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Sustainable Business: "It's Not Just About The Why."

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Sustainable Business: "It's Not Just About The Why."

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Self-Image Congruence: "You attract what you are, not what you want. So, if you want it then reflect it." Tony Gaskins.

- It's all about choices. "What you buy reflects who you are or who you want to be."

- Asking what is behind the product. "It's not where products are made, it's how they are made."

TED Talks, 2017 - 'Sustainable business: It's not just about the why'. Available at: https://www.youtube.com/watch?v=azM4n0zf4jw

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Sustainable business: It's not just about the why | Jeremy Moon | TEDxScottBase

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"Why? How? What? This little idea explains why some organizations and some leaders are able to inspire where others aren’t". Simon Sinek

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"Who are we, and what do we want our world to be?" 

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"Who are we, and what do we want our world to be?" 

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"It's not just about being perfect, it's about being on the jounrey for better."

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How Design Thinking Plays a Role in Sustainability

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How Design Thinking Plays a Role in Sustainability

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Human-centered design is an approach to problem solving for human wants and needs over the long term. Making something useable again and again can help it be sustainable.

"Design thinking provides a third way to look at problems. It's essentially a problem-solving approach which has crystallized in the field of design to combine a holistic user-centered perspective with rational and analytical research — all with the goal to create innovative solutions - Tim Brown".

“Design can help to improve our lives in the present. Design thinking can help us chart a path into the future.”
― Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation.

Tim Brown, 'Design Thninking Defind'. Available at: https://designthinking.ideo.com/

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Sustainable Business: It's all about the mindset -

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Sustainable Business: It's all about the mindset -

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“A human being is part of a whole, called by us the ‘Universe’ —a part limited in time and space. He experiences himself, his thoughts, and feelings, as something separated from the rest—a kind of optical delusion of his consciousness. This delusion is a kind of prison for us, restricting us to our personal desires and to affection for a few persons nearest us. Our task must be to free ourselves from this prison by widening our circles of compassion to embrace all living creatures and the whole of nature in its beauty.” Albert Einstein

"How your business actions and decisions are when you're at the forefront of providing services or bringing products to market, and what impact that will have for future generation."

TED Talks, 2020 - 'Sustainable business - A family-based mindset'. Available at: https://www.youtube.com/watch?v=MFMvEhUlXDM&t=7s

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We have to rely on ideas like circular economy, which is instead of the linear, the old style linear industrial economy where we mined resources out of the ground, process them into products, and then throw the products aways at the end, that's not sustainable. Instead, we've got to figure out ways of keeping these materials and resources in the system for much longer, and have them be much more valuable.

- Circuler Economy - How we can make these materials reusable again and again.

Youtube, Tim Brown, (2017) - 'Intersecting Creativity, Design Thinking and Growth'. Available at: https://www.youtube.com/watch?v=sq0AQrNoJGY&t=18s

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Intersecting Creativity, Design Thinking and Growth: A Conversation with Tim Brown