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Hello everyone! As your teacher from Ho Chi Minh City, I'm excited to guide you through this innovative marketing activity. You'll use AR technology to analyze market data and make informed decisions about product launches. This project combines business strategy with modern technology, perfect for our dynamic Vietnamese market!

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We'll be using HP Reveal (formerly Aurasma) as our primary AR tool. It's free and perfect for educational purposes. Download it from your app store. This tool will allow us to overlay market data onto real-world locations. I've used this successfully with my previous classes here in Vietnam!

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Augmented Reality (AR) cung cấp cho chúng ta một cách nhìn mới và tương tác với môi trường tự nhiên của chúng ta. Là công cụ hiệu quả hỗ trợ cho học sinh trãi nghiệm các…

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If HP Reveal doesn't work well on your device, Blippar is an excellent alternative. It's free and user-friendly. Many of my students in Hanoi have had great success with this platform for similar projects.

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Augmented Reality In Education | Create AR

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Transform classrooms into interactive learning environments. Use our AR creator - Blippbuilder - to bring topics to life. Free for educators & students.

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Scenario: Launching Bubble Tea Chain and UK Connections

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Scenario: Launching Bubble Tea Chain and UK Connections

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Your task is to analyze potential locations for a new bubble tea chain in Vietnam. This is a realistic scenario as bubble tea is extremely popular here! You'll need to consider customer demographics, competition, and logistics costs across different districts.

Take inspiration from UK businesses such as Bubbleology, known for its innovative flavor offerings and extensive social media engagement, or Chatime, which has successfully adapted its menu to suit UK tastes, focusing on sustainability and ethical sourcing in its operations. Consider how these approaches might be applied in Vietnam.

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I've prepared AR markers with the following data overlays to assist you in analyzing market conditions:
1. Population density maps
2. Average income by district
3. Existing competitor locations, including market share
4. Transportation hubs with capacity data
5. Real estate costs by district
6. Customer preferences surveys results
7. Seasonal demand fluctuations

Scan these markers to view the data in AR! Detailed datasets have been integrated for a comprehensive analysis.

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Step 1: AR Integration and Data Collection

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Step 1: AR Integration and Data Collection

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Here's how to integrate AR in your activity:

1. Download and install HP Reveal or Blippar on your device.
2. Sign up and create an account if needed.
3. Follow the in-app tutorial for setting up your first AR project.
4. Scan the markers provided around the classroom to overlay and view data.
5. Record the following for each location:
   - Customer foot traffic
   - Nearby competitors
   - Logistics costs
   - Real estate prices

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Create a decision matrix using the collected data. Weight each factor:
- Market size (30%)
- Competition level (25%)
- Logistics efficiency (25%)
- Setup costs (20%)
Use our provided Excel template to input your findings.

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Based on your analysis:
1. Choose your top 3 locations
2. Justify your choices using data
3. Present a brief market entry strategy
4. Estimate initial investment needed
Remember to consider the unique characteristics of each district!

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Submit the following:
1. Completed decision matrix
2. Screenshots of AR data overlays
3. 500-word justification for your chosen locations
4. 5-minute presentation for next class
Deadline: Next week, before our Thursday class!

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Your work will be evaluated on:
- Data analysis depth (40%)
- Strategic thinking (30%)
- Use of AR tools (20%)
- Presentation quality (10%)

Bonus points for innovative approaches to market entry!