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The advantage that customers can feel which they are getting from products. For example, the customer buys candy for $2, and because of the taste, he feels like it is worth $3.

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The company focuses on the most important advantage that matters to the customer.

Example: The company emphasize on the one feature that meant the most to customers.

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Dividing the market into different groups of customers.

Example: The brand of clothing markets divides the customers by age groups.

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Product, Price, Place, and Promotion.

Example: A company sells tasty food at an affordable price, and they also have restaurants and online places, and they promote their products through advertising.

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customer opinion regarding your brand compared to others.

Example: Coca-Cola is presented as a refreshing and classic drink.

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A sales funnel is a phase from lead to purchase.

Example: In the sale funnel, the first thing is to indicate the right contact.

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It is a process of handling and resolving the customers’ doubts.

Example: Turning the objection into an advantage for customers.

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A group of people in a company who make the decision.

Example: Salespersons should know who will make the decision about buying the product.

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Steps that are taken before purchasing something.

Example: a person that is deciding about which phone to purchase after checking the features, reviews, and price.

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Creating a recognizable identity for a product.

Example: Pens are used to write.

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Demand that doesn’t affect that much with price.

For example, salt demand will not affect price if it goes high.

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Decisions that are carried out by feelings, desires, rather than to see their logic. For example, buy a luxury watch because it looks fashionable and elegant.

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It’s a step that starts from finding the customer to closing.

Example: A salesperson first finds a customer, then shows a product, then question and answer, and finally the customer purchases the product.

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Checking and choosing the suppliers based on price, quality, reliability and value

Example: a company can check the financial health of suppliers to make sure that the delivery will be on time.