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Huxley, Aldous. Brave New World. New York: Harper Brothers, 1932.

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In life, individuals seek out pleasure. This can be in a sexual sense, but also in a non-sexual manner. People do things that bring them pleasure. People perform various things because they like to do them. In American society, the idea of working to make a living is clear. However there is an unspoken motivator, pleasure. Pleasure is the thing we seek on our days off of work. On these days, we derive pleasure by not having to work. This creates a cycle where people work and all work they look forward to the ability to be home and experience the relief, joy, and pleasure of being away from work. In addition to this, people can form addictions to the things they derive pleasure from. This can be sex, drugs, video games, eating, and many other activities.

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Pleasure is a controlling factor in the novel Brave New World. In that world, there is a drug named Soma that people take in order to derive instant pleasure when something is going on. It is a way to relieve stress. However, it is also used recreation-ally as it gives pleasure to the user. Also in this dystopian society are the feelies. This is a form of entertainment which is a movie theater experience for all of the senses. In addition to this, orgy-porgy is a sexual experience that is used as a religious ceremony (if you can call it that). This is a clear way to control individuals and society as a whole as it derives pleasure and associates it with their religious figure (Ford) and government ideals. In American society, pleasure and entertainment can control and can condition individuals. The government is not controlling us through entertainment or substances, but large companies are trying to use pleasure through entertainment or substances in order to derive more customers. If someone is deriving so much pleasure from something, they will continue to consume what is giving them that pleasure. In addition to this, drugs can control people. This is not pleasure alone, but people can derive pleasure from using these drugs and this can lead to addiction. This goes along with pretty much anything, if someone derives an extreme amount of pleasure from something, this can lead to addiction.

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"By this time the soma had begun to work. Eyes shone, cheeks were flushed, the inner light of universal benevolence broke out on every face in happy, friendly smiles. Even Bernard felt himself a little melted" (Huxely, 81).

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"Soma played none of these unpleasant tricks. The holiday it gave was perfect and, if the morning after was disagreeable, it was so, not intrinsically, but only by comparison with the joys of the holiday" (Huxely, 154).

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"Swallowing half an hour before closing time, that second dose of soma had raised a quite impenetrable wall between the actual universe and their minds" (Huxely, 77).

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"Hug me till you drug me, honey; Kiss me till I'm in a coma: Hug me, honey, snuggly bunny; Love's as good as soma" (Huxely, 166).