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now that we have Canva, they are looking better in general.

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now that we have Canva, they are looking better in general.

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Upbeat, cheerful color scheme and design

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Upbeat, cheerful color scheme and design

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be more thoughtful about the text on the flyer/poster. more isn't always better!!

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I love that our library uses contemporary layouts and imagery

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Some branches could do better with the quality of their designs

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Have more diversity in the images. We usually have animals or objects.

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I like how our print materials are colorful.

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I like how our print materials are colorful.

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A little too much information, looks busy and overwhelming

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A little too much information, looks busy and overwhelming

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They are informative, and contain good detail.

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Using Canva gives a brighter, clearer, more professional looking item.

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Some of them are way too busy... too much text, too much clipart. 

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Some of them are way too busy... too much text, too much clipart. 

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A lot of the branches are using Canva so the templates are already pre-designed making a more uniformed look.

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UGLY OLD DATED CLIPART

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Canva has stepped up our print and digital materials.

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Have less print promotions. There are a lot of bookmarks and signs.

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Having a style guide improved the quality of out print marketing materials tremendously! Our marketing department provided templates for all branches as well.

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Canva has helped with updating our look and helping staff be more consistent with our materials

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Inviting and inclusive

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Having LibraryAware has made a lot of our print materials look so creative and clean. The templates make it so easy to create things and the images in the system doesn't mean we have to worry about copyright images.

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Having LibraryAware has made a lot of our print materials look so creative and clean. The templates make it so easy to create things and the images in the system doesn't mean we have to worry about copyright images.

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I think more people have created more simple and effective print material. 

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I think more people have created more simple and effective print material. 

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be more consistent across all of our branches -- using the same format for date/location information, etc.

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Using bookmarks as promotion more. (We are a heavily traditional library and have many patrons who are avid readers.)

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The designs are often engaging and include the relevant information.

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many try to put everything on a promotional poster or flyer - too much text!

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many try to put everything on a promotional poster or flyer - too much text!

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We need to work on brand consistency

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Some of our branches are really creative. One branch has an staff member that is an artist so many of her flyers for her art programs are hand made. Really awesome!

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The library need to be more consistent. Right now, each person who is running the program makes the signage and social media post. There are too many cooks.

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lack of consistency because staff make their own promotions and most don't have basic design skills

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lack of consistency because staff make their own promotions and most don't have basic design skills

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Because we are using Canva, we can quickly respond to change or error in our posts. We don't have to wait for Jane Doe to be at work that day.

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More personalized imagery, photos of real patrons, programs, and facilities

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More personalized imagery, photos of real patrons, programs, and facilities

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They cater to the target audiences, they're fun and decently designed for the most part, they're placed in appropriate locations

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I like the cleanness of our design and how things are easy to read

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I like the cleanness of our design and how things are easy to read

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Better training with some of our staff. For instance, I was just given a stack of display flyers to approve and one of them has four fonts and too many colors.

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Better training with some of our staff. For instance, I was just given a stack of display flyers to approve and one of them has four fonts and too many colors.

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We are running into overload. Too many print outs and it can sometimes look like a city telephone pole with all of the different
styles.

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While Canva is great, it's leading to less consistency overall. Sometimes folks forget to include our branding. 

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While Canva is great, it's leading to less consistency overall. Sometimes folks forget to include our branding. 

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Make it stand out more.

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The staff is learning to use Canva.

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Canva has allowed us to create a variety of print materials that catches the eye.

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We are a bit helter-skelter. Language and imaging is inconsistent, but it is getting better.

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I wish the design was a bit more dynamic and fun to convey the excitement of a program

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I wish the design was a bit more dynamic and fun to convey the excitement of a program

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I prefer to always include the day of the week with the date. I think it helps busy folks know quickly whether or not a program will work with their schedule.

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We need to go back to bookmarks and fliers. We shifted to a better digital presence and left print behind. Your point about taking print home for reading later is a great reminder. Also we have left out some patrons with just digital.

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It would look better if we had display boards/cases for signage, instead of taping them to windows. Also, there isn't much cohesiveness between our system name and the branch names - can be confusing for patrons

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be more intentional about handing out key promotional materials to get messages out, like when we went Fine Free. 

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be more intentional about handing out key promotional materials to get messages out, like when we went Fine Free. 

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I really like the specific audiences that are being captured in bookmarks.  

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I really like the specific audiences that are being captured in bookmarks.  

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Sharing templates among branches.

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I really like our logo and font scheme -- it's very clean and attractive

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I really like our logo and font scheme -- it's very clean and attractive

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Canva certainly makes it easier to share designs and collaborate

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Canva certainly makes it easier to share designs and collaborate

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Different levels of creativity among staff. Some staff's creations are weak, boring, ineffective.

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Some of our libraries have done very consistent branding. You can tell at a glance if that marketing is for the Teens, small children, adults, or mixed group.

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Choosing best fonts and layouts that work

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we don't all write in a consistent style. I know I'm wordier than most

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we don't all write in a consistent style. I know I'm wordier than most

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Some of our staff use too many words and complex phrases. It's true to their personal speech, but makes for lousy media content

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Use less paper. 1/2 page and bookmark size promotions are needed.

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we rebranded and we are more modern and cheerful.

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we rebranded and we are more modern and cheerful.

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Brand consistency and training for more staff

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Brand consistency and training for more staff

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Because most of us don't have marketing experience, I think all staff who are involved with marketing should take this Learn with Novelist course if possible or any marketing course for libraries.