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In 1966, Van Doren Rubber Company opened in Anaheim, California. When the children in southern California were frantically looking for some sports shoes that could do board sports and surfing, they were sewing their first soles. This waffle sole with super grip of Vans just met the needs of skateboarding perfectly, and skateboarders all over the world wrote Vans on their boards.

In the course of more than 50 years, the development of Vance has surpassed the concepts of surfing and skateboarding, and constantly draws inspiration from the culture of Southern California! At the same time of development, it began to become diversified, combining modern fashion elements, the deep-rooted board culture lineage of Fansi and the famous punk hip-hop elements in LA. Fansi can be easily found in boutique shops in Paris, Tokyo and new york, because its excellent grip on the board makes the feet of the most difficult bowl pool challenger in the world love to wear it.

On March 16th, 1966, Paul Van Doren, together with three partners, opened the first Vans brand store at No.704 East Broadway, Abaheim, Southern California, USA. Their registered Vandoren Rubber Company was dedicated to the production and direct sales of footwear products.

On the opening day, 12 consumers came to customize shoes early in the morning, and in the afternoon, they got freshly baked Vans brand shoes. Later, it gradually evolved into the Authentic series under the brand. This is 1966, when Vans founded the brand.

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361 degrees Ding Jiantong: Breakthrough may be our own sports shoes.
He let go of cattle, cultivated land, caught fish, lifted stones and loved suona since he was a child. He is a well-known "Suona A Tong" in the local area. At that time, the dream was a luxury for Ding Jiantong, as far away as the horizon and out of reach.

When he has a dream, he hopes to break through all possibilities, give ourselves strength and achieve "361 degrees" of our own sports shoes. Now 361 degrees has developed into a comprehensive sporting goods company integrating brand, R&D, design, production and distribution. Its products include sports shoes, clothing and related accessories, children's wear, fashion and leisure, etc., and its annual turnover exceeds 6 billion.
321应英1班翁思淇37号

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Anta translates to "Mother of the earth" in Greek. ANTA embodies the broadness of mind and dedication to the world and humanity. Greece is the birthplace of the Olympic Games. The word "ANTA" refers to the Olympic spirit and the athleticism of its products, which is embodied in the culture, soul and modern sportsmanship of the ANTA brand. ANTA's logo, which combines Chinese and English, shows internationalization, nationality and specialization.
ANTA's bright red logo represents energy and enterprise. The A-shaped arc creates A sense of space, implies the rising flight, shows the beautiful combination of strength, speed and beauty in motion, and implies the pursuit of excellence and the concept of transcending oneself.
ANTA font horizontal and vertical, four stable, meaning peace of mind entrepreneurship, practical life spiritual quality. ANTA, from the perspective of translation, reflects the steady pace of developing domestic and foreign markets. ANTA is a well-known brand sports goods company in China, whose products include sports shoes and apparel. ANTA was founded in 1994 and is located in Jinjiang City, Fujian Province, which is the first of the three major shoes in China. ANTA sports shoes market share is for many consecutive years in the national similar products rank first.
321应英1班赖阳彬46号

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The founder of Dior is christian dior, who was born in Normandy, France. His father is a rich businessman engaged in fertilizer business, and his mother is a gentle and elegant lady. The beautiful image of his mother has always been one of Dior's endless creative sources. He himself did not study fashion design, and graduated from the Paris School of Politics. He has a passionate pursuit of art all his life, but his life has not been smooth sailing. In the depression of European economy, he never gave up even sleeping on the street. Founded the first clothing store in 1946, and then created the Dior brand. In French, "DiOr" means a combination of "Dieu" and "gold" (or), and later gold became the most common representative color of Dior brand. Dior 999, red, is as full of vitality as blood, just like a rose brewing romance. Whenever people's vision is swept by a red light, it burns like a raging fire, like a red satin skirt dancing. Mr. christian dior regards red as "a vibrant and lucky color, the color of life." As a result, red became the exclusive logo color of his design style. Dior 999 is a classic color number, and it is the overlord of lipstick industry. It has the saying that "I will never die, you will always be a princess

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The brand of LANCOME
In 1935,ArmandPetitiean foundedL
ANCOME,the name comes from central France
A castle, LANCOSME. As the castle is surrounded by
It's full of roses, full of romance, and Armand
I think that every woman is like a rose each has its own special
Color and gesture, named after the castle, rose also became
The brand logo of LANCOME, which started from perfume
LANCOME, developed so far, has become a leading tide
Stream full range of makeup brands.

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" Florasis" brand was born in Hangzhou, China on March 8, 2017. It is a make-up brand with the concept of " oriental make-up, flower make-up ".
" Florasis " brand to explore the Chinese millennium ancient beauty wisdom, for oriental women's skin characteristics and makeup needs, flower essence and herbal medicine extract as the core ingredients, the use of modern makeup research and development and manufacturing technology to create healthy, skin-nourishing, suitable for oriental women to use makeup products. Brand name Origin " Flower West Son " Brand name Origin: Flower West Son in the " Flower ", refers to " Flower Makeup. Xizi refers to the West Lake also refers to Xi Shi. " Xizi " two words, is taken from Su Dongpo poem " Want to West Lake than Xizi, light makeup thick always appropriate. Xizi is also a title of respect for Xi Shi, is the first of the four beauties in ancient China. Florasis brand hope that Chinese women, whether heavy makeup or light, as beautiful and moving as Xizi. Flower West Son English name is " Florasis ", is " Flora " + " Sis ", meaning " Flower God ", by metaphor used Flower West products of women, and Lotus Flower God Xi Shi as moving and beautiful. Florasis logo interpretation:
1. The shape of flowers, fashion beauty. Flower West Son to do exquisite fashion Chinese makeup.
2. Classical window, oriental charm. Huaxizi wants to open an oriental window for the world.
3. Symbiosis, the beauty of balance. Not only adhere to the classical reserved, but also the integration of modern openness and innovation.

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321商英一班欧少春29号

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Li Ning is a professional sports goods brand founded by Mr. Li Ning, the "Prince of Gymnastics", in 1990. Li Ning Company has comprehensive capabilities in research and development, design, manufacturing, marketing, brand marketing, distribution, and retail operations. It mainly engages in the professional and casual sports shoes, clothing, equipment, and accessory products business of Li Ning brand. It has established a leading omnichannel sales network and a complete supply chain management system, and continues to layout and break through in the e-commerce ecology and digital fields.
Then,Li Ning Company adopts a development strategy of "single brand, multiple categories, and multiple channels", focusing on the five core categories of running, basketball, sports life, fitness, and badminton include Create "Li Ning style experience value" around product experience, sports experience, and purchasing experience.
Last but least,In addition to the core brand Li Ning, Li Ning Company also produces, develops, promotes, distributes, and sells sports products from multiple other brands, including Red Double Happiness table tennis products, AIGLE outdoor sports products, Danskin dance and yoga fashion fitness products, and Kason (Kaisheng) badminton products.

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321商英一朱文慧11号

The story starts with smelling the fragrance
Raise the cup, get close to your nose, and take a deep breath. This is the first step in tasting coffee, called 'smelling'. A sunny boy wearing a Starbucks green apron stood among customers, holding the coffee cup as a demonstration. Immediately, a faint smoky smell rose, filling his nose.
Our tongue can only distinguish five flavors, but our nose can distinguish thousands of flavors, so smelling is an important step in understanding the characteristics of coffee. Imagine, which flavor is it similar to
Next, let's take a sip. Note, it's not drinking, it's sucking the coffee heavily into your mouth. "The big boy exaggeratedly performed a" sip, "and the customer laughed uncontrollably. He became serious and said, "This is the standard action for tasting coffee, which can evenly spread the coffee on the tongue." He took a hard sip and the coffee rushed straight to the back of his tongue, instantly filling his mouth with a rich aroma.
The third step is to feel. Do you feel the sweetness on the tip and sides of the tongue, the acidity and saltiness on the side of the tongue, and the bitterness on the back of the tongue? "After he touched it, the taster faintly felt that the smoky taste in his mouth was more of a barbecue sweetness, with a slight acidity. After a while, the aroma changed from strong to light and integrated with the taste buds. At this time, a chocolate cake was presented to everyone. "This Italian deep roasted coffee tastes better together with the chocolate cake, which can wrap up the coffee fragrance. Of course, the next step is to share the feelings." A light bite of the cake really complements each other.
In the wonderful experience, people find that there is so much knowledge in evaluating coffee, and the meaning between customers and Starbucks goes beyond coffee.

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Perfect Diary is committed to exploring European and American fashion trends, while combining the facial and skin characteristics of Asian populations, and carefully developing a series of high-quality, well-designed, and easy to use makeup products for the new generation of women. Support the Chinese fashion industry and aspire to create a Chinese Beauty Icon with international influence. The brand meaning of Perfect Diary is Unlimited beauty, and there are no limits to beauty. The brand concept of Perfect Diary advocates that the younger generation should not be bound by external labels, but strive to break through themselves, actively explore more possibilities in life, and meet better selves.
321商英2班林婉娟32

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1947 The first "Jai Ai" tire by Shanghai Zhengtai rubber factory production. Zhengtai rubber factory originated in 1927, the development history is the old Chinese national rubber industry founded one of the enterprises. The development history of Zhengtai Rubber Factory is the epitome of the old Chinese national rubber industry. With its products from the famous "Hui Li sneakers" and then to the "Hui Li" brand car tires, Zhengtai rubber factory gradually become the backbone of the Chinese national rubber industry. Chint Rubber Factory experienced many risks from 1927 to 1933, 1933 disaster almost pushed the Chint rubber factory to the brink of bankruptcy.The following year, Chint rubber factory miraculously stood up, in the development of Chint rubber factory on the road to see the dawn. The advent of the new brand "Jai Alai" is even more refreshing.On April 4, 1935, Shanghai Chint Company officially registered the Chinese "Hui Li" and English "Warrior" brands. The idea of the trademark of "Hui Li" comes from the English "WARRIOR" meaning WARRIOR, warrior, fighter, thus the homonym of "warrior" is derived from the Chinese brand name "Hui Li", and "Hui Li" implies "Hui Tian efford" meaning "great power that can overcome difficulties".
Class 321 Business English 2
Wu Xiaoya

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Givenchy is a world-famous French luxury fashion brand, founded in 1952 by fashion design Hubertde Givenchy, mainly haute couture. Givenchy is a world-famous French luxury fashion brand. Founded in 1952 by fashion designer HubertdeGivenchy, it specializes in haute couture, ready-to-wear, footwear, perfume, accessories and cosmetics, and is one of the brands of the world's largest luxury goods group LVMH.
Founder and brand background:
Givenchy was born in 1927 in Normandy, France, into an artistic family. Inspired by her mother and grandmother, Givenchy showed an interest in clothing and fabrics from an early age. At 17, Givenchy enrolled at the Ecollege Superiorart School in Paris and spent many years as an apprentice and assistant.
He later began to dress Hollywood movie stars, most famously with actress Audrey Hepburn. The little-known actress turned to Givenchy one day to help her design her clothes, but Givenchy's elaborate designs perfectly complemented Hepburn's figure. Later, Audrey Hepburn's turn in Givenchy's sleeveless, off-the-shoulder black dress in Breakfast at Tiffany's became a timeless classic.
Givenchy opened his haute couture house in 1952. Givenchy's first haute couture collection was called "BettinaGraziani," named after the most famous model in Paris at the time, and it was an instant hit.
The GIVENCHY logo, which stands for Genteel, Grace, Gaiety and GIVENCHY, is an anagram of the four G's and the word Givenchy in boldface, in the spirit of the original creation of the brand.

321商英2张砺

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Gu Yu was born in 2016 and is a functional plant-based skincare brand specializing in the study of Chinese skin texture. It originated from traditional Chinese "seasonal culture" and, based on in-depth research on the characteristics of Chinese skin texture, uses modern technology to extract precious plant ingredients. As a pioneer and expert of glabridin whitening in China, Gu Yu specializes in glabridin, forming a research and development barrier of "the whole industry chain" from raw material formula test production ， possessing many core formula patents and exclusive application technologies, providing whitening products more suitable for Chinese skin, and creating unique immortal white for Chinese women.

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Coca-Cola brand story: Coco-Cola's story Coco-Cola's invention was an accident.

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Coca-Cola brand story: Coco-Cola's story Coco-Cola's invention was an accident.

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Coca-Cola was once invented by a doctor, and it can be said that he made Coke. As a result, when he was at night

When Huai was resting, the man suddenly came again, and it was very

I was happy to hand my bucket to the doctor and asked.

A bucket full of potion should be exactly the same as last time, and the doctor did it confusedly. The next day, he took

A group of people came here, handed over their own cups and buckets one after another, and rushed to buy potions. The doctor was very surprised, so he asked them why they came to buy medicine every day. Is it that every family is sick? People raised their thumbs to praise the delicious potion here. The doctor was confused: "I'm not sick. Why do I buy medicine every day? Can this potion cure the disease or a delicious drink? So, he boldly opened a "medicine"

The water factory, because the potion is delicious and people drink it.

They were so happy that he decided to call it "Coca-Cola". The unknown doctor later let his potion travel all over the world just because of a bottle of potion.

321商务英语2
陈晓儿 21063100225

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The world famous pizza chain brand "Pizza Hut" entered
The Chinese market has been open for 20 years and is available in more than 100 cities in China
Set up more than 500 chain restaurants, receive customers every year
Nearly 100 million people. People might not think of Pizza Hut.
His birth is legendary, and he deserves credit
Encouraged by a landlady.
In 1958, the founders of Pizza Hut, the Carney Brothers
They were still at college in Kansas, evenings and weekends
They all helped out at a grocery store owned by their parents. miscellaneous
There is a tavern next to the shop, which the landlady hates
The drinkers were so noisy that she encouraged them during a day of gossip
The Nee brothers opened a pizza restaurant there. The Carney brothers
Convinced, he borrowed $600 from his mother
I started my own business. It was a very small restaurant, just
There are 25 seats, the original signboard area can only accommodate 9
An English letter. Since it's a pizza restaurant, "PIZZ
The word "A" (pizza) is, of course, indispensable, which leaves four
What are the proper letters for a blank?
A relative stood at the door of the shop looking sideways, casually said
One sentence: "The appearance of the restaurant is like a hut", and the world famous "PIZZAHUT" was born.
Red roof has also become a unique brand symbol of Pizza Hut
Know.
The Carney brothers worked hard to keep the space small
Between to create a good place to relax and comfortable, do new every day
Delicious pizza and warm hospitality. Pizza Hut has been
By becoming the world's first pizza chain brand, in the world 1
There are more than 13,500 in more than 00 countries and regions
The dining room. Since then, Pizza Hut continues to bring delicious pizza
Consumers in different countries.

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Lei Jun once founded an online game company in 1992, but due to fierce competition, the company eventually went bankrupt. Since then, he joined Kingsoft and became the president of the company, and left Kingsoft in 2007.
In 2009, Lei Jun began to think about how to start a new business. He wanted to build a smart phone with reasonable price and not bad functions, so as to meet the demand of ordinary people in China for smart phones with high cost performance. He founded Xiaomi Technology in 2010, growing up.
In the early days of its establishment, Xiaomi Technology adopted the online sales model and launched products with very competitive prices. Xiaomi 1, the first product of Xiaomi mobile phone, was sought after by the market once it was launched in 2011. The appearance of this product not only subverts the smart phone market in China, but also becomes a new trend in the global smart phone market.
With the continuous development of Xiaomi technology, the company has launched a series of innovative smart home products, such as Xiaomi TV and air purifier. These products not only provide people with a more convenient lifestyle, but also are deeply rooted in people's hearts and become an important part of Xiaomi's technology brand.
In the brand story of Xiaomi Technology, there is a kind of courage to try and the spirit of continuous pursuit of Excellence, which also profoundly reflects the importance of innovation and user experience. From a grassroots entrepreneur to a unicorn today, every innovation and breakthrough on this road is the continuous accumulation and improvement of Xiaomi's technology brand.
Today, Xiaomi Technology has become a world-renowned electronic technology company, and is constantly introducing new products and services to provide a better life experience for users around the world. The brand story of Xiaomi Technology tells us that as long as you have faith and courage, everyone can create their own miracle.

321商英2翁嘉琪42

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321商务英语一班廖晓丽44

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321商务英语一班廖晓丽44

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Liu Yongkang was born in Jiangyin, Jiangsu Province in 1883. In 1927, he and others raised funds to set up "Yichang Rubber Goods Factory", specializing in the production of rubber shoes. In 1930, the factory name was changed to Zhengtai Rubber Factory.
In 1934, Zhengtai Factory developed a new type of low-top cloth rubber shoes, published a large advertisement in "Shen Bao", and in 1935, the Chinese trademark "Hui Li" and English "WARRIOR", meaning warrior, warrior, Chinese homonym is "Hui Li", and "Hui Li" also contains the meaning of "return to heaven". A metaphor for the great power that can overcome difficulties.
In 1948, Shanghai held the National Games, Zhengtai rubber Factory carefully designed and closely contacted the sports circles, the press to cooperate with the publicity. They hired airplanes to fly flyers and set up large, eye-catching billboards inside the stadiums to attract spectators, especially young students, and gained instant fame.
In 1956, Jai Ai developed "565" high-top basketball shoes specially for the national men's basketball team. Once they were launched, they immediately became a symbol of fashion. Since then, Jai Ai shoes have become the "imperial" equipment for generations of Chinese basketball players, accompanying Chinese athletes on the world court.
"Do what you want to do, be what you want to be."

In 1984, the Chinese women's volleyball team wore Jai Ai sneakers to the Los Angeles Olympic Games and won the gold medal. Jai Ai shoes instantly became the national sneaker in the hearts of the people at that time.
After the reform and opening up, many foreign sneaker brands rushed into China, but the Jai Ai shoes lagged behind the market-oriented operation mode at that time. The branch factories of Hui Li have been closed, and the brand of Hui Li has gradually declined.
In 2000, Huayi Group acquired the "Hui Li" brand and established the new Shanghai Hui Li Footwear Co., LTD.
After a series of careful modifications to the fabric, shape, logo, packaging and so on, the shoes have changed into a fashionable dress. The advertisement of Jai Alai frequently appeared in the major fashion magazines, and Jai Alai successfully entered the major professional sports shoe stores on the Champs-Elysees in Paris.
In the middle of September 2010, the company opened its first flagship store in the old Pingliang Road site and achieved unexpected success. The turnover reached 1.67 million yuan in the first month, setting a historical record for the development of Hui Li.

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Founded by Zhang Liaoyuan in 2012 in Wuhu, Anhui Province, Three Squirrels is an Internet brand company focusing on the research and development and sales of nuts and other food products. Three Squirrels is constantly committed to product innovation, strengthening the core capability of "making goods + making experience", and continuously investing in product research anddevelopment.Zhang Liaoyuan team will position its brand as: the most delicious forest food - Internet nut sales leader brand. The three squirrels are located in the forest system,advocating the "slow food happy" lifestyle. The forest system is the original product category.
Zhang Liaoyuan led his team to think for a long time and finally decided on three squirrels as the brand name. As we all know, squirrels live on nuts, and their favorite foods are pine nuts, walnuts, etc. One of the great benefits of nuts with squirrels at its core is that they reduce educational costs. When it comes to squirrels, consumers automatically associate them with nuts without having to spend extra money to explain the relationship between squirrels and nuts. On the other hand, if we think of rabbits, like three rabbits, the effect would be very different. When we think of rabbits, we think of carrots, not nuts.
So why three? "Three" has always been considered an auspicious number, such as drawing inferences from one instance, three life lucky, etc., and three also expressed the role of emphasis, such as repeatedly repeated, things but third class, so choose three this number will be easier for consumers to accept. Therefore, Zhang Liaoyuan named his brand "Three Squirrels". After determining the Chinese name, the English brand THREE SQUIRRELS came into being. The logo of the brand is based on Chinese planning, which is the shape of three cute little squirrels.
321商英1班王雯琪01

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Established in June 2000, sportswear, a sportswear enterprise located in Siming District, Xiamen City, Fujian Province, is headquartered in Xiamen, Fujian Province. Developed into a centralized research institute
A large sportswear enterprise with nearly 30000 employees integrating production, distribution and sales.
The brand definition refers to "Hongxing", which means "Red Star", and "Hongxing" also has the meaning of "soaring swans, thousands of miles in one fell swoop".
Erke/overcome difficulties. It refers to the spirit of continuous challenge and innovation.
The brand spirit is TO BE No.1. The "TO BE No.1" advocates a spirit of perseverance and hard work, as well as the determination and courage to strive for the first place; It represents the desire and pursuit of success for ERKE people who do not succumb to mediocrity.
Hongxing Erke's business philosophy is down-to-earth and performs exceptionally well. Adhering to a pragmatic belief, we strive to do everything well with a down-to-earth, serious, and not frivolous attitude. We express our passion in calmness. We firmly believe that action is the truth that seizes the opportunity for success and constantly leads beyond.

321商英2班
王佳琪 01

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The brand was founded in Shanghai in 2012, from "make a person heart free underwear "set out and developed into a dedicated lifestyle brands such as comfortable underwear, home clothes and sportswear.
Liu Xiaolu quit her job in 2012 and decided to start a women's brand NEIWAI, hope through underwear - closest to the heart works to convey the aesthetics of comfortable and elegant life. Liu Xiaolu said: do underwear brand since, encountered the biggest confusion is that Chinese women are not confident in their own bodies, often need a thick sponge to create a false career line, so you can see the marks of their bodies, then women on their own really need to be so ruthless? The coat only needs to deceive the eye, but the underwear must be honest with the body. Inside and Outside is not a brand that puts everything on the surface, but she shows a temperament that makes people want to explore her inside .
2019: I am -- and I am myself. Understand and document the inside and outside of women's multiple identities
2020: Convey the brand idea that there is no one size, is insignificant
2022: The Mind and body of the road to see.

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The initial meaning of Prada was: love that will always be missed. Misia Prada was born into a very wealthy aristocratic family, and at the beginning, she did not expect to be associated with the path of fashion design.
Misia Prada's nickname is Miumiu. At the age of 20, she met a street painter who was very handsome and talented. They fell in love at first sight. But Miumiu's family background makes it impossible for her to marry him. The girl is very rebellious and decides to elope with her lover. They rented a plane and were preparing to flee to Greece to get married.
But during the flight, the plane malfunctioned, and the pilot carried a parachute and jumped in first. The painter put a parachute on Miumiu's back, only to discover that there were only two parachutes. Miumiu decided to live and die together with her boyfriend, but he pushed her out of the cabin. She was rescued and returned home, but she was separated from her boyfriend and never saw him again.
Lovers are lost forever, but Prada is achieved.
Just as Prada was fully engaged in her family's business, one day she received a letter containing a very beautiful painting. The letter was actually written by him! It turned out that the plane landed at sea that day, and he was able to survive.
He said in the letter: I just want you to know that I'm still alive. But I won't tell you where I am, and please don't look for me again. Because I am completely unrecognizable and have lost my right hand. Over the years, I have been practicing drawing with my left hand, in order to one day present beautiful paintings again in front of you.
321商英2班林梓爽

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Hermes, founded in 1837 in France, is an international company devoted to traditional handicrafts and constantly pursuing innovation. With suitcases, scarves, ties, men's, women's and life art and other 17 categories of product series as well as the newly developed furniture, interior decoration and wallpaper series. A total of 25 branches worldwide manage and distribute products from four major categories: Hermes saddle and leather, Hermes perfume, Hermes watches and Hermes table porcelain. It entered China in 1996, opening its first Hermes store in Beijing.

It is Hermes' mission to make all our products perfect and impeccable. Most of the products are crafted by hand, and it is no wonder that Hermes products have been described as thoughtful, tasteful, rich and artisanal works of art. With more than 200 Hermes stores in more than 20 countries and regions around the world, these collections are integrated into the fast pace of modern life, bringing the world back to the embrace of traditional elegance.

As of 2014, Hermes has 17 product lines: leather, silk scarves, ties, men's and women's fashion, perfume, watches, fine art, footwear, accessories, harness products, home life series, tableware and jewelry.

Under the jurisdiction of the Hermes Group, there are more than 30 branches dedicated to production, agency, distribution and property management. The activities can be summarized into three main areas: HermesSellier (leather goods), LaMontreHermes (watches) and HermesParfum (perfume), Its branches are located in France, the United Kingdom, Benelux, Germany, Switzerland, Italy, Spain, the United States, Canada, Mexico, Korea, Japan, China, Singapore, Thailand, Malaysia, Indonesia and Australia.

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1. Company profile
Baique Antelope, founded in 1931, is one of the few famous cosmetics manufacturers with a long history in China.

A long history, carrying the glorious performance, the achievement of hundred bird antelope quality as gold reputation. The brand has been selected as "Shanghai Famous Trademark" for many times, and won the title of "China Well-known Trademark". The company has cooperated with international companies such as Disney in the United States and ASTRO BOY in Japan, and launched child care products such as Disney and Astro Boy.

Inheriting the classic, brave innovation, the company is committed to creating natural and gentle high-quality skin care products for consumers, perfect interpretation of "Chinese legend, Oriental beauty".

2. Skincare concept
Safe skin care is the fundamental way of Oriental skin care.

The reason for this belief is that hundred Finches,

After years of studying safe, non-irritating herbal skin treatments,

From the "Compendium of Materia Medica" and "Shennong Materia Medica" and other sacred scriptures of medicine, explore the application of modern herbal skin care.

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At first, Adolphe wanted to introduce the new instrument to the Paris music scene, where the world's music authorities were concentrated. But Adolphe took great pains to ensure that no French instrument dealer would pay attention to this unknown Belgian. French musical luminaries prefer instruments they are familiar with. A flash of nine years passed, Adolf's wish has not been realized, he is still an unknown small carpenter.The opportunity came when a composer got Adolf a place at a concert in Paris and composed a piece for him. On the way to the performance, another accident struck. Adolphe's instrument fell from the carriage and broke in two. We can imagine how frustrated Adolf was. But instead of going home, Adolphe carried the broken instrument onto the stage. He could not take his hands off the instrument for a moment or the brass would fall off. Because of this, Adolphe couldn't turn the pages of music and had to play from memory. Sometimes, because he was nervous and forgot the score, he simply kept blowing a long note until he remembered the score. Never before had the French audience heard such soft, beautiful, emotional music, and they took an instant liking to the instrument. When the show was over, Adolphe thanked him five times in a row, and the audience still applauded.This special effect instrument suddenly became the darling of the Parisian music scene. A band entered a music competition with this instrument and easily won the prize. The French government has also made the instrument mandatory for military bands. What is this instrument? The saxophone, as it is known, is named after its inventor. The saxophone is a magnet with a power that rivals that of any musical instrument. Former US President Bill Clinton was the lead saxophonist of the Arkansas Wind band and was called the "ageless saxophonist" by the media a few years ago.If Adolf's success were a fruit, the tribulations and changes that had preceded it were the little tidings, the little leaves, the little boughs. Perhaps it is because of these hardships and changes that success seems so dazzling.

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At first, Adolphe wanted to introduce the new instrument to the Paris music scene, where the world's music authorities were concentrated. But Adolphe took great pains to ensure that no French instrument dealer would pay attention to this unknown Belgian. French musical luminaries prefer instruments they are familiar with. A flash of nine years passed, Adolf's wish has not been realized, he is still an unknown small carpenter.The opportunity came when a composer got Adolf a place at a concert in Paris and composed a piece for him. On the way to the performance, another accident struck. Adolphe's instrument fell from the carriage and broke in two. We can imagine how frustrated Adolf was. But instead of going home, Adolphe carried the broken instrument onto the stage. He could not take his hands off the instrument for a moment or the brass would fall off. Because of this, Adolphe couldn't turn the pages of music and had to play from memory. Sometimes, because he was nervous and forgot the score, he simply kept blowing a long note until he remembered the score. Never before had the French audience heard such soft, beautiful, emotional music, and they took an instant liking to the instrument. When the show was over, Adolphe thanked him five times in a row, and the audience still applauded.This special effect instrument suddenly became the darling of the Parisian music scene. A band entered a music competition with this instrument and easily won the prize. The French government has also made the instrument mandatory for military bands. What is this instrument? The saxophone, as it is known, is named after its inventor. The saxophone is a magnet with a power that rivals that of any musical instrument. Former US President Bill Clinton was the lead saxophonist of the Arkansas Wind band and was called the "ageless saxophonist" by the media a few years ago.If Adolf's success were a fruit, the tribulations and changes that had preceded it were the little tidings, the little leaves, the little boughs. Perhaps it is because of these hardships and changes that success seems so dazzling.

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In 1934, Giorgio Armani was born in a small town near Milan, Italy. In childhood, not only was the family not wealthy, but they often couldn't keep up with their meals. The only source of income for the family was his father, who was the manager of a transportation company. During that period, he could only keep the family from starving to death.When he grew up, Giorgio Armani, on the advice of his family, entered the medical school of the University of Milan, hoping to become a doctor and improve his family's plight. But Giorgio Armani, who no one had ever expected to be blood-sick, broke off medical school after two years and was drafted into the army as an assistant surgeon for three years.In 1957, after completing his military service, he did not choose to continue his medical career. Instead, he worked as a "window designer" at a famous boutique department store chain in Italy, where he began decorating windows. The diverse and aesthetically pleasing furnishings cultivated his aesthetic and fashion drive.At the age of 27, Armani became the father of Italian fashion and gradually received more and more design work.In 1964, Armani, who had never received formal training, designed a men's clothing collection for Cheretti. Encouraged by his friend Sergio Galeotti, Armani became a freelance fashion designer and consultant in 1970. In the Italian fashion industry, Armani has begun to emerge. In 1975, Armani and his lover Galeotti founded their own company, Giorgio Armani Co., Ltd., and established the Armani trademark."Giorgio Armani" brand was officially born. In July of that year, Armani launched a wireless strip structured men's jacket, sparking a revolution in the fashion industry. Afterwards, Armani reached an unprecedented bold peak in women's clothing styles. In 1980, the exquisitely cut Armani men and women's "power suit" was introduced, making Armani the favorite of high-end professional women. Afterwards, Armani began a long-term collaboration with film and television stars, almost becoming a standard feature for Hollywood celebrities to walk the red carpet and attend Oscars.In 1982, Giorgio Armani became the first designer to be on the cover of Time magazine since Dior in the 1940s. Nowadays, Armani's footprint has spread to over 100 countries worldwide, with multiple series under its umbrella. The products are also gradually diversified, from clothing to perfume, leather bags, jewelry, glasses and other fields.321应英1班杨若12

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Hongxing shoes one of the thousands of 0EM shoe factories， the founder is now Hongxing Erke boss Wu Rongzhao's father Wu Hanjie.Wu Rongzhao mentioned in the interview report that his father taught him to be a man and then work, first become a good person, and then do good deeds All companies have "genes", which opens up the pattern for the future development of enterprises.

When Wu Rongzhao was studying abroad, his home was caught in a fire and he owed more than 10 million yuan in debt. In the end, with the efforts of the whole family, Wu finally passed through the crisis.
In August 2012, Wu resigned for personal reasons, and Wu returned to the CEO position.

The so-called "heaven will drop great responsibilities" is the same for peopie. iney must irst straintnel minds, strain their muscles and bones starve their skin and body.. In 2015 a major fire broke out in  Hongxing Erke's factory, and about half of its production equipment was burned down.
In subsequent years, Hongxing Erke became more pragmatic and managed to survive at county and prefecture-level cities. After 3 years of efforts, in 2018,the total number of Hongxing Erke stores around the world exceeded 7,000, which recovered to the peak level in 2006 and 2007.
Although Hongxing Erke encountered various ups and downs in the first 10 years, the "gene" of the company has not changed. When we see someone in need of help, we still lend a helping hand. Do good to others and do good to them. When Zhengzhou was hit by floods in 2021, Hongxing Erke donated50 million yuan in supplies, which became a hot search. Public welfare has also been on the front lin

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At first, Xu Jingnan was going to use the "Fengdeng" brand to break into the world. Some people said that this local name would be difficult to compete in the international market, so they used "Fengdengdeng", "climbing", "mountain" and "peak" to associate with it, and finally proposed PEAK. It is taken from the meaning of "climbing to the top" in English, which means "Olympic".Its spiritual connotation is to challenge the peak, show yourself in the persistent pursuit, and show courage, ability and perseverance.

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An old brand of clothshoes founded in 1958, the brand down-to-earth and steady development of the way forward: We always adhere to the belief that"a journey of a thousand miles begins with a single step", cherish the gifts from nature, from a piece ofcotton and a wisk of cotton silk handmade textile cut to the natural rubber soles with excellent elasticity for movement, every time forward, only to create and produce products that make customerscomfortable and satisfied. As a "time-honored brand' with decades of focus on the first step, it has always been committed to manufacturing without deliberate processing with a pure heart. With each pair of finished products and each creation, it hasgradually achieved a "Chind famous trademark" from the city, province and national level. In his quest to make good shoes that everyone can afford, he did notbelieve in luck or talent, just that God rewards those who work hard, and finally put it into practice.

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An old brand of clothshoes founded in 1958, the brand down-to-earth and steady development of the way forward: We always adhere to the belief that"a journey of a thousand miles begins with a single step", cherish the gifts from nature, from a piece ofcotton and a wisk of cotton silk handmade textile cut to the natural rubber soles with excellent elasticity for movement, every time forward, only to create and produce products that make customerscomfortable and satisfied. As a "time-honored brand' with decades of focus on the first step, it has always been committed to manufacturing without deliberate processing with a pure heart. With each pair of finished products and each creation, it hasgradually achieved a "Chind famous trademark" from the city, province and national level. In his quest to make good shoes that everyone can afford, he did notbelieve in luck or talent, just that God rewards those who work hard, and finally put it into practice.

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Born in 1936 in Algeria, North Africa, Islam loved drama as a child and designed stage sets. He also had a great talent for drawing and painting and was destined to shine in his creative career. At the age of 17, he was discovered by the world famous fashion magazine "Vogue", known as a child prodigy. He stood out in the Paris fashion scene and was so appreciated by CD that he recruited him as a designer. When he was 21, he became the chief designer of Dior Studio due to the death of Christian Dior. He designed fashionable fashion, which can be described as youthful ambition and high spirits.

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The brand story from 0 to 10 billion in 7 years, how can a grassroots
entrepreneurial team in a third-tier city, from 0 to 10 billion in 7 years, become the first brand of nuts on the lnternet in China? More than 20 years ago, Zhang Liaoyuan was still in the river and lake, when joking, he wrote a card to people, which said Zhang Liaoyuan, chairman of Liaoyuan Group. He said that if he got rich in the future, he could use it to find him. Twenty years later the man took this card to find,
come to the door, Zhang Liaoyuan a look, is really their own writing. That man became the company's packaging supplier. Zhang
Liaoyuan, the founder and CEO of Three Squirrels, is a wiry man with what one employee described as"eagle-like eyes," a penchant for contemplation and a quick pace. Born in 1976, Zhang Liaoyuan
founded Three Squirrels in Wuhu, Anhui Province. an e-commerce company that sells nuts and dried fruits. The company's decor is a curious mash-up: there are orange-red plumbing slides, like the ones you often see in photos of Internet company decor on the Internet; Red banners with slogans such as "Ten Billion dreams, happy dreams" are hung everywhere, reminding you of traditional township enterprises.

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At first, Xu Jingnan was going to use the "Fengdeng" brand to break into the world. Some people said that this local name would be difficult to compete in the international market, so they used "Fengdengdeng", "climbing", "mountain" and "peak" to associate with it, and finally proposed PEAK. It is taken from the meaning of "climbing to the top" in English, which means "Olympic".Its spiritual connotation is to challenge the peak, show yourself in the persistent pursuit, and show courage, ability and perseverance.

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In China, KFC is the first foreign brand and foreign fast food to carry out comprehensive localization. KFC has invested in or cultivated its own farmed chicken suppliers and potatoes, and most of its ingredients are produced in China. KFC has long localized its French fries, ice cream powder, chicken nuggets and other ingredients. When KFC opened its first outlet in China, it was said to be so full that it had to rely on traffic police to coordinate. Fortunately, shortly after the operation, KFC found that its strategy in China should be adjusted. KFC should lose the label of "luxury" and turn to the common people. In this way, KFC carried out localization strategy and quickly occupied the Chinese market.

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Biophyto genes is a medical grade skincare brand. Its product concept is "plants encounter technology". It extracts the essence of natural plants at low temperature with modern technology and works together with various functional ingredients. Cold extraction technology can better preserve the activity of ingredients and facilitate their absorption. The brand consultant of Baizhicui is Professor Li Yuanhong, a famous dermatology expert. The whole series of the brand has been adopted by many hospitals and beauty agencies, and its quality is trustworthy.

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Cartier is a famous jewelry brand founded in the 19th century, headquartered in Paris,France,has repeatedly provided jewelry to the royal family, known as the"Cartier on jewelry". Cartier's position in the jewelry world was established by a woman named Jeanne Toussaintwho had a poignant love affair with Joseph Cartier Cartier's successor at that time. Jenny was working as artistic director of Cartier and fell in love with Joseph Cartier who was married, but the traditional Cartier family did not accept the extramarital relationship. Jenny and Joseph have no choice but to elope, but Joseph is involved in a car accident on the way.Jenny became depressed and devoted
herself to her career devoting all her inspiration to jewelry design.It is because of Jenny's designCartier has been recognized by many
aristocratic celebritiesher classic works are still handed down.

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Brand Story
Xunhuiji is a subsidiary of Hainan Huiyan E-commerce Co., Ltd., a brand of aloe makeup. The brand has contracted a 3000 acre Curacao aloe base in Hainan, and has a GMP level laboratory and production workshop for health products. All products are made from selected organic Curacao aloe that has been rich in nutrients for more than 5 years, and each product contains fresh aloe vera pulp. Xuhui Ji adopts American patented technology aloe purification equipment, achieving fully automated processing of aloe vera in the early stage, shortening production time, and improving product activity; Adopting domestic innovative technology of enzymatic hydrolysis to extract high-purity nutrients from aloe vera, it has strong permeability and can quickly act on the human body. Xunhuiji has up to ten patented technologies and is managed in accordance with the GMP and ISO9001 certification standards f9or health food in the People's Republic of China (the management standards for health food are higher than those for cosmetics), resulting in excellent product quality. All the "aloe fragrance" on the market comes from essence, and all the "aloe green" comes from pigment. The natural aloe liquid is actually colorless and odorless. The Huiji insists on not adding, pigment free, essence free, and alcohol free.

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Anta is translated as "Mother of the Earth" in Greek. ANTA embodies an incomparably broad mind and dedication to the world and mankind. Greece is the origin of the Olympic Games. "Anta" refers to the Olympic spirit and product sportiness pursued by its ANTA brand, covering the culture, soul and modern sports spirit of ANTA. ANTA's Chinese-English logo shows internationalization, nationalization and specialization.

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Anta is translated as "Mother of the Earth" in Greek. ANTA embodies an incomparably broad mind and dedication to the world and mankind. Greece is the origin of the Olympic Games. "Anta" refers to the Olympic spirit and product sportiness pursued by its ANTA brand, covering the culture, soul and modern sports spirit of ANTA. ANTA's Chinese-English logo shows internationalization, nationalization and specialization.

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The bright red in ANTA's logo represents vitality and enterprising. The A-shaped arc constructs a sense of space, suggesting the soaring flight, showing the beautiful combination of strength, speed and beauty in sports, and implying the idea of pursuing Excellence and surpassing oneself.
ANTA (Anta) font is horizontal, vertical and steady, which means the spiritual quality of starting a business with peace of mind and being a down-to-earth person. From the translation point of view, ANTA embodies the accumulation of wealth, dripping water wears away, and develops domestic and foreign markets at a steady pace. ANTA is a well-known brand sporting goods enterprise in China, whose products include sports shoes and clothing. ANTA was founded in 1994 and is located in Jinjiang City, Fujian Province, the first of the three shoe capitals in China. The comprehensive market share of ANTA sports shoes has been ranked first among similar products in China for many years.

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In 1985, Michael Jordan (Michael Jordan) was signed by Nike (Nike), then a small manufacturer of sports goods, with a high salary contract, Nike (Nike) immediately launched the first shoe named after Jordan, namely the first model of the Air Jordan series. Although the shoe had a strange color scheme and novel technology at the time, no one could have imagined that it would be the beginning of a myth. More than 20 years have passed, Air Jordan series basketball shoes now seems to have become the world's best basketball shoes series. In those 20 years, Jordan experienced two comebacks and three retirements: In those 20 years, the AirJordan franchise has gone through a lot of wind and rain. In 2005, Nike released the 20th version of its AirJordan basketball shoe, the Air JordanXX, to give a brief summary of the AirJordan line in this special year. Although the shape of Air JordanXX is a little strange, but there is no denying the significance of Air JordanXX, but other shoes will never be able to compete. Today, the AirJordan XX is no longer a curiosity for most shoe fans. But the significance of the launch of the AirJordan XX in 2005 should not be forgotten. For us, the print on the upper of the AirJordan XX is a kind of language attached to history. It shows the wind and rain of the previous 20 years, but it records the Jordan and the AirJordan franchise in the past 20 years

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Once a royal recipe, ice cream originated in Renaissance Italy and became popular on the streets of New York in the 1930s.
The founder of Haagen-Dazs is Ruben Matas, and his family has been selling ice cream for generations.
When cheap, colorful, and "preservative" ice cream appeared on the streets, Matas' business plummeted because his ice cream was made naturally. To that end, he had toyed with the idea of joining the cognoscenti who were selling cheap ice cream.
In the end, Matas went through a tough psychological battle, but he chose to stick to his original vision of not only making ice cream naturally, but also focusing on making ice cream that is natural, flavorful and unique.
Haagen-dazs was originally a Danish name "Haggen Daszs", which is easily associated with Nordic customs.
Belgium's chocolate, Colombia's coffee, Hawaii's nuts, Madagascar's vanilla, these natural "seasoning" let Haagen-Dazs charm, this kind of romantic people think of love, such as its slogan general "love her, take her to Haagen-Dazs."

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Coco Chanel, the founder of Chanel, was originally named "Gabrielle Bonheur Chanel" and was born in Auvergne, France in 1883. Her mother died when she was six years old, and her father left her and four other brothers and sisters. From then on, she was brought up by her menstruation, and entered Convent School as a child, where she learned a skill of needlework. At the age of 22, in 1905, she became a "Cafe singer" with a stage name of "Coco" and made a living by singing in different karaoke bars and cafes. During this career as a singer, Coco has made two regular customers and become their confidants, one is a British industrialist and the other is a rich officer. Making friends with dignitaries makes Coco financially capable of opening his own shop.

In 1910, Coco opened a millinery shop in Paris, and with extraordinary sewing skills, she sewed one hat after another with simple and attractive styles. Two of her confidants introduced many famous guests to her. At that time, the ladies were tired of fancy trimmings, so Chanel's simple hat was as cool as a fountain to them. In a short period of one year, business has been rising. Coco moved her shop to Rue Cambon, which is more fashionable, and this area is still the base of Chanel's headquarters. Making hats can never satisfy Coco's ambition of fashion career, so she entered the field of Haute Couture. In 1914, Coco opened two fashion shops, and Chanel, a fashion brand with far-reaching influence on later generations, was officially born.

In the 1920s, Chanel designed many innovative styles, such as tricot sailor dress, little black dress, neck-neck suit and so on. Moreover, Coco took inspiration from men's wear, adding a little more masculine flavor to women's wear and changing the extravagant fashion of women's wear in those days. For example, Blazer was added to the women's collection, and women's trousers were introduced. Don't forget that in the 1920s, women only wore skirts.

Coco's series of creations have brought great revolution to the history of modern fashion. Coco has made many friends with poets, painters and intellectuals because of her unique views and rare talents on fashion aesthetics. Among her friends are Picasso, a master of abstract painting, Jean Cocteau, a French poet and director, and so on. A moment of romantic elegance is the golden age of French fashion and art development.

In addition to fashion, Chanel also launched Chanel No.5 perfume in 1922. The bottle is a glass bottle with the taste of Art Deco. This is the first bottle of perfume named after a designer in history. The "Double C" logo has also made this bottle of perfume a relatively profitable product in Chanel's history, and it has lasted for a long time in Hengyuan's time corridor. So far, it is still a key product in Chanel's official website.

In the 1930s and 1940s, when World War II broke out, Coco Chanel closed her shop and took refuge in Switzerland with her beloved Nazi officers. In 1954, Coco returned to France, and Chanel made a comeback. With her simple and natural women's style, she quickly captured a number of Parisian ladies. Coats, bell bottoms, etc. are all works of Coco Chanel in the post-war period. In the future, Chanel became the glorious history of French fashion symbol, and you don't need to dwell on it here. You can find annotations in any book about fashion history.Or just say that Chanel style has always been simple and elegant after the war, and Tartan plaid or northern European geometric printing is often used, and tweed is often used to make clothes, which is comfortable and natural. Or it can be mentioned that after Coco Chanel died (died in 1971), Karl Lagerfeld, a famous German designer, became the soul of Chanel brand.

Since 1983, he has been the chief designer of Chanel, pushing Chanel's fashion to another peak. Another interesting thing to mention is that the brand has been established for nearly 90 years, and no men's wear has ever been made. Only a few men's wear were made in the autumn and winter collection in 2005/2006.

321 商英2班 李海琴 10

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Dior has always been synonymous with luxury and elegance since its establishment, and has been walking in the high-end market. Whether it's fashion or cosmetics, Dior pursues high-end quality. The first thing that impresses people about Dior is its taste. "Perfume is a door to a new world, so I choose to make perfume. Even if you just stay near the perfume bottle for a while, you can feel my design charm. Every woman I create exudes hazy elegance. perfume is an indispensable supplement for women, and only it can decorate my clothes and make women wearing Dior brand clothes look different." That's why Dior cosmetics came into being later. Since 1947, Dior Company has had a dedicated team for developing cosmetics, thus creating a fashion trend that belongs to Dior. It also drives the world's pursuit of fashion. Dior creates the most perfect female charm and strives for excellence in its own product
321应英1班 荣云香

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Jai Li Shoes was founded in 1927, has a history of 95 years. The trademark "Hui Li" was registered in 1935 and recognized as a famous trademark in Shanghai in 1997. In 1999, it was recognized as China's well-known trademark.
"Hui Li" footwear products have won the National Quality Silver Award, the Ministry of Chemical Industry and Shanghai Quality Product Award, the title of Shanghai Famous Brand products and Shanghai Export inspection exemption certificate for several consecutive years, and won the 21st Spanish International Quality Award.

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"Grain Rain" originates from the traditional Chinese "seasonal culture", and the brand vision is to be a Chinese skin care brand with global influence, and to inherit and promote Chinese culture with skin care products as the carrier.

Guyu is a leading functional plant extract skin care brand in China, which originated in China. China's traditional "seasonal culture" advocates following the rules of skin and stimulating the energy of rare plants with innovative scientific and technological power. He adheres to the concept of natural skin care, follows the laws of nature, frequently extracts the original force of plants, strictly selects mild and reassuring ingredients, returns to the essence of skin care, combines the traditional "24 seasonal changes" with modern skin care, and innovatively puts forward the concept of "seasonal skin care". In view of the skin changes brought about by the changes of 24 solar terms in a year and a year, it provides solutions for skin problems and makes the skin naturally beautiful from inside to outside. He focuses on nature, effectiveness, gentleness and safety.

321应英班曾晓怡

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Luckin Coffee, based in Xiamen, is China's largest coffee chain.

Luckin Coffee has the brand vision of "letting every customer enjoy a cup of coffee easily and well worth drinking", and the brand mission of "creating a world- class coffee brand from China". Through the new retail mode of making full use of mobile Internet and big data technology, Luckin Coffee has in-depth cooperation with top suppliers in various fields. Committed to providing customers with high quality, cost-effective, high convenience products. Luckin Coffee's coffee beans have won the gold medal at the IIAC International Coffee Tasting Competition for two consecutive years.

The founder of Luckin Coffee once said, "There is Starbucks in the United States, and Luckin coffee in China."
.321商英2班
陈莉莉
24号

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Maybe you always look at the shoes in your closet and they're just plain plain. Or maybe you always feel like you're missing a pair of shoes when you need them for a big occasion. Our new shoe "Women's Beauty", launched on Women's Day, may meet all your needs. Attending big parties, having fun with my sisters, commuting to work. There will always be a shoe in this series that just fits your needs. Whether you want thick heels or thin heels, high heels or low heels, our store sales will help you find the shoes you want. We test the quality of each shoe to make sure it's comfortable and won't strain your feet or cause bleeding from new shoes. Welcome everyone in the women's Day, come to buy, show your real beauty

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Glasses that will make a blind friend see again; Wearing glasses can help a blind friend see again. BrainPort allows blind people to 'see again'! It doesn't really open the eyes of the blind, but what it does do is horrifying, and it does seem like God's thing.

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Balabala brand was founded in 2002, and its products have fully covered clothing, footwear, home furnishings, travel and other categories for children aged 0-14. It is a leading children's fashion lifestyle brand in China. The brand advocates the concept of "childhood is different", advocates using love to discover children's differences, respects their natural growth, supports every child to have a loving heart and a lofty dream, and allows them to enjoy a free and different childhood.
Balabala is positioned as a children's clothing brand for urban families, with a core focus on children's life culture and a brand mission of "enriching children's beautiful lives and opening up a world of free growth". It advocates a new growth concept for children that is "free and unrestrained". Its unique brand philosophy and culture have attracted widespread attention from consumers, and the advertising slogan "childhood is different" has become well-known to many consumers.

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At 8 a.m. on July 2, 1908, the Rolex trademark was officially registered. The first Rolex watches were immediately valued for their superior technical quality. A small Rolex watch received a Grade A certificate from the Kew Observatory in 1914, the highest rating ever given by the prestigious British observatory. The recognition of its accuracy was a world event, and the price of the watch immediately increased in Europe and America. Since then, Rolex quality has stood for precision.After the First World War, Rolex moved back to Geneva. Under the impetus of the founder, Rolex Company constantly innovates, creates and improves itself. Its research direction has two: waterproof and automatic. In 1926, the first waterproof and dust-proof watch was finally introduced, the famous Oyster. The 1929 economic crisis hit Switzerland, but Rolex was unaffected. It invented a self-winding mechanism at this time, creating the Perpetual watch that became popular. The automatic watch had a pendulum that had never been used on watches before, and it revolutionized the watch industry. It was the forerunner of all automatic watches. In 1945, Rolex introduced a watch with a date, and a watch with the date and day of the week in 26 languages.

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Miu Miu is a subsidiary brand of luxury brand Prada from Italy, named after the nickname Miss Miuccia Prada, the third generation successor of Prada. It specializes in the glasses, handbags, and footwear series products. For Prada, Miu Miu's design tends towards natural intuition, is a bold attempt, and is a unique fashion concept. Two brands share the same fashion industry, a common consumer group, and even have the same rules, but Miu Miu deliberately breaks through the framework and expresses a desire for continuous change and never satisfaction.Miuccia Prada enhances feminine traits through Miu Miu's extreme fashion design, using different shapes, textures, and cultural ideologies. Since its establishment in 1993, Miu Miu has been leading the way in the field of expressing emotions and unleashing creativity, and its outstanding performance is definitely in line with Miuccia Prada's family name.

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FlowerKnow is a domestic beauty brand, founded in August 2016. According to the APP, the brand "focuses on Weibo, B site and Xiaohongshu, and uses Weibo and wechat as carriers to operate private traffic.
In 2016, spend to know 1 million yuan started, 3 months on the transaction of nearly 2 million yuan. The total sales volume in 2019 was more than 20 million yuan. Sales in 2020 have already passed 100 million. By the end of 2019, Hachu began to expand its overseas market mainly in Japan. By 2022, it has entered into more than 300 beauty grocery stores such as Loft and cosme in Japan, and is expected to expand its scale to 500-800 stores by the end of the year. The new frequency is 5 to 6 times a year, each time the new in a series of way, the product covers eyeshadow, lipstick, blush, powder and other complete set of facial makeup, each series contains about 20. Hua knows that there are six series of products, such as unicorn, cherub, teddy bear and cat scratch brush.
Yang Zifeng, the founder of flower know, said that the original intention of flower know is to ignite the girl's heart of users with beauty makeup, starting from the level of appearance, and finally quality, to do the makeup brand that can be liked by global consumers

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In 2007, Hong Kong youth Chung Yi was studying at a university in Guangzhou and founded the brand Ming Hua Tang. Fifteen years have passed, the then little-known Hanfu culture has now become a trend, and the original unknown studio has been transformed into the "ceiling" of Ming Hanfu in the heart of fellow robes.Abiding by tradition and having the courage to innovate are the principles Zhong Yi follows in the process of making Hanfu. In Zhong Yi's opinion, as an important symbol of Chinese culture, Hanfu is more like opening a door for the world to see the unique beauty of China, showing the charm of Chinese culture in details. Zhong Yi, the founder and design director of "Minghuatang", emphasizes the continuity and rigor of traditional craft, and believes that this is the soul and value of national dress, which determines that every detail of "Minghuatang" works from cutting craft to fabric pattern development is strictly loyal to the traditional atmosphere, which is made possible by a strong research and academic team. We insist on the basis of details, from fabric to cutting, trying to understand the meaning of each part in order to more deeply explore its traditional charm and wisdom; At the same time, Minghuatang always focuses on the present and the future. According to the needs of society and customers, it develops the Han ethnic dress with both national cultural value and practical value, which can show the honorable Chinese identity and unique Chinese temperament on various formal and major occasions, leaving the proudest and most prominent impression in its history. As the core leader of Ming Hua Tang, Mr. Zhong Yi carried out his usual style, and made the best of every step.

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In 2007, Hong Kong youth Chung Yi was studying at a university in Guangzhou and founded the brand Ming Hua Tang. Fifteen years have passed, the then little-known Hanfu culture has now become a trend, and the original unknown studio has been transformed into the "ceiling" of Ming Hanfu in the heart of fellow robes.Abiding by tradition and having the courage to innovate are the principles Zhong Yi follows in the process of making Hanfu. In Zhong Yi's opinion, as an important symbol of Chinese culture, Hanfu is more like opening a door for the world to see the unique beauty of China, showing the charm of Chinese culture in details. Zhong Yi, the founder and design director of "Minghuatang", emphasizes the continuity and rigor of traditional craft, and believes that this is the soul and value of national dress, which determines that every detail of "Minghuatang" works from cutting craft to fabric pattern development is strictly loyal to the traditional atmosphere, which is made possible by a strong research and academic team. We insist on the basis of details, from fabric to cutting, trying to understand the meaning of each part in order to more deeply explore its traditional charm and wisdom; At the same time, Minghuatang always focuses on the present and the future. According to the needs of society and customers, it develops the Han ethnic dress with both national cultural value and practical value, which can show the honorable Chinese identity and unique Chinese temperament on various formal and major occasions, leaving the proudest and most prominent impression in its history. As the core leader of Ming Hua Tang, Mr. Zhong Yi carried out his usual style, and made the best of every step.

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The brand story of Ming Hua Tang

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To Summer is a niche original aromatherapy brand focusing on Oriental plant flavor, which uses familiar Oriental plant ingredients, natural plant flower wax, essential oil and extract ingredients to blend fragrance. Freehand out the memory of mountains and rivers, human vegetation.

The original intention of observing summer is to dig the knot of affection in Chinese memory and do the original Oriental plant fragrant wood. The best works have time to create, only willing to wait, serious life. In the view of Summer To Summer aroma, find the memory of the north country osmanthus, hometown orange garden, Kunlun cedar, the image of the bamboo sea.

Whether it is the application of spices, the creation of fragrances, the overall packaging design and content marketing communication of the product brand, they all deeply contain the essence of traditional Chinese culture, show the aesthetic and life style of new Chinese Oriental culture, and better open the categories and people of "Chinese fragrance".

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Founded in 1971 and headquartered in Seattle, Washington, USA, Starbucks Coffee Company is committed to ethically sourcing and selling some of the foods and roasting the world's highest quality Arabica coffee. With more than 32,000 stores in 82 markets worldwide, Starbucks is the world's premier professional coffee roaster and retailer. Through a worldwide marketing network and brand awareness, the Starbucks series of products are distributed globally.

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The farmer mountain spring Limited by Share Ltd is one of the China drinks 20 strong, focus on research and development, promotion of drinking natural water, fruit and vegetable juice drinks, special purpose beverage and tea beverage and other kinds of soft drinks. Our company carries on the scale of production  in the eight quality of water through the building, through the marketing network all over the country, each product distribution to all parts of the country.

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Estee Lauder sells four main skin care products. It was the predecessor of Estee Lauder Companies, founded by Estee Lauder and Joseph Lauder, which has grown into the world's largest skin care, cosmetics and fragrance company and is still expanding its business. (Estee Lauder founded Estee Lauder, the company that bears her name, in 1946.Born on July 1, 1906, Estee Lauder (also translated as Este Lauder), founder of the top cosmetics brand Estee Lauder, was a woman who created a perfume for the love of her life, creating a story in the perfume world and ruling a cosmetics empire that is still firmly controlled by her name. EsteeLauder, Origins, MAC, and more than half of the origins of American cosmetics. To honor her, Americans made a movie about her legendary life.The first half of Estee Lauder's life was largely a mystery. Born into a Jewish family, she hated her Jewish immigrant identity and desperately wanted to be 100% American.On April 26, 2004, a hard-to-bear heart stopped beating at the age of 97. It belonged to Estee Lauder, the founder of Estee Lauder, a woman who refused to reveal her age until her death.

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Estee Lauder sells four main skin care products. It was the predecessor of Estee Lauder Companies, founded by Estee Lauder and Joseph Lauder, which has grown into the world's largest skin care, cosmetics and fragrance company and is still expanding its business. (Estee Lauder founded Estee Lauder, the company that bears her name, in 1946.Born on July 1, 1906, Estee Lauder (also translated as Este Lauder), founder of the top cosmetics brand Estee Lauder, was a woman who created a perfume for the love of her life, creating a story in the perfume world and ruling a cosmetics empire that is still firmly controlled by her name. EsteeLauder, Origins, MAC, and more than half of the origins of American cosmetics. To honor her, Americans made a movie about her legendary life.The first half of Estee Lauder's life was largely a mystery. Born into a Jewish family, she hated her Jewish immigrant identity and desperately wanted to be 100% American.On April 26, 2004, a hard-to-bear heart stopped beating at the age of 97. It belonged to Estee Lauder, the founder of Estee Lauder, a woman who refused to reveal her age until her death.

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In 1934, GiorgioArmani was born in a small town near Milan, Italy. Far from being rich, he grew up in a family that often failed to feed itself. The only source of income was his father, the manager of a transportation company, who at that time could only keep the family from starving to death.

When he grew up, Giorgio Armani, on the advice of his family, entered the medical school of the University of Milan, hoping to become a doctor and improve his family's plight. However, no one expected that Giorgio Armani would be addicted to blood, so he interrupted his studies after two years of medical school and was drafted into the army for three years as an assistant army doctor.

In 1957, when he finished his military service, he chose not to continue his medical career, but to work as a "window dresser" for LaRinascente, a famous Italian boutique department store chain. He was responsible for window decoration. The variety and aesthetic effect of the decoration cultivated his aesthetic and fashion drive.

At the age of 27, Armani moved to Italy's "father of fashion" - - all the Ritti assistant, slowly received more and more design work.

Today, Armani has a footprint in more than 100 countries and owns several collections. Its products are also gradually diversifying, expanding from clothing to perfume, leather bags, jewelry, glasses and other fields.

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The brand was born from a real and romantic campus love: founder Fan Qi and his first girlfriend lived together for eight years from high school to college graduation. In a campus activity, Fan Qi meets the angel investor in his life. The investor is moved by their pure love and appreciates their talent, so he decides to fund Fan Qi bravely to pursue his dream. With funding from investors, Fan and three classmates founded the brand FANCI Fan Qi in 2012.

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At the age of 12, she became a singer in a coffee shop and took "Coco" as her stage name. From then on, she was known as Coco Chanel. In 1910, Coco started with a small women's hat shop in Paris. With its extraordinary fashion sense and talent, the hat shop became popular nowadays, so Coco moved the shop to the more fashionable RueCambon (Chanel headquarters). In 1914, Coco opened two boutiques.Since then, a huge brand Chanel was officially born. You know, at that time, women could only wear skirts, but Coco, with innovative and critical spirit, took inspiration from men's wear, changed the over-gorgeous style of women's wear at that time, designed women's trousers, and transformed the fashion design from a male-oriented trend to an independent stage to express women's aesthetic feeling. In 1926, Coco released her little black dress for the first time, which removed the big hat, narrow skirt and extreme decoration before the war. It was knee-length, with a bit of handsome slender. It only used pearls, brooches, corsages, belts and other small accessories, which was the ultimate embodiment of simplicity and generosity. Coco Chanel died in 1971, never married, in pursuit of the country of freedom and fashion.

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Founded in 1955 in Chicago, the United States, McDonald's opened the first McDonald's restaurant in mainland China in 1990 in Shenzhen, the world's large multinational restaurant chain, the world's leading retail food service industry

McDonald's is a modern, aggressive burger company. McDonald's (McDonald's) is a large multinational restaurant chain in the world. It was founded in 1955 in Chicago, the United States. It has about 30,000 branches in the world. It mainly sells hamburgers, fries, fried chicken, soda, ice, salad, fruit and other fast food.

The early translation of McDonald's restaurant in mainland China was "McDonald's Fast food", and it was not until the later period that the current Hong Kong translation was adopted. Among the people, because of the close pronunciation of McDonald's and "Mudanlou", Mudanlou is also used as a nickname for McDonald's, but it is not common.

With some 32,000 restaurants in 119 countries on six continents, McDonald's represents an American way of life in many countries. As the first and largest multinational fast food chain, McDonald's has been the focus of public discussion about food causing obesity, corporate ethics and consumer responsibility, representing a fast food culture that has been accused of affecting public health, such as high calories causing obesity, and lack of adequate balanced nutrition. Many people denounce it as junk food. France prides itself on its food culture, and many resent McDonald's, which they see as an invasion of the American way of life. In the United States, there is a McDonald's near every highway exit. In addition, it provides wireless Internet service. McDonald's Happy Meal offers free toys, such as Disney characters, that appeal to children.

On August 23, 2017, McDonald's announced that it would require chicken suppliers around the world to phase out the use of human antibiotics starting in 2018 to prevent the emergence of more superbugs.

McDonald's is the world's leading retail food service company. By the end of 2017, There are more than 37,000 McDonald's restaurants worldwide, serving 69 million customers in more than 100 countries and regions every day with high-quality food and service.

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In China, KFC is the first foreign brand and foreign fast food to carry out comprehensive localization. KFC has invested in or cultivated its own farmed chicken suppliers and potatoes, and most of its ingredients are produced in China. KFC has long localized its French fries, ice cream powder, chicken nuggets and other ingredients. When KFC opened its first outlet in China, it was said to be so full that it had to rely on traffic police to coordinate. Fortunately, shortly after the operation, KFC found that its strategy in China should be adjusted. KFC should lose the label of "luxury" and turn to the common people. In this way, KFC carried out localization strategy and quickly occupied the Chinese market.

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Born in France in 1927, Belle de Givenchy showed a keen interest in haute couture as a teenager. After World War II, Givenchy went to Paris to study fashion design. In February 1952, he opened his first eponymous couture house in Paris.
Givenchy's career took a major turn in 1953 when he met a young actress, Audrey Hepburn, with whom he would remain friends for 40 years. Givenchy understood Hepburn's purity and elegance and became her stylist throughout her life. Hepburn became a brand ambassador for Givenchy, conveying the essence of its fashion design to the rest of the world. People can not forget Hepburn in many films and photography left a classic image. Her beautiful silhouette perfectly illustrates the delicacy and nobility of Givenchy fashion.
Design concept
Givenchy built on elegance with a gradual blending of flamboyant elements, pure lines and intricate designs. A balance is struck between tradition and modernity, craft and innovation. This luxurious and elegant style, more or less is a reflection of its personality, frank and modest, coupled with the romantic deep feeling of the French.

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M∙A∙C Makeup was founded in 1984, originally in Canada, and is now owned by Estee Lauder. The first M∙A∙C makeup photography was born under the spotlight. M∙A∙C always strives to integrate fashion, happiness and fantasy, respecting the rights and freedom of people of different races, genders and ages to pursue their dreams and beauty. Moreover, M∙A∙C Cosmetics Company's efforts in social causes such as HIV/AIDS, anti-abuse and environmental protection are all the more valuable. It's very obedient and long-lasting.

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The brand a story is Estee Lauder
Estee Lauder founded Estee Lauder Companies in 1946 with four products and an unshakable belief. She always believed that every woman could be beautiful. Over the years, her philosophy has truly changed the face of the beauty industry. Born Josephine Esther Mentzer, Estee from her Etsy, Mrs Lauder was raised by her Hungarian mother and Czech father. Estee had always been interested in beauty and started her own business selling maintenance products to beauty salons and restaurants under the guidance of her chemist uncle John Schotz.
As a woman who created a perfume for the love of her life, she made a great story in the perfume world. Her cosmetics empire was firmly controlled by her name, EsteeLauder, 0rigins, MAC, and half of all cosmetics in the United States. In honor of her, Americans made a movie of her legendary life.Estee Lauder's perfume is also very good. "Beauty", launched in 1986, is a bouquet of flowers as beautiful as a bride's bouquet, containing no less than 19 floral blends. 1988's "Knowing", a trendy cypress fragrance for women, for confident women, etc. Because perfume brought something different, Estee Lauder discovered a strange spice called Haitonia in her yard in the south of France, and it was used in perfume for the first time.

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SK II is a famous brand that makes skincare products. The brand started in Japan in the 1980s. A scientist was studying yeast and found out that the yeast made the hands of workers at a sake brewery look young and smooth. He discovered that the yeast had a special ingredient that helped keep skin looking young.

The scientist used this ingredient to create a new skincare product. He called it Pitera. The product was very popular and people loved it. The brand became known as SK II.

SK II now makes many different skincare products. They are sold all over the world and are loved by many people. The brand is still based on the idea of using natural ingredients to keep skin looking young and healthy.

If you want to try SK II products, you can find them in many stores or online. They are a bit expensive, but many people think they are worth it because they make their skin look and feel great.

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