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recession incoming. TSE: DOL predicted to jump. invest & shop now.

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Do a blind product testing with audience who would never buy anything from Dollarama.

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Make your status on the Go.

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multiple locations

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Luxury at every Corner.

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Show a party happening in Dollarama.

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(relate to stocks) TSE: DOL predicted increase your quality of life by 100%

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“Don’t worry we won’t let you skip ThanksGiving.” Copy Idea

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“Dollarama, begin you season with us.” Holiday Tagline

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“ Wanna hang your holiday decor early, well look no further”. Copy Idea.

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"we won't let inflation burst your bubble"

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"recession incoming. get familiar with us now"

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“Don’t Buy it, Create it.” Tag Line Idea.

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Good amount and variety of items for people not knowing where to find said items "oh go to Dollarama they'll have it for sure!"

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Stage Dollarama things like an expensive store Visually. (e.g Halt Renfrew)

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Heavy status, light wallet.

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what you save on day to day items you can use that saved money to buy things you really want

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Imagery on bulk items that we normally wouldn’t buy in bulk.

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"handmade gifts are made of heart"

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Name brand products that are the same quality

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Abundance of cost efficient decorations

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find products as rare as your fine china's

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rare finds

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"new hobbies starting at $1.00"

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"your next hobby might cost $1"

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"find your next hobby"

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go now before it's gone

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"build it don't buy it"

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"make it don't buy it"

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wide variety of party motifs

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party supplies for every occasion

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"the party begins at dollarama"

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something about leaving with multiple items (in a positive way)

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there are some things that you really can't find anywhere else making them exclusive

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show people that: the money they save from shopping at dollarama can go towards luxury items

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show people that: the money they save from shopping at dollarama can go towards luxury items

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blind product testing

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product comparisons: dollarama brand vs brand name

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testimonials

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product review videos

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Dollarama hauls

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(at dollarama, you can afford to buy more than one of the same item)

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parody logos of expensive brands (e.g. Chanel purse with Dollarama name but in Chanel's style)

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person in rolls royce pulling up to dollarama

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bougie/fancy setup for a simple product