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Only sell high-fat and sugary foods like burgers, fries, and ice cream.

→ Make McDonald's blamed as one of the fast-food restaurants that cause obesity.

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• Add to McMenu healthier dishes such as salmon rye bread, grilled chicken salad, fruit bags, porridge, smoothies, and chicken wraps...

• McDonald's in France also employs nutritionists to study a balanced diet.

• However, McDonald's still does not stop advertising for children, while maintaining the store's logo as "Golden Arches", symbolizing burgers and fries.

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• The movie "Super Size Me" was being widely promoted with the message "Don't eat too much and do too little"
→ It has caused difficulties for McDonald's in regaining a healthy image in the public eye.

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• McDonald's agrees with the message of the film but with the point: "What we disagree with is the idea that eating at McDonald's is bad for you".

• McDonald's also ran ads to ensure there was a "balanced debate" about the movie.

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• The ad used the cartoon character Ronald McDonald to sell fatty hamburgers to children.
→ This ad is equated with tobacco advertising.
→ McDonald's is threatened by some governments to ban ads containing elements that attract children (such as celebrities, cartoon characters, jingle sounds, ..).

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• McDonald's in the UK has launched a campaign called "Changes"

• In addition to this, the menu is constantly changing, appearing healthier images such as salads, eggshells, fruit, coffee cups.

• McDonald's in the UK direct mail to 17 million households touting healthier menu items and smaller portion sizes → to make people think differently about McDonald's and make the public aware of new products healthier.

• Added new cartoon fruit and vegetable characters called Yums, with the tagline: "It's fun to eat right and stay active."

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• McDonald's is a group of fast-food restaurants established in 1955 in the United States
→ This is the largest chain of fast-food restaurants in the world.

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• Governments and health advocates are cracking down on marketers who claim they've caused an explosion in childhood obesity.

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• According to the World Heart Federation:
➣ Globally, more than 1 billion adults are overweight, of which at least 400 million are obese;
➣ Approximately 155 million children are overweight worldwide, of which 30–45 million are obese.

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In many countries, obesity is increasing rapidly among young people.

About half a million children in Europe are suffering from health problems because they are too fat. That number has increased over the past 25 years.

→ The World Health Organization has warned of an escalating global epidemic of overweight and obesity.

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• Advertising and promotion strategy is one of the important factors making the success of McDonald's.

→ Thanks to this business strategy, the image, and brand of McDonald's are increasingly spreading in the culinary world and attracting more diners.

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1. Allegations against high-fat or sugary Foods and Drinks advertisements for children:

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1. Allegations against high-fat or sugary Foods and Drinks advertisements for children:

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• A tricky question "Why has there been a rather sudden increase in obesity worldwide?"
➣ Some argue that fast food intake has caused obesity to rise rapidly;
➣ While others believe that the main cause lies in advertising, especially ads aimed at children.

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• Food companies are facing 2 big problems:
(1)  Been blamed for obesity leads to US lawsuits;
(2) Threatened to ban advertising icons such as Tony the Tiger and Ronald in Europe, even being equated with cigarette advertising.
→ For that reason, TV advertisements for baby food are also struggling as calls for an ad ban are growing around the world.

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• New laws are starting to take shape around the world to address the problem of advertising unhealthy food to children

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2. Some views on the side of baby food and drink companies: 

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2. Some views on the side of baby food and drink companies: 

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• But those measures won't help. (Sweden, Norway, and Quebec, for example, where advertising for children's food is banned but obesity rates are on the rise.)

• CEO of the Finnish Food and Drink Industries Federation said, “Implementing stricter controls on advertising food and drinks will not be a quick-fix answer to all these problems.”

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• In the United States:
➣ 30% of children are overweight or obese;

➣ 64.5% of Americans are overweight or obese.

→ The country has the highest percentage of obese people in the world.

• However, the worry is that other countries are gradually facing the same situation as the United States.

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• The leading advertising agencies hope that they can reclaim the rights of food companies:
➣ When doing things in favor of politicians;
➣ Point out other factors that contribute to obesity, such as low income.
➣ They believe that food marketers can actually contribute to a solution by putting money into programs such as the nutrition, education, and food program for women and children (McDonald's launched plans to bring Ronald McDonald to schools to give nutrition lectures).
➣ In addition, they claim back the right to advertise the food.

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• Initially, McDonald's sales worldwide as well as in the UK were affected.
• However, thanks to the arrival of dishes such as porridge, smoothies, and wrapped chicken → European sales quickly recovered.

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• Because obesity rates continue to increase:
➣ Government has spent a large amount of money promoting healthier diets;
➣ Spread the message "Eat five portions of fruit and vegetables a day".
→ The public seems to choose to ignore it as there are still more than 88 million visits to McDonald's restaurants worldwide in a single month, an increase of 10 million from the previous year.

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• The focus on obesity was giving concerns about obesity.
• Prince Charles has said that people are gradually returning to the direction of obesity.
• During a royal visit to the Middle East, the Prince blamed McDonald's for the childhood obesity epidemic.

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• After many comments from experts on Prince's statement
→ McDonald's had a conciliatory tone stating: “The comment made by the Prince of Wales appears to be an off-the-cuff remark that, in our opinion, does not reflect either our menu or where we are at as a business.”