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Types

Vertical – Represents dignity, formality, stability, and
strength

Horizontal – Represents calm, peace, and relaxation

Diagonal – Represents action, activity, excitement, and
movement

Curved – Represents freedom, the natural, having the
appearance of softness, and creates a soothing feeling
or mood

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Color has an
immediate and
profound effect on a
design.

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Warm Colors

Reds, oranges, yellows

Cool Colors

Blues, purples, greens

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Form: (3D)The shape and structure of something as
distinguished from its substance or material.

Shape: (2D)The two-dimensional contour that
characterizes an object or area.

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By incorporating the use of space

in your design, you can enlarge or reduce
the visual space.

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Types

Open, uncluttered
spaces

Cramped, busy
spaces

Unused vs. good
use of space

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The surface look or feel of something

Smooth Surface – Reflects more light and
therefore is a more intense color.

Rough Surface – Absorbs more light and
therefore appears darker.

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there are deffrent times of shapes in the world

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The relative lightness or darkness of a color

Methods

Shade – Degree of darkness of a color

Tint – A pale or faint variation of a color