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Above is a personal TikTok I created of my time in Italy.

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Above is a personal TikTok I created of my time at London Fashion Week.

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During my time at The Fashion Retail Academy, I was lucky enough to meet with L'Occitane's marketing team. Upon meeting the team I was tasked with the role of completing a social media campaign that promoted L'Occitane's new almond oil shower gel and moisturiser.

I decided to create a campaign where L'Occitane collaborated with Estrid. As the shower oil foams up once it hits water, it immediately hit me that it would be perfect for shaving, this was when the campaign idea was formed.

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Above is the last digital marketing project I completed during my time at The Fashion Retail Academy. The project brief required me to reinvent a brand. Therefore I decided to choose AllSaints and I produced an all-leather clothing collection in tribute to Elvis Presley. This campaign was going to be promoted on social media to reinvent AllSaints social platforms. Above are a few of my favorite slides and mock-ups from the project.

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Above is an unboxing TikTok I made.