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The music video rose to prominence in the 1980s when American pay television channel MTV based its format around the medium. The first news when music first merged with film was in 1894 when a sheet music publisher hired electrician George Thomas to synchronise a live performance with a magic lantern that would show project images. This became very popular at the time and if you ever have the chance to see a magic lantern in a museum it will surely blow your mind.

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A music video is a video that integrates a on or an album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to promote the sale of music recordings.

The types of music videos include: Performance, Narrative, Concept, Lyric and Animated

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The two types of codes of a music video are technical and symbolic. Technical codes are the technical elements of the video including camera angles and shots, sound, lighting and editing. Symbolic techniques are how the meaning are conveyed through the use of body language, mise en scene and actions of the characters or artists.

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R&B is often associated with romantic love songs and ballads, but the genre also encompasses up tempo dance tracks and socially conscious songs. Some of the most influential R&B artists of all time include Aretha Franklin, Stevie Wonder and Whitney Houston.

Conventions of R&B music

Slow R&B songs have videos which are usually greyscale and the lighting of it is very soft. They would also mostly be in black and white to create a soft tone depending on the warmth of the filter used. Slow R&B songs often follow narrative, which results in the video containing footage of couples kissing which adds to the depiction of sexuality. The codes of R&B music videos include sundresses or simply a plain t-shirt and jeans.

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During this lesson we were tasked to create our own music video to build up our confidence and experience with lip syncing. We chose the song Escapism by RAYE. I really enjoyed doing this practical as we were able to experiment with different shots to then later edit. In the end it was extremely successful as we made sure as we were filming we had the music on also so that it would match up perfectly when editing.

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Pop music describes music that is popular in the mainstream. It originated in the west during the 1950s and 1960s. The songs are typically short to medium length with repeated choruses, melodic tunes, and hooks. Michael Jackson was a famous pop artist with hits such as: Thriller, Billie Jean, smooth criminal etc. Another famous pop artist would be Adele with hits such as: Hello, Rolling in the deep, someone like you etc.

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Performance based music videos feature a solo artist or a band performing to the camera. The aim is to focus on the artists and convey them in a particular way to the viewing audience. They provide a visual representation of the artists creative vision, allowing audiences to connect with both the auditory and visual elements of the song.

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A music video where the artist attempts to tell a story. Usually the narrative is formed around the lyrics. Although directors can choose to create their own meaning. Some of the conventions of one include: beginning, middle and end, minimal performance of song, cinematic cinematography and different locations.

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Concept music videos are videos without a storyline and typically have no relevance to the lyrics themselves.

The concept music video is usually based on the artist's vision. It can be seen as a way to expand their creative vision with the song.

The concept music video typically includes a performance or a narrative, so the audience doesn't get all lost. But while there might be a smaller narrative in the video, there is typically no structure to the video.

What makes these types of videos so attractive is their uniqueness which can sear into the audience's brain.

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Music video with lyrics of the song on the screen. Extremely popular in the early days of YouTube, uploaded by a third party source who didn’t have the rights. Some of the conventions include: Graphics, Lyrics on the screen, Images to accompany the lyrics, Front that keeps within the brand and Own artistic style.

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Animated music videos mean everything from a single 2D animation or stop motion or CGI. These can either be music videos with animations drawn by artists, music videos set to clips of cartoons or even music videos set to real footage of things like TV shows and movies. Some conventions of it include Animations and 2D or 3D animations

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Rap is a style of lyrical performance that can be found, for example, in a lot of hip-hip, r&b and pop songs. As a genre, rap draws from music sounds from funk, soul, jazz, and disco. Rapping developed both inside and outside of hip hop culture, and began with the street parties thrown in the Bronx neighbourhood of New York in the 70s by Jamaican expatriate Kool Herc and others.

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Rap is original poetry recited in rhythm and rhyme over pre recorded instrumental tracks. Rap music evolved in conjunction with the cultural movement called hip-hop. Rap emerged as a minimalist street sound against the backdrop of the heavily orchestrated and formulaic music coming from the local house parties to dance clubs in the early 1970s. Its earliest performers comprise MCs and DJs, break dancers and graffiti writers.

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From its humble beginnings in the Bronx, NY, rap music has moved into the mainstream, redefining the soundscape and character of American popular culture and contributing to the growth of a billion-dollar entertainment industry. Hip-hop music culture is a product of African American, Afro-Caribbean and Latino inner-city communities plagued by poverty, the proliferation of drugs, and gang violence in the 1960s and early 1970s. Some MCs and DJs were members or former members of gangs who used DJing, dancing, and MCing as an alternative to gang warfare. DJ Kool Herc gave the community its blueprints and its first brand of hip-hop music, called b-beat. Hip-hop DJs and MCs originally performed in local house parties and community centers, city parks, neighborhood block parties, and, eventually, local clubs. By the mid-1970s, performance venues included local clubs whose proprietors recognized the commercial potential of this artistic expression.

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Cardi B is a Grammy award winning American rapper, social media personality and former realist star. Cardi B first got the world’s attention through social media with her tough frank attitude about life as a stripper. Starting in 2015 she appeared on VH1’s reality show love & hip hop: New York and left the show in 2017 to persue music full time. That same year she released her No.1 single "Bodak Yellow" through Atlantic records. She was also married to Migos group meme her Offset.

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Demographics are facts collected for a particular person. Examples of this are marital status, age, gender, sexuality, location, profession and income. Businesses need demographics to understand how to market their products and what audience would respond to the content.

It doesn't mean that people that listen to rock bands are always going to be male or people that listen to boy bands are always going to be female.

A large part of music videos is advertising, therefore advertisers are going to want to know your target audience, in order to know wheres best to sell your products.

Psychographics are personality traits, attitudes and aspirations. Examples of this are hobbies, preferences, beliefs, lifestyle and values.