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Hello! My name is Alexandria Lambino, and I’m currently pursuing a degree in BS in Entreprenuership at Mapua Malayan Colleges Mindanao. I have a deep passion for Philippine pop culture, which I believe reflects the rich tapestry of our society. Some of my interests include Filipino films, contemporary music, popular television shows, local fashion trends, and social media influencers. I enjoy engaging with various forms of media that highlight our culture, and I believe that pop culture serves as a mirror for the values and issues we face as a nation.

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For this Padlet, I would like to feature the phenomenon of Filipino YouTube influencers, who have gained immense popularity in recent years. These content creators cover a variety of topics, including lifestyle, beauty, gaming, and travel, providing relatable content to Filipino audiences and connecting with millions of viewers. Influencers like [Name a Popular Influencer] have shaped the landscape of social media in the Philippines, using their platforms to engage with fans and share their perspectives on current trends and issues.

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How Contemporary Philippine Pop Culture Creates Change
The rise of Filipino YouTube influencers has significantly impacted societal norms and values in the Philippines, reflecting the principles of Uses and Gratifications Theory. This theory suggests that audiences actively seek media to satisfy their needs, such as entertainment, information, and social interaction. As Filipino viewers turn to these influencers for guidance and inspiration, influencers help shape public opinion and behavior. For instance, the promotion of local products, traditional values, and social awareness campaigns through their platforms encourages viewers to engage with and support Filipino culture.

Moreover, the influence of these YouTubers extends beyond mere entertainment. They also play a crucial role in advocating for social issues, thereby contributing to social change. Influencers often use their platforms to address pressing matters such as mental health awareness, environmental concerns, and body positivity, resonating with younger audiences who seek to make a difference. By fostering a sense of community and encouraging discussions around these topics, they empower viewers to take action and create positive change in their own lives and society at large.