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To use common strategic tools to inform marketing decisions

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Unit 3 Assignment 1 RESUB P1P2M1D1 Due Friday 17th 4:15pm in the drop box. 

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Unit 3 Assignment 1 RESUB P1P2M1D1 Due Friday 17th 4:15pm in the drop box. 

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Please put your old copy with my feedback at the back of the plastic wallet.

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Introduction to P4 Use marketing research for marketing planning. Part 1: PESTLE analysis.

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P4 Part 2: SWOT

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https://padlet.com/lslevin1/nqihoznrhbsa

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Evaluate the usefulness of JD’s current market research methods to make justified recommendations for improvement.

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Unit 3 Assignment 2 P3P4M2D2 due by Wednesday 22nd May

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Unit 3 Assignment 2 P3P4M2D2 due by Wednesday 22nd May

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Introduction to D2 Make justified recommendations for improving the validity of the marketing research used to contribute to the development of a selected organisation’s marketing plans.Part 1: Group activity to develop content for D2 essay.

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Identify the different methods of market research and analyse the limitations of differing research and its validity.

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https://padlet.com/lslevin1/j63d8fm6o64t

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D2 Make justified recommendations for improving the validity of the marketing research used to contribute to the development of a selected organisation’s marketing plans

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To ensure the work that you produced for assignment one meets specification standards to reduce likelihood of resub.

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Identifying progress made with unit 3 assignment 1. Developing our answers and work for P1 "Describe how marketing techniques are used to market products in two organisations."

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Unit 3 assignment 1 self review checklist

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Unit 3 assignment 1 self review checklist

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Reviewing and developing work for P2 "Describe the limitations and constraints of marketing."

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Monday 6th of May is a Bank Holiday. College is closed.

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Monday 6th of May is a Bank Holiday. College is closed.

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Unit 3 Assignment 1 P1P2M1D1 Due Tuesday  4:15pm in the drop box. 

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Unit 3 Assignment 1 P1P2M1D1 Due Tuesday  4:15pm in the drop box. 

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P3 Describe how a selected organisation uses marketing research to contribute to the development of its marketing plans. Part one: Introduction to the different methods of market research.

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P3 part 2: Analysing the limitations of market research. (Cross credits for M2 Explain the limitations of marketing research used to contribute to the development of a selected organisation’s marketing plans.)

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Congratulations on completing your first year at college! Well-done for all your hard work. Have a lovely summer. 

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Congratulations on completing your first year at college! Well-done for all your hard work. Have a lovely summer. 

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Whole class activity to develop content for M1 Compare marketing techniques used in marketing products in two organisations and D1 Evaluate the effectiveness of the use of techniques in marketing products in one organisation.

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Thursday 11:30 307 Friday 2:45 Room to be confirmed

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SMART Targets. Pulling together P3 and P4.

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Limitations and constraints of market research

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Limitations and constraints of Market Research

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https://blog.jdsports.co.uk/what-influences-how-we-shop/

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For some shopping for clothes can be both hobby as well as necessity, which is why JD Official wanted to discover the ways in which we shop and what influences we consider when buying new clothes for men and women in the UK.

JD, with OnePoll, surveyed 2,000 UK adults with an even split across ages, genders and regions across the country as well as to find out what makes them move that wishlist item to basket to buy. Our research quizzed participants on how often they shop, which platforms they use to shop and habits, including put-offs and what matters.
The survey found that:

1 in 10 shop weekly for clothes

The majority are still shopping instore compared to modern methods

People are most put off by fit of clothing

People are most put off retailers by bad/rude customer service

Londoners were most likely to buy clothes every day

Men were more likely than women to be influenced by clothing brands

Data was conducted by OnePoll, who state questionnaires comply with the Market Research Society (MRS) code of conduct. Care has been taken to ensure statistical accuracy.
Shopping Frequency
When asked "How often do you shop for clothes?" 1 in 10 admitted to shopping weekly, with the majority share (38%) shopping monthly. Just 7% said they only shop once a year, with 3% saying never.

When comparing men against women, females were the keener shoppers with 45% shopping at least once a month compared against just 30% of men. A higher proportion of men (10%) shopped once a year, whereas more women shopped weekly at 15% of those asked.

Regionally the majority were unanimous in decision to shop once a month on average. Some regions did show more inclination to shop more and less frequently, with London being the region which had the highest percentage of daily shoppers. Contrary to this Yorkshire and the Humber were the least active buyers with the largest proportion (4%) never purchasing clothes.
Shopping Methods
When it came to how consumers shopped results bucked the trend for technology, proving that most of the UK are still opting to shop traditionally instore as opposed to online. Of the 18-24 age group, 48% stated their preference for shopping instore, along with 49% of 25-34 year olds.

A larger percentage of those aged 35 and over opted for instore clothes shopping, with the largest representation being over 55's at 75%. Millenials were most inclined to shop via app (although this was not one of the most popular methods) with 8% revealing their chosen method to browse and buy.
Customer Perceptions
Gaining insight to how consumers shop leads to the natural inquisition to what contributing factors put off and help close a sale. Our audience, when asked, were strong in opinion of the factor which are taken into account when purchasing clothing.

Our survey asked "what would put you off shopping and returning to a retailer the most?", for which the definitive most popular answer was bad customer service or rude staff with 34% of those asked choosing this option.

The next key topic affecting shopping decisions was on availability of sizes at 20% vote share, with the third factor being not enough stock or ranges being available. These choices were consistent across gender, age and all regional splits, giving a clear voiced opinion on the importance of good customer service.
Buying Habit Influences
Of the apparel itself, our survey asked "When trying on clothes what matters most to you?" which again gave insightful response. The clear most important factor was the fit of the clothing to adults asked at 41% of the vote share. This opinion was echoed across all gender, regional and age demographic splits. Fit was slightly of more value to females over males, with a 47% to 36% ratio.

The next most valued aspect was comfort of the product (30%), followed by price at just 14%. Only 6% were influenced by whether the item was on trend and just 2% said material mattered most.

Younger people were more price conscious, with the largest percentage of the vote being attributed to the age group of 18-24 year olds.

Digging deeper, our research showed thoughts on what would deter someone who initially liked an item upon further inspection. Data gathered proved most would be put off by price on a piece of clothing they otherwise liked, with 66% of the audience selecting this reason.

Quality was the next biggest deterrent of fashion choices, with 43% prioritising this as the most off-putting feature of an item otherwise approved. Interestingly, men were more likely than women to be put off by brand reputation, with 9% saying this was the most off putting thing.

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What Influences How We Shop? | JD Official

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For some shopping for clothes can be both hobby as well as necessity, which is why JD Official wanted to discover the ways in which we shop and what influences we consider when buying new clothes for men and women in the UK.

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Understand the different methods of market segmentation and the importance of targeting specific customers.

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Understand how organisations develop their marketing mix in order to make informed decisions which you can justify when creating your own.

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To ensure assessment folders are in order ready for the exam board. Introduce unit 15 career planning in business.

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Explore your career opportunities in depth so that you can create an actionable career development plan.

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Introduction to ICDP

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Unit 3 Assignment 2 RESUB P3P4M2D2 due by Friday 7th June.

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Unit 3 Assignment 2 RESUB P3P4M2D2 due by Friday 7th June.

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Please put your old copy with my feedback at the back of the plastic wallet.

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Introduction to P5 Explain how and why groups of customers are targeted for selected products.

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Working on D2

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Pulling together assignment 2

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Tuesday 18th of June is your progression conference. You must attend your appointments and take notes on the talks to provide credit for P1 unit 15.

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Tuesday 18th of June is your progression conference. You must attend your appointments and take notes on the talks to provide credit for P1 unit 15.

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Assignment 4 P6M3 RESUB due Friday 21st June.

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Assignment 4 P6M3 RESUB due Friday 21st June.

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Please put your old copy with my feedback at the back of the plastic wallet.

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Working on P5

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Pulling together assignment 3

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Assignment 3 P5 RESUB due Friday 14th June

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Assignment 3 P5 RESUB due Friday 14th June

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Please put your old copy with my feedback at the back of the plastic wallet.

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How to set up your storage folders for year 2.

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How to set up your storage folders for year 2.

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Research Preperation Task (COMPLETED OVER THE SUMMER)-2

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Introduction to P6 Develop a coherent marketing mix for a new product or service.Theory input session.

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Application of marketing mix. Creating your JD Marketing mix and upload to class share.

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Justifying your design choices to provide evidence for M3 Develop a coherent marketing mix that is targeted at a defined group of potential customers. Presenting your work to the rest of the class.

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Career SkillsThinking About Your Career...

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This section of Mind Tools helps you think about your career, and decide where you want it to go, and learn the general skills you need to succeed.

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FIND A PROGRAMME | National Citizen Service

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National Citizen Service Trust is a not-for-profit organisation incorporated by Royal Charter and established to shape, support, champion and lead a thriving National Citizen Service. National Citizen Service Trust is registered in England and Wales with Royal Charter Body number RC000894. Our registered office is at The Pembroke Building, Kensington Village, Avonmore Road, London, W14 8DG.