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The rest of research & design are in sketchbook or process document.

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The rest of research & design are in sketchbook or process document.

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After experimenting more with type, I found enlarging the type and giving it more colour encouraged the look of the poster, making the consumer want to work out what its saying, or want to know more. I will be using this advert, placed in tube and train stations, with two adverts on each side with a coloured background and just the logo. When experimenting, I found having each word a different colour, and harder to read looked better than the words all squished up on each line, this way makes it more interesting to look at and work out each word.

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I created this advert after having advice on using just type. I found it uncomfortable and ugly to look at, as if something was missing. Also experimenting with a different background colour. I will not be using this advert.

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Each limited edition flavour will have more advertisement than the original flavour, Lemon, so it seems as the brand has been out for a while, known and isn't new and upcoming.

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I'll be using this advert, in examples of street posters, and apart of Whitechapel Gallery: First Thursdays collaboration on flyers and leaflets near and around each gallery.

Originally I wanted to work with Jean Cocteau's art gallery based in Menton, but unfortunately it's temporarily closed. I chose Whitechapel Gallery's event as I thought it would be a way of promoting the products at something that's relevant, like an art gallery.

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Starting with both type and imagery of one of the flavour bottles, I got feedback on experimenting more, but with just the typography. I found the type poster to be ugly, and dislike with the product, so experimented with enlarging the typeface to create a bold, coloured text that represents each flavour and highlights each word, making it easy, fun and bold to read. Keeping the audience interested and consistent.

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Using a mixture of type and imagery, I experimented with creating a typeface based poster, and found some of the outcomes to come out worse than expected and decided not to use.

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Sunbed's advertising two limited flavours

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Sunbed's advertising two limited flavours

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When trying to work out my main target audience, I experimented with different ways of advertising my brand with unique advertisement that isn't just posters or billboards. These experiments will not be included in the final brand identity as I felt they didn't work with my brand's identity and audience.

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Logo: The Bold Font
Adverts: Hamilton
Brand Identity: Josefin Sans

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Using the Warp Tool in Illustrator, I experimented with different colours, size and typeface.

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I knew I wanted the main focus of my alcohol to be based on lemons, and Menton's lemons, and the style of the logo to look like a lemon. I experimented with different ways of illustration, type and logo design to find and create my final one. These are examples of my digital experiments to the final logo.

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Each flavour will be wrapped around the logo, written in English, easy to understand for their UK consumers.

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Main base of vodka: Menton lemons and oranges
Other fruit grown in Menton

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-Premium French vodka infused with the tangy and aromatic flavours of Menton lemons.
-Smooth & refreshing
-Bold & invigorating
-Vibrant & citrusy
-Delicate & fragrant

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Citrus Parade Vodka

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Orange de Menton

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Menton Sunrise

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Orange Blossom Menton

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Menton Citrus Burst Vodka

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Citrus Paradis Vodka

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Citron de Menton

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Vodka celebrates Menton lemons, the festival and art.

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Women owned business, mainly ran by mother and daughter.

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Unique flavour, compliment the smoothness of vodka.

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Family and alcohol brand based in Menton, France.

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Mostly famous for their lemons, they started to grow oranges and infused that with vodka also, to create another unique flavour.

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The family became a huge hit with the locals, the daughter of the family decided to infuse vodka with the lemons, and started to sell to local markets and festivals then eventually became mainstream, selling outside of France.

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A family of four, based in Menton, France, located about 35 mins from Nice, are known for their luscious, aromatic lemons. The family were known throughout the locals and the farm became so famous that people would come travel from far and wide just to taste the citrus fruits.

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Collab with unknown artists?

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Remake July '22 fruit prints

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Famous art prints

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Experimenting with lino print

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Research local charities, workshops, schools and clubs

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25% of the proceeds go to saving the arts

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Packaging inspired by artist/art

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Has 450 lemons, oranges & olive tree

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800 tropical plants

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Doctors discovered that lemon improve blood flow

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Cultivation of the golden fruit began in the 15th century.

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Used in perfumes

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Menton lemons are available mostly all year round, mostly between February-April.

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Each year, the festival has different themes and the town is decorated with elaborate sculptures and designs made from lemons and oranges, with a famous lemon parade featuring floats made entirely of the citrus fruits, as well as the festival including parades, concerts and other culture events.

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I will be focusing on Menton lemons, and the history behind their fame, as well as identifying other citrus fruits grown in the same, or surrounding areas. I will also be looking into saving the arts programs, as well as the use of citrus fruits with art and how I can incorporate them together.

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The Menton lemon festival, also known as Fete du Citron, an annual event near the Italian border is a carnival to celebrate Menton's unique connection to citrus fruits, especially oranges and lemons. The festival launched back in the 19th Century, in 1895 by a group of local hoteliers who wanted to attract tourists during the winter time and at the time the town was one of the largest producers of lemons in Europe with a grow in popularity and has become a major culture event.

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Menton lemons are known for their thin, smooth skin, vibrant yellow colour and high juice content with being less acidic than other types of lemons and it's distinct flavour that is both sweet and tart.

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Continuing on with the idea of using French vodka, I have researched into the history of citrus fruit's being used and planted in France, and found that Menton Lemons is a specific variety of lemon fruit that originates from Menton, a town in the South of France known for it's citrus fruits.

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I will be focusing on French Vodka as its smoother and drinkable neat as well as good with cocktails. My audience will be an older, sophisticated generation who tend to go to art galleries and enjoy drinking.

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Plain Vodka- 40%, Made from wheat, corn or potatoes
Flavoured Vodka- 35%, Flavoured with other ingredients wuch as fruit, vanilla, peppermint, coconut, spices
Fruit Vodka- 40-50%, Made from fruits such as cranberries and raspberries
Grain Vodka- 40-50%, Made from corn
Rye Vodka- 40%, Made from rye grain
Vodka made from Molasses, 40%
French Vodka- 35%, Made from grapes instead of grain

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-Brandy
-Gin
-Rum
-Tequila
-Vodka
-Whiskey

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Considerations:
-Think about ingredients and process. How is it made?
-What’s the story behind your brand?
-How is this brand mixed, how is it served or garnished?
-Where would you find it in venues?
-Think about how it respects its surroundings and the environment

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Mandatories:
-Must be insight-led: what’s your insight – across consumer, category or culture?
-Must be aligned to a vision: what’s the long-term goal and opportunity that answers the insight?
-Must be scalable – grounded in what exists today or the near future and what will have wide
consumer appeal
-Must be designed for an adult drinking occasion; can be alcohol or non-alcoholic

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Deliverables:
-Brand naming
-Design of the brand identity
-Packaging design
-Ideas for how the brand would promote itself
-Show how your idea can be brought to life, not just in bars, clubs, events, etc but supermarkets too

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Soho

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https://www.freud.eu/freud-london

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Based in both London & Oxford, Freud Bar serves cocktails and other drinks and art exhibitions are hung every month.

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https://www.whitechapelgallery.org/first-thursdays/

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First Thursday of every month, 150 London galleries get together to create a free event. Known as a 'sophisticated bar crawl', offering walking tours, free art buses and wine.

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Dulwich picture gallery

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Friday 12th May @ 3pm

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-Completed design work- PDF
-Process document, 1,500 words- PDF
-Sketchbooks, digital development & prototypes- PDF

Submit 3 outcomes for each unit (x2)