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Also uploaded to our twitter, is our roadmap. This operational plan helped us determine which steps we needed to take in order to achieve our final outcome.

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This diagram shows our reflection on the project using the Gibbs reflective cycle, please have a read!

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To explore the creative solutions such as new consistent and engaging branding for the social media, we used a mind map and added text to show our thought processes.

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Another great example Will has made of a video that could be used across Instagram (reels) and Facebook

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See another timeline of some of our meetings and working processes during the project!

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Tweets by B2Operations

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Here is one example our team leader Will has made, this video content aims to celebrate the students achievements during their learning. This can also be applied to our 'Lincolnshire's Got Talent' idea, where applicants upload a video to instagram/facebook and tag LMS, also using the hashtag #LMSgottalent making it easy to identify applicants. The entries would be reposted by LMS, and voting done by peers depending on how many likes each applicants post gets!

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Along with the consistent branding we created to update the look of LMS's social media platforms, we've chosen our main suggestion to be Solution 3. This solution involves running a student 'Lincolnshire's got talent' similar to Britains Got Talent. This would involve students submitting their entires on social media under the hadhtag #lincsgottalent, LMS reposting rounds of finalists for people to vote for using likes.

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Here's a better look on the post templates for LMS to use. These are created on Canva, a free creative platform and these templates utilise photo placeholders which make it easy to simply drag and drop, add some text then upload onto social media!

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To brainstorm our ideas, we used the Lotus Blossom model

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Challenge structuring using PESTEL analysis

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To further analyse the company, we used PESTEL to explore the political, economic, social, technological, environmental and legal factors Lincolnshire Music Service faces.
We found the key challenges to be the strict safeguarding guidelines they must follow when photographing children and the lack of budget for social media. The opportunities are council-backed funding and the ability to utilise technology to hold events or tutoring online.

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To give us a better idea of the macro and micro influences and challenges the company faces, we completed an in-depth SWOT analysis.
The main points we found were, they already had strong social media pages established but they lacked funding and faced competitors being private/other music schools that also give lessons.

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Improving lawful social media engagement using existing social media channels (Twitter, Facebook, Instagram)

Effective social media public engagement to support children and young people’s music education in Lincolnshire

Working within County Council communication and safeguarding guidelines

Demonstrating the benefits of social media