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E-commerce doesn't have space constraints compared to a physical shop especially when it is serving localities which do not have large shops.

In India, the growth of e-commerce is faster in smaller cities and towns which now have access to the best of products like the larger cities of Mumbai and Delhi

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E-Commerce stores products in large warehouse from where they are shipped to the customer. In physical world 20 stores may be servicing the same area as a ecommerce serves. The probability of products remaining in stock in all 20 stores is very low so some customers will face out of stock problem. In ecommerce since one large warehouse is storing products equal to so many stores, the probability of our of stock is lower.

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The feature of interactivity allows customers

The opportunity for customers to share their satisfaction with the products and review them.

Opportunity for certain consumers to become influencers in the marketplace.

‘Live E-Commerce’ especially in fashion. Certain brands do a webinar style trial of their clothes . It’s essentially the online version of LiveTV but the process of purchase is far smoother and hence sales conversion rates tend to be higher with this type of marketing.

Groups of people to get together on social media or group e-commerce platforms purchase products directly from manufacturers.

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Join UNIQLO to style our new clothing range with our live shopping event. Learn more about the event and how to join us.

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Consumers may get confused by the vast selection. Platforms have algorithms to study customer behaviour and ensure that high relevance of the products shown to the consumers.

Recommender Engines are designed to allow Customers to discover similar products that meet their needs and more brands that they may not have heard of before they came to the website

Various tools are in place to reduce the search cost ( time required to search) of the customers.

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One-click purchase

Providing a 24/7 shopping experience

Order Visibility: Doorstep delivery and providing the opportunity to track order

Same-day Delivery, Next day delivery

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What is personalization? Personalization explained in 1 minute

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This Value proposition is particularly important to increase customer loyalty. If a customer is a food enthusiast, the ability to customize the dish will make them feel that they are in control.