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consumers say that you cannot exchange a item of clothing, yet they claim. to be sustainable

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forming a brand persona with their items- playing into what's popular within culture at the moment

"Find me in the club. Or just anywhere past 10 PM. Mini everything plus stuff with sparkles, slits, and lots of opportunities to show some skin. Get into this and get out there." - Reformation website

taking potential inso from the rising popularity of Charlie XCX "brat" and the archetype of the partygirl

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consistent bad reviews on the quality service and greed of the brand

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consistent bad reviews on the quality service and greed of the brand

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creating simple but effective looks relating to location- appealing to certain customer demographics globally

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They use short sentences and punctuation in all of their Instagram captions to convey simple messages that influence people to buy their clothing

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allowing customers to choose their favourite items in a playful and relatable way

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The colour palette on their Instagram posts is always very fitting with the season of year e.g. above is neutrals and dark colours for autumn and during summer they post their more vibrant clothing

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Limited production model to stop overproducing.

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The brand’s tag line—“We make killer clothes that don’t kill the environment”—means that best sellers like a maxi wrap-dress ($258) and an off-the-shoulder crop-top ($58) are made from dead-stock fabric or sustainably sourced material manufactured abroad.

Its messaging has remained consistent: the brand still uses the slogan “Being naked is the #1 most sustainable option. We’re #2.” On its Instagram account, which has one and a half million followers, shots of sultry models in skintight dresses alternate with photos of Greta Thunberg and information about how to purchase carbon offsets on the Reformation Web site.

One Instagram story from the account advises brides to wear a “hot, sustainable dress,” to send electronic invitations, and to work with venders who support local farms.

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informal and youthful language throughout the website, appealing to gen z as they are being told by the brand themselves that "people" think they are cool while marketing their bestsellers

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although they are primarily recognised as a trendy fashion business, many of the clothes do not align directly with current fashion trends - they are trying to stand out from competition by creating unique designs that people will buy into

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Mission and values involve offering sustainable fashion to all, aiming to be climate positive and creating circular fashion system

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Founded with the aim of sustainability, contributing to a circular economy by retailoring vintage clothing, creating lines such as bridal wear, completely recyclable shoes and handbags, and jeans created from water saving denim via organic regenerative and recycled cotton blends.

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have a solid brand identity, taking a claim on sustainable occasion wear and making it "our thing "

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Sustainability report shows they are on track with their aim to encourage circularity, better materials and transparency, however acknowledge packaging innovation needs improvement.

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using influencers to tell a story that co aligns with the brands identity

"Introducing a new collection, made from scratch, sustainably by us and Nara"

poking fun at online criticism that Nara faces, making all her food from scratch on an extreme level, relating it to how reformation is sustainable

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blends upscale, eco-conscious design with vintage-inspired aesthetics

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blends upscale, eco-conscious design with vintage-inspired aesthetics

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Reformation’s distinctly of-the-people ethos, along with its mission to create conscientiously, isn’t a mere business differentiator: It’s the whole point. “The prevailing sustainable platform—‘Buy less, use less’—isn’t a scalable strategy,” Aflalo says. “You buy clothes because you really want them. The sustainability part is for us to figure out.

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From Kendall Jenner and Kaia Gerber, to Lila Moss and EmRata, Reformation has become the It-girl’s go-to brand for stylish weekend dressing. It might be best known for its ditzy floral dresses – and indeed, there’s no shortage of celebs snapped in these – but the line-up also covers printed denim, kitten heels and strappy tops. The gang’s all here. 

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From Kendall Jenner and Kaia Gerber, to Lila Moss and EmRata, Reformation has become the It-girl’s go-to brand for stylish weekend dressing. It might be best known for its ditzy floral dresses – and indeed, there’s no shortage of celebs snapped in these – but the line-up also covers printed denim, kitten heels and strappy tops. The gang’s all here. 

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Prove that sustainable fashion coexists with stylish and feminine clothing

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instagram presence

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playful and aesthetically pleasing tiktok content