hardly anything to do with where the waste from their companies go.Execess production compled with poor system of waste management have resulted in heaps of waste materials  dumped on vacant grounds and landfills.This has not only affected the environment negatively but also are breeding grounds for diseases.

htps://www.fibre2fashion.com/industry-article/8256/fashion-waste-is-rubbish-how-do-we-solve-the-issue?amp=true

VALUES: I value this beautiful world, nature and my family.On a personal level I would like to keep those I love safe and sound in a world that has fresh air, clear skies and pure water.This is possible only if we think about the issue of environmental degradation at a broader level and this starts with what we do.As a very small part of the fashion industry, I would like to contribute to this cause through my work and day to day activities and choices.Only if we choose to be aware and raise awareness among those in touch with us can we hope for sustainable future.
VISION: My vision is to create awareness among my clients and people that I come to terms with about sustainable fashion.I also want to infuse sustainable practices into my brand by reducing wastage as far as possible and making sustainable choices with the raw materials that we use.Furthur, I wish to encourage my clients to upcycle their existing pieces and offer design solutions to them for doing etc.I want to use textile art techniques to create pieces that make use of the unused pieces of fabrics that are usually discarded after a garment is made.I also want to use the scrapes of paper that remain after the process of pattern making to create papia mache products like earrings, Bangles, etc and thus create a sustainable brand that is transparent in it's practices.
CHANGE: I want to change the way people normally perceive fashion and encourage them to look deeper into the production process of a garment like the details about the fabric, it's procurement, etc before deciding to buy.
I want to change the way we produce our garments by choosing options that are more sustainable while procuring fabrics, dyes, etc and and reduce wastage as far as possible.I want to create quality pieces that are meaningful and add value to the lives of  people who use them.

COMMITMENT:
I am committed to
- minimize waste and devise ways to recycle and reuse products through our brand and day to day activities.
- use textile art techniques to produce sustainable lines of clothing.
- upscycling of garments and products.
- Create awareness about the importance of sustainable fashion.
- adopt transparent practices of production.

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Made in Kabul/Afghanistan:
This manifesto was made together with afghan fashion designers during a workshop about sustainability in fashion. We did this workshop

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Fact: Late in 2018, the UN Intergovernmental Panel on Climate Change reported that the world has just over a decade to bring climate change under control, and that unprecedented efforts to tackle emissions will be needed. This came after a year of heatwaves across four continents when even the Arctic Circle saw wildfires. Yet the fashion industry’s emissions alone are predicted to increase by 60% over next 12 months. People are becoming more aware of these issues but are not reversing the result fast enough!

Values: My core value is ecological but not to the detriment of social or cultural issues. We can visibly see climate change happening and yet little are taking note of the effects of this on our future. I’m concerned for animal welfare, our oceans & our environment.

Vision: I’d like to start seeing a reversal of climate change so nature can flourish once again. I want to see mindsets alter course - to think globally, not locally or individually.

Change: In order for the planet to thrive, brands and consumers need to look beyond financials. The future of sustainability lies in regeneration, restoring ecosystems, rebalancing our climate & building economies that thrive whilst allowing people and the planet to thrive.

Brands play a key role in regeneration but wielding their resources, influence and innovation expertise to effect change on a global scale. We need to work together, to share, to be less greedy, to strip it back, slow down & pause. Brands need to work with suppliers to build a better fashion eco system based on a circular economy, people, planet & profit.

Commitment: As a trend forecaster & brand strategist, I intend to brush up on my sustainable knowledge in order to innovate, advise & lead the sustainable conversation. I work with corporate businesses to advise on strategy and I wish to influence their short term & long term sustainable goals. I want to make an impact on the future of fashion, ensuring it thrives, but not to the detriment of the environment.

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If you do not care about nature, you do not care about your own life.

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Raising Ethical Voices

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MY BELIEFS

I believe in the transformative powers of fashion. Whether that’s the confidence I get from putting on my favourite pink dress or the comfort and joy of slipping into cashmere joggers after a long day, clothes have the potential to change the way we feel.

More recently I’ve come to understand that fashion’s effects run deeper than these fleeting emotions. The industry is transforming the planet and peoples lives in a way that is neither uplifting nor comforting.

As Alex McIntosh says in his talk on the cultural agenda, material goods, as extraordinary or beautiful as they sometimes are, never fulfil the sense of longing. And that dopamine hit that follows a purchase is always short-lived.

I believe fashion makes a statement. About who we are. And about what we stand for. I want my choices to say that I believe in a kinder, more conscious way of life.

MY MISSION

To transform the way we shop. To help shift the conversation from what we’re buying this season to why and where what we are buying is it coming from. To provide an option for everyone trying to make better choices. And to prove that sustainability is stylish.

MY VISION

To shape a system where we can easily understand and measure the true impact of the fashion choices we makes. Whether that’s social, cultural or environmental.

MY VALUES

Awareness. Fairness. Integrity. Gratitude. Happiness.

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Fact - Fashion industry is the biggest consumer for all resources on this planet. From Labour, to Raw material, Flora to Fauna, Land to sea.

Value – I believe to strengthen all roots of nature all elements which are responsible for long Live mother Earth.

Vision: - We need to create balance for our mother earth.  Restoration of Natural wealth of forests, Lands, Animals, seas and human life.

Change: Fair Practices in Labour, Working hours, No exploitation

Planting Trees, creating nature practices at home, office and your fashion trend.

Commitment : Commitment from every stakeholder around you for sustainable the planet with natural resources and link ourselves towards sustainable fashion

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For a long time, watonness consumption of fashion was a norm...
And now the planet that we love & depended upon is forlorn...
How can I raise the awareness to more of us all?
That its cooler to be eco-conscious fashionista of them all!
For a some time now I've been informed,
To Refuse, Reduce, Reuse, Recycle & Repurpose forevermore!

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Buy less, buy better, recycle, reuse, re-purpose.

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Fashion is the 2nd biggest polluting industry in the world. It is also the cause of the depletion of many natural resources and habitats. 

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Fashion is the 2nd biggest polluting industry in the world. It is also the cause of the depletion of many natural resources and habitats. 

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It is our duty to educate customers and suppliers and work together to find solutions and better practices. Development of sustainable supply chains will be a pivotal  part of the design & innovation process.
Regenerative farming
Circular systems
Reduction in water and energy useage
Renewable energy and raw material sources.
Waste mana

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In our desire to dress
we have landed in a mess
Those cute shirts in multipacks
aren’t worth the tears and sweat off labourers’ backs
Our aesthetics cannot be based
on the fashion soon to be our waste
For the earth which is so miraculous and grand
is abused it ways it can’t withstand
So many want to have things cheap
that it becomes a habit in repeat
The soil itself cries out in fear
as toxins are forever here
So, I urge and plea you all to see
that

There is no planet B.

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I'm going to start mine with just this image, I'm still working on the words.

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My three key words are socially responsible, fair trade and less consumption;
my manifesto/action plans are
1. To consume less so the less waste will generated ,
2. To upcycle/recycle:  with that waste maximum percentage we will upcycle, barring those to go to landfill
3. Fair trade and Ethical wages: To provide fair wages to the artisans/employees.

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‘’Earth and sky,
woods and fields,
lakes and rivers,
the mountain and the sea.
Look deep into nature,
you will understand everything.’’

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Fact:  Our society is obsessed with more, more consumption, more wealth, more pollution, more problems.

Values: Each person is worthy and deserves fair wages and they shouldn’t feel bad about having to fit into a cookie cutter image of what beauty looks like.  I believe that we don’t have to follow fashion trends to fit in, that classic styles are just that, classic, and do not go out of style.  We only have one world and we need to invest in keeping it.

Vision I intend to have create small batch clothing made with sustainable, eco-friendly and vegan materials. Reduction of consumption and recycling available when clothes become worn.

Change:  Technology and corporate greed have taken away many of the trades that focused on quality such as seaming and tailoring. We have lost a sense of professional pride which shows in the low quality of many of our garments.  Workers should not be exploited and be put into situations where they are being paid barely enough to survive.  Also consumers should be empowered to know how and where their clothes are made.

My commitment is to follow the golden rule…treat others the way you would like to be treated which extends to our environment, the people who make our clothes and the consumers buying clothes.

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1) FACT
According to PhysOrg, The University of Queensland Sustainability and the UN Environment…

-        Fashion industry is now one of the biggest polluters in the world.

-        FAST FASHION: We buy it, wear it once or twice, get sick of it and bin it only to begin the cycle all over again.

-        UN-SUSTAINABLE SUPPLY CHAIN: Environmental impact is significant. Depleting non-renewable resources, emitting huge quantities of greenhouses gases (more than all international flights and maritime shipping) and using massive quantities of energy, chemicals and water (producing 20 % of global wastewater).

-        SOLID WASTE:  increased consumption causes 92 million tons of textile waste dumped in landfills each year. Around 100,000 marine animals are killed each year by plastic waste, including microfibers.

2)  VALUES

-        COLORS: Vibrant colors offered by nature that are later translated into garments that allow us to express our personality.

-        RESPECT: Humans must give the environment and its resources the appropriate respect without creating waste/pollution.

-        SMART SHOPPING: When purchasing, be thinking of the life of the product before, while and after using it, in order to avoid the fast fashion syndrome, being sure that the product will get the most out of it without harming the environment or society that passed through the process of production.

3) VISION

-        World with less waste and more natural areas to enjoy flora & fauna.

-        Habit of choosing quality over quantity because less is always more.

4)  CHANGE

-        Creating/innovating products with a long-lasting life so the waste gets reduced, linking this with an emotional value creating intimate relationships with the user, so that consumers start getting educated with a responsible vision of sustainable fashion.

-        Changing the culture of fast fashion and making people conscious about the reduction in their consumption, their environmental footprint, avoiding cheap garments and compulsive shopping, and supporting more local artisanal brands, all of this to ensure the survival of the planet.

-        Environmentally friendly and zero waste processes of manufacture and products (smart design), a sustainable supply chain management.

-        Promote in a cool way the vintage fashion, recycling and exchanging old clothing with others.

5)  COMMITMENT

-        I commit to apply the change first with me and communicate this to family & friends, so that the culture starts spreading making everyone more aware of the impact the fast fashion and waste can cause.

-        Support the local artisanal brands because of the sustainable impact, demanding them and other bigger brands a more ethical & ecological practice in their manufacture processes.

-        Lifestyle of the fashion should change in the whole society, but first it must start from one.

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CREATIVE, HUMAN & SMART IS THE NEW FASHION

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CREATIVE, HUMAN & SMART IS THE NEW FASHION

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MANIFESTO

1.  FACT / Because of Fashion industry, we challenge land use and biodiversity loss.

2.  VALUES / I believe in a creative, human and smart fashion.

3. VISION /  I want to see fashion using alternative raw materials, producing less and so to prevent a mass production of those alternatives tools ( ex: such as coco, palm oil that damaged the environment back…).

4. CHANGE /  Invest in research for new and tech materials.  Create new laws, regulate the market of production and condemn the companies damaging the environment.  Forcing the companies to apply a CSR strategy for giving back to the earth (ex: financing animal protection or cleaning sees and ocean …)

5.  COMMITMENT / I am committed to, first, open a dialog with my relatives. (Families, friends or using social media platforms). Any opportunity is good to take. Secondly, keep on consuming carefully and less. Thirdly, at a professional level, trying to integrate companies and make things change from inside the organization.

the image below is from the brand GOOD KRAMA, a real and truelly conscious brand in Cambodia.

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Keep the world beautiful

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Fact: -Over Consumption.
-Cheap- low quality mass               produced goods.
-Use & Throw Society
-Clothing landing up in                    Landfills.

Values: Quality
Craftsmanship
Creativity
Nature
Respect & Equality

Vision : Slow & Honest Fashion
Fashion is not about buying everything. Mindful consumption as well as production is the need of hour.
We must use the beautiful crafts, many of which are dying, to create beautiful pieces that are made slow to last long.

Change: Focus on Quality & mandatory Sustainable Practices at each stage of Supply chain.
Working with the Artisan Communities in creating Handcrafted products using natural materials.
Making use of Up cycling & Recycling.

Commitment: I am committed to never compromise on the quality of my products. To work with different artisan communities to bring beautifully made handcrafted durable products.I commit to be transparent about all the processes.

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wearing brands is not makes you a fashionable one

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wearing brands is not makes you a fashionable one

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a lot of people are trying to seem trendy and fashionable by wearing expensive brands' clothes. actually, they don't care about what does it mean, about  the history of brand, except of its popularity. such people corrupts all cultural meaning of fashion.
from my point of view, somebody who is fully worn in second hand might look more fashionable than one in gucci clothes
i want to change this situation in the world and hope that it is temporary due to huge amount of ads in the internet. i hope that soon people will understand what is fashion in fact

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My Manifesto: Community Balance with Cultural and Environmental agendas.

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My Manifesto: Community Balance with Cultural and Environmental agendas.

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Fact:

Humans are over consuming

We are not using natural resources responsibly

The strive for belonging through mediums like fashion and trends is substitution for human connection and community

We are wasting tones of textile and clothing and this is ruining local economies( developed country markets) and the environment (landfills)

*need to do primary research to back these facts up

Value:

Freedom

Creativity

Nature

Sharing

Equality

Respect

Community

Practicality

Purpose

Balance

Vision

We must be able to share a living space that offers a growing environment for all, including the nature. We must try to achieve balance throughout every decision made, centralizing and distributing the weight of our impact.

Change

Call to actions:

Reduce waste in the fashion industry

Make reuse and recycling options accessible for all customers and businesses

Promote minimal shopping behavior

Create community environments where share of knowledge, experience and goods can be facilitated.

Commitment

I am committed to creating small community project to share awareness

I am committed to reduce consumption of new products, and support reuse initiatives

I am committed to find a connection between post-consumer waste and recycling of textile

I am committed to set up an framework of reuse and recycle options for both customers and businesses

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Don’t waste your clothing, don’t burn it, don’t throw it away~ make something new out of it.

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Craft is king and ethical is the new black.

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Craft is king and ethical is the new black.

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1.FACT: HUMAN SLAVERY, WAST, BAD ENVIROMENTAL CONDITIONS
cuz of using modern psyhology and manipulation via mass media and marketing strategies, people are buying much more than 50 years ago, they  r incoraged to spend more, live faster and not respect things they have- their time, energy they are not aware of what their small actions may change when we all will act together using the same or similar approach- it is important to do the change, learn how and convince other
2. VALUE:
-SAFE WORK PLACES WITH EVEN PAYMENT OPORTUNITIES
-RESPECT
-SUSTAINABILTY EDUCATION AND SUSTAINABULITY PROMOTION IN WORK PLACES AND SCHOOLS
- EVERYONE MATTERS
- WE ALL R EQUAL

3. VISSION:
EVERYONE IS VALUED AND FAIRLY PAID, PEOPLE ARE EDUCATED AND KNOW HOW THEIR ACTIONS CAN IMPACT OTHERS AND WORLD THEY LIVE IN,
4.CHANGE:
-EQUALITY
-0 WASTE POLICY
- RECYCLE, UPCYCLE
- COOPERATE WITH OTHERS WITH THE SAME IDEAS
- BE OPEN FOR CHANGE
- COOPERATE WITH NGO, SOCIAL AND CULTURAL ORGANIZATIONS TO MAKE A STATMENTS, AND GETING IDEAS INTO LIFE
- TAKE CARE CLOTHING YOU WERE WERE MADE IN WORK ENVIROMENT IS FAIR
- BE SURE TO ORDER FABRICS,PRINTING IN PLACES WITH CERTIFICATION;

5. COMMITMENT
COOPERATE WITH NGO, SOCIAL AND CULTURAL ORGANIZATIONS TO MAKE A STATMENTS, AND GETING IDEAS INTO LIFE; - BE SURE TO ORDER FABRICS,PRINTING IN PLACES WITH CERTIFICATION;

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Fact: 400% more carbon emissions are produced if we wear a garment 5 time instead of 50 times.

70 Million trees are cut down every year to make our clothes.

19,000 tons of textile microplastic fibres end up in the oceans every year.

Values: Sustainable/ ethical use of resources, Design to last & for a need.

Vision: Consumerism will slow down, people will only buy things that they need, love and value. Clothes will be recycled to be used again by another or be recycled into fibres that can be used again. Reduction in demand of raw materials = reduction of the consumption of ecological, natural resources means we will be able to start rebuilding up the ecological systems we have been overusing and allow them to recover & flourish.

Change: Change the way we design clothing, does it serve a need? Clothing needs to be sustainable in the resources used to create the garment, then its afterlife & longevity realised. Improvements and investment into textiles recycling and regeneration needs improving.

Commitment: I am committed to educating the consumer about how a garment is made, and the resources it takes to make these garments. At every process of designing & developing a product questioning the need, future lifespan and the use of materials, to make sure it is sustainable and ethical as possible. To work with manufacturers who are environmentally sustainable in their work practices.

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The fashion industry relies on low income, majority women garment workers, all over the world.
Typical non compliances in manufacturing facilities can include long working hours and poor health and safety standards.
The development and opportunities of garment workers can be minimal and restricted by poor working conditions and long working hours as well as lack of investment in skills
Human rights and environmental standards can come second place in the race to continuously bring new clothing to retailers and into your wardrobe. This is not sustainable.

Values:

- fair and equal opportunities
- honesty
- safe and clean environments
- learning and opportunity

I believe everyone has the right to a safe, and fair working environment, not in fear of fellow co workers, hazards in machinery, building structure or of the chemicals of production.
Too many clothes are made and sold globally without thought or consideration for the people making them or the environmental cost involved. This has to change.
Everyone should have the opportunity to learn new skills or develop current skills to help feel confident in their job role, help with role progression or just because they love to learn.

Vision:

Slow, honest fashion.

Garment workers should enjoy work, learn everyday, in a comfortable and safe environment.
Fashion should be luxury everyone can enjoy, without feeling unsure or guilty of where their clothing has come from and the conditions it was made in.
Where working hours in the fashion industry are one of the most commonly noted non-compliance, time should be set aside to ensure the development of employees skills, rather than treating workers as expendable.

Change and commitment:

Creating a space where garment workers feel like they can be creative and learn in their work environment, have their voice heard and abilities acknowledged.
Rather than continually bringing new clothes to the market, let reuse and remodel old clothes. Let's be creative, clever and share skills to make our clothing more valuable again.
Clothing should be personal and honest, valued beyond a post, kept forever, reused in various ways and safe in the knowledge it has not originated from exploitation of humans or planetary resources.

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IF IT IS NOT GOOD FOR ALL, IT IS NOT GOOD AT ALL

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IF IT IS NOT GOOD FOR ALL, IT IS NOT GOOD AT ALL

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- Fact:
Society is caring more about things and less about human beigns and nature.
The society invites us in thinking in a selfish point of view where all the actors are disconnected and where our wellbeign depends on exploiting others.
So fashion and design is often considered frivolous and ego centered. And it is one of the major influencers in sustainability

- Values:
Respect
Empathy
Connection

Vision:
Turn design and fashion into an integral sustainable model. Showing respect and inclusion.

Change:
Change the rolemodels, made not just for some but for all.
Apply mandatory sustainable practices in the whole supply chain.
Communicating less about exclusiveness and aspiration, but more about inclusion.

Commitment:
"If it is not good for all it is not good at all".

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Draft Manifesto; Social Agenda influenced 

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Draft Manifesto; Social Agenda influenced 

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For me we can not move forwards without addressing key power shifts that must take place to re-address who holds the power and why they have been granted this privilege. Along with value shifts in why we perceive as 'luxury' and can this still be considered luxury if human exploitation (amongst other forms exploitation) has taken placed, and been condoned at some point throughout the supply chain.

Fact:
21 million people are involved in forced labour at any given time and 71% of fashion companies admit to believing Modern Slavery 'might' exist in their supply chain. This is simply not good enough to not take action of this possibility.

Values:
Freedom, choice, pride, belonging, celebration of skills, stories, a sense of purpose, joy, equality between all humans, safety at home and at work, fairness, eternal curiosity, power placed in the correct hands.

Vision:
A slower paced fashion system where value is placed on the work being done and the individuals doing it, greater transparency throughout the supply chain and that to be freely available, brands and consumers alike to be accountable for their consumption decisions, opportunities for all, everyone to have the right to a safe workplace, a balance between work and home life, access to safe housing and basic human needs and a sense of self pride and purpose.

Change:
Trying to address the human issues wrapped up in the fashion supply chain, as we do not have a second chance at resolving these issues in the future and people are living through the injustice NOW. I don't want more, more fashion and more brands and more collections; the whole industry is in excess. I was to look at where we are and 'fix what is broken'; the systems, the power balance, the infrastructure that is simply not working the way it needs to be and the way it could be. Building collaborative solutions to challenging situations which do not destroy communities and take jobs from locals but instead find better ways of working.

Commitment:
I am committed to supporting change and facilitating it where I can have influence, to being a voice for those unable to use their own, to questioning modern perceptions of luxury, to ensuring freedom, safety and choice are available to all workers across the garment industry and ensuring that important aspects of human life such as joy, pride, a sense of purpose are not forgotten about when discussed along side other perhaps larger issues.

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Fact: only 20% of garments are recycled or donated, 80% end up in land-fill.
Value: to value the resources that went into producing all these garments (even if they are 'cheap') and by disposing of them into land-fill the resources are wasted. We need to value our resources as they are limited and running out.
Vision: to re-use the garments/textiles we have already put resources into. To reduce the amount that is sent to land fill and help reduce the amount of future raw materials used to produced new things (and are potentially wasted).
Change: to create new garments out of old/wasted garments/textiles.
Commitment: to redesign and create new, cool garments out of unwanted garments or textiles. To appreciate the commodities (water, raw materials, deforestation, labour, CO2) that have been required to make clothing and prolong their life line and value.

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Fashion is one of the most polluting industries in the world. Consumers are not environmentally conscious - doesn’t know the impact of their fashion choices on the earth.

Fashion is a way to express yourself, we don’t want it to disappear, and it won’t. But choosing smartly will definitely make a difference. I believe fashion can be sustainable and choices we make when buying clothes can be earth friendly.

I believe that if people are aware of who makes their clothes, and how, it will change the game.

We can educate people and make sustainable fashion trendy. If there will be no demand for fast fashion – there will be no market for it.

I am committed to spreading the word and promoting sustainability, and lead by my example.

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So first of all I would like to be part of the fashion industry in the future but there are lots of things that I would like to change. The main fact that I don’t like in fashion is the gender unequalled because in my country it is very pronounced, i hope that in the future man and women will be equal in the future. I think that my value is that i think everyone should realize their dreams by working hard and never giving up because there is always a way to make your dreams come true. My vision is to build my own global brand of clothes that will have lots of success and will be very famous. I hope that be using diversity while creating my brand of clothes i will have an impact on other people too and i hope that in the future people will understand that man and women can both have success in their careers in fashion. In my future i will commit on creating my brand of clothes and making things that the world has never seen.

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The shift from mindless to responsible consumerism

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The shift from mindless to responsible consumerism

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Fact:

We live in a culture that demands convenience as we use technology to make our lives easier, especially in the developed world. We see this play out as e-commerce continue to grow with speedy delivery times and easy checkouts. The world must shift from mindless consumerism to responsible consumerism.

Values:

I value the planet, its ecosystems and all the people who live in it.

Vision:

A world where a product's lifecycle (environmental, social costs) is fully captured. QR codes would enable customers to understand the natural resources used to produce the product, as well as the people involved in the fabric dye, cut and sew processes.

Change:

Knowledge and awareness around the lifecycle of products purchased is important to enact change towards slow fashion.

Companies need to play their part and invest in R&D departments in order to enable the shift to responsible consumerism.

Reinvent the 4R's: Refuse, Reduce, Reuse, Recycle

Commitment: Governments around the world are making bold commitments, such as the EU which recently voted to ban single-use plastics by 2021. There is momentum going on in the world, but we need to hasten the pace.

Innovation around sustainable and non-toxic man-made fabric materials.

Fair working conditions and wages for workers in the garment industry.

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“The fact is I am a consumer of fashion and while I can benefit from the freedom to buy and wear what I want, those making my clothes/at the base of the supply chain i.e garment factory workers, are being neglected. As a fashion professional I have a duty, yet as a Christian I have a heart of care. I do not think it is fair/right/just nor pleases God that retailers and consumers are the only ones benefiting from fashion purchases.

I will begin to challenge brands that I buy from by asking questions about their supply chains. And additionally start buying into sustainable brands - the genuine committed brands. (Maiyet Collective designers and various designers out of Africa who produce locally and support local artisans can be a start.) Or I can simply buy less. I want to buy items that will have longevity - 10 years plus worth of wear. I will avoid buying from fast fashion brands but admittedly do still have a penchant for their designs and affordable prices.

Call to action on an ecological level: implement the use of non-toxic environmentally friendly washing detergents in my household and also start looking at the beauty products I use too. I endeavour to buy less polyester which is known for releasing microfibers into the water through washing, thus impacting the environment.
Additionally I will encourage others to change (not by enforcing or bullying change) but by sharing my manifestos or parts of it with friends and on social media.”

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Fact: According to the Global Slavery Index, there were 40.3 million people living in modern slavery in 2016.

Values: Everyone was born equal. Inequality is a social construct that we must work to abolish. Slavery should not exist in the 21st century.

Vision: Considerable action taken to abolish these practices. Improving and sustaining workers’ rights and living wages.  Wellbeing to become prioritised for all workers in the industry.

Change: Inequality and injustices to anyone working in the industry and in turn the injustices we are doing to our environment.

Commitment: A more visible and transparent view of the supply chain, down to the wage the garment workers are earning. Encourage brands to embrace human and gender equality into part of their core values. Promote better working environments to ensure the wellbeing of all employees from corporate level the whole way to the sourcing of raw materials.

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BIodiversity loss, land degradation and soil erosion are all direct effects of farming practices for textiles and materials. The importance of biodiversity is hard to see on the surface but without biodiversity we would struggle a lot in the world we live in. To encourage sustainable production of materials, both to the consumer and farmers would improve this issue, less pesticide use, using crops which require less water and land can all contribute to improved condition of the land. Organic cotton and other plants are a step in the right direction but social, economic and cultural issues still remain. I am committed to improving farming practice to reduce biodiversity loss and hence create more viable supply chain. Cotton is only one example, cashmere, hemp, leather and more are all materials that can be detrimental to the earth.

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"[I am] a child of the universe, no less than the trees and the stars..." - Desiderata

I commit to supporting eco-ethical brands that empower artisans, boosts the local economy, and implement environmentally friendly operations. I commit to consume with conscience, only acquiring what I need and reflecting often on the implications of my choices - to be present and to be one with nature and the world.

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“Mother Earth is the source of life, not a resource.” - Chief Arvol Looking Horse

We have been born into the most important time in humanity’s evolution. According to Johan Rockström of The Stockholm Resilience Center, we have only 50 years to make the change needed to ensure our wellbeing on Earth for the next 10,000 years. Let that soak in. That’s a lot of responsibility, and we are the chosen ones born for this mission. Currently, the fashion industry is destroying our source of life. There is no time left for practices that wipe out lands, seas, and fellow humans. Being human is the most beautiful act of creation. This planet, with its perfect conditions for sustaining life, is a gift. Let us sustain that which sustains us. Did you know that the patterns of creation within your body are the same as those that make up the whole universe? We are merely extensions of Earth, working together as a whole, like the individual cells in our body work together for us. Let us protect Earth’s perfect balance for life. Let us commit to the future of Earth and its inhabitants.

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Fact:

Traditional handcrafts are closely connected to culture. Millions of people are displaced, cultures are mixing everywhere. People replace handworks with industrial processes to save time, but forget about the imperfect emotional value handmade&cultural items have. Therefore the product has less "emotional" value to the consumer and is disposed off more easily.

Values:

-Understanding that producing something valuable takes time and care.
-Appreciating history, and appreciating differences in cultures
-Understanding that handmade traditional items dont always look perfect
-understanding emotional value and preserving history

Vision:

Preserve traditional handcrafts in every land of the globe and update the making processes to be sustainable. Without richer countries exploiting underdeveloped countries for cheap labour. Each country should preserve their own traditions for their benefit. Buying less, but higher quality-allowing fashion to become more emotional. The big players in fashion need to the make those changes most and foremost.

Change:

No more procrastination.
Commitment:
Buy less. Support existing sustainable businesses. Spreading awareness. Repair &  Rework & Swop Clothes.

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Fact: Fashion has been one of the top industries polluting the world for far too long. Consumers are buying more than ever, which continues to give power to the corporations to produce more than ever. It is a never ending cycle and it will get much worse before it gets anywhere near any better.

Values: Understanding that there is not one simple solution to changing the mindset of every consumer who buys too much. We simply cannot convince the world to stop consuming. However, we can offer alternatives to fast fashion to help slow down the process.

Vision: Creating product that is higher quality, built to last longer and help develop more personal and intimate relationships with the consumer. Show the user that they do not need excess to fulfill themselves. Less is more and by making that switch, over consumption and over production will begin to slow down.

Change: Educate the consumer on why their over consumption habits are causing harm to the environment. Most individuals cannot see that on their own. Reintroduce the idea of less but better. Reintroduce the idea of renovating your own clothing rather than throwing it out. Reintroduce the idea of personal responsibility with your belongings.

Commitment: Realizing that we are all part of the problem. There is no specific group, it is everyone. The world as a whole needs to commit to a better lifestyle. A more sustainable business model to help preserve the planet and save the beauty that we still have.

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Fact: Clothes are fundamental part of everyday life.
Fashion Industry throws away for about $500 billion dollars. How? Excessive consumption and rarely use.
Fashion is also responsible for 1,2 billion tons of greenhouse gas emissions per year
A lot needs to change! We don’t need to produce more, we need to

Values: Share clothes is a great form to reduce the extractivism of environmental resources, causing less (social and environmental) impact. Sharing is a great form of teaching people that clothes are not disposable and a good form of knowledge that  behind a simple piece of cloth exist a complex circuit of planting, extracting, manufacturing and pollution.
Besides that, I believe the way we share clothes involves not only one Agenda but all agendas.

Vision:  To stop the levels of planetary boundaries we have to change the way we consume and the system linear operation. Sharing our clothes and services is a good route for new changes!  We do not need to produce more; we need to share better, worldwide, equally.

Change: Linear system is ripe for disruption. The facts that we are exacerbating planetary boundaries are enough reasons for changes.
We need to find a way to educate and change minds worldwide.

Commitment: Transforming the industry and the consumerism get time.
But I think a great way of trait is increasing demand for recycled clothes and transparency and communication.

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My Manifesto: the value of fashion

These pictures represent my ideal fashion world
From top-left, clockwise
- Picture of a dress worn by Princess Diana, picture taken by me at the Kensington Palace, London, UK exhibition 2019: Diana, her fashion story. This image shows to me the impact fashion has on our life, how we can use fashion to express our identity and influence others
- Article in ‘The ecologist’ about the innovative project from catalytic-clothes: garments that can purify the air we breathe. This shows innovation in fashion can create a positive impact on our planet. Source: https://theecologist.org/2011/jul/15/ethical-fashion-takes-new-direction-catalytic-clothes-purify-polluted-air
- Picture taken by me of beautiful streetart in Camden, London. It shows the creativity of human beings and the growing awareness about climate change in our community. We all want to create a world in which we cause no harm to others.
- And this is one of our goals: preserving our beautiful earth for future generations. Picture taken by me.
- Last but not least; picture taken by me of a costume used in the production ‘ The Favourite’. Costume displayed at the exhibition ‘The favourite, Anne at Kensington Palace’, kensington Palace, London, UK. It shows the craftmanship involved in creating fashion.

Facts
- On average Dutch people own 173 garments, 50 of these we didn’t wear in the last year. And 40 of these are thrown away. (MVO nederland / oneworld.nl)
- According to British research, the avarege lifespan of a garment is just under 2 years and 3 months, and might be shorter for fast fashion. (Wrap.org.uk)
- The fashion industry and the way we value and use our clothing has a big impact on our ecological footprint: Statement: ‘if every dutch person buys one less fashion item a year, this will have more impact on our climate than if every person in Rotterdam (inwoneraantal: 638.712) becomes a vegetarian for a year. (Milieucentraal)
Values
- Every fashion garment represents creativity and craftmanship.
- Fashion can be used to explore and celebrate your identity.
- It is our duty to create a sustainable environment for the next generation
Vision
- It is possible to use fashion in such a away that it is both sustainable and can be used to explore, enjoy, create and strengthen a personal identity and values
- The creativity involved in fashion, the open-mindedness and the will to explore new opportunities can be used to decrease negative impact and even create positive impact on our planet.
- As consumers, we can have a big impact on how the industry runs their business
Change
- We need to change the way we value fashion: we should celebrate the creativity and craftmanship and use fashion accordingly: make better choices, increase the lifespan and promote a circular economy
- Do not underestimate creativity: instead of using/abusing this to create the highest profits attainable, use this strengt of the industry to promote sustainable use of materials and resources and extrapolate this to other aspects of our lives, and our industries. Being a very visible industry with a great impact on daily life, fashion can be a trendsetter for other industries.
Commitment
- Reduce my own ecological footprint in fashion by slow fashion: spending more time on exploring my own personal style and identity and make better informed choices on what to buy – or not. Care for my own wardrobe in a sustainable way and aim to increase the lifespan of my garments.
- In order to make better informed choices I have to explore facts and figures about the fashion retail industry; taking courses, singing up for newsletters of platforms who share my goals and values, connecting with other people (like you guys!) and support initiatives who share my values. Together we can make a change.
- Creating awareness in my direct surroundings about my fashion choices.

All these pictures together create a fashion world in which fashion is valued for its creativity and craftmanship, for a community committed to these values. It is produced in such a way that our planet is preserved, creativity is explored and identity is expressed. In this world, creative minds in the fashion industry can take it to the next level with innovative design and impact our earth in a positive way.

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Fact:

In the West, we do not place appropriate value on our clothes. We do not recognise that to cherish and look after an object created for us by another person is to honour the materials, labour, and skills that went into creating it.

Values:

Understanding and respecting the skills of garment workers and designers.

Understanding and respecting the natural resources that go into the clothes we wear.

Valuing the well-being (working conditions, pay etc) of the garment worker OVER our desire for new cheap objects.

Having a long and sentimental relationship with a garment, including mending it and caring for it appropriately, is something to strive for and celebrate.

Vision:

To create a new rhetoric around our relationship with our clothes; one that celebrates buying well, and views buying well as making choices based on honouring where our clothes come from, rather than convenience or desire for new.

Change:

MEND MORE BIN LESS

Teach people how to mend and make clothes properly - in schools. Knowledge makes change.

Educate about how much natural resource goes into our clothing.

Reduce what we buy.

Commitment:

Keep talking to people about this.

To hold myself accountable to these values in my relationship with my own clothes.

To try to work as much as possible only with brands and companies whose values align with mine.

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Fact: Fashion is a massive consumer and polluter of our Earth. 20% of industrial water pollution in the world comes from the treatment and dyeing of textiles. 1 cotton t-shirt = 2700L of water. We are polluting our systems with insecticides, pesticides and dyes. Even the simple act of washing our clothes sends fibres and microplastics to our oceans.

Values: Reducing my carbon footprint in my own consumption of fashion, supporting businesses with ethical practices, educating myself so I can educate others

Vision: I'd like to see overproduction come to a halt and we switch to solving our waste issues. We would give new life to our waste instead of wringing the Earth dry of its remaining natural resources.

Change: Work with people who share your vision. If I cannot implement direct change, I will support people who can.

Commitment: Shop smart, support ethical & sustainable businesses, make my own basics

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I believe that empowering local business and local production will shift a lot focus in fashion and manufacturing. Local businesses already lead sustainable fashion practices, we just need to support them to help them survive and grow. This poster is designed to promote local fashion

Fact: Western fashion and Western values dominate global trends and create foundation for fashion education around the globe.

Values: local production; emerging designers; cultural and ethnic reference; local craft

Vision: Small emerging brands/ideas are valued on the level with fashion giants. Fashion is becoming more customized and oriented towards individual needs of consumer through local brands. Customers value their heritage and promote local fashion, shop locally as part of their identity. Doesn't try to meet imaginable 'western values'

Change: Local brands getting more support from government. Public is educated on value of local production

Commitment: I am committed to buy predominantly from small local emerging businesses and promote them in my work.

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my manifesto is starting to form around the following as it relates to diminishing resources and consumption and waste -
FACT - altered views of consumption are embedded, wear once, disposability
VALUES - the value of craft and the hand made
VISION - to reduce consumption through the re-introduction of good quality long lasting fabrication and make;
CHANGE - to flip the "hollow" brand to something substantial and meaningful to the wearer
COMMITMENT - I am committed to teaching others about this

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For me it was important to create a project that I can even take into my everyday life and other actual projects, so I created a multiple posters campaign to, based on the cultural agenda, to promote circular fashion and bust the cultural myths regarding fashion and status, among other things.

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Fashion can be a vehicle for socio economic change and empowerment. The value chain has the power to bring communities together but it’s still shrouded in mystery when it comes to transparency, when it comes to the seemingly endless community of people who contribute significantly to designing, sourcing and producing the clothing we see on billions of people around the world. The most valuable players in the global fashion eco system are often silent also when it comes to answering one of the most important questions today - Who made my clothes?

At Style House Files (SHF), we are committed to empowering women and youth through apparel manufacturing, which can contribute significantly to providing a source of income for Nigeria’s population. Nigeria is Africa’s single largest market based on this population size. My country is home to over 190million people and more than half of the population is below the age of 35. As fashion business development leaders and founders of Lagos Fashion Week – one of Africa’s most relevant fashion platforms we constantly emphasise the importance of brands manufacturing in Nigeria not only for ease of production, but for the bigger role it can play in carbon footprint reduction, in skills development, job creation and income generation with appropriate working conditions, vital for a country with a constantly growing population, unemployment rate of 18.9% and recently, the highest rate of extreme poverty in the world.

For the apparel manufacturing industry to play a major role in growing Nigeria’s economy, a dedicated and coordinated approach to skills development is required. We aim to connect the missing dots between our fashion design community and the sustainable industry required to make it thrive. We aim to close the skills gap in the sector by providing apparel manufacturing skills training for women and youth for employability. To date, we have equipped over 500 people with sewing machine operations and industrial pattern making skills. Over 18% are currently employed in factories including ours, 44% are self-employed and 30% are in internships.

We are committed to encouraging stakeholders in the sector to work with us and be part of a story that empowers people and gives them a better quality of life within the gradually evolving ecosystem. Our commitment is not focused on how many garments we produce a year but how well they are produced, where we source from and how empowered our community of artisans, pattern cutters and sewing machine operators are through the work we do. We want to tell stories of how fashion can impact communities and change lives. We want to tell stories of collaboration and our people, the backbone of our gradually evolving fashion ecosystem and how they can contribute to shaping the future of fashion in Africa.

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Changing consumerism  and encouraging slow fashion

I believe it’s really important to change how consumers behave as well as the industry’s constant demand for new clothes. People need to recognise the full impact of buying one cotton t shirt or one pair of jeans, alongside the impact of buying disposable clothing and  throwing away cheap clothing after a few wears.

I am interested in looking to change the impact of our industry on climate change in order to reduce waste, change both brands and consumers behaviour and fast fashion.

I want to encourage the use of second hand clothing, mending, reusing and selling second hand clothing to make the most of the resources we have. To reduce waste in landfills and the overflow of second hand clothing going across the globe. Although this is great that people donate clothing to those more in need, it is ever flowing and includes cheap fast fashion which is not durable, breaks easily and pollutes our world.  I believe we need to encourage recycled fibres, new fabric developments that aren’t harmful for our environment and will not effect climate change so severely. Fabrics which are durable and is part of the slow fashion movement, which people will keep throughout their lives.

We need to change people’s attitudes in the industry, wanting profit and volume.  Change people’s attitudes to waste and disposing of clothes. To be conscious of each process and how we can reduce the impact on climate change at each process of garment production.

I am committed to push fabric development with suppliers to be more sustainable, to rescue second hand clothing in my personal life and as a designer to be a part of slow fashion.

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We all need clothes, but the question is how much and at what cost?

I want the world to still exist for my daughter and the generations after her, so I want to take better care of the world and the people in it. I don't want to take part in modern day slavery or human trafficking or the destruction of the one and only planet we have.

Sometimes I feel powerless, but doing little things can create big change.

To do my part, I will consume less and more consciously. I will try to change my habits to:

use and take care of what I have

repair what's broken

repurpose what's beyond repair

buy 2nd hand

make myself (from recycled material)

buy new as a last resort and if I buy, I will buy something timeless that is made in a ethical and sustainable way

By doing this I will create less waste, respect what I have and all the work and human and natural resources that has gone into it.
This is what I want to teach my daughter and everyone else around me. Education is key and the more we know about the effects of (fast) fashion, the more we will be able to unite and create change.

Attached photograph is a dress I made out of my sister's broken old shirt. Buy less and be creative, not shopping can be fun too!

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CULTURAL WASTE AND CONSUMPTOIN MANIFESTO

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CULTURAL WASTE AND CONSUMPTOIN MANIFESTO

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More than 80 billion pieces of clothing are produced world-wide each year. Of these, 75% will end up in landfill.

I value land and people, the two must coincide. People must be educated on the small differences they can make to protect our world

I vision a slower future of fashion, where companies take responsibility to slow down production and consumption; less product manufacture made in a better way. I vision product longevity increases, where the products life continues to minimise waste through recycling and repair.

Change in manufacture processes, more investment in recycling materials. I believe companies need to change to meet the needs of a rise in conscious consumers from plastic packaging to polluting materials. An increasing circular system is needed.

I am committed to reducing my own consumption and ensuring 0% of my clothing ends up in landfill and like to share the consequences of both consumer culture and wastage with those around me.

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Facts

Each year, more than 1 billion rabbits and 50 million other animals  including foxes, dogs, coyotes, seals and mink -- are killed for their fur.

Although efforts have been made to address issues related to the fur industry, it has a detrimental environmental and social impact and fur traps and farming practices remain inhumane and despicable. Animals are killed unnecessary for a social statement and for the sake of human vanity.

Values

I value compassion and respect toward all Earthlings.

I value our planet and what she has to offer.

I value biodiversity and family.

I value a world free of human and animal exploitation, ruled by respect and compassion toward all beings.

Vision

How can one be a fashionista yet remaining faithful to its ethical values?

We live in a world where large communities are deprived from their basic human rights, where animals are being exploited, tortured and murdered for their skins, where natural resources are being depleted without any common sense and where profits rule over ethic and compassion.

As consumers, we vote with our dollars.

We need leaders with an inspiring vision and a true desire to change the structure of each industry, including the fashion industry.

Change

With regards to the fashion industry, integrating sustainability and ethics offers exceptional opportunities for innovation, growth and ultimately success.

An increasing amount of consumers, most precisely millennials, are demanding corporate transparency, putting strong emphasis on sustainability and ethics. The vegan market is rising while the demand for eco-friendly goods and services is increasing as well.

There is indeed a growing market for sustainable fashion, yet, the luxury industry has still not come to offer yet eco-friendly or vegan alternatives to fur/ leather luxury goods.

There is ultimately a large window opportunity for businesses to develop alternatives within the luxury industry. It requires solely approaching issues with an open and creative mindset and for businesses to have a strong culture of innovation.

Commitment

Putting an end to the polluting and unethical animal farming, which contributes highly to the destruction of animal habitats.

Focus innovation on developing sustainable and non-toxic man-made materials.

Source sustainable and reusable naturals or use eco-friendly man-made materials to replace the use of animal pelts.

For the use of whool, allow for transparency and ensure correct treatment to the animals.

Ensure good working conditions and wages for workers.

Illustrations by Andrea C. Oropeza

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The global fashion industry operates on established economic principles that place emphasis on scale, growth and profit at the detriment of people and planet. We need to rethink the measure of what it means to be successful in the creative industries. Beauty and creativity is at the heart of initiatives in bringing together financial & technological advancements to alter the course for good.
The future wellbeing of humanity and nature is dependent upon governments, businesses and individuals grouping together to reimagine what this could look like moving forward.

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Women empowerment!!