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-Customers can now link their hand print (personal biometrics) to purchases.

-Some stores have face-scanning.

-Whole Foods services delivered through Amazon

-Amazon Locker using the space they own to expand their own domain. Customers can pick up their own packages.

-Prices are now digital instead of paper

-Prime-specific deals for Whole Foods shoppers who have an Amazon account

-They don't allow instacart

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-Amazon- Furfillment centers they have corner stores where they allow customers to grab and go amazon products

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-Shifted from a wholesome granola farmer aesthetic into a tech-bro infused marketplace

-Over-automated store

-Quick and less interaction with the workers

-Have the "No list," so no Coca Cola or Kellog's

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-Acquired Amazon in 2017 for 13.7 Billion

-Whole Foods acquired a $637.96 Billion revenue due to the partnership

-Amazon's strategy, which included lowering prices on many products, has helped to reduce the perception that Whole Foods is an overly expensive store.

-The combination of Amazon and Whole Foods has made a more significant dent in the grocery market

-The integration has changed the competitive landscape, as other grocery retailers now face a more formidable competitor with a combined online and physical presence

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Amazon is using tech from a Khosla Ventures-backed startup to run robot warehouses at Whole Foods

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Fulfil’s technology will enable shoppers to purchase items that are not stocked at Whole Foods, such as Coca-Cola soda and Kellogg’s cereals.

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Amazon tests adding robot warehouses to Whole Foods so shoppers can pick up other orders at checkout

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Amazon is hoping to grab grocery dollars away from its rivals by enabling consumers to get all their shopping done in a single trip.

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-Incorporates new workers since there's drivers

-Training is a lot different (workers need to learn how to use the new technology)

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-white granola moms

-wealthy middle- higher class

-Jeff Bezos supporters

-anti-GMO/ health conscious consumers

-people who value the perceived quality over the price

-people with intolerances/ dietary restrictions

-tech bros (crafty ones)

-gym bros