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To create compelling investment services and cross-border investment solutions in the mining industry, providing clients with excellent investment opportunities and personalized financial advice to achieve their financial goals.

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To become a leading global integrated financial services platform, lead the development of the capital market, and help clients attain excellent returns with investment in a disastrous financial environment.

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1. Compliance training for employees and clients: Employees adhere to high ethical standards in all business operations to ensure that investors have access to comprehensive, accurate and timely information about financial reports and product supply. Moreover, Richlink provides compliance advice to investors overseas so that business activities of whatever nature are conducted in compliance with all applicable laws and regulations related to anti-money laundering (AML), counter-terrorism financing (CTF), securities regulations, etc., as a means of ensuring market equity and transparency.

2. Investment education: Through seminars and lectures held on the trading platform in cooperation with brokers, the recent investment trends of mining industry are provided to the investors to expand financial knowledge in risk management capabilities, thus making better investment decisions.

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1. Asset management: diversified asset allocation, including stocks, bonds, funds, real estate, and other alternative investment products.  and risk management strategies are adopted to achieve the preservation and appreciation of customer wealth.

2. Investment banking business: focuses on advising companies on cross-border investment activities in the mining, healthcare and energy sectors between China and Australia, including mergers and acquisitions, equity financing, initial public offerings, and corporate advisory.

3. Wealth Management: manages family office operations, including financial planning, investment advisory, tax planning, and trust and estate management for high-net-worth customers.

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Since founded in 2004, Richlink Capital has grown into one of the leading financial services institutions in China, covering the four major areas: investment banking, asset management, wealth management, and family offices. Headquartered in Beijing, the company currently also has offices in Shenzhen, Hong Kong, and Australia. The Australian Office was established in 2013 to seek cross-border M&A opportunities for Australian companies, investment and distribution opportunities in China, and to provide a full range of asset management services to Chinese and Australian clients.

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As part of the financial service industry, Richlink connects capital demanders and suppliers in the capital market through its diversified financial services in investment banking and asset management. The promotion of efficient flow and resource allocation encourages corporate financing and investor wealth management.

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The artifacts, values and assumptions of Richlink Capital

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The artifacts, values and assumptions of Richlink Capital

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1. Artifact: The artifacts of Richlink Capital would be an open office layout that would reflect the fast market-based environment with real-time data on screens and conference rooms, using financial jargon, frequent meetings, and daily morning briefings about market dynamics and work progress.

2. Values: The espoused values of the company are respect and placing clients at the top, putting a strong emphasis on transparency, collaboration, building networks of investors, and ethical behavior and compliance. Result-orientation is further included for the values that mean focusing on attaining objectives, maximizing profitability, and continuous performance improvement.

3. Assumptions: The company's fundamental beliefs are that the market is efficient in general; success comes from making prompt decisions and strategies based on data; and an ability to be resilient is important in the very turbulent financial markets.

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How are they presented both internally and externally?  

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How are they presented both internally and externally?  

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1. Internal:

Compliance training: Emphasizing ethics and compliance and customer service training programs by following the ASIC compliance program.

Leadership communication: The top management communicates regularly to reinforce the company's mission, values ​​and expected behaviors. A semi-annual work summary meeting is organized every six months to review the recent period's work achievements, challenges, and solutions and set work goals in the rest of the year, business development direction, and which company resources can be used. Individual meetings will be held with each employee to measure their individual performance and lay down future work plans accordingly.

2. External:

Branding and advertising: Emphasizing credibility, company success cases, and market leadership in marketing activity. For example, for Chinese investors, the company will regularly cooperate with Tiger Broker and other trading platforms to promote recent high-return projects in the industry (such as quartz mines and gold mines) and analysis of industry investment trends to increase the company's customer exposure.  The successful trading cases of the company will also be displayed on the LinkedIn homepage.

Customer Interaction & Compliance: While implementing the project, it is very important to provide feedback to customers regarding the latest investment progress and summarize the investment needs every day. For overseas investment clients, the company acts as an intermediary to ensure transparent communication in every meeting with clients, accurately reflecting the needs of investors and investees, and provides compliance training to overseas investors who are not familiar with Australian financial market regulations, including financial reports that need to be disclosed, sustainability disclosures and compliance updates, reflecting the commitment to integrity, performance and corporate responsibility.

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How does this impact Richlink’s business practices? Do the business practices influence the culture? 

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How does this impact Richlink’s business practices? Do the business practices influence the culture? 

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1. Influence on Business Practices

The customer-oriented corporate culture drives business practices that prioritize transparency, clear communication, and tailored financing solutions. Meanwhile, work practices—consisting of daily morning meetings regarding work progress and market dynamics analysis, semi-annual work summary meetings on work planning, and timely updates with investors and teams—are also based on a customer-oriented corporate culture. Furthermore, risk management ensure that all its business practices are pursued within the compliance framework. Not only timely compliance training for employees to make sure of professional ethics but even compliance training for overseas investors who are not familiar with the Australian financial market to balance between profit and prudence.

2. Influence on Culture

The business practices of continuous compliance learning and improvement and focus on feedback about employees and customers give strength to the culture internally. The company always prioritizes customer feedback and timely communication with customers and teams to quickly solve problems and provide made-to-measure services with the view of fostering a customer-oriented company culture. Focusing on continuous compliance training and skills development is helpful to create the culture of growth. Regular checks on compliance also encourage professionalism among staff. High frequency, transparency, and an open and harmonious communication atmosphere encourage a culture of honesty and trust in this company. Besides, regular feedback also helps employees adjust their work goals in a timely manner, thereby achieving continuous improvement.