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VestiFolia is a brand of eco-friendly clothing that introduces various textures to the market, providing increased comfort and minimising impact on the environment. 

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Vestifolia exceeds being just a product. It is a fresh way of living.

"Vesti-" meaning clothing and "-Folia" from the Latin word Folium, meaning paper/leaf. These two terms create the ideal title for our product by blending the key elements of our product together.

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VestiFolia is a project that was born to tackle textile pollution and contribute to fight climate change by repurposing plant waste such as fallen leaves into functional, durable and biodegradable textiles. This idea’s main objectives are to correctly manage plant and textile waste at the same time, notably reducing the fashion industry’s damage to the planet and bringing customers closer to nature. The textiles are designed to not only use natural and already existing sources as raw materials but to be able to not cause damage to the environment too by being able to biodegrade when its useful life is over.

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Goal 8: Creating sustainable jobs through eco-friendly production.

Goal 9: Innovating with green technologies in fashion.

Goal 12: Promoting responsible production and consumption.

Goal 13: Supporting climate action with reduced emissions and circular practices.

Goal 15: Protecting ecosystems by reusing natural resources

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Beyond reducing waste, we aim to shift global perceptions of fashion and natural resource use, creating a sustainable model for industries.

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VestiFolia’s growth plan covers a clear trajectory from prototype development to global expansion, focusing on milestones that will revolutionize sustainable fashion.

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Growth Potential

In the short term, we will focus on publicity campaigns, sending and selling our products to influencers, eco-fashion blogs, and participating in trade shows to showcase the brand. In the medium term, we will create additional product lines, such as handbags, and establish collaborations with sustainable retailers. Finally in the long run, we look forward to obtain the patent for our leaf-processing technology, grant permission for its use in other industries, and expand globally.

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Sustainable fashion enthusiasts (40%):

People interested in eco-friendly and ethical clothing, looking for unique and environmentally respectful alternatives.

Young creatives and trendsetters (25%):

Individuals aged 18-30 who seek distinctive garments with a strong aesthetic impact to stand out.

Artists and designers (15%):

Creatives who could use your pieces as inspiration or for artistic projects.

Conscious luxury consumers (10%):

High-income individuals interested in exclusive and sustainable fashion pieces.

Environmental organisations and events (10%):

Institutions or events that want to showcase commitment to the environment through innovative clothing.

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1. Environmental Damage: Tackling fast fashion's 10% contribution to global carbon emissions and 92 million tons of waste annually with leaf-based clothing.

2. Waste Management: Repurposing underutilized leaves into valuable fashion items.

3. Consumer Disconnect: Empowering individuals to actively contribute to environmental sustainability.

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To achieve the final product, textiles made from natural fibres, the process involves four steps:

Firstly, raw material obtaining by leaf collection and sorting

Secondly, cellulose extraction by means of chemical treatments

Thirdly, the cellulose is converted to proteins which subsequently create fibres

Forth, the fibre is processed and woven into textile

Afterwards, these textiles are transformed into apparel, accessories and other textile-needing products, they are distributed and utilised until the end of their usable life when they finally biodegrade and return to its source.

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To position our startup, we propose strategies focused on visibility, attracting eco-concious consumers, and establishing our brand in the market.

1) A strong launch with a crowdfunding campaign to raise money which will combine a fashion show and educational displays about the production process.

2) Emotional and educational marketing through social media to connect with customers, along with ecological certifications to boost credibility.

3) Optimized distribution via an appealing online store and partnerships with sustainable boutiques and influencers.

4) Interactive experiences like pop-ups and workshops to connect better with the audience

5) Long-term plans for innovation and global expansion to reach new markets and investing in research

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To be able to develop this project, a group of five entrepreneurial young women with broad knowledge about environmental sciences and sustainability gathered together to bring it to life:

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Lucía Susila Oliver as the CEO and starter of this startup, the thinking-head and coordinator of the whole process

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Innovation and Product Development Director

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Innovation and Product Development Director

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Cristiana Gheorghe as the process and production engineer in charge of improving the sustainability of the whole process and everything involved;

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Sara Ejnayeh Ouali as the sustainable fashion designer, working as a designer and fellow environmental engineer in charge of selecting the most durable and sustainable textiles

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Alba Moreno Azaña as the logistics and supply manager in charge of making sure the source of the materials is as respectful to the environment as possible.

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Leire Diaz Redondo as marketing and communications specialist who brings the needed attention and media cover to the startup emphasising the ecological characteristics. 

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Marketing and Communications Specialist

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Marketing and Communications Specialist

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Sustainable Textiles Biobased & Biodegradable - CSR Sioen

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***The information displayed here is an estimation of how the actual data might appear if it were completed

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The company's value could range from $500,000 to $1,500,000+ if operational and profitable, depending on profit margins, market impact, and growth potential.

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Expenses : The business likely had significant initial investment or setup costs, which tapered off as operational efficiency improved or fixed costs were covered.

Revenues: The startup initially generated no revenue but steadily grew its customer base, sales, or income streams, leading to increased revenues over time.

Profit : The startup experienced losses typical of early-stage businesses, followed by consistent growth after reaching sustainability.

Break-Even Point: Occurs at Month 5, where the revenues and expenses intersect.

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Startup Stage: The early losses reflect the capital-intensive nature of starting a business.

Growth Potential: The consistent increase in revenue indicates effective business strategies, market demand, or operational scaling.

Sustainability: Post-break-even, the business becomes profitable, which is essential for long-term success and expansion.

Operational Efficiency: The reduction in expenses suggests improved cost management or reduced reliance on initial investments.

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VestiFolia aims to reduce textile and fashion industry waste by turning abundant plant waste into biodegradable textiles, promoting a circular lifecycle. Its success is highly likely due to:

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1. Raw Material Sourcing: Transforming plant waste into textiles minimizes environmental impact, reduces waste, and avoids synthetic chemicals, cutting water pollution and overuse.

2. Broad Audience Appeal: Growing awareness of climate change encourages consumers to seek sustainable fashion solutions, connecting them with eco-friendly choices.

3. Strategic Partnerships: Plans to collaborate with companies, even outside the fashion industry, to expand adoption of sustainable textiles, replacing synthetic materials.

4. Economic Potential: Low production costs and strong market demand are expected to attract customers and investors. A portion of profits will support reforestation and emerging sustainable projects.

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In recent years, consumer awareness about climate change has driven demand for eco-friendly products, leading to a surge in sustainable-focused companies. 

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Other popular sustainable-focused companies brands:

1. The Anti-Brand

2. SelbiBrand

3. CactusWear

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Strong qualities that set us apart from other companies

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Strong qualities that set us apart from other companies

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1. We ensure our product has a minimal environmental footprint and we contribute to the cleanup of public spaces.

2. There's no need for additional agricultural resources, avoiding unnecessary water waste and energy.

3. 100% biodegradable, leaving zero chemicals or synthetic materials.

4. We are working to decrease our production expenses in order to offer more affordable price options becoming a substitute of fast-fashion in low-income people’s wardrobe