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Kotler, Philip and Gary Armstrong. 2005. Principles of Marketing. Upper Saddle River, NJ: Pearson/Prentice-Hall, 11th edition (or earlier)

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max. 2 words vs. 2 words
Daily Operations
vs.
Strategic Decisions

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days vs. years

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vs.
Annual strategy

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marketing: sell things.
stragetic: how to sell it

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connect people to products
connect strategy to market

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creating relationships vs enacting relationships 

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creating relationships vs enacting relationships 