# data[].attributes.body
March

# data[].attributes.body
April

# data[].attributes.body
May

# data[].attributes.body
June

# data[].attributes.body
July

# data[].attributes.body
August

# data[].attributes.body
September

# data[].attributes.body
October

# data[].attributes.body
November

# data[].attributes.body
December

# data[].attributes.body
January

# data[].attributes.body
February

# data[].attributes.body
Media Strategy

# data[].attributes.body
Traditional Ads, Digital Ads, Sponsored Content & Events

# data[].attributes.body
Media/Blogger Relations & SEO

# data[].attributes.body
Social Media Networks, User Generated Content

# data[].attributes.body
Website/Apps, Collateral, Multimedia

# data[].attributes.body
Obj #3: Increase tiktok following

# data[].attributes.body
Obj #3: Increase tiktok following

Continue thru campaign --->

# data[].attributes.body
Obj #3: Increase tiktok following

# data[].attributes.body
Goal 3: Obj 2

Continue thru campaign --->

# data[].attributes.body
Using call to actions

Obj #3: Increase Positive FB reactions

Continue thru campaign --->

# data[].attributes.body
Goal 1: Obj #1

Continue thru campaign --->

# data[].attributes.body
OLC reposts active audience members stories, posts, and interact with comments

Goal 3: Obj #2 Continue throughout campaign---->

# data[].attributes.headline
Boost social medias across other owned platforms

# data[].attributes.subject
Boost social medias across other owned platforms

# data[].attributes.body
Obj #2: goal 3 continue throughout campaign --->

# data[].attributes.body
Goal 2: Obj #1

Continue thru campaign --->

# data[].attributes.body
Goal 1: Obj #1

# data[].attributes.body
Goal 3: Obj #2

# data[].attributes.body
Obj #1: Goal 1

Continue thru campaign --->

# data[].attributes.headline
Collaborative Posts with Tortuga's Instagram 

# data[].attributes.subject
Collaborative Posts with Tortuga's Instagram 

# data[].attributes.body
Instagram Collab Posts

# data[].attributes.body
Goal 1: Obj #3

# data[].attributes.body
Strategy 1

# data[].attributes.body
Goal 1: Obj #1

# data[].attributes.headline
Collab post w/ Tortuga recapping festival

# data[].attributes.subject
Collab post w/ Tortuga recapping festival

# data[].attributes.body
Goal 1: Obj #3

# data[].attributes.headline
Press Release to recap attendance at Tortuga and OLC donations

# data[].attributes.subject
Press Release to recap attendance at Tortuga and OLC donations

# data[].attributes.body
Goal 1: Obj #1

# data[].attributes.headline
Collab Post w/ Tortuga on Instagram "Flashback"

# data[].attributes.subject
Collab Post w/ Tortuga on Instagram "Flashback"

# data[].attributes.body
Goal 3: Obj #2

# data[].attributes.headline
Local news media coverage of beach cleanup

# data[].attributes.subject
Local news media coverage of beach cleanup

# data[].attributes.body
Goal 1: Obj #1 + Obj #3

# data[].attributes.headline
Host post-season beach clean up on the NE coast.

# data[].attributes.subject
Host post-season beach clean up on the NE coast.

# data[].attributes.body
Goal 1: Obj #1

# data[].attributes.headline
Thanksgiving Instagram about plastics and food wastes 

# data[].attributes.subject
Thanksgiving Instagram about plastics and food wastes 

# data[].attributes.body
Goal 3: Obj #2

# data[].attributes.headline
Tortuga Ticket Giveaway to Donors (via all platforms) 

# data[].attributes.subject
Tortuga Ticket Giveaway to Donors (via all platforms) 

# data[].attributes.body
Goal 2: Obj #3

# data[].attributes.headline
Spirit of Giving Posts (Christmas Donations) 

# data[].attributes.subject
Spirit of Giving Posts (Christmas Donations) 

# data[].attributes.body
Goal 2: Obj #2

# data[].attributes.body
Goal 3: Obj #3: Increase tiktok following

# data[].attributes.body
Goal 3: Obj #2

# data[].attributes.body
Goal 1: Obj #1

# data[].attributes.headline
Engage in Facebook groups of those met from Conservation Village (Tortuga)

# data[].attributes.subject
Engage in Facebook groups of those met from Conservation Village (Tortuga)

# data[].attributes.body
Goal 3: Obj #1

# data[].attributes.headline
Post 3-4 TikTok Videos per week (throughout campaign).

# data[].attributes.subject
Post 3-4 TikTok Videos per week (throughout campaign).

# data[].attributes.body
Goal 3: Obj #3

# data[].attributes.headline
Instagram posts using Tortuga's hashtags

# data[].attributes.subject
Instagram posts using Tortuga's hashtags

# data[].attributes.body
Goal 3: Obj #2

# data[].attributes.headline
Engage with non-profits met duirng conservation village on Instagram. 

# data[].attributes.subject
Engage with non-profits met duirng conservation village on Instagram. 

# data[].attributes.body
Goal 3: Obj #2 (continue throughout campaign)

# data[].attributes.headline
Engage with non-profits met duirng conservation village on Tik Tok. 

# data[].attributes.subject
Engage with non-profits met duirng conservation village on Tik Tok. 

# data[].attributes.body
Goal 3: Obj #3 (continue throughout campaign)

# data[].attributes.headline
Instagram post to promote 2nd appearance at Tortuga. 

# data[].attributes.subject
Instagram post to promote 2nd appearance at Tortuga. 

# data[].attributes.body
Goal 3: Obj #2

# data[].attributes.headline
Participate in Rock the Ocean's beach clean up in preparation for Tortuga. 

# data[].attributes.subject
Participate in Rock the Ocean's beach clean up in preparation for Tortuga. 

# data[].attributes.body
Goal 1: Obj #1

# data[].attributes.body
Posting weekly

Goal 1: Obj #2

Continue thru campaign --->

# data[].attributes.headline
Launch OLC newsletter recapping Tortuga appearance. (continue monthly)

# data[].attributes.subject
Launch OLC newsletter recapping Tortuga appearance. (continue monthly)

# data[].attributes.body
Goal 1: Obj #2

Continue thru campaign --->

# data[].attributes.headline
Artist donation during conservation village. 

# data[].attributes.subject
Artist donation during conservation village. 

# data[].attributes.body
Goal 2: Obj #1

# data[].attributes.headline
Thanksgiving Tik Tok videos about plastics and food wastes 

# data[].attributes.subject
Thanksgiving Tik Tok videos about plastics and food wastes 

# data[].attributes.body
Goal 3: Obj #3

# data[].attributes.headline
Collaborative Instagram post with Rock the Ocean about upcoming beach clean-up.

# data[].attributes.subject
Collaborative Instagram post with Rock the Ocean about upcoming beach clean-up.

# data[].attributes.body
Goal 1: Obj #3

# data[].attributes.body
Goal 1: Obj#1

# data[].attributes.body
Goal 1: Obj #1

Continue thru campaign --->

# data[].attributes.headline
"Give the gift of Tortuga" collab Instagram post. 

# data[].attributes.subject
"Give the gift of Tortuga" collab Instagram post. 

# data[].attributes.body
Goal 1: Obj #3

# data[].attributes.headline
Rock the Ocean Blog collab with Fabien. 

# data[].attributes.subject
Rock the Ocean Blog collab with Fabien. 

# data[].attributes.body
Goal 1: Obj #2

# data[].attributes.headline
Continued collaborations on Instagram with Tortuga and RTO.

# data[].attributes.subject
Continued collaborations on Instagram with Tortuga and RTO.

# data[].attributes.body
Goal 1: Obj #3

# data[].attributes.body
Goal 1: Obj #3

# data[].attributes.body
Goal 2: Obj #3

# data[].attributes.body
Goal 2: Obj #3

Continue thru campaign --->

# data[].attributes.body
Goal 2: Obj: #2

# data[].attributes.body
Goal 1: Obj #1

# data[].attributes.headline
Educational, engaging video content on Tik Tok. (continued) 

# data[].attributes.subject
Educational, engaging video content on Tik Tok. (continued) 

# data[].attributes.body
Goal 3: Obj #3

Continue thru campaign --->

# data[].attributes.headline
Facebook post for National Wildlife Day. 

# data[].attributes.subject
Facebook post for National Wildlife Day. 

# data[].attributes.body
Goal 3: Obj #1

# data[].attributes.headline
Fund the tagging/tracking of ocean life for donors to follow. 

# data[].attributes.subject
Fund the tagging/tracking of ocean life for donors to follow. 

# data[].attributes.body
Goal 2: Obj #3

# data[].attributes.body
Goal 3: obj #2

# data[].attributes.body
Goal 3: Obj #3

# data[].attributes.body
Goal 3: Obj # 1

# data[].attributes.body
Goal 1: Obj #2

# data[].attributes.body
Goal 3: Obj #3

# data[].attributes.body
Goal 3: Obj #1

# data[].attributes.body
Goal 3: Obj #2

# data[].attributes.body
Goal 3: Obj #3

# data[].attributes.body
Goal 3: Obj #1

# data[].attributes.body
Goal 3: Obj #1

# data[].attributes.body
Goal #2 Objective 1 Continue throughout campaign --->