# data[].attributes.body
Postmodernism broadly refers to a socio-cultural and literary theory, and a shift in perspective that has manifested in a variety of disciplines including the social sciences, art, architecture, literature, fashion, communications, and technology.

# data[].attributes.body
Postmodernism can be associated with the power shifts and dehumanization of the post-Second World War era and the onslaught of consumer capitalism.

# data[].attributes.body
Postmodernism shares many of the features of Modernism. Both schools reject the rigid boundaries between high and low art. Postmodernism even goes a step further and deliberately mixes low art with high art, the past with the future, or one genre with another. Such mixing of different, incongruous elements illustrates Postmodernism’s use of lighthearted parody, which was also used by Modernism.

Though both Modernism and Postmodernism employ fragmentation, discontinuity and decentredness in theme and technique, the basic dissimilarity between the two schools is hidden in this very aspect.

# data[].attributes.body
Postmodernism favours “mini-narratives,” stories that explain small practices and local events, without pretending universality and finality. Postmodernism realizes that history, politics and culture are grand narratives of the power-wielders, which comprise falsehoods and incomplete truths.

# data[].attributes.body
The French philosopher Baudrillard has conceptualized the Postmodern surface culture as a simulacrum. A simulacrum is a virtual or fake reality simulated or induced by the media or other ideological apparatuses.

Baudrillard is not merely suggesting that the postmodern world is artificial; he is also implying that we have lost the capacity to discriminate between the real and the artificial.

# data[].attributes.body
Fredric Jameson has related Modernism and Postmodernism to the second and third phases of capitalism. The Postmodern era corresponds to the age of nuclear and electronic technologies and Consumer Capitalism, where the emphasis is on marketing, selling and consumption rather tan production.

# data[].attributes.body
The fundamental characteristic of Postmodernism is disbelief, which negates social and personal realities and experiences.

Postmodernism generates a feeling of lack and insecurity in contemporary societies, which is essential for the sustenance of a capitalistic world order.

# data[].attributes.body
Postmodern film describes the articulation of ideas of postmodernism trough the cinematic medium – by upsetting the mainstream conventions of narrative structure and characterization and destroying (or playing with) the audience’s “suspension of disbelief,” to create a work that express through less-recognizable internal logic.

# data[].attributes.body
Mambrol, N. (2016) Postmodernism. Literary Theory and Criticism. https://literariness.org/2016/03/31/postmodernism/