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11/5/2021
Activity 7
1. Introduce new features into the products.
2. In their growth stage, Marriott was able to increase sales, on the other hand, their marketing cost is quite high too for building their brand image. In their maturity stage, they will instead promote their existing products rather than producing a new one, unlike several other hotels.

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Lee Hyunji 0338679

1. What are the strategies to be followed during the maturity phase?
- New Product Planning
- Focus on potential buyers

2. How is Marriott’s product life cycle different from others?
At the maturity phase of planning new products, Marriott utilized a wide range of differentiation strategies by creating various hotel brands.  For various customers in the hospitality market, products range from low-end services to high-end services.
Luxury hotel Marriott has created a mid-priced hotel, Courtyard by Marriott. In general, the brand's downward expansion risks damaging its image. But Marriott made a challenging decision. Also, Marriott did its best to provide consistent service, even if the price of the new expansion brand was different.

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Junhyeong Cho

1. What are the strategies to be followed during the maturity phase?
-Introduce new features into the product
-Advertise with new phased or slogans

2. How is Marriott’s product life cycle different from others?

- At the period between maturity and decline for the brand life, most of company try to promote new products instead of previous one and tend to focus on the very new products and services that they can provide. However, Marriott tries to promote their brand itself instead of creating new products. Marriott focus on the image and awareness of the brand, which has been quite successful to be survived without new evolution of product.

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Skill-sets necessary to be leader in the hospitality industry

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Skill-sets necessary to be leader in the hospitality industry

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(Taehoon, Maria, Alika)
1. Sales & Marketing - Capable of attracting guests to visit the hotel and offer guests an outstanding services.
2. Communication & Language - Leading hotels are visited by many people from all over the world, which makes this skill essential. And communicate with their suppliers and business partners who would also provide high quality products/ ingredients for the services.
3. Management - Understands everything about the hotel brand, and what it has to offer. Has visions about how the hotel can still develop to the maximum level.  And be flexible about customers wants and adapt quickly, to fulfill their requests and expectations.
4. Services -  Comes in various types, like F&B, housekeeping, public relations, and culinary. These services will be providing high quality services on guests needs throughout their stay/ visit in the hotel.

This will also help in maintaining the hotel's brand image.

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Group (Lee hyunji, Kook jisue, Yi taehoon)

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Group (Lee hyunji, Kook jisue, Yi taehoon)

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1.maintain the quality.
- To qualify as a luxury brand, company must maintain high-quality services and products. For example, the features of the room and the services provided to the customer should always remain satisfactory to the customer.
2. Continuous improvement
- Hotels must continue to try and apply continuous improvement, refinement and innovation to all products and services in order to provide the best service to their customers. It should provide details such as convenience of customers, marketing promotion to attract customers, and continuous user-friendly technology improvement.
3. Core Value
The principle of integrity, trust, respect, sincerity, responsibility and management continues to focus on all guests, employees and business partners.
4. Consistency principles
principles and core values inculcates a high level of professional pride, motivation, commitment and ownership among employees and contributes significantly to  customer loyalty.
5. New approaches/ Hotels and resort location definitions, outstanding architecture and unique approaches to interior, hotels and guest services can leave the brand as a salient feature. e.g. Four Seasons Hotel → Best Restaurant Experience

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27/04/2021
Article 1:
- kept the luxurious looks and feels for the hotel rooms and public area's in detailed, and let their guests experience a unique sense of luxury.
- maintained and improved the quality of the products and services provided in their own unique way to identify the brand.
- provides a luxurious interior and exterior designs which will differentiate with other hotels.
- the restaurants they have shows an authentic yet refreshing dining concepts, and sells a fancy signature dishes.
- carefully planning to build another hotel, based on its location, harmonious architectural, and creating a leading quality position.

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These are the points which our group found through the case study

1. Limitedness : For customer value, that Louis Vuitton (LV) uses a scale in which they limit the quantity of products sold in each shop. This will make the customer look special for buying a rare product. And customize for LV by collaboration with other brands and producing limited editions with particular designers.

2. Communication : For community, can found that consumers of LV are welcomed to a campaign called "LV the Story", where they can see the history and process of which products are made. And LV is accessing consumers all over the world through the Internet and getting appropriate demands from consumers in other countries such as like feedback, promotions for its products, etc.

3. Content: As we all have know that LV has it's brand image, which are the star symbol, flower symbol, and the LV logo itself. These symbols differentiates LV products with other brands. And it has been their specialty to make handcrafted leather bags, purse, and other kinds of product. Their products are also based on the history of LV. They have produced their products according to their customers needs and wants perfectly.

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Here are our findings about the case study.