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-What is your reaction to this section of the text?

-How does the author’s word choice evoke this reaction?

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-Who is benefitting from smart billboards?

-Is there an ethical concern or bias to consider?

-How does this section make you feel?

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What is the author’s purpose for including this section?

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-Does Dan Jaffee seem concerned about the significant safety and privacy issues associated with smart billboards?

-Why might his perspective be biased?

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-What are some possible ethical issues that are created by smart billboards?

-Does the author seem concerned by the ethics of smart billboards? Provide evidence from this section of the text to support your response.

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1. Uncomfortable, judged, insecure, offended, invaded. angry,

2. "snap judgements..." "stare at us..who we are..."

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- My reaction to this smart billboard, makes      me feel judged, uncomfortable and
invaded.
-"snap judgments..." "stare at us..who we
are..."

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1. Uncomfortable,judged, insecure, offended, invaded, angry

2. "snap judgements..." "stare at us..who we are..."

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My reaction would be disappointed to the Lexus company

Snap judgements -"Stare at us"

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invasive, judged,offended, angry,

snap judgement
stare at us
who we are

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1.uncomfortable, mad, invaded.
2. "Smart billboards are checking you out - and making judgments"

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1. Uncomfortable, judged, insecure, offended, invaded. angry,

2. "snap judgements..." "stare at us..who we are..."

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1.alarmed/questionable

2. "will make snap judgement based on likely home address , age, race, and income level"

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Really I wouldn't care if the thing judge me, but it like knowing my personal information is really not ok with me

-"will make snap judgments based on likely home adress, age, and income level"

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to raise awareness about this that other people may not know about/ or try to grab peoples attention to learn more about the billboard.

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uncomfortable, anxious, embarrassed

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To show that other people don't know about this.

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I think the reason why the author added this section was to explain how the new "smart" billboard is better than the old billboard and compare the two

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the purpose is to explain why the smart bill board is better than the old bill board

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The authors purpose for including this section is to rase awareness

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1. Questionable, alarmed, weird

2. Customizing... judgements.. how we might spend our money

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1. I feel intruded because the billboard can detect car.
2. The author uses words like race, age, income level.

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what the new smart billboards are about

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What da flop is even happening

One ethical problem is that it ruins the purpose of privacy and personal information

-The author doesn't seem to be too concerned about this problem and he shows us this as he explains how the creators of the new smarter billboard is trying to avoid the creepiness of it

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-Invading people's privacy.

-Yes the author seems concerned. The other is concerned for peoples privacy and is raising awareness to people about this billboard."Anonymous Tracking Might Not Be So Secret", "Many Safety And Privacy Issues"

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To show how long it takes to get your information and what is does

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I thing the author's purpose is to raise awareness about the billboards and to grab peoples attention about what these smart billboards are doing   

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I thing the author's purpose is to raise awareness about the billboards and to grab peoples attention about what these smart billboards are doing   

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I agree with Nhan's response

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1. my reaction is that I want to destroy the billboards because I enjoy privacy

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1. my reaction is that I want to destroy the billboards because I enjoy privacy

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2. his word choices warrant worry within the viewer

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how people make advertisements reach other people and taking in data of people who drive by the bill board

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-The people who are making the ads on the smart billboard.

-Yes, there might be things that person receiving the info might not need and find it concerning.

- Like i am a "guinea pig" for a company to test their products.

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invasion of privacy
can tell who you are by your phone id

not really, the author seems okay with is like they adapted to the future

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To show how the smart boards is doing, and bring it to the attention towards the people driving pass them

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the company who has the billboard would be benefiting from it, there isn't a ethical concern.
and this section does make me feel any type of way

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invading privacy

no, the author seems fine with it

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1. The billboard is ruining privacy
2. The author does not seem that concerned.  "industry experts..."

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People who may benefit from this are people who like to themselves know in the public I guess

There is aethical concern here because some people, like me for example, like to have our privacy and this thing can just know if we are male or female, our age group, and etc. Not ok at all for me

This section makes me concern for what people will make in the future

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the feds or smart companies

yes why they need to know who i am

paranoid because someone watching me

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Invading the personal privacy of people who drive pass the smart boards.

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-no

- He is biased because he is one of the people who benifits from the smart billboards.

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People who need a better car that doesn't cost a lot.

The billboard can show ads to certain types of people

makes me feel stressful because of random ads popping up when im driving

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the people who made the billboard

yes there are things that people receiving the info don't find it concerning

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Not really in my eyes and his perspective is kinda bias because he only really looking at the positives of the bill board

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people who made it

yes

that im not cool

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No

He is biased because he is one of the people who made the billboard.

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The people who are behind making the smart board

yes, because there is a chance of someone being exposed to the people's personal information

this makes me feel fearful of the amount of information they might know, just because of the smart board

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This section was added to give the reader background info on the smart  billboards

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This section was added to give the reader background info on the smart  billboards

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yes

its not biased because he's the head of government relation for the association of national advertisers. He also says there are significant safety and privacy issues

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No.

He comments his own thing and that is annoying to some people who sees it.

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No,

because he is being bias about the product

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It targets old cars so they will buy a new car because if they target new cars drivers won't want to buy a new car.

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no because he thinks that the privacy issue can be worked out. hes the head government relations for the association, its his job.

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1. the people getting the information and selling the information.
2. yes because the people working for Lexus don't think it's that creepy.
3. creeped out.

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1. I feel Cautious, Afraid, Angry, Paranoid
2. His choice of words make the reader feel disturbed