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My last piece of media are drawings that depict nonverbal behavior. I found nonverbal behavior interesting because it's also another accurate way to determine our perception of others by looking at spatial distance, body language, and eye contact (6.1 nonverbal behavior.) When we're out and about we tend to think people with great posture are more confident and if you're slouched over we perceive you to be more of an introvert. Nonverbal behaviors really say a lot about a person even if there's no words coming out of their mouths directly.

Link for drawing: https://www.communicationtheory.org/non-verbal-communication/types-of-nonverbal-communication/

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This commercial is the media I chose to go with thoughtful message processing. Thoughtful process messaging meaning it causes us to think about how the message relates to our own beliefs and goals and involves our careful consideration of whether the persuasion attempt is valid or invalid (5.2 Thoughtful Message Processing.) As seen above, the goal of this advertisement is to get kids to stop vaping by visually showing damage and adding statistical facts for credibility. It wants the kids who are out there vaping to really take a step back, question themselves, and realize how it's affecting their body.

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The group that calls itself the Ku Klux Klan is a perfect example of deindividuation, thus why I decided on the image above. When they meet, their individual self-awareness is stripped by everyone in white robes and hats. It gives the illusion that they are stronger as one, promoting deindividuation which is the loss of self-awareness and individual accountability (4.1 Self-Awareness.) By doing this, the individual is more likely to violate social norms and in this case, the KKK is more likely to speak and act on their racism.

Link to image:
https://education.nationalgeographic.org/resource/ku-klux-klan/

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I have used a website that consists of mental health articles, hotlines, and other resources. I chose this media as it relates to helping individual's cope with their negative emotions in an effective way. This gives students a way to be able to express their problems and allow them to gain information from others (3.3 What Doesn't Work: Distorting and Suppressing Negative Outcomes.) Not only that, but with this type of media, social support can really help individual's dealing with their negative emotions and can lead to a happier life (3.3 Finding Satisfaction with our connection with Others.) Feel free to visit the website and ask for help if needed!

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The It's Up to Us campaign is designed to empower San Diegans to talk openly about mental illness, recognize symptoms, utilize local resources and seek help. By raising awareness and providing access to local resources, we aim to inspire wellness, reduce stigma and prevent suicide. Recovery is possible and help is available. It's Up to Us to make a difference in the lives of San Diegans experiencing mental health challenges by offering support and providing opportunities.

This campaign is developed through the County of San Diego Health and Human Services Agency, and supports the County's Live Well San Diego vision to promote a community that is healthy, safe and thriving.

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The It's Up to Us campaign is designed to empower San Diegans to talk openly about mental illness, recognize symptoms, utilize local resources and seek help. By raising awareness and providing access to local resources, we aim to inspire wellness, reduce stigma and prevent suicide. Recovery is possible and help is available.

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The form of media I decided on is a news article in order to exhibit the way associational learning works. What I learned in Chapter 2 is that associational learning occurs when an object or event comes to be associated with a positive or negative emotion or feeling (2.1 Associational Learning). This article discusses how Rhianna made a massive profit with a 3 second clip of her using her makeup at the Superbowl halftime show. In this particular situation, because so many people feel a positive emotion towards Rhianna, they are more likely to buy the product that she's endorsing which is exactly what happened!

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It's a known fact that the performers at the Super Bowl half-time show are not paid. But with more than 100 million viewers (the 2023 Super Bowl match received 113 million viewers, and the half-time show averaged 118.7 million viewers, according to Fox) the performers are exposed to a huge audience, and generally see some immediate benefits.

When Lady Gaga performed in 2017, her album and song sales increased by 1000%. Jennifer Lopez received 2.3 million new followers across her social media after her 2020 performance.

Rihanna, who performed solo at the 2023 half-time show, also saw some immediate benefits. When the singer blotted her face using Fenty Beauty's Invisimatte Blotting Powder, Google searches for Fenty Beauty increased 883%, according to Cosmetics Business. Searches for 'is Fenty safe for pregnancy' also surged 3,333%.

That's not all - in the 12 hours following Rihanna's performance, the popstar (and billionaire) generated US$88.3 million in media impact value, according to brand performance tool, Launchmetrics. That's 27% of the total Super Bowl's coverage.

(Media Impact Value (MIV) is calculated using an algorithm developed by Launchmetrics, that analyses quantitative and qualitative data to determine the value of a media marketing action on brand image. It assigns a monetary value to marketing campaigns to calculate the return on investment of a marketing strategy.)

Fenty Beauty mentions within the Super Bowl (including that 3 second blotting act) generated a total of US$5.6 million in MIV within the first 12 hours. Her second pregnancy announcement garnered US$14.7 million in MIV in the first 12 hours, compared to her first pregnancy which garnered around double that in 48 hours.

Her all-red ensemble also generated significant MIV for the brands she wore. The red bodysuit by Loewe earned the brand US$2.4 million worth of mentions, her Alaïa coat garnered US$1.7 million and her MMG X Salomon sneakers earned the brands US$1.3 million and US$602,000 respectively.

Comparatively, when Kendrick Lamar performed in 2022 wearing Louis Vuitton, he generated US$1.1 million in MIV after an entire week, with the NFL's Instagram post of the singer generated US$323,000 of that. The top four brands in terms of MIV after the 2022 performance were Nike (US$2.5 million), Tiffany and Co (US$1.7 million), Louis Vuitton (US$1.6 million) and Dundas (US$1.4 million).
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Rihanna's US$6 million payday from 3 second act

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It's a known fact that the performers at the Super Bowl half-time show are not paid - but that didn't stop Rihanna from cashing in.

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I decided to choose this video because it visually demonstrates how a social situation is much stronger than an individual personality (1.1 The Social Situation Creates Powerful Influence.) In the said video, you can see how the group overpowers an individual's actions by either helping or not helping the person in need. This particular social idea is known as the bystander effect. Capturing the bystander effect out in public with people who are unaware of the experiment is the best way to display that an individual's decision is highly based on the influences of the social situation.