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Taylor Swift was emerging as a country music singer and song-writer, starting with her debut single "Tim McGraw" in 2006, which led to her first album and signing with Big Machine Records.

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2.  Musical Works and Image Transformation

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2.  Musical Works and Image Transformation

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Taylor Swift's musical style has constantly evolved, from the initial country music to the subsequent pop, rock and even alternative music, reflecting her transformation from a "country sweetheart" to a global pop icon, the independent woman and business tycoon, as well as her continuous process of breaking and rebuilding her self-image.

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" You will be the prince and I will be the Princess" ---romantic MV about  (2008)

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" You will be the prince and I will be the Princess" ---romantic MV about  (2008)

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In <Love Story>MV, Taylor Swift is wearing a princess dress, presenting her early "sweet princess" image and reinforcing the romantic narrative. this reflects the initial stage of Taylor Swift's image.

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" I'm sorry, the old Taylor can't come to the phone right now"---the cool MV about (2017)

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" I'm sorry, the old Taylor can't come to the phone right now"---the cool MV about (2017)

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The "snake" and the black-clad figure in the picture and MV reflect Taylor Swift's response to the controversies surrounding her, and it refines the image of a "darkened" and powerful independent woman. This shows that the image of a celebrity is constantly changing and reconfiguring.

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The media's coverage of stars and the public's discussions about them both contribute to shaping the image of stars.

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‘She’s leaning into the idea that her image is a gilded fantasy’: how Taylor Swift embraced the showgirl

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Swift, who returns with her 12th album in the guise of the ultimate iconic performer, is the latest pop star to take on the 19th-century tradition

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The news about 2009 MtV event with Kanye 

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The news about 2009 MtV event with Kanye 

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The media portrayed Taylor Swift as "victim" in this event, reinforcing the narrative of vulnerable women. this reflects the influence of media reporting on public opinion and the image of stars.

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Taylor Swift’s biggest feuds from 77p lawsuit to public fight with Kanye West

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A new Channel 4 documentary is set to dive into Taylor Swift’s impressive 20-year career and the fiery fueds that have followed the acclaimed singer.

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The reports in tabloid magazines about Taylor Swift's "romantic disposition"

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The reports in tabloid magazines about Taylor Swift's "romantic disposition"

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The media reduced Taylor Swift to "writing songs about her "ex-boyfriends", stigmatizing her image. This demonstrated the gendered stereotypes often imposed on female singers.

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All Taylor Swift’s ex-boyfriends and the songs she wrote about them

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Some of her biggest hits are inspired by life during her past relationships

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Taylor Swift used social media platform to express herself, breaking the previously "silent" image portrayed by the public figures. This reflects the star's self-narration and the "self-branding" mentioned by Marwick.

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Taylor Swift on Instagram: "I’m writing this post about the upcoming midterm elections on November 6th, in which I’ll be voting in the state of Tennessee. In the past I’ve been reluctant to publicly voice my political opinions, but due to several events in my life and in the world in the past two years, I feel very differently about that now.  I always have and always will cast my vote based on which candidate will protect and fight for the human rights I believe we all deserve in this country. I believe in the fight for LGBTQ rights, and that any form of discrimination based on sexual orientation or gender is WRONG. I believe that the systemic racism we still see in this country towards people of color is terrifying, sickening and prevalent. 
I cannot vote for someone who will not be willing to fight for dignity for ALL Americans, no matter their skin color, gender or who they love.  Running for Senate in the state of Tennessee is a woman named Marsha Blackburn. As much as I have in the past and would like to continue voting for women in office, I cannot support Marsha Blackburn. Her voting record in Congress appalls and terrifies me. She voted against equal pay for women. She voted against the Reauthorization of the Violence Against Women Act, which attempts to protect women from domestic violence, stalking, and date rape. She believes businesses have a right to refuse service to gay couples. She also believes they should not have the right to marry. These are not MY Tennessee values. I will be voting for Phil Bredesen for Senate and Jim Cooper for House of Representatives.  Please, please educate yourself on the candidates running in your state and vote based on who most closely represents your values. For a lot of us, we may never find a candidate or party with whom we agree 100% on every issue, but we have to vote anyway.
So many intelligent, thoughtful, self-possessed people have turned 18 in the past two years and now have the right and privilege to make their vote count. But first you need to register, which is quick and easy to do. October 9th is the LAST DAY to register to vote in the state of TN. Go to vote.org and you can find all the info. Happy Voting! 🗳😃🌈"

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2M likes, 0 comments - taylorswift on October 7, 2018: "I’m writing this post about the upcoming midterm elections on November 6th, in which I’ll be voting in the state of Tennessee. In the past I’ve been reluctant to publicly voice my political opinions, but due to several events in my life and in the world in the past two years, I feel very differently about that now.  I always have and always will cast my vote based on which candidate will protect and fight for the human rights I believe we all deserve in this country. I believe in the fight for LGBTQ rights, and that any form of discrimination based on sexual orientation or gender is WRONG. I believe that the systemic racism we still see in this country towards people of color is terrifying, sickening and prevalent. 
I cannot vote for someone who will not be willing to fight for dignity for ALL Americans, no matter their skin color, gender or who they love.  Running for Senate in the state of Tennessee is a woman named Marsha Blackburn. As much as I have in the past and would like to continue voting for women in office, I cannot support Marsha Blackburn. Her voting record in Congress appalls and terrifies me. She voted against equal pay for women. She voted against the Reauthorization of the Violence Against Women Act, which attempts to protect women from domestic violence, stalking, and date rape. She believes businesses have a right to refuse service to gay couples. She also believes they should not have the right to marry. These are not MY Tennessee values. I will be voting for Phil Bredesen for Senate and Jim Cooper for House of Representatives.  Please, please educate yourself on the candidates running in your state and vote based on who most closely represents your values. For a lot of us, we may never find a candidate or party with whom we agree 100% on every issue, but we have to vote anyway.
So many intelligent, thoughtful, self-possessed people have turned 18 in the past two years and now have the right and privilege to make their vote count. But first you need to register, which is quick and easy to do. October 9th is the LAST DAY to register to vote in the state of TN. Go to vote.org and you can find all the info. Happy Voting! 🗳😃🌈". 

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View this post on Instagram

A post shared by Taylor Swift (@taylorswift)

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Stars could convey their thoughts through the use of social media and shape their star image through self-narration.

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Taylor Swift is not, necessarily, about to swing the midterm elections. Nor is she exactly finding her political voice: Though her silence during the 2016 presidential election fueled intense speculation about whom she was voting for, she has commented on issues like gun violence and sexual harassment before. What the pop star has done, with a viral Instagram post on Tennessee's upcoming election, is encourage political action in its most basic form-calling not for protest or explicitly for a takedown of the mighty, but for the modest yet incrementally powerful act of casting a ballot.

"Please, please educate yourself on the candidates ... and vote based on who most closely represents your values," she urged her 112 million Instagram followers on Monday. And on Tuesday night, at the American Music Awards: "You know what else is voted on by the people? It is the midterm elections on November 6. Get out and vote. I love you guys."

That's not to say Swift didn't take a clear stand with her post (she condemned racial and gender discrimination, and endorsed specific Democratic candidates in Tennessee) or that she can't prompt civic engagement (though there's no way to verify the causes of the spike, Vote.org counted 102,000 new registrations by people under 30 within the first 48 hours after Swift directed fans there). Still, the statement the musician has made is strikingly simple for all the hubbub around it. These responses- the breathless, the skeptical, the exasperated -are perhaps best understood as responses to Swift herself: a star whose public image has always been as fraught as it is polished.

Swift is massively popular, the winner of multiple Grammys, and yet is frequently spoken of with the mixture of dismissal and mild embarrassment often applied to music that teenage girls (among others) happen to love. In a decade of stardom, she's transformed her persona-and the version of womanhood it represents-from wholesome country ingenue to confident synth-pop seductress. She's become an embodiment of girl power to fans, a symbol of shallow feminism to some critics, and, strangely, an "Aryan goddess" to far-right forums ( whose members now feel betrayed by Swift's post). Her most recent album, Reputation, is ostensibly a rejection of public expectations, of all the pressures and projections that come with fame. "They're burning all the witches even if you aren't one," she laments on "I Did Something Bad," the song she performed at the AMAs on Tuesday. "So light me up!"
Read: Who killed Taylor Swift?
The narrative Swift is telling here, in her lyrics and in her Instagram post, is one of release: She is tired, she suggests, of managing people's perceptions of her, of keeping things to herself. "In the past I've been reluctant to publicly voice my political opinions," she explained, "but due to several events in my life and in the world in the past two years, I feel very differently about that now."

Yet this very statement is a deployment of her image-of the woman fans adore and want to emulate; of her own past silence, which amplifies her current message. It's a deployment, for that matter, of her literal image: The photo that accompanies the post is a black-and-white Polaroid of Swift staring pensively into the camera, dressed in casual clothes and ready to level with you. Compared with the other posts on her feed, it's understated in a way that feels self-conscious, and effective: This isn't Taylor, the star. This is Taylor, the person. She has opinions, just like you, and she's asking you to vote.

Swift hasn't cast off her public persona, but merely adjusted it-and, in the past few days, directed it toward the worthy goal of encouraging young people to participate in democracy. And while some conservative fans of hers have indeed said they feel alienated by her support for Democrats, some of their liberal counterparts are celebrating, claiming they suspected Swift's leanings all along. Both the limitation and the power of the musician's political voice is its vagueness: the mild yet sweeping pronouncements that let her fans and critics detect their own values broadcast from her megaphone, in the same way they might recognize their own hurts and heartbreaks in her songs. You might find Swift's voice relatable; you might find it annoying. Either way, it can get stuck in your head.

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Taylor Swift's Post-'Reputation' ​​​​​​​Approach to Politics

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The pop star's call for fans to "get out and vote" in the midterm elections has caused a stir-one that's best understood as a set of responses to Swift herself.

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Taylor Swift posted the hidden clues in her album on X

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Taylor Swift actively designed the themes for her album, encouraged fan interaction, and controlled the discourse.

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Surprise 🤗 Tonight at midnight I’ll be releasing my 8th studio album, folklore; an entire brand new album of songs I’ve poured all of my whims, dreams, fears, and musings into. Pre-order at https://t.co/zSHpnhUlLb https://t.co/4ZVGy4l23b

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Shop the Official Taylor Swift Online store for exclusive Taylor Swift products including shirts, hoodies, music, accessories, phone cases & more!

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Surprise 🤗 Tonight at midnight I’ll be releasing my 8th studio album, folklore; an entire brand new album of songs I’ve poured all of my whims, dreams, fears, and musings into. Pre-order at https://t.co/zSHpnhUlLb https://t.co/4ZVGy4l23b

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Surprise 🤗 Tonight at midnight I’ll be releasing my 8th studio album, folklore; an entire brand new album of songs I’ve poured all of my whims, dreams, fears, and musings into. Pre-order at https://t.co/zSHpnhUlLb pic.twitter.com/4ZVGy4l23b
— Taylor Swift (@taylorswift13) July 23, 2020

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Shop the Official Taylor Swift Online store for exclusive Taylor Swift products including shirts, hoodies, music, accessories, phone cases & more!

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Surprise 🤗 Tonight at midnight I’ll be releasing my 8th studio album, folklore; an entire brand new album of songs I’ve poured all of my whims, dreams, fears, and musings into. Pre-order at https://t.co/zSHpnhUlLb https://t.co/4ZVGy4l23b

# data[].attributes.attachment_link.metadata.attachment_props.original_text
Surprise 🤗 Tonight at midnight I’ll be releasing my 8th studio album, folklore; an entire brand new album of songs I’ve poured all of my whims, dreams, fears, and musings into. Pre-order at https://t.co/zSHpnhUlLb https://t.co/4ZVGy4l23b

# data[].attributes.attachment_link.metadata.attachment_props.text
Surprise 🤗 Tonight at midnight I’ll be releasing my 8th studio album, folklore; an entire brand new album of songs I’ve poured all of my whims, dreams, fears, and musings into. Pre-order at https://t.co/zSHpnhUlLb https://t.co/4ZVGy4l23b

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Shop the Official Taylor Swift Online store for exclusive Taylor Swift products including shirts, hoodies, music, accessories, phone cases & more!

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Whether in the offline or online environment, fan culture and fan interaction are of vital importance in shaping the image of a star. Taylor Swift's warm and friendly attitude towards fans created a great image and has won the affection of her fans.

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‘Dear John’: Taylor’s responsibility to her Swifties

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Taylor Swift has redefined fan engagement in the digital age, which comes with a responsibility to call out bad behaviour, says University of Melbourne expert.

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Taylor Swift's Fans posted videos about the interpretation of her albums.

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Fan's Easter Egg interpretation Video in YouTube

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Fan's Easter Egg interpretation Video in YouTube

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Taylor Swift's fans are interpreting the music of her album in their own ways, which demonstrates that fans actively participate in the construction of the star's narrative. This is beneficial for the development of fan culture and could also provide stars with the power to move forward.

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Fans' engagement could give stars more energy to keep going and move forward, reflecting a positive interactive relationship.

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The creation of a star's album not only showcases her own talent and ability, but also holds significant commercial value. The release and circulation of the album on the market and various social media platforms, as well as the production of related merchandise, could all bring economic benefits.

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Re-recording the album is both a commercial strategy and a symbol of feminism, showcasing the autonomy of women in the industry. The smile on Swift's face on the album cover reflects the confidence of an independent woman, and the name of the album also embodies the independent spirit of being a woman.

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The academic research and commentary on stars could be beneficial in providing support for their image.

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An academic article about "Taylor Swift and Feminist stardom"

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An academic article about "Taylor Swift and Feminist stardom"

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Academic comments provide theoretical support for Taylor Swift's star image, indicating that she is a cultural symbol rather than just a singer.

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Taylor Swift's star image is the result of the interaction of multiple forces: music, media, social media, fans, business, and even academia. She is not just a pop singer, but a symbol of cultural significance and gender politics, and at the same time, she embodies female power.