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The 'positioning statement' of a magazine is also known as the 'slogan' and helps the magazine stand out from the rest of a similar genre. It promotes itself whilst making people want to buy that specific magazine over all the others on the market. An example of a 'Positioning Statement' would be 'Britain's NUMBER ONE music magazine'

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The 'puff' of a magazine offers something else to the magazine cover, including things such as giveaways. Puffs are usually a shape filled with colour with bold text inside. The puff of this magazine is a feature on '25 festivals to blow your minds'

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The graphics of this issue of 'CLASH' follow a simple combination of colours, predominantly black and white. The use of these colours reflect on the 'Rock' and 'Indie' style. The simple block letters of this issue appeal to an older audience as it implies simplification and sophistication.

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'Buzz Words' of the magazine are words that stand out from the rest to draw attention to an audience. The buzzwords of this issue of Q is that it has an 'exclusive' track, this is appealing as the content is 'exclusive' and fans of the artist will not want to miss out on it. Therefore attracting more readers and generating more hype and money for the magazine.

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The cover image of a magazine usually is the only image in terms of music magazines. For other magazines such as the gossip/celebrity genre then there will be a collage of several images to attract the readers. On this issue of Q, the cover image is of Lana Del Rey who is presumably the main focus of the issue. This is promoting the star and the magazine as more people are likely to buy it if it features a popular artist in the media and celebrity culture.

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Barcodes of music magazines are usually located towards the bottom righthand corner of the page. However, it does vary between magazines. Usually there will be an edition number, price and website located next to the barcode. The barcode used on this issue of CLASH magazine, includes; price in Pounds and Dollars, a website and an issue number.

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Extra pieces above/below/beside the masthead is called the skyline. This provides extra information about the magazine itself, it's contents or more on the main story. It also shows what other things than a certain subject the magazine can provide for the reader. An example of this is this issue of 'CLASH' magazine which states that it has 'music/fashion/film.

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The cover line is the larger piece of text that matches the cover image. The 'cover line' of this magazine is 'Everybody's mad for Lana Del Rey. So what's so bloody good?' The artist's name is bigger and bolder from the rest of the cover line as again, it will attract people who aren't regular readers of the magazine to it and are fans of the star, in this case it will be appealing to fans and admirers of Lana Del Rey . Another example of this featured on this particular magazine are the other artists; King of Leon, Pro Green, Jay-Z and Kanye West.

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The features of a magazine are a glimpse into what the issue has to offer the reader. On this magazine, the features of this magazine are Q's '140 songs you must download now', 'Jay-Z and Kanye West on the throne', 'Kings of Leon fall apart', an interview featuring Lana Del Rey and '26 festivals to blow your mind'

It is vital for the magazine to include the main features as it is what attracts the reader if they're not a weekly/monthly reader. If the magazines aesthetic is appealing to them and it features something which they may have an interest in, then they are obviously going to buy it.

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The date of magazines are typically provided underneath the masthead. The date is essential to the magazine as it informs the reader whether or not the magazine is recent and as up to date as it can be. Magazines can be daily, weekly, monthly and yearly.

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Mastheads of music magazines are usually short and memorable. The fonts aesthetic must be big and bold to attract readers. Colours used will also be bold colours like black, red and blue as lighter colours like pastels will probably not appeal to a range of audience. It is very important that the masthead of a magazine isn't hidden too much by the main image, so it's easily identifiable and readable.