# data[].attributes.body
What action is taken by customer based in their Thinking
e.g: Buying a Bicycle through Online Platform

# data[].attributes.body
What tools enabling the customer to engage with the product?
e.g: Official Website, Online Marketplace, Online Auction

# data[].attributes.body
What is the possible problem that can occur when customer engage with the product?
e.g: The Bicycle size is the wrong size when arrived

# data[].attributes.body
What improvement can be done in order to gain customer's trust?
e.g: Display proper illustration (Bicycle & rider) using 3D images so customer can estimate which Bicycle size to buy