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Harley Davison had come out with a new engine that doubled the power and performance so they were pretty much ahead of all the other competitors.

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When all these foreign companies are coming in and invading the market Harley Davison tried to compete but they almost went bankrupt, through the time it seemed that the big bike wasn't a trend anymore.

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Sometime in the 80's foreign motorcycles began to pop up in the market. This makes it hard for Harley to compete. Companies such as Honda, Yamaha, Kawasaki, BMW, Triumph.

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Through out time motorcycles got bigger and better so came the aftermarket market for them, a lot of known people who made custom bikes such as Von Dutch.

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Later through the years, the "biker" image came out as rowdy, crazy, insane, criminals, ect. This is because of how movies and media at the time showed it.

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Harley came out with a concept motorcycle in 1903 and 1904, turns out to be a hit.