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A family is an important element that affects the consumption and disposal of products by an individual.

A family may be defined as two or more people living together, related by blood or marriage who share a common house, common income and similar status and values.

A family is a social group and all members of a family influence and get influenced by each other.

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https://youtu.be/Pvv5iU_tGTQ

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Glo : Pencuci Pinggan Mangkuk dengan Kuasa Magnetik (BM TVC)

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The effect of the characters & message content in the ads in consumer decision making.

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The effect of the characters & message content in the ads in consumer decision making.

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Character : Mother

Effect : The Mother influenced the family members to wash the dishes and everytime they will repurchased Glo brand as usual. This is because they believed that the brand makes it easy to clean the dishes.

Message : This advertisement shows that the mother is the one who influenced the family members and make other members to start helping her in cleaning the dishes voluntarily.

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A major influence on one’s purchasing habits and consumer behavior is the social class in which one finds him or herself. Social class is considered an external influence on consumer behavior because it is not a function of feelings or knowledge.

Social class is often hard to define; in fact, many people dispute the existence of social classes in the United States. Usually, people are grouped in social classes according to income, wealth, education, or type of occupation. Perhaps the simplest model to define social class is a three-tiered approach that includes the rich, the middle class, and the poor. Other models have as many as a dozen levels. People in the same social class tend to have similar attitudes, live in similar neighborhoods, dress alike, and shop at the same type of stores.

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The effect of the characters & message content in the ads in consumer decision making.

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The effect of the characters & message content in the ads in consumer decision making.

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The upper-middle class are generally ambitious, future-oriented people who have succeeded economically and now seek to enhance their quality of life. Material goods often take on major symbolic meaning for this group. Effective marketers will understand that and be able to tailor their approach accordingly. The ads shows that someone who has an expensive car and get treated differently from others and get to drive thru check in. The company has a lot of benefits to offer for upper class like free wifi, private security channel, clubhouse, hair salon, the brasserie, priority boarding, amenities, onboard bar and many more. The men will feel comfortable on board because they have everything that he need especially fully flat bed. This depicts that Marketers must be very aware of the social class of their target market. If a marketer wishes to target efforts toward the upper classes, then the market offering must be designed to meet their expectations in terms of quality, service, and atmosphere. A marketer should understand the dynamic of the social class as well.

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A reference group includes individuals or groups that influence our opinions, beliefs, attitudes and behaviors. They often serve as our role models and inspiration.

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Opinion leader is some person or organization whose beliefs or attitudes are respected by people who share an interest in some specific activity. Opinion leaders informally will influence the actions or attitudes of others who may be opinion seekers or merely opinion recipients. Besides, opinion leaders are motivated to give information or advice to others to enhances their status and self-image, product involvement, message involvement or any other involvement which show that opinion leader may be a knowledgeable and an expert that people find very credible. Generally, opinion leaders are gregarious, self-confident, innovative people who like to talk. They may feel differentiated from others and choose to act differently.

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Cultural
comprise of set of values and ideologies of a particular community or group of individuals. It is the culture of an individual which decides the way he/she behaves.
In simpler words, culture is nothing but values of an individual. What an individual learns from his parents and relatives as a child becomes his culture.
Cultural factors have a significant effect on an individual’s buying decision. Every individual has different sets of habits, beliefs and principles which he/she develops from his family status and background. What they see from their childhood becomes their culture.

Subculture
Each culture further comprises of various subcultures such as religion, age, geographical location, gender (male/female), status etc.

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1. https://youtu.be/8WvsT-Qjvmc

2. https://youtu.be/2dLZoYJgh3Q

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The effect of the characters & message content in the ads in consumer decision making.

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The effect of the characters & message content in the ads in consumer decision making.

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The effect of the characters & message content in the ads in consumer decision making.

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The effect of the characters & message content in the ads in consumer decision making.

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The effect of character :
1. The viewers will noticed that Dato' Siti picture that have been taken by using vivo are more beautiful and will influenced them to buy vivo 5
2. They will think and believed that vivo 5 is the best choices because it is their favourite character choices

Message content in the ads :
1. The advantages of camera V5 which is they have softlight camera with 20 MP that different from other brands. It will influence consumers to buy because it can enhance the effect of selfies
2. By using odd number at the end of the price (RM 1, 099), consumer will think that the price Is actually cheap, affordable and reasonable.

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The effect of the characters & message content in the ads in consumer decision making.

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The effect of the characters & message content in the ads in consumer decision making.

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Race
Malay and indian loves spicy foods while chinese usually choose the original one

Status
In mcd, status is nothing.Even we eat it different way,we have the same taste

Gender
-Generally, man eat more in quantity than women.
-Women take smaller bites and take longer to eat than men.

Culture
Eat it along with your loved ones and enjoy the juicy tender fresh fried chicken.
Malaysian eat differently but we share same taste

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https://youtu.be/Q_LnuWp_0yc

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1) https://youtu.be/o1J2RBjhYZU