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LEVI’S® TRUCKER JACKET WITH JACQUARD™ BY GOOGLE | Off the Cuff

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LEVI’S® TRUCKER JACKET WITH JACQUARD™ BY GOOGLE | Off the Cuff

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Italian Brainrot: The AI memes only kids know - The Economic Times

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Italian Brainrot is a viral AI-generated meme trend featuring bizarre characters like a walking shark and “Ballerina Cappuccina.” Popular with Gen Z and Gen Alpha worldwide, it thrives on absurd humour, Italian voiceovers, and Indonesian influences, sparking massive online engagement, merchandise sales, cultural confusion, and parental concern over inappropriate content.

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Popularity of re-releases shows that audiences want old-school films | Hindi Movie News - Times of India

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For many, watching re-releases is about memories of first dates, college hangouts

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How Instagram Previews Are Killing the Movie Buzz—The Devil Wears Prada 2, We’re Looking at You

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By all means, reveal every look before the release. You know how that thrills me

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Bollywood rides on movie re-releases; flops find new life with renewed interest among Gen Z | Mint

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Bollywood is experiencing a trend of re-releasing classic films, driven by nostalgia and successful box office returns. Notable titles include Laila Majnu, Tumbbad and Sanam Teri Kasam. This strategy revives earnings for production houses and fills content gaps.

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Fake weddings: Gen Z’s latest party trend in India - BBC News

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Wedding-themed parties - minus the marriage - have become popular among young Indians chasing new experiences.

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Lindsay Lohan’s ‘Freakier Friday’ Press Tour: A Masterclass In Nostalgic Dressing

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Fashion’s full-circle moment never felt more nostalgic than Lindsay Lohan in the ‘Freakier Friday’ promos; serving early 2000s looks with a modern twist trending, fashion

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The Long, Complicated, and Very Pink History of Barbiecore

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Beyond Snack: The success story from Shark Tank India season 1 | Today News

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Shark Tank India: Beyond Snack makes banana chips with the highest degree of hygiene using the best quality bananas.

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Matcha in Demand: How South India is Embracing the Trend - Times of India

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Matcha, once a niche Japanese import, is experiencing a surge in popularity across India, particularly in cities like Chennai and Ooty. Tea merchants like Nirmal Raj are seeing a significant increase in demand, prompting menu innovations. Consumers are drawn to matcha’s health benefits and unique flavor, experimenting with it in drinks and baked goods.

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The Kolhapuri never went out of style in India, even though it just got its Prada runway moment

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At Prada’s SS26 menswear show, the Kolhapuri walked in without a redesign straight from Indian streets

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Explore the top 2025 social media food trends reshaping consumer preferences and how we engage with food on Instagram, TikTok, and YouTube

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The trend for retro rebranding and getting back to basics

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This month, Burger King launched its first rebrand in 20 years, and boy did it catch our attention. The new logo is a direct call back to 90s Burger King…

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BAGGY JEANS RESURGENCE

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Here are eight ways to wear them, inspired by the runways and our favorite stylish celebs.

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Fashion: Is Food Fashion’s New Status Symbol?

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Why is the topic trending? • Intersection of Fashion and Food: The article explores the growing trend of food becoming a prominent element in the fashion world, from advertising to runway themes. This unexpected combination is generating discussion. • Food as a Symbol: The piece questions whether food is taking on the role of a status symbol within the fashion industry, akin to designer handbags or exclusive experiences. • Juxtaposition with Thinness Trends and Weight-Loss Drugs: The article hi

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Why food is the new fashion - Good In Bread

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Explore the exciting fusion of food and fashion in today’s culture. Find out why top fashion brands are embracing foodie trends as both industries draw inspiration from each other and confront similar challenges in waste and sustainability. Discover how the food industry is pioneering sustainable practices and transparency.

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As the epitome of instant photography, Polaroid has experienced both massive popularity in its heydey through a dramatic fall after as it dealt with the realities of the digital photography boom. This video from Business Insider shares the history of the iconic brand and where it is today.

Polaroid as an American company started in 1937 when it was founded by Edwin H. Land and George W. Wheelwright III and first entered the market selling polarized sunglasses. Dubbed as "the Apple of its time" by some, the company began to produce the now well-known instant cameras - also likened to having the latest iPhone at the time - and reached its popularity peak in the 1970s when it controlled almost two-thirds of the instant camera market in the United States.

During the Second World War, Polaroid's main customer base was primarily the military, while the instant camera idea arose from Land's personal experience with his daughter during a day out when she asked why it is not possible to instantly see the photo taken on a Rolleiflex camera. This prompted Land to spend several years working on the idea to create a self-developing film that could be contained inside the body of a camera. He revealed his instant film invention to the world in 1947, using his own self-portrait.

This invention allowed Polaroid to launch its first instant camera, the Polaroid Model 95, a year later in 1948 which sold out nearly immediately. Instant cameras proved to be a success, although first popular mostly among the affluent who could pay the price of entry. During the 1950s and 1960s, Polaroid cameras became smaller, better, and more popular, especially after the company introduced the first color film in the Colorpack camera in 1963 and a cheaper camera model, the Swinger in 1965, which was aimed at teens.

Although Polaroid sales reached $400 million in the late 1960s, Land wanted to go a step further and find a way to create an even more compact camera that could be always carried around and could easily shoot in an auto mode. That concept materialized into another popular model, the SX-70, which sported a collapsible design and required an extensive amount of money to be spent on developing this more complex camera system and manufacturing power to keep up with the demand.

As the revenue kept growing, the instant Polaroid cameras became a household name and proved to be popular both among celebrities, such as Andy Warhol, and regular families who wanted to capture memories, holidays, and other personal moments. To introduce something new in the market, Land wanted to apply his instant photography idea onto moving images through his initiative of Polavision - an 8mm movie system that could produce instant moving pictures.

This initiative - which sold only 60,000 units and was soon discontinued in 1979 - was expensive and garnered skepticism, especially because users of Polavision would be required to have a purpose-built box to see the film. Soon after this, Land stepped down and left the company entirely, just as the company faced competition from Kodak, which released a similar design and price point camera - Polaroid sued Kodak, and won, for this particular product.

Despite the victory, this didn't save the gradual decline of the company which primarily relied on film sales. At the time, 35mm film cameras became popular and proved to be cheaper, easier to use, and delivered higher quality photos, as did the first Nikon and Canon digital cameras. The growing popularity of the digital photography market was an uphill battle that Polaroid eventually lost when it declared bankruptcy in 2001.

The company changed owners several times, announced the end of instant camera and film production in 2008, until the Impossible Project started working with former Polaroid staff to manufacture films, such as for the SX-70 and 600 cameras, and work on improving their quality. Impossible Project eventually bought what was left of Polaroid in 2017 and rebranded it as Polaroid Originals.

This change of owners and direction helped revive the Polaroid brand in the modern world, bringing analog experience in a digital world, while embracing modern technology to produce products, such as iPhone scanners and 3D printers. In the past few years, Polaroid has created numerous collaborations and initiatives - such as collaboration with Teva, Keith Haring Foundation and FENDI, the release of Lacoste and Mandalorian-themed camera and instant film, and the launch of the smallest analog camera in the world, the Polaroid Go, and the previously discontinued 600 Round Frame instant film, and many more.

The full story of Polaroid's history is shown in the Business Insider video above, with more educational videos found on its YouTube channel.

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The Rise, Fall, and Revival of Polaroid: The Instant Photography Icon

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Polaroid rose to fame and became popular among families and celebrities, but also saw a sharp fall when faced with digital camera market.

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Ray-Ban Meta AI glasses fuels 110% growth of global smart glasses market

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AI smart glasses accounted for 78 per cent of total shipments in H1 2025, up from 66 per cent in H2 2024, as per a report.

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Social media has democratized access to health and wellness information, making ancient remedies accessible with a simple scroll. On TikTok, where trends evolve rapidly, creators—both Indian and non-Indian—are showcasing home remedies passed down through generations. These include:

Turmeric for inflammation and skin care

Ashwagandha for stress relief

Neem for acne

Chyawanprash for immunity

Amla (Indian gooseberry) for hair health

Tongue scraping and oil pulling for oral hygiene

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In just five years, Birkenstock-once labelled as "ugly"-has become one of the fastest-growing footwear brands in India, with FY2024 sales reaching Rs 200 crore

Aakriti is a business reporter spotting trends in consumerism. She works at the intersection of the food & beverages, consumer and retail industry.

If you step into an upscale party in a metro city and scan the room, you will most likely spot a few folks sporting Birkenstock. You might be wearing a pair yourself. These iconic double-strapped sandals with adjustable buckles, globally known for their comfort, feature a cork-and-latex footbed that moulds to your foot over time.

But don't expect instant comfort when you first slide them on-for the first few days, they might feel like you're walking on jagged cobblestones. They test your loyalty. Stick with them, and soon enough, you will know why so many swear by the 250-year-old brand.

Right now, "Birks", as they are colloquially called, are enjoying their golden moment in India.

Since its 2019 launch, Birkenstock has become one of the country's fastest-growing footwear brands, per data from Datum Intelligence, a consumer-behaviour-consultancy based in Gurugram.

Birkenstock, backed by the French luxury giant LVMH and endorsed by stars such as Kendall Jenner, Gigi Hadid, Jennifer Lawrence, and Steve Jobs, has evolved from "ugly" orthopaedic sandals worn by hippies to a chic favourite.

Meanwhile, in India, Birkenstock's blend of comfort and style found an audience. And, it also became a status symbol among the elite.

And the German sandal maker's popularity reached a high last year in October, when it listed its shares on the New York Stock Exchange. Today, it stands as a US$10.6 billion powerhouse.

Ask an Indian Birkenstock loyalist why they would spend Rs 6,000 (US$72) on a pair of Arizona Birks-one of the brand's best-sellers for the past four decades-when they could buy three pairs of shoes from a mainstream Indian brand for the same price-and they'll tell you it's because Birkenstock offers superior quality. It's also the rich, feel-good sophistication the sandals give their wearer.

Clearly, Birkenstock knows its sweet spot: premium buyers ready to splurge.

Although 90% of its sales come from American and European markets, it's now targeting the Asia-Pacific region for growth, with India as a major focus. Its IPO documents show plans to increase APMA (Africa, the Middle East, and Central Asia) region's sales contribution to 50%.

Breaking new ground

Birkenstock's sales in the American and European markets grew by about 20% in the first quarter of the 2024 fiscal; APMA grew by 51%

Breaking new ground // Birkenstock's sales in the American and European markets grew by about 20% in the first quarter of the 2024 fiscal; APMA grew by 51%

In India, Birkenstock stepped into direct-to-consumer (D2C) sales in December 2019 with its website.

Credits

Written by Aakriti Bhalla

Edited by Sneha Swaminathan

Lede illustration by Kavipriya OG

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How Birkenstock became the Bata for India's elite

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In just five years, Birkenstock-once labelled as

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Vintage film cameras are behind one of this seasonâ€™s most talked-about design trends; one thatâ€™s highly visible on

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Top social media food trends in 2025

On Instagram

1. Chaos Cakes: Growing by 45.36%, these colorful, vegan-friendly cakes dominate feeds, with users praising their whimsical appeal.

2. Plant-Based Deli Meats: Posts of artisan-style sandwiches inspire creativity in vegan cooking.

3. Seafood Innovations: Southeast Asian-inspired seafood dishes trend for their exotic flavors and vibrant presentations.

4. Bocconcini Cheese: Fresh mozzarella variations steal the spotlight in salads and appetizers.

On TikTok

1. Butter Boards: Featuring lavish butter spreads paired with artisanal breads, this trend appeals to food stylists and home cooks alike.

2. Pasta Chips: Gaining 24.78% in discussions, this air-fried snack attracts Chinese cuisine enthusiasts and artisan food lovers.

3. Elevated Instant Noodles: Quick meals upgraded with premium toppings resonate with busy yet adventurous cooks.

On YouTube

1. Plant-Based Protein Drinks: Fitness influencers endorse these products in recipe tutorials, driving interest among health-conscious audiences.

2. Izzio Sourdough Bread: This low-sugar bread trend has grown by 115.1%, with home bakers sharing their creations.

3. Prune Recipes: Videos highlighting prune cocktails and desserts capture consumer interest in innovative uses of familiar ingredients.

On Facebook

1. Zero-Waste Dining: With a 10.11% rise in discussions, this movement encourages sustainable practices in meal preparation and packaging.

2. Snack Plates: Creative, visually appealing snack trays are trending for their health and convenience, particularly among families.

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Chaos Cakes

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Bye-bye body positivity, hello ‘heroin chic’? – DW – 09/09/2024

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Low-rise jeans and belly button piercings are back on runways and streets, coinciding with a viral hype around weight-loss drugs like Ozempic. Are “magic” injections and Y2K nostalgia the end of body positivity?

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Getting ready for a big night out is half the fun. It's about the journey, not the destination! So it's no surprise that "get ready with me" videos have taken over TikTok. Creators have been posting clips that invite complete strangers in on their getting-ready processes, whether they're headed to a party or to bed. Suddenly, their followers can feel like close friends (or besties, as many creators refer to their fans).

The hashtag #GRWM now has more than 59.5 billion views and counting, and one could spend hours engaging in the voyeuristic fun. Scrolling through the GRWM videos, I find them equal parts educational-I've been taking notes on how people do their hair and makeup!-and comforting, making you feel like you're chitchatting with a real-life friend over FaceTime during the process.

It's strangely relaxing to watch someone put a lot of their effort into their look-especially as I watch them in sweats. Do I know these people and what they're getting ready for? No. Am I invested in how their makeup and outfit will turn out for it? You betcha! It's not so much about the end result of the look, however, as it is chatting about life or something random. Creator @ tinyjewishgirl-who has long posted GRWM videos and amassed more than 890,000 followers-recently had a "little career chitchat" while slipping into a Marc Jacobs logo tee and cargo skirt for a holiday party. "I want to make sure that 2023 is my year," she said.

Some of TikTok's fastest-growing creators owe their popularity to these kinds of videos. TikTok creator Alix Earle, with 3.3 million followers, regularly posts GRWM videos. This past New Year's Eve, a video of her preparing to go to the Miley Cyrus special in Miami gained more than 8.3 million views alone. "The last time we went out in Miami, we ended up hitchhiking home, which was really not safe," Earle said candidly, as she applied her makeup for the night. Another one of my favorite GRWM TikTokers is Marina Vimar, who now has more than 89,000 followers and begins each video with "Hey, besties!" For Art Basel in Miami last month, she filmed herself slipping into a jeweled Prada bra top and briefs and throwing a chic black blazer on top. She then asked her followers if she should finish the look with black Givenchy boots or sparkly Prada sandals. " The sandals!" I screamed to no one. (She wore the boots.)

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Watching complete strangers get ready is good ol' fashioned voyeuristic fun.

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Beauty is full of contradictions. No makeup makeup, the naked manicure-the trends of yore are meant to look like you're not wearing anything at all (even though you most definitely are). In this heyday of pared-back glam, it's only natural that the less-is-more philosophy makes its way to your pout too-for what I'm calling the no-liner lip liner.

Vogue's Favorite Natural-Looking Lip Liners

The allure of the no-liner look is its undetectability. For when you want to subtly enhance the lips sans filler-that looks so natural that onlookers may just question whether you did in fact get a syringe or two. Refy calls it a Lip Blur, which should create the illusion of instantly fuller lips. Hailey Bieber, on the other hand, calls it a Lip Shape-a product known for its incredible blend-ability perfect for a natural-finish. For Merit, the answer is a sheer lip liner.

The rise of the subtle lip liner is certainly a departure from the more contrasting liner looks of the early aughts and 2010s-which can admittedly be intimidating for everyday wear. The 2020s has made it clear that simplification has found more universal resonance. It comes as little surprise then that reimagining the lip liner is Merit's next move-a brand whose goal has always been to create impossible-to-mess-up makeup solutions.

"Lip liner felt like a category ripe for our particular brand of disruption-a classic product with pain points that tend to make it intimidating for the average consumer," Merit's chief marketing officer Aila Morin tells Vogue. The idea of their new lip liner is that its incredibly easy to use, designed with versatility in mind. "Our sheer liner is truly impossible to mess up, no matter how much you feel you don't know how to do makeup. It's more forgiving and easier to play with-you can outline, overline, or fill in lips entirely-there's no wrong way to use it."

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“polarized engagement” in Gen Z. many of them tend to fall into two extremes: highly political or completely apolitical:

Why Some Gen Z Are Extremely Political

1. Hyper-Exposure to Issues Online

TikTok, Instagram, X, and Reddit flood them with content on climate change, LGBTQ+ rights, feminism, Palestine/Israel, racial justice, etc.

Activism is part of online identity → sharing, posting, and debating feels like a form of participation.

2. Direct Impact on Their Futures

Gen Z grew up through crises: climate change, economic instability, COVID-19, housing crisis, wars.

They see politics as directly shaping whether they’ll even have a livable future.

3. Identity-Based Politics

Many feel their personal rights (gender, sexuality, cultural identity) are constantly politicized.

Politics becomes personal survival → not just abstract governance.

4. Distrust of Institutions

They don’t trust governments or corporations to "fix it" → grassroots activism (climate strikes, BLM, pro-Palestine, MeToo).

Why Some Gen Z Are Apolitical

1. Burnout & Doomscrolling Fatigue

Constant crisis content → anxiety + helplessness.

Easier to disengage than feel powerless.

2. Cynicism About Politics

They see corruption, slow reforms, performative activism.

Belief: “Nothing changes no matter who’s in power.”

3. Individualism & Escapism

Some prefer to focus on self-expression (fashion, music, gaming, lifestyle) rather than collective politics.

Consumer culture + influencer economy encourages aesthetic identity over political identity.

4. Information Overload

Being online 24/7 exposes them to every crisis at once → overwhelming.

Opting out becomes a coping mechanism.

The Core Contrast

Extremely Political Gen Z → see activism as identity, hope, and necessity.

Apolitical Gen Z → see politics as exhausting, performative, or useless, and prefer personal worlds.

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In India, choosing to be vegetarian is often viewed as orthodox, rooted in tradition or religion, while veganism is seen as a modern, trendy lifestyle choice. As I began to explore, I thought of pondering some light on this aspect.

At a dinner recently, when the chicken was served, one of the friends politely refused and said, "I've turned vegetarian." This coming from a once die-hard non-vegetarian was something that triggered an intense discussion. While some praised the shift, others immediately connected it with religion. That reaction set me thinking: why is turning vegetarian in India often perceived as an orthodox move, steeped in tradition or religious connotations while announcing a switch to veganism meets with curiosity and admiration? It is an interesting paradox, more so considering the West, where plant-based diets-either vegetarian or vegan-are followed for their health and environmental benefits and often supported. While in India, the decision to turn vegetarian is looked at with suspicion or as something regressive, the personal choice of veganism has been trumpeted as progressive and elite.

From religious doctrines to the cultural way of life, vegetarianism finds its strong roots buried deep in the Indian subcontinent. In contrast, in today's world, announcing oneself as vegetarian often invites raised eyebrows, especially for one who has lived life as a non-vegetarian. Abstinence from meat is seen as orthodox, if not regressive, aligned as it is with strict conventional beliefs or religious convictions. Veganism-the no-meat-and-no-animal-products diet- has achieved a trendy, even elite status, particularly among urban dwellers.

This leads to an important question: why is turning vegetarian in India understood to be a sign of orthodoxy while going vegan is perceived to be a very forward-thinking lifestyle choice?

Social Dynamics of Food Choices

While vegetarianism and veganism have contrasting perceptions in India, the dietary choices most definitely bring into play some rather complex social dynamics.

On one hand, vegetarianism is seen as traditional and almost an expected choice in certain communities, while when embraced by those hailing from non-vegetarian backgrounds, it's often viewed through a lens of orthodoxy or religious adherence.

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Is Veganism The New Cool, But Vegetarianism Still Old School?

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In India, choosing to be vegetarian is often viewed as orthodox, rooted in tradition or religion, while veganism is seen as a modern, trendy lifestyle choice. As I began to explore, I thought of getting across this aspect.

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Dopamine design is the bold new food packaging trend

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Discover the shift to dopamine design in food packaging, with vibrant colors, playful fonts and high-energy visuals taking over the minimalist aesthetics.

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Top 25 New Technology Trends in 2025 - GeeksforGeeks

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Top 25 New Technology Trends in 2025
1. Artificial Intelligence (AI) and Machine Learning (ML)
2. 5G
3. Internet of Things (IoT)
4. Blockchain Technology
5. Augmented Reality (AR) and Virtual Reality (VR)
6. Quantum Computing
7. Edge Computing
8. Robotic Process Automation (RPA)
9. Enhancing Cybersecurity
10. Sustainable Technology

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The next wave of Korean beauty is here – and it’s bigger than ever

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Boutiques are springing up everywhere offering a dizzying array of jelly moisturisers, feather-light sunscreen and face masks for every skin type

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The next wave of Korean beauty is here – and it’s bigger than ever

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Boutiques are springing up everywhere offering a dizzying array of jelly moisturisers, feather-light sunscreen and face masks for every skin type

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There’s a Trendy New It Trainer Doing the Rounds, and Celebs Are Already Hooked

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Dua Lipa just styled Puma’s trendy Palermo trainers, which EmRata also loves. Click here to see the kicks that fashion people are swapping their Sambas for.

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Evolution of DHH/IHH: Exploring the Growth of Desi Hip-Hop in India

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Desi hip-hop (DHH) and Indian hip-hop (IHH) have experienced a remarkable evolution in recent years, emerging as powerful platforms for self-expression and cultural representation in India. While hip-hop is still relatively new to the Indian music scene, pioneering artists like Seedhe Maut, Raftaar, and Emiway Bantai

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The Resurgence of Vinyl: Why Records Are Back in Style

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PALERMOS

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Slip into style and comfort with the Adelina Women’s Ballerinas from PUMA. The slip-on design makes them easy to wear, while the PUMA logo webbing detail adds a touch of sophistication. The Softfoam+ sockliner ensures maximum comfort, making these ballerinas perfect for any casual or dressy occasion.SoftFoam+: PUMA’s comfort sockliner for instant step-in and long-lasting comfort that provides soft cushioning every step of your dayTextile upperRubber outsoleHeel type: FlatShoe width: Regular fitShoe pronation: NeutralHeel-to-toe-drop: 0 mmPUMA Cat logo on webbing strapPUMA Wordmark on heel

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What is Remastering? How & Why Artists Remaster Their Music

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Remastering is a process needed to update old recordings to modern standards. Here’s what you need to know and how you can do it yourself.

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Forget AirPods: Wired Headphones Are Fashion

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Wired headphones are the new luxury, with AirPods & other wireless earbuds epitomizing the mainstream. There’s a Y2K nostalgia at play in this trend.

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izzi on Instagram: "unboxing the new pink ruffle stripe adidas sambas 🩰🎀🌸🩷🌷 
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72K likes, 157 comments - izzihart on July 15, 2025: "unboxing the new pink ruffle stripe adidas sambas 🩰🎀🌸🩷🌷 
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Many of you are hearing that you should only be releasing singles instead of albums, and you're a little confused, maybe even disappointed? Like, Hey, when can I release an album? Your favorite artists release albums, why shouldn't you?

You can! - and I've got a different take on this. In this article I'll tell you when you should be releasing singles vs albums vs EPs. I'll also give you a bunch of music promotion tips, and mistakes to avoid.

Singles are for finding new fans, Albums are for nurturing existing fans.

First of all, remember this. Singles are for finding new fans, Albums are for nurturing existing fans.

Now I am a big believer that new artists should be releasing mostly singles instead of albums. Your newest single, or most popular single are great for finding new fans. With each single release you're trying to leave the biggest footprint possible.

Albums vs Singles.

With an album you can explore a concept, set some branding rituals, and have a sales event that sort of memorializes this moment with your core fans and lock them in for life.

If you're successful branding yourself with imagery, social media, TikTok, and are just really out there and present, maybe we don't need an album to become a lifelong fan. We just like you, and you show up for us. It's more about your personal brand than albums.

But for artists who are into the album format, I think albums are a way to express your brand and build lifelong fans.

When you take a singles only approach, you might get in the habit of just trying to write hits to perfect your songwriting or fit into a style or format. This can stifle your creativity and prevent you from taking risks, like you might on an album. So, you should eventually work towards releasing an EP or album.

Is It Better to Release Singles Before Albums?

Is it better to release singles before albums? Yes, I think new artists should focus on releasing singles instead of albums. It's much easier to get potential fans to listen to one or two songs than 30 to 60 minutes of music.

A small band releasing a new album is not as newsworthy as established artists. So it's difficult to get influencers talking about an album from a relatively unknown artist. But I still don't think that alone is a reason to not make albums. But there is some fan psychology at play, where nobody else is talking about this band. They're like "Should I care yet?"

Generally new artists should be using a singles approach for a while. And being new is a good thing. A lot of people are rooting for new, and it can open doors. But let's be strategic in our release strategy, and not base it on what our favorite artists are doing.

Think about stacking up your singles one by one, a snowball effect, or staircase. I use a Track Development Plan strategy, Download here.

Each time you put out a new song, you can remarket to the people that listened to your last one. This increases your listening time for each user. (a good thing for your algorithm). And you can always package your singles into an album or EP later.

How To Decide If You Should Release an Album?

Ask yourself these questions before deciding on an album release.

Have you established your sound / style?

Have you developed your branding and identity?

Do you have a single track that has streamed 150,000?

Singles Release Strategy.

For most of you, a steady stream of singles is going to be what I recommend. But don't be releasing singles every week, or even every 2 weeks is too much.

I'm not into this firehouse spray and pray strategy. Here is why you shouldn't release singles every week or two.

You can't do Release Radar on Spotify.

Why would you want to miss out on that? You have to get your pitch in a week in advance, and you can only pitch one song at a time. So you can't pitch your single for the following week, technically you're 6 days and 23 hours till release day, so you've missed the deadline.

You Might Kill the Momentum of Your Last Song Release.

As soon as the algorithm grabs hold of your track, who knows, maybe it's gonna take your song for a wild ride up? But as soon as your new track drops a week later, boom!, you've made the algorithm sort of hit pause on your other new song for a second. That can kill your momentum in the algorithm.

But also.... Music is not the complete picture. Images and video play a huge role in how music is discovered and consumed now. What about video content? You want to have some kind of video and a promotion plan behind it. And that takes extra time.

Collaborations and Featured Vocals on Your Songs.

Your singles should also have features from other artists from time to time. We learned the true value of collaborations during the pandemic, when touring disappeared. Featured vocals became the way to tour virtually with other artists.

Another thing... songs take a while to sink in and work their magic on us. We have to hear them a few times. We might have to be prodded by our friends, or hear it several times before the song really sinks in.

So how many singles should you release before an album? Is it better to

6/8 EP Release Strategy.

I was talking with a music lawyer friend, Eric German. A really smart guy, and one of the few lawyers that is still out there going to shows and having meaningful conversations with the artists. He really cares about their business strategy.

We had very similar thoughts on release strategy, but I really liked his 6 / 8 strategy. He framed it in the context of artists trying to get signed by labels, publishers, or expand their team.

You would release 6 releases over an 8 month period, Which is sort of an EP every year. It's cost effective, and gives you four months of the year to write, record, and prepare for the 8 month onslaught of promotion.

When you release a "drip" of singles before an EP like this it is called a "waterfall" strategy. You are releasing a steady stream of singles that leads to the waterfall (or album).

Is Getting Signed One of Your Goals?

So after a few times using this strategy, hopefully something might catch fire, and you get signed. If you do get signed, great hopefully that means you're on your way to breaking through to a larger audience. But there is no guarantee of commercial success after signing to a label or publisher.

If you don't get signed, you make improvements and adjustments over the next 4 months and you try again.

What often happens is an artist signs too early, they put out those singles and EPs with the label and they're giving up 50 to 80 percent of their rights. And if it doesn't go well, then you're in this record deal, and an uncomfortable situation the next time you want to release a song or album with that label. So at least in a self releasing scenario, you own your rights 100%.

Break an Album into Two EP's.

I've noticed many of you releasing an album's worth of material in a year, as 2 EPs. And sometimes it's spread over 18 months. I think it's a great strategy.

Release 4 singles in a row over 4 months and drop a 6 song EP. Then take a break to record, then start another 6 song EP over 4 months. After both are out, you could combine them to form an album and add a few bonus tracks, acoustic versions, or remixes.

Eight months can be a really long grind if you're a solo artist or only have a few people on your team. So this option allows you to separate your promotional and creative process. Chances are if you are wearing yourself out - you're wearing out your fans too!

How Many Singles Should You Release and Album?

Once you have established a fan base by releasing singles using one of these waterfall strategies, it's time to consider an album. Before deciding to release an album you should also have your branding firmly established and a marketing plan that includes launch partners for every single and the album.

I wouldn't go full blast 100% with every single song. Unless you can afford a video, advertising, influencer campaigns for every song, I would divide your singles up into A & B campaigns.

I mean even major companies like Apple, Honda, or Nike aren't running 10 to 12 major campaigns a year, and neither should you. So choose your best songs wisely, and perhaps focus on 4 or 5 big ones a year.

Again, grab that track development plan, because it shows you what to do for each of these big A campaigns.

Release Double Singles.

Some of you brand new artists may be saying, Todd I want to get more music out quicker. I don't want people to check me out, hear 1 or 2 songs, and then leave. I'd tell you to be patient.

But if you want to get more songs out there in a shorter time frame, release double singles. This strategy was the industry standard 70 years ago (with the vinyl single). And it's interesting to think how relevant it is today. Lead with your best one, call it the A side, and then a seconds song you are not putting a full marketing push into (like a deep cut, or alternative version of the song), call it the B side.

How Much Should You Spend to Promote a Single?

If you found this information helpful you should watch and read this vlog How Much Should You Spend to Promote a Single?

Discuss.

So do you think new artists should be releasing singles instead of albums? What do you prefer singles vs albums vs EPs? What mix of formats are you considering? Leave some comments or questions below.

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Should Artists Be Releasing Singles Instead of Albums or EPs? - Free PDF

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Find the best single, album, or EP release strategy. Not everybody should be releasing singles instead of albums. Track release plan download

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Zodiac Fashion Guide: What Your Star Sign Says About Your Style - Fibre2Fashion

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Read article about Aries’ fashion is daring, combining bold colours, edgy pieces, and sporty-chic styles.
Taurus embraces luxurious, timeless pieces in soft fabrics and earthy tones for an elegant look.
Gemini’s style is eclectic and fun, mixing vibrant prints, textures, and unexpected accessories.
Aquarius stands out with futuristic, unconventional styles, including metallics and asymmetrical cuts. and more articles about Textile industary at Fibre2Fashion

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The latest zodiac jewellery 2022 trends revealed. Take a look at our choice of the most interesting zodiac jewellery

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The Nocturnal Sleep Cycle Trend

Many young people intentionally stay up late into the night, even when they know they’ll be tired the next day.

This is less about “insomnia” and more about psychological ownership of time.

Night feels like the only space where they aren’t bombarded by school, parents, social obligations, or work.

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🌀 Why Kids & Teens Do It

1. Reclaiming Control

During the day, their schedule is tightly dictated by parents, school, tutors, extracurriculars.

At night, they get to decide: what to watch, who to talk to, what to read, how long to scroll.

It becomes a small rebellion: “You can control my day, but not my night.”

2. Revenge Bedtime Procrastination

A term that went viral in China (“bàofùxìng áoyè” = revenge staying up late) around 2020.

Stems from lack of autonomy during the day → so they “steal back” hours at night, even if it harms them.

3. The Night as Safe Space

Quieter, fewer demands, no external expectations.

Online life also feels more intimate at night (DMs, niche communities, late-night memes).

4. Identity & Aesthetics

Being “nocturnal” has become an aesthetic identity too: dark academia, soft grunge, “night owl” vibes, poetry-writing at 3 a.m.

Teens often romanticize night as a space of freedom + creativity.

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⚠️ The Flip Side

Long-term: irregular circadian rhythms can worsen anxiety, depression, fatigue, and attention issues.

But emotionally, for many, it’s a coping mechanism: a way of asserting some agency in a world where they feel powerless.

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Khus curtains

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Khus / Vetiver Curtains are a native Indian grass which has traditionally been used as a coolant in Indian households. It is mainly used as evaporative mats and screens, the dry air cools as it passes…

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For Gen Z, Trends Are Out and Hyperpersonal Style Is In