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The short clip will allow the audience to distinguish the fact that fad diets are not a sufficient diet and suggest looking for a more reliable diet.

The film will open to a couple of friends catching up. There will be happy music in the background playing as the two walks up to each other. This is where friend A will tell friend B that they are thinking of trying a fad diet.

The music comes to a dead stop and friend B’s face drops. Friend B then slowly starts to say why friend A shouldn’t try a fad diet. While this is happening eerie music slowly plays in the background for a couple of seconds.

Then the tone turns back to how it was in the first place, but this time happier, humorous and cheerful with happy music once playing again and bold bright healthy colours are seen. Bold lettering will spill across the screen reiterating the important facts of what friend B is saying to friend A.

Once friend B has finished explaining why fad diets are so bad, friend A thanks friend B for explaining. Friend A decides against trying a fad diet and opts to find something more suitable and healthier for themselves.

As the scene ends, there will be a call to action card that springs across the screen to show the audience one last time that there is help.

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I created the mind map to give myself a wider range of ideas that could help me narrow down my initial 'fad diets' idea.

Once starting the mind map, it became easier and easier to throw more ideas around.

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<https://www.youtube.com/watch?v=mxZXaGghH5A>
Accessed 25th March 2020.

I have included this as my inspiration about fad diets as it is a TED Educational talk that talks about the information surrounding fad diets. This particular video includes animations rather than real life people which is different to what I am wanting to do.

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I want to create a fun and bubbly experience through the use of fonts and typography. I am looking to do a block type fonts in hopes that it will be bold and eye catching.

With the corporation of a bold and in your face font, I am on the upper hand of grasping the attention of the audience. if I then have the attention, they are more likely to understand the promo video's intention and respond to it.

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They feel as though they are interested in trying a fad diet. They think that a fad diet would be the best thing for them and are unaware of the effects surrounding fad diets.

Once watching the video, they now know what a fad diet actually is and have a lot more awareness about what they are. They feel as though they no longer want to try a fad diet.

I will set the video in a happy upbeat tone; this will engage my audience. I will have healthy colours spread throughout the video to still promote healthy eating. These colours will include, greens, yellows and reds. I will use a bold font to represent the emotions because the message that I want to promote is so bold.

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'Orange Juice' by Brittney Murphy Designs.
This font style has been chosen as it grabs the audiences' eyes. It also has that food type appeal, which is great when working with diets. This font will allow the audience to not only visualise the font and make the connection that way, but also read what it means at the same time.

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<http://fiberisthefuture.com/wp-content/uploads/2016/11/five-reasons-to-forgo-fad-diets.jpgI>
Accessed 25th March 2020

have included this into my inspiration as it provides similar information to what I am going to include in my promo video. It shows basics surrounding fad diets.

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<https://youtu.be/I27l1AQiJkk>
Accessed 25th March 2020

This video is apart of the inspiration included for the promo video as it is about the same topic, and has a face on talking tone. Similar to what I was wanting to create.

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Attention -
I will grab the attention of the audience through bright colours and bold writing. I will also appeal to emotion through a face to face talk in which the audience can relate to.

Interest -
I will make this promo video interesting to the audience as it will already be directed at a certain target audience/ demographic. I will maintain interest through talking on the level of my target audience and through providing facts.

Desire -
The message that is portrayed within the promo video will be presented through light humour and feelings that can be experienced similarly to the target audience.

Action -
The action that I want the audience to take from this is to not try fad diets. I will provide a call to action card which will include a link to a website that provides information about fad diets and everything surrounding.

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At this point, I have a lot of boxes on my Padlet. I have been exploring a lot of research surrounding fad diets and the effects that they have on the specific demographic of 15-20 year old adolescents. I see my vision coming together as I now have a colour scheme, completed mind map and a list of ways that I am challenging my assumptions/ different perspectives.

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Are there people who stick to fad diets regularly?

Are there people who got convinced by others into trying a fad diet?

How do friends/ family feel when they hear that someone close to them is trying a fad diet?

Who created these fad diets?

Are there people who diet the correct way?

Should there be more knowledge surrounding diets and fad diets?

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Diet Mindmap

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Freedman, Davidson & Porter, Marjorie, Tish, Megan R. 2013, Fad Diets, pp. 397–400.

This source provides a very detailed definition about fad diets and why they are popular. It also describes what different types of fad diets there are, what they consist of and how to recognise a fad diet. This source is extremely informational and provides excellent information for my project.

Anonymous 2000, ‘Fad diets’, Nursing Standard (through 2013), p. 18.

This article discusses fad diets in detail and provides statistics as well as information on high protein/ low-carbohydrate diets and what the may be deficient in. This source is highly reputable and provides adequate information that will help with the development of my promo video.

Ignacio Jáuregui-Lobera 2017, ‘Fad diets, miracle diets, diet cult… but no results’, Jounal of Negative and No Positive Results, vol. 2, no. 3, pp. 90–93.

This source has provided me with information on why fad diets are so popular (because they make promises of weight loss) and who are the main supporters of these diets. This source is a reputable source that feels a little more on bar with the personal side of fad diets. It provides the more basic information that will be a necessity in my research.

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I chose the colours surrounding what a standard salad would look like. I went with these colours because this is what initially enters your mind when thinking about a diet. These colours are able to allow people to make a quick connection from fad diets to that of a real healthy salad.

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After being assigned this task for a couple weeks now, I am becoming more confident in what I am wanting to present. I have now finished my 80 ideas list and narrowed my message down to fad diets. I am now working on a mind map to create a direct question, a message surrounding my question and working out exactly who my target audience will be. I have started with the programming of my website, which sounded almost impossible to me at the start. It has been somewhat easy to pick up on however.

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The target audience for this advertising campaign is 15-20 year old adolecent women. This particular age has been known to be unhappy with their body image and often try to find unreliable fad diets.

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Awareness and effects of fad diets.

The message that I am looking to exploit for this project is about the awareness and the effects of fad diets. I hope that by having this message as my project, it might do some people good who were generally unaware about the harms involved in these infamous diets.

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1. Live band to sing happy birthday to your friend.
2. Awareness to fad diets.
3. Tablet that improves quality of life.
4. A tablet that tastes like you are eating a cheeseburger.
5. A fictional website that allows you to upload pictures of your clothes and generates an outfit.
6. A fictional website that automatically puts presets on all your photos.
7. A virtual concert that allows meet and greets with your favourite bands/ artists.
8. A fictional water bottle that self fills with more water every time it gets low.
9. A fictional alcoholic beverage that does not cause hangovers.
10. A new phone that allows you to teleport.
11. A deodorant that you only have to apply once a week and stays fresh the entire time.
12. A perfume that you only have to apply once a week and stays fresh the entire time.
13. A lipstick that both looks nice and replenishes lips.
14. A new lipstick that you only have to apply once and lasts until you remove it with a makeup remover.
15. A new makeup removing pad that only requires water.
16. A chrome page which generates creative ideas for University students.
17. An exhibit for only extinct animals.
18. A fictional website that allows people to donate small amounts to the recent bushfires with 100% of the proceeds going to the cause.
19. A website that allows you to create content in a new and unique way.
20. Awareness to the effects of procrastination.
21. Fictional shoe shop.
23. Fictional coffee shop
24. Fictional dress shop.
25. A printer that allows you to make clothes that you design on your laptop.
26. A website that allows you to print more money.
27. A website that allows you to add money to your debit card.
28. A website that generates a random location for dinner.
29. A website that generates random date ideas.
30. A tablet that you can microwave into any meal.
31. A town that has affordable accomodation for broke University students.
32. A machine that does your nails for you from home.
33. A car that runs on power that self-drives you around.
34. A new flavour of cookie.
35. A new burger flavour.
36. A new colour.
37. An umbrella that dries at the click of a button.
38. A swimming pool that folds up into a tiny square.
39. An alarm that wakes you up feeling replenished and ready for the day.
40. An app that allows you to fall asleep at the click of a button.
41. An app that can organise events that your invited to in order of whether it thinks you would want to go to them or not.
42. A mobile phone that is able to be made bigger and smaller according to use.
43. Awareness of homelessness.
44. Effects of social media on teenagers.
45. Effects of social media on families.
46. A laptop that is able to be made bigger and smaller according to use.
47. A tablet that taste like you are eating a hotdog.
48. A tablet that taste like you are eating ice-cream.
49. Makeup brushes made out of recycled materials.
50. A website that promotes the recent bushfire victims.
51. A website that shows the best beaches in South Australia.
52. A website that shows the best beaches in Australia.
53. A website that shows the best beaches in the world.
54. A website that displays all the users favourite things.
55. A fictional band that is coming to Australia.
56. A fictional band that is going on a world tour.
57. A phone that is fully voice activated.
58. Long term effects of smoking.
59. Long term effects of drug abuse.
60. Long term effects of alcohol abuse.
61. A fictional website that logs your eating habits.
62. An application that tracks your workout progress.
63. A swimming pool that changes the colour of the water at the click of a button.
64. A website that collects photos from your camera roll and creates a photo album to buy.
65. A camera that allows you to see your pets in real time.
66. Mental health awareness.
67. A fictional never ending lollypop.
68. Fictional hairspray.
69. Fictional website that creates a hairstyle fitted to your mood.
70. Cruelty free makeup brand.
71. Website that allows a virtual University.
72. Body image awareness.
73. A tracking device for your lip balm so you never lose it again.
74. A tracking device for your keys so you never lose it again.
75. A tracking device for your phone so you never lose it again.
76. A pantry that continuously restocks as you need it.
77. Physical activity awareness.
78. The effects of junk food.
79. A fictional new type of fruit.
80. A fictional shoe that counts your steps.

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Being asked to make a creative piece of work always has me overwhelmed. All of a sudden there is nothing in my brain and I am the least creative person to walk the Earth. I am uncertain about whether I can complete this task because the thought of coming up with 80 possible things I could promote sounds daunting within itself without even considering the rest of the task. This is the kind of task that I have been able to avoid most the time so being asked to create this will be difficult to me. I have zero ideas on which I could create this assignment about at this point.