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between the positive and negative adverts, the difference of the bright colours are very open as within the positive ads, as they are very "happy" colours such as yellow, light blue, pink etc, and portray how the product would make the user feel as it shows euphoria, however within the negative ads, it flashes between dark and dull colours to emphasise the feelings the characters could feel if listening to the hatred of others.

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Although some minor differences between the two, both ads give out the same message of ignoring the thoughts and opinions of judging minds and do whatever you enjoy, as well as showing the double standards within society as some of the things that men would do would be classed as unladylike not typical for a woman. they are both targeted towards women who are judged for what they where, wat they do, what they enjoy etc, and the demographic of ignoring the hate of others and being your true self. The purpose of each ad is to show the independency that women have in there own choices and not to let others to pull them down, and to do their own thing.

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Pantene 'Labels Against Women' Digital Ad

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Western Media ads compared to Eastern ads 

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Western Media ads compared to Eastern ads 

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Within this ad, we see all these seemingly colourful and happy moods due to the product (McDonald's) name being brought up and it is promoting the product by showing the mood being lifted, from it looking like a dull, grey office building, to then this almost musical, uplifting environment as soon as the product is mentioned.

this advert does play a relatable and makes an effort to relate to the public to appear to more peoples expectations, of course appearing differently within the two versions, as the Western version all the characters appear in more well known work clothes that are normally portraited within a typical office job, whereas within the Eastern version most are seen wearing a Hijab or Keffiyeh. This shows that the company is trying to appeal to all groups of people and that they are a company of all people.

a big part of this is the classic McDonald's "M" logo. as most of the world is aware of the logo, it shows within the advert that the logo is giving the characters euphoric expressions and advising the audience to follow within their footsteps, as if it is an invitation to get McDonald's.

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Within the modern world, although the fight for equality within the genders is still ongoing, women within the western world have got it easier than women in Saudi Arabia as they have a lot more freedom and independence.

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Saudi Arabian laws on women's rights are completely different compared to the modern world, due to the majority of the Saudi population being of the Muslim belief. Saudi women are known for fleeing their country due to unfair circumstances, such as :

"A man controls a Saudi woman’s life from her birth until her death. Every Saudi woman must have a male guardian, normally a father or husband, but in some cases a brother or even a son, who has the power to make a range of critical decisions on her behalf."
- Human Rights Watch.

The women of Saudi Arabia are in a difficult situation as they do not want to be seen as unfaithful to their religion, however do not want to be subject to such unfair laws.

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Fancy a McDonald's? | McDonald's UK  #RaiseYourArches | Best Commercials

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يلا ماكدونالدز؟