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The brand has a Luxurious feeling that other streetwear brands fail to achieve.

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collaborating with other luxury brands like Balenciaga to establish there brand as luxury its self (USP from competitors like Addidas and Nike air Jordans)

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Los Angeles is the west coast largest city for fashion brands , it is popular for tourism like universal studios as well as home to celebrities on the sunset strip , Beverly Hills and many more.

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Instagram is the brands most interacted social platform with 3.1M followers.

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Yeezy is luxury and on the expensive side while also being an exclusive brand .

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Following a simplistic trends Within Yeezy fashion shows and colours within the collections . Sliders are also a main trend as they have been a craze over social media . Used for holidays , lounge around in and going out doing day to day tasks as it’s now the norm to go out in sliders / socks and sliders .

Athletic wear is a key trend and has stuck since Covid .