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“Explore the Complete Vogue Archive.” Vogue | the Complete Archive, https://archive.vogue.com
Golf Digest. https://reader.golfdigest.com/t/archive/2020
Sports Illustrated. https://vault.si.com/vault/archives

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Each edition with a male athlete also features women:
- LeBron James (basketball) is pictured with Gisele Bündchen (supermodel)
- Ryan Lochte (swimming) with Hope Solo (soccer) and Serena Williams (tennis)
- Ashton Eaton (track and field) is behind Gigi Hadid (supermodel)

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The titles surrounding the athletes are different by gender. Serena is describes as 'sexy', Michelle Wie's 'grit' is highlighted compared to Ashton Eaton being named the 'greatest athlete in the world' and Xander Schauffele being able to 'play cool under pressure'.

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Top-left: earliest (2001), bottom-right: most recent (2022)

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As well as the clothing, the female athletes are posed in more provocative stances. In the Sports Illustrated magazines, the male athletes are in action shots.

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From 2000-2022, there have 9 covers of the magazine that featured athletes:
6 female, 3 male

Serena Williams was the only athlete to feature on the cover multiple times (June 2012 with Ryan Lochte, April 2015, February 2018, September 2022).

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The female athletes are generally wearing clothes not suitable for the sport they compete in, whereas the men usually in sport specific wear. Even on Vogue, which is known for its fashion insights, the male athletes are wearing clothing which they would wear to compete.

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American vogue, a fashion and lifestyle magazine has had few, but some athlete covers.

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After looking at different types of magazines (sports focused, fashion and lifestyle, and a sport specific magazine) there are some general trends.

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From the table above, you can see there were only three covers in the year of 2019 which featured female athletes. I have shown the three below, two of which feature women's soccer. I have also included 3 of the 17 covers which featured male athletes.

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Paulina Gretzky (left) May 2014 cover, Michelle Wie (right) October 2014 cover

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Another year which was interesting was 2014, where 2 females featured on the magazine covers: Paulina Gretzky and Michelle Wie.

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For this content analysis, I went through the Golf Digest covers from the years above and counted the covers with males, females and neither/both. It is important to note that every year has an 'equipment issue' which doesn't feature any people. This counts for at least 1 neither/both in each year.

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Visual representation of the table above

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To see how many females featured on Sports Illustrated magazine covers compared to males, I went through the SI archives and counted how many covers in each of the years above had male athletes, female athletes and either both genders or neither.

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These percentages represent the total sum of each category in all the years together.