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Since its debut in the United States in 1985, Ikea has developed a loyal following but has only 2.5 market share.

According to market research, Ikea should adjust the appeal of its large stores and shopping experience to attract more customers.

At the same time, IKEA's products should be divided into different levels. The products made for students should be separated from the elderly, while some more high-end products can be sold to meet the needs of the middle class. Through the production of different types of products to meet the different needs of different groups, increase the market share.

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"All 22 Ikea stores in the UK are experiencing ‘ongoing challenges’ with supply chains" (Suggestion2） 

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"All 22 Ikea stores in the UK are experiencing ‘ongoing challenges’ with supply chains" (Suggestion2） 

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As mentioned above, due to various factors, Ikea's supply chain in the UK has suffered problems. Based on this case, I think IKEA should establish its own logistics supply chain on a global scale, instead of delegating logistics supply to other logistics supply companies in the form of outsourcing in each country. This will lead to increased costs for IKEA and more uncontrollable factors in the face of various risks.

Therefore, I believe that IKEA should establish its own, reliable and professional logistics supply chain in the world to reduce its costs and ensure the transportation of its products.

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Ikea's sales and reputation in China have been slipping in recent years. In addition to the impact of the pandemic, it is also mainly affected by product quality and advertising issues.

Therefore, I think IKEA should adjust its advertising strategy to avoid being deemed false or improper by the Chinese government if it wants to capture this huge market.

At the same time, the product quality of furniture products for children should be adjusted to make them more environmentally friendly and reduce pollution of children.

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Introduction：
IKEA is a Swedish multinational enterprise group headquartered in the Netherlands, which is mainly responsible for designing and selling ready to use furniture, kitchen appliances, furniture, accessories and other goods and services.

Thanks to IKEA's excellent sales philosophy and good service quality, it became the largest furniture retailer in the world in 2008 and has remained so far.

At the same time, IKEA is also famous for its modernist design of various electrical appliances and furniture, and its simple interior design style is also unique among major furniture manufacturers.

Understand more detail: IKEA.com 全球