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> Cyber bullying
> Digital isolation
> Social media etiquette
> Life in uni
> Elderly abuse
> Staff ratio
> Medical Cannabis
> Student support services
> breaking barriers of a wallflower
> Discover South Australia
> See Adelaide
> Summa' Down Unda'
> Safe driving - anti-loon campaign
> Get tested: avoiding STIs
> Pallet beds
> Online dating
> Speed dating
> Cool cars club
> Vintage cars club
> Disability Australia
> Cancer research
> Heart care services
> Pre-wedding visuals (Prenup trailers)
> On The Run
> Adelaide Fringe
> MASSAoke
> GRNT Fitness
> Travel
> Golden Coast - Visit Gold Coast
> Thousand Islands: Discover Philippines
> Mental health
> Port Noarlunga
> Victor Harbor
> Sticks and stones
> Apple Carplay
> Cotton On
> General Pants & Co
> Jayjays
> Cheap as chips
> Converse
> Skateboarding
> ADL Entertainment Centre
> Glenelg
> Moseley Beach Club
> Indie music artists
> Diabetes SA
> Haddad Pharmacy
> Discount Chemist
> Estia
> Bupa
> Holdfast Bay Optometry
> Self portraits
> Wok in a box
> Subway
> Australia day
> HQ
> Goodlife Glenelg
> Zap fitness
> Anytime fitness
> Hair products: Men
> Hair products: Women
> Child immunisation: Protecting your community
> UniSA Pac Crawl
> Honda Civic
> The Royal Moody
> Stationary Stuff by Tom
> water jugs by Tom
> Calvary Care Community
> Minda Disability Services
> ADL Film Festival
> ADL Lantern Festival
> Yorke Peninsula
> Eyre Peninsula
> Cebu, Philippines
> Conservation Parks SA
> H & M
> MTV Awards
>

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Refer to link below as a reference for my conceptualised promotional video

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The Awkward Silence | Friendship & Mental Health | Ad Council

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Refer to link below as a reference for my conceptualised promotional video

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Dads: How To Start A Conversation | headspace

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As my target audience is between teenagers to mid30s individuals, it is essential to keep the html website simple but still catchy through utilising interesting photos, colour layouts and short information. This organisation site of headspace effectively uses that technique to keep users engage and at the same time, give relevant information to whoever needs it. Refer to the link below as reference to what is stated above.

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Mental Health In The Workplace - for Young People | headspace

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Mental health at work is important. Consider your condition and if it'll impact your job. Ill, returning to work or new to work, get the facts on disclosure

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Information can be disseminated these days in various mediums. Internet sites has been very creative in the layout of their pages to keep audiences and consumers engage frequently.

MTV sites are one of the examples that has a very creative layout and medium in providing online resources. This is one of my inspiration to make my html unique in providing a message regarding how to avoid social isolation by putting down the phone and interacting with people (friends, families, lovers, etc.) when you have to. Refer to the link below as reference to what is stated above.

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Websites have been very useful tool in providing information to modern society.  Online access to unlimited information is easy these days. The internet can be another way of marketing through promotional videos or ads.

This week, students get to be introduced in how to create a website using HTML codes.

Several websites can be made referenced when it comes to layout or means to communicate with my targeted audience. The site should contain information but not too lengthy paragraphs as most modern day, digital orientated people are always on the go with their busy lives. Week 3 tab will contain some website examples regards to layout and information dissemination

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Do you ever find yourself getting annoyed when someone whips out a cell phone in front of you in the grocery store line and chats the entire time he's checking out? Do you get tired of being ignored in favor of another person's cell phone? Does it bother you when someone sitting at a nearby table in a restaurant talks on her cell phone, and you can hear every single word? Don't become that person.

One of the most revered inventions of the last century, the cell phone, is also one of the most controversial. There's no question that almost everyone needs one. However, the way many people use them has gotten out of control. Remember that the cell phone is not the problem; it's the user's lack of respect for others and bad manners. Rather than come across as one of those people, follow a few simple rules of cell phone etiquette.

Public Chatter

We've all been in public areas where someone is chatting away on his or her cell phone, ignoring everything else. In fact, some of us have been the person doing the chatting.

You may forget that everyone around you can hear every single word you say. Not only can what you say be misconstrued, a steady stream of one-sided chatter will likely be annoying to everyone around you.

Places where you should limit your cell phone use:

Restaurants: Put your phone on vibrate to prevent creating unnecessary noise if your cell phone rings. Only make outgoing calls if necessary and keep them brief; better yet, take the phone to the lobby or outside so you don't bother others who are trying to enjoy a relaxing meal. When people call you, let them know that you are eating, and unless it's an emergency, tell them you'll call back later. If you stay in the dining area, keep your voice as low as possible.

Movies, Theaters, and Plays: Turn your phone off before you enter the venue. If you are concerned about your children who are home with the babysitter, you may have your phone on silent/vibrate, but make sure it doesn't make a sound when someone calls. Don't answer it in the theater. Step out into the lobby and call the person back.

1. Work: If you have a private office, it's probably fine to leave your cell phone on with the ringer turned down low. However, if you are a cubicle dweller, do your neighbor a favor and put it on vibrate. Resist the urge to conduct private business in your cubicle. The people around you don't need to know everything you do after hours or the latest gossip from the neighborhood.

2. Churches, Synagogues, and Other Places of Worship: Turn your phone off or leave it in the car. You and everyone around you should be able to worship in peace.

3. Flying: Before your plane takes off, turn your phone completely off. Some airlines don't allow cell phone use while flying because it may be a safety issue. There is some concern that electronic gadgets, including cell phones, may interfere with navigation equipment.

4. Bus, Train, and Other Public Transportation: Turn your phone off or have it on vibrate when you take public transportation. Limit your calls to emergencies. Once again, it is rude to chatter on a phone in public.

5. In the Checkout Line: If you are standing in the checkout line, talking on a cell phone is rude to everyone around you-from the other customers in line to the cashier. You can wait a few minutes to talk on the phone. Don't initiate a call while standing in line. If the phone rings and you feel that you must answer it, let the person know you'll call right back and hang up.

Private Talk

When you're hanging out with friends and family, don't be rude and chat with someone else on your cell phone. Be both physically and mentally present for the people you care about. If your phone rings, let the person know you'll call back later, when you are alone. Doing otherwise gives the person you're with the impression that he or she isn't important to you.

Texting

Avoid text messaging while you are engaged in an activity or meal with someone else. Texting in front of others is the equivalent of whispering behind someone's back. Even though it's a typed message, it's just as bad as chatting with someone who isn't there.

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7 Places Where You Shouldn't Use Your Cell Phone

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Do you ever find yourself getting annoyed when someone whips out a cell phone in front of you in the grocery store line and chats the entire time he's checking out? Do you get tired of being ignored in favor of another person's cell phone?

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TREATMENT:

Frame starts with group of friends (3) having conversation in a restaurant/cafe/pub (location still to be decided. Within the 20 sec time frame, it will be very noticeable that only two friends are seen in the shots having a decent conversation (shot in the perspective of the third person). The last 10 sec of the video will reveal a third person who looks socially isolated and imprisoned because of his addiction with phone use, not engaging conversation with his 2 other friends.

Final shot would just be the 3rd person all alone in the setting, continuing to use his phones as murmurs of his friends' conversation is still heard. Camera fades out to black with a brief message : 'feeling isolated? put down your phone'

Casting young people would be very beneficial for this campaign as it is relatable to a lot of teenagers and young adults as they are the primary consumers and users of digital devices. Refer to the link below to see art/photo/images by AL LAPKOVSKY.

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Colour palette is a very effective guide to ensure that choice of colours in design/promo/ad are effective in different forms of media. Several media brands including Hollywood films rely on colour palette to ensure that emotions and the message are felt visually.  For my promotional message, I have chosen safe yet colours of contrast to gain attention. I want the video to have a film look therefore setting the colour grading during post production and planning the locations and what the characters/models would wear are of significant factors to consider.

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WEEK 5 Daily interruptions with smartphones

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WEEK 5 Daily interruptions with smartphones

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Duke, E. and Montag, C. 2017,  Smartphone addiction, daily interruptions and self-reported productivity,  Addictive Behaviors Reports, vol. 6, Elsevier

Smartphones, as useful as the can be, has also contributed to daily interruptions of an individual, whether be it personal, social and professional interruptions. There has been a moderate relationship between smartphone usage and decrease productivity in daily routines. Although the study aims more on work-related interruptions, it is also very well related with my promotional message video as lots of social interactions are interrupted .

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WEEK 5 Mental health and smartphone addictions

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WEEK 5 Mental health and smartphone addictions

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Hawi, N. and Samaha, M. 2016,  Relationships among smartphone addiction, stress, academic performance, and satisfaction with life, Computers in Human Behaviour,  vol. 57, Elsevier

Smartphones have become integral part of human lives and have replaced cellphones, personal computers and other devices due to its easy usage. It has also replace a very important factor of human survival: social interaction and satisfaction in life. A huge percentage of university students of this study perceived increasing stress with smartphone addiction.  There is indeed a positive correlation between increasing smartphone usage and daily life stress among young adults.

This study directly focuses on young adults, who are my target audience in this project. The aim of the promotional video is to send a message that too much mobile phone usage can affect mental health and social interaction.

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WEEK 5 Theories supporting media addiction 

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WEEK 5 Theories supporting media addiction 

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Negahban, A. and Salehan, M., 2013, Social Networking on Smartphones: Wen Mobile Phones become Addictive,  Computers in Human Behaviour, vol 29, issue no. 6, Elsevier

Technology and activities related to technology use have been crucial to the development of efficient modern-day life-making access to information, entertainment and social links (whether personal and professional,) easier and faster in comparison to 3 decades ago. Salehan and Negahban argued that accessing the internet through utilization of devices like smartphones have contributed to mobile phone addictions that have contributed to social issues. Social media and networking has been the very main factor contributing to mobile phone addiction. Nowadays, it is easy to be socially isolated with just the utilisation of mobile phones whilst with friends and family members. Addiction to such devices results to personality and behaviour problems  and is well associated with isolation and loneliness. Other mental and physical health issues that have raised due to smartphone addiction includes depression, insomnia, anxiety and social introversion.

This study will be relevant to the promotional video that has been conceptualised in the last few weeks so that an effective message can be sent out to teenagers and young adults when and how to properly use mobile phones to prevent social isolation.