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Task: Slogan Research & Evaluation (15 %) In groups, choose one company and its slogan. You may use the provided list below: https://www.activecampaign.com/blog/company-slogans

Each group will collaboratively write a 100–150-word critique of their chosen slogan, covering the criteria discussed. Your critique must be posted on Padlet together with an image of the company’s slogan or logo.

• Make sure your writing is clear and supports your evaluation of the slogan.

• Include the company name and slogan image to make your post complete.

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RedBull’s slogan has a really good consistency because it represents an emotion not a product and RedBull’s small product range provides consistency too. Therefore Redbull can use this slogan for their all product. There isn’t a slogan like that since Redbull created it and that provides innovation. After Redbull’s slogan existence other opponent brands like Monster, started creating slogans and campaigns according to Redbull’s policy. Also slogan has an adequate length to remember it easily. As well as, we think it is timeless because the slogan released in 1997 and it is still prevalent. Because of slogan’s metaphorical meaning it is hard to say it can stand alone. Finally slogan genuinely reflects the mindset of Redbull and thanks to it Redbull don’t need to change.

(Doruk ILDIR - İsmet GÜNGÖR - Eren BAYKAL - Eren KURU - Salih TONGUT)

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The iconic Adidas slogan, “Impossible Is Nothing” is a powerful and effective motto that largely meets the criteria for a great slogan.

This slogan is consistent because it fits perfectly with the brands vision and inspiring athletes and people to push their limits. It also highly unique and original and it’s adapted from a Muhammad Ali’s quote. The slogan is short and simple and it makes it increadibly easy to remember.

It is remarkably timeless, avoiding references to spesific product to technology that would quickly become out dated. Its message of motivation and perseverance is universal. It’s stand alone exceptionally well. The praise is inspirational and make sense. Adidas growing everyday because of their reputation and their reliable products.

The slogan inspires the brand itself to innovate and evolve. This is the reason why Adidas is a preferred sports gear brand by the people.

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This slogan is consistent because it encovers all possible mediums which Disney wants to reach such as Disney Parks,films and guest experiences.While still enhancing the company’s long term promise of entertainment , imagination abd emotional connection. This slogan is unique and different due to its bold, universal claim that no other entertainment brand has successfully captured with the same confidence and positivity. The slogan is short and memorable, making it hard to forget and creating a strong emotional bond and it is also relatable for every age group. It avoids popular language and it makes slogan timeless and to remain consistent even as technology, global audiences, culture evolve.

The slogan stands alone well because , even without Disneys’s name ,

it clearly  communicates an inviting and magical atmosphere.  This slogan

supports the company’s growth by leading Disney to open new park , experiences and storytelling formats while still maintaining a clear message that emphasize happiness excitement and memorable experiences.

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“I❤️ NY” is a good example for a great slogan in different criteria’s. First of all it is consistent. Because it can be used all kinds of city experiences such as tourism, culture and local events. Also it is special for New York that you can understand from the slogan. Because other cities don’t have such a unique slogan which makes it different. The slogan is short and simple. You can remember it easily. The heart catches attention with its color which is also fashionable. For instance, this slogan is being used for souvenirs such as T-shirts , mugs, bags and so on. That’s why tourists are so interested in this slogan. It’s a timeless slogan. This slogan is created in 1976, designed by graphic designer Milton Glaser. Since that time it’s been used and avoided trends. This slogan is still loved by all generations. Its reputation is spreading widely among other countries and growing day by day. Finally, the slogan can stand alone. Because it gives clear message that is used only for New York.

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The slogan is short and memorable, making it easy to recall. It uses only three simple words, which helps customers remember it instantly. This slogan is consistent because the brand uses it globally for every single product, from their Big Mac burgers to their coffee drinks.

This slogan is unique due to its focus on the customer's personal feelings and happiness, rather than just the taste of the food. Furthermore, it avoids trendy language, so it is timeless. Since 2003, it has remained popular without sounding old. This slogan supports the company’s growth by allowing them to introduce new healthy menus easily. The slogan stands alone well because almost everyone recognizes the phrase even without seeing the logo.