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Black Friday's origins are rooted in the United States and date back to the early 1960s. At that time, the term was used by Philadelphia police officers to describe the chaos and heavy traffic that occurred the day after Thanksgiving. This was because, the day after Thanksgiving, crowds of shoppers crowded the streets and stores, taking advantage of the long weekend to begin their holiday shopping. Police officers had to deal with traffic jams, pedestrian congestion, and even minor incidents on the streets, resulting in the use of the term "Black Friday" with a negative connotation. However, this connotation changed over time as retailers realized the holiday's commercial potential. In the 1980s, the term took on a new, more positive meaning, related to the financial health of companies. In accounting, losses are typically recorded in red ink, while profits are marked in black ink. Thus, "Black Friday" came to symbolize the moment when stores, after months of low activity, finally "came out of the red" and moved into the "black", driven by massive end-of-year sales.

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Black Friday is a very famous shopping day in the United States. It takes place on the Friday after Thanksgiving. On this day, stores offer huge discounts, and many people wake up early or even camp outside the stores to be the first to buy. Some shops also have special online sales. Black Friday is considered the start of the Christmas shopping season, and millions of Americans take part every year.

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Black Friday in Brazil is a date that is here to stay, with a relatively recent history that began to gain popularity in 2010 and consolidated in 2013. Since then, it has become one of the main sales dates of the year, offering discounts on products across all categories and being celebrated both online and in physical stores. Despite criticism and controversy, the date continues to be an opportunity for Brazilian consumers to make significant purchases with discounts, with many companies heavily investing in marketing and advertising to attract customers.

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Pros and Cons of Black Friday in Brazil-Pietro Rodrigues

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Pros and Cons of Black Friday in Brazil-Pietro Rodrigues

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Cons

1. "Half-and-double" practices:

Many stores increase prices before the date and then apply false discounts, misleading consumers.

Pros

1. Real discounts (in some sectors):

Despite criticism, many stores offer significant discounts, especially on electronics, appliances, and fashion.

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Differences

1. Origin

USA: Traditional, it takes place on the Friday after Thanksgiving.

Brazil: Imported from the US, it began to gain traction in 2010, unrelated to the holiday.

2. Promotion Format

USA: Many real and significant promotions (50%–80%), especially in physical stores.

Brazil: There's still criticism about "half the double" (price increases beforehand to simulate a discount).

3. Consumer Culture

USA: Cultural event, people line up early, and there are "doorbusters" (limited offers).

Brazil: More focused on online shopping, lines in physical stores are less common.

4. Duration

USA: Mainly a single day (but expanded to "Cyber Monday" and "Black Week").

Brazil: Often becomes "Black Week" or even "Black November," extending throughout the entire month.

5. Regulation and Oversight

USA: Promotions are more rigorously monitored and have a tradition of trust in discounts.

Brazil: Consumers and protection agencies (such as Procon) take stronger action against fraud.

Similarities

1. Date – Always occurs on the last Friday of November.

2. Focus on electronics – Televisions, cell phones, laptops, and appliances are the most sought-after.

3. Major impact on e-commerce – Online sales break records in both countries.

4. Intense marketing – Massive advertising campaigns, with countdown clocks and catchy slogans.

5. Consumer expectations – Many people wait for Black Friday to buy expensive items at a discount.

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Characters:

Anna-Anna

Ben-Kyan

Clara-Clarice

David-Pietro

Shop Assistant-Sofia

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Anna: Wow! I can’t believe how many people are here. Black Friday is amazing!

Ben: Yeah… but I’m not sure if we will be able to find everything you want.

Clara: (interrupts) Excuse me, are you both looking for the last TV? Because I could grab it before you!

Anna: (shocked) No way! I wouldn’t be able to survive without that TV!

David (security guard): Calm down, everyone. You can shop, but you must respect the rules.

Shop Assistant: Don’t worry, we still have more TVs. But you’ll have to wait. I can give you a discount coupon instead.

Ben: That’s perfect. With the coupon, we could save even more money.

Clara: Okay… maybe I would take the coupon too.

Anna: Fine, I’ll take it. At least now I can relax.

David: Great choice. Black Friday would be much better if everyone stayed calm like this.