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Theatrical flash mob like six etc.

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Competition to get people to take photos there, so generate their own content for social media

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Competition to get people to take photos there, so generate their own content for social media

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Get ads on tv

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Mini tour on insta lives

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Get up to date with trends and put them into the context of the jewel tower?

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Fact of the week

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More social media sites

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VR experiences of how it used to look