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Project Management in Under 5: What is a Gantt Chart?

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Business English Pod :: Learn Business English Online

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This Video Vocab lesson is the first of a two-part series on business vocabulary related to marketing and branding. In part one, we'll focus on the essential elements of establishing a successful brand.

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VV 18 - Marketing Vocabulary: Branding (Part 1)

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This Video Vocab lesson is the first of a two-part series on business vocabulary related to marketing and branding. In part one, we'll focus on the essential elements of establishing a successful brand. Premium Members: Study Notes | Online Practice | MP3 Audio Only

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Stef Hamerlinck is your host in this weekly show on brand strategy where I interview industry leaders in branding, design, and strategy. Get inspired and become a better brand strategist. Learn how to solve bigger problems. To get more insights on how to become a creative strategist, visit letstalkbranding.be

Stef Hamerlinck is your host in this weekly show on brand strategy where I interview industry leaders in branding, design, and strategy. Get inspired and become a better brand strategist. Learn how to solve bigger problems. To get more insights on how to become a creative strategist, visit letstalkbranding.be

Great Interviews/Great Content

Not only will you hear from amazing industry leaders, Stef also does solo shows, and his are just as good. He can stand on his own which makes him a great host. His interviews are amazing. Definitely a great show for branding.

A go-to brand strategy podcast.

I love this podcast because unlike many other similar podcasts, Stef doesn't interview his peers, he interviews industry's legends and authorities on the subject matter of brand strategy.

Let's talk branding podcast never revolves around beating a dead horse packing one same topic in 100 episodes; instead each episode is different, thought provoking and is sure to cause your personal growth as a brand strategist.

Great Podcast, Great Host

Stef is a great host that is fully committed to everything there is know and learn about brand strategy. He's very personable and a great listener that gets the best out of an "A list" roster of industry guests including Marty Neumeier, Chris Do, and David C. Baker. But beyond the guests, I think my favorite episodes are Stef's solo lessons on brand strategy. For anyone interested in branding this is an amazing podcast series. It's in my top 3 along side "How I Built This" and "2 Bobs". Thanks for the great content, Stef!!

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‎Stef Hamerlinck is your host in this weekly show on brand strategy where I interview industry leaders in branding, design, and strategy. Get inspired and become a better brand strategist. Learn how to solve bigger problems. To get more insights on how to become a creative strategist, visit letstalkb...

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Pathos, ethos, logos explained

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This video deepens students' understanding of the concepts of pathos, logos, and ethos with visual examples. The video explains how the television, print, and online advertisements utilize the three rhetorical strategies. The narration in the commercial further explains their use in each advertisement.

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This video deepens students' understanding of the concepts of pathos, logos, and ethos with visual examples. The video explains how the television, print, and online advertisements utilize the three rhetorical strategies. The narration in the commercial further explains their use in each advertisement.

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How to create a great brand name | Jonathan Bell

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Introduction

For any business, becoming and staying the market leader is a huge task, even for household names such as McDonald's. Keeping ahead involves continuous hard work to enhance the reputation of the brand, coupled with product innovation based on detailed market research that indicates how to please customers.

McDonald's has built its success around a formula of providing a range of standardised high quality products quickly and cheaply. The McDonald's concept was originally developed in the USA, but is truly global with over 25,000 restaurants in more than 114 countries.

Today, many people live busy lives and place great importance on convenience when buying and paying for goods and services. They are attracted by modern, quick service products such as drive-in car washes, mobile phones and ready meals. For many people (though not all), this emphasis on instant service is a winning formula, particularly for younger people and young families. However, research indicates that modern consumers of all ages are seeking experiences that are more individualised than in the past. McDonald's is developing new concepts and products that provide a more personal experience while still giving excellent value for money.

This case study examines the positive way in which McDonald's is responding to changing customer habits and increased levels of competition.

The competitive environment

For businesses to understand adequately the nature of the competition they face, they must define their market accurately. This involves recognising a broad base of competitors. McDonald's has thousands of competitors, each seeking a share of the market. McDonald's recognises that it is up against not only other large burger and chicken chains but also independently owned fish and chips shops and other eat-in or take-out establishments. A company like McDonald's therefore, has to develop competitive strategies that differentiate it from its rivals.

All organisations need to be in touch with their business environment in order to make sure that what they do fits with customer expectations. These expectations change over time. Moreover, the IEO market in which McDonald's operates is becoming increasingly competitive, as the chart below illustrates.

Recently, in this crowded market place, McDonald's competitive lead came under pressure largely because many fast food outlets have either:

copied the trail-blazing ideas that previously set McDonald's apart and put it ahead of the field

promoted new ideas of their own e.g. urban supermarkets and petrol stations that sell convenient, portable mealtime replacements.

McDonald's recognises the need to respond. It is looking to increase the competitive gap by:

adding greater value through innovation

making the process of visiting a McDonald's less routine and controlled

enhancing the overall in-house experience.

Consumer trends

Over time, consumers' tastes evolve in response to changing fashions and greater awareness of alternative lifestyles. Businesses need to monitor these changes and, whenever possible, anticipate them. In terms of the product life cycle, quick service restaurants have reached maturity in the UK and need an injection of fresh life through innovative ideas if their lifespan is to be prolonged.

Market research reveals that snacking is an increasingly important trend and is particularly popular amongst teenagers and young people. However, the total number of meals eaten in the non-quick service restaurant sector has risen while meals eaten in the Quick Service Restaurant (QSR) sector have fallen in total. The convenience meal market is now worth over £800 million, with over 60growth since 1996.

The causes of this shift in tastes are not yet completely clear. Rising incomes allow people more opportunities to turn eating out into a more individualised experience rather than a routine 'quick fix'. At the same time, when it comes to informal eating out, people may be moving away from burgers and fries towards other meals that are promoted as 'the healthy option' e.g. sandwiches and salads.

Organic food is rising in importance and is forecast to account for 20of all supermarket food purchases by 2010. Chicken continues to increase in importance, as white meat is perceived to be healthier and safer than red meat. At the same time the traditional mealtimes of breakfast and lunch are becoming less significant and arrangements for the main meal of the day need to be increasingly flexible to accommodate changing consumer lifestyles. McDonald's is looking to provide appropriate solutions to these changing trends. In particular:

consumers are seeking more food variety and healthier eating - McDonald's is providing a more balanced offering that includes fruit, sugar-free fruit drinks for children and more chicken products

price is becoming more critical to decision-making - McDonald's has created an Extra Value Meal and a McChoice menu offering a flexible combination of drinks, sandwiches etc in addition to the meal, thereby providing excellent value for money.

The marketing mix

Enlightened businesses respond to the data they gather through market research by providing the best possible marketing mix (the four P's) for their customers. This involves providing:

appropriate products e.g. chicken as well as beef, salad items, and healthy drinks for children

the right price: in this case providing food and drinks in a value for money way

in the right place (at convenient locations) e.g. in shopping areas/malls

through the right form of promotions. McDonald's spends more on advertising its promotional offers than all of its competitors combined.

The McCafé Concept

Even mature markets can have gaps in provision that leave some potential customers unsatisfied. The McCafé development is the result of intensive market research that has identified a group of potential customers that had remained largely untapped.

McDonald's recognises the importance of listening to the needs and requirements of this substantial group of users. McCafé provides an avenue for McDonald's to target these consumers by offering high quality coffee served by specially trained café staff in a café style environment.

McDonald's has defined its target market clearly. TheMcCafé target market is customers who appreciate quality coffee and who want an excellent product in an attractive, undaunting environment. This concept has already worked well in Australia and New Zealand where the café concept is less developed than in Europe and America. These examples suggest that while McCafé works well and is profitable in both city and suburban locations as city locations in the UK become increasingly flooded with new entrants to the café market, competition for 'the coffee £' will continue to increase as will the need to continue to look for new ways to compete within cities.

Suburban and regional McCafés offer a new group of customers a way of taking 'time out' with a good cup of coffee. Demographically this group is primarily female, aged 25-39. Many within this group have young families. McCafé are designed to offer them a place to meet friends and enjoy a quality coffee experience as well as keep the children fed and entertained.

A casual welcoming environment

The emphasis is on a casual coffee experience in a comfortable place where people can relax and feel welcome. At the same time, McCafé's association with McDonald's brings with it a 'Family Friendly' environment and, unlike some of the more pretentious cafés, a place where children are welcome and specifically provided for. The convenience of car parking and playgrounds also makes McCafé a highly attractive destination for these people.

McCafé customers are busy people. Whether they are 'Mums with Kids' in search of a little 'time out' to themselves, or white-collar city workers in search of a quick break from the office, they all have one thing in common -the need for a promptly-served high quality drink. McCafé offers a haven in which they can spend whatever time they have available with a good quality coffee at a value for money price.

Conclusion

As the market leader and as a pioneer of the Quick Service Restaurant concept, McDonald's has to respond to a changing business environment. It is well placed to do so. It has listened to its customers, and also observed them. Based on its research, it has launched McCafé and McChoice - new products conceived and designed to complement and extend what it already offers and to keep the company 'ahead of the game' in an increasingly competitive market place.

McDonald's Restaurants | Staying ahead in a competitive environment

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Staying Ahead In A Competitive Environment A McDonald's Restaurants - Business Case Studies

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For any business, becoming and staying the market leader is a huge task, even for household names such as McDonald's. Keeping ahead involves continuous hard work to enhance the reputation of the brand, coupled with product innovation based on detailed market research that indicates how to please customers.

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Exam English - Free Practice for IELTS,the TOEFL® and TOEIC® tests and the Cambridge English exams

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Free top-quality practice for all the important international English language exams. All test questions are written by experienced teachers and examiners. No registration required.

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Dragons Den Peter Hopton Very PC Epic Fail PT1

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Business English Pod :: Learn Business English Online

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https://traffic.libsyn.com/secure/bizpod/BEP360-Virtual-Teams2.mp3

Welcome back to Business English Pod for today's lesson on managing remotely by video conference in English.

Managers today have to juggle lots of different communication channels, even more so with the rise of remote teams and virtual meetings. It's not all face-to-face anymore, with so many teams working remotely and videoconferencing with apps like Zoom becoming a daily occurrence. And this means managers need a new set of approaches and skills to manage their teams. One situation where we see these skills come into play is in virtual meetings and one-on-one chats with your team members.

When you're holding a video conference in English with a team member, you'll typically start with a bit of small talk before switching to the main topic. With remote work, people may have more anxiety, and as a manager part of your job is to relieve that anxiety. Emotional leadership and building trust may also require you to show vulnerability.

At the same time, supporting your staff will involve outlining very clearly your expectations about communication. After all, we have so many more options in today's business world. For example, if you're using Zoom or another video conferencing tool, you'll find yourself sending resources through the chat function, rather than handing someone a document or sending a link through email. And as people adapt to new ways of communicating, you will have to give solid technical or logistical advice.

In today's dialog, we'll listen to a conversation between Heather, a manager in a consulting firm, and her employee Adam. Adam is a junior consultant preparing for a meeting with an important client. Heather is demonstrating her skills in managing her team remotely.
Listening Questions
1. What does Heather say to show her vulnerability?
2. What expectations does Heather emphasize about communicating with clients?
3. What bit of technical advice does Heather give Adam?

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https://traffic.libsyn.com/secure/bizpod/BEP360-Virtual-Teams2.mp3 Welcome back to Business English Pod for today's lesson on managing remotely by video conference in English. Managers today have to juggle lots of different communication channels, even more so with the rise of remote teams and virtual meetings.

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It's still jobs for the boys in Germany. Plus: Carrie Gracie on the fight for equal pay; gig workers' gender pay gap; 100 women influencing UK engineering; women at the top in banking; female peacekeepers; period pain is a workplace question

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It's still jobs for the boys in Germany. Plus: Carrie Gracie on the fight for equal pay; gig workers' gender pay gap; 100 women influencing UK engineering; women at the top in banking; female peacekeepers; period pain is a workplace question

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Sheryl Sandberg: Why we have too few women leaders

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Facebook COO Sheryl Sandberg looks at why a smaller percentage of women than men reach the top of their professions -- and offers 3 powerful pieces of advice to women aiming for the C-suite.

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TED Talk - This is what makes employees happy

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TED Talk - This is what makes employees happy

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Michael C. Bush: This is what makes employees happy at work

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There are three billion working people on this planet, and only 40 percent of them report being happy at work. Michael C. Bush shares his insights into what makes workers unhappy -- and how companies can benefit their bottom lines by fostering satisfaction.

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For teachers and students preparing for Cambridge English: Advanced (Cambridge Certificate in Advanced English, CAE. CAE Practice tests, daily vocabulary exercises, a weekly writing task and help with the Use of English tasks.).

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which cambridge english exam should i take

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This is a quick, free online Business English test. It will tell you which Cambridge English exam may be best for you.

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Practise your business vocabulary!

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business english vocabulary by topic | learn new word and phrases

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Business English vocabulary by topic | Learn new word and phrases

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Business English vocabulary by topic | Learn new word and phrases

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Prospects for graduate jobs, postgraduate study, advice about work experience, internship opportunities and graduate careers

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Cambridge English Qualifications are in-depth exams that make learning English enjoyable, effective and rewarding.

Designed to help professionals develop the English language skills to communicate confidently in an international workplace, our business qualifications prove to employers that you have the English language skills to succeed.

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Cambridge English Qualifications for business are designed for professionals who want to improve their English. Find out how you can prove your skills to employers

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Habits of a Strong Leader - 2017 Episode #27

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Quizlet has study tools to help you learn anything. Improve your grades and reach your goals with flashcards, practice tests and expert-written solutions today.

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Reading activity based on Project Management

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Reading activity based on Project Management

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Now you're going to read a five-point guide to project management.
Before you read
Look at these two summaries. Then read the article once, quite quickly, and decide which summary is correct.

1. Good project management is about creating a plan and making sure it doesn't change.

2. Good project management is about making a plan and changing it if it's not working.

The principles of project management

1. A good development phase is important.
This is when people involved in the project decide the objectives: what it aims to achieve and within what time. They calculate costs and if they do this carefully, the better the chance of success. In some cases, if they hadn't noticed the need for extra funding at this early stage, the projects would have failed.

2. Roles and goals must be clear and realistic.
The project manager is responsible for the achievement of the objectives, and a kick-off meeting with the project team helps everyone to understand their roles. Further meetings take place to discuss individual workers' goals and these goals should be realistic. There are many examples of projects where they were not and problems arose as a result. If the project manager had considered the team members' goals more carefully, they could have avoided many problems.

3. The schedule and risks must be managed efficiently.
The project manager produces the schedule and uses it to check that the team have completed tasks on time. Higher management will need reports at regular meetings, where they consider any risks to the project in terms of funding, time or staff. They make key decisions at these meetings.

4. Have good communication within the team.
There are many examples of projects on which the staff would have felt more motivated if there had been more communication. For project managers, good social skills and regular contact with the team are essential to make sure that everyone remains involved and informed.

5. Be ready to adapt. Projects rarely go exactly as expected. Good project management requires the ability to deal with new challenges as a project develops.

Which was the correct summary?

The correct summary was:

2. Good project management is about making a plan and changing it if it's not working.

To do

Now it's time to look at the article in detail. Read it again and then answer the questions. They will test your general understanding and your knowledge the third conditional. Good luck!

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BBC Learning English - Course: intermediate / Unit 9 / Session 4 / Activity 1

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Now you're going to read a five-point guide to project management. Before you read Look at these two summaries. Then read the article once, quite quickly, and decide which summary is correct. 1. Good project management is about creating a plan and making sure it doesn't change. 2.