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Get Designer Ethnic Wear With the Latest Fashion - Swativijaivargie.com

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Get Designer Ethnic Wear With the Latest Fashion - Swativijaivargie.com

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When done right, social media advertising can generate a lot of sales for your business. However, this will only be true if you know exactly what you are doing. Sometimes, even the plans we've spent so long coming up with fall short of the results we expected. If you're reading this article, then chances are your social media advertising efforts aren't doing as well as you've hoped.

That said, if you are finding that your Instagram advertising efforts are not delivering as well as they should, here are a few reasons for it and how you can address them:

1. Your ads do not have value

When you post ads on Instagram, the most crucial aspect that some businesses forget is including value for customers. Without anything value-adding, people are not going to give you a second thought and your ads are doomed to fail.

But how do you add more value to your offerings? Simple: include promotions, coupons, and other similar additions to your ads. When people see you offering something interesting, and you paired this with value-adding advertisements, it becomes more likely that the customers will move on with the buying process. However, you should not be adding promos to every single ad you pump out. Otherwise, you end up limiting its value.

2. Your ads have no story

What is the one thing every Instagram post has in common? Every post has a "story." Without it, no one's going to be interested in whatever it is that is posted.

If your ads only include big texts of "Get this right away" or "Purchase now," then you're missing the point of Instagram. Again, any post on this platform must have a story, and without one, no one's going to care. For that reason, whenever you share an ad, tell a story with it. For example, your ad can be based on a question your audience has, with the ad answering that question. When you do this, consumers on Instagram will feel as if they are still on Instagram, instead of a mindless e-commerce platform cluttered with promos.

3. You focused on converting the audience

While your ads are supposed to be converting the audience into customers, you should never do so blatantly. Otherwise, you will receive the opposite result.

So, you will have to be a little subtle about it. You should still include strategies to convert customers, but it should not be the main focus. Instead, your ads should focus on stories, but ones that entertain potential customers. When they see that your ad is fun and exciting, they will naturally make the next move to learn more about you and put themselves up to be converted.

Conclusion

Apart from the three reasons we've shared with you about why your Instagram ads aren't performing as expected, there are a few more that can be the cause, such as the lack of interaction between you and the community, or your Instagram ads being made like tv ads, invasive and annoying. However, with these problems identified and realized, you will soon be able to remedy your ads and get the conversions you've long been waiting for.

Looking for an Instagram ads agency in Crewe to work with? Visit our website today and contact us.

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3 Reasons Why Your Instagram Ads Aren't Doing Well & How to Fix This - 408media.co.uk

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When done right, social media advertising can generate a lot of sales for your business. However, this will only be true if you know exactly what you are doing. Sometimes, even the plans we've spent so long coming up with fall short of the results we expected.

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3 Reasons Why Your Instagram Ads Aren’t Doing Well & How to Fix This

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3 Reasons Why Your Instagram Ads Aren’t Doing Well & How to Fix This

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So you have a website and garnering tons of visitors daily, but if you find that they're leaving even after navigating the site, the visit is basically useless. Any traffic that you can get is always welcome, but if it doesn't convert, then what good is it?

Depending on the nature of your business, you may have a different idea of what conversion is, but it's essentially getting your site visitors to be paying customers. An e-commerce site might measure their conversion rate by the number of purchases made online, while an online fitness guru might consider selling a subscription a successful conversion. Either way, every business wants to convert, and luckily there are tips and tricks that you can employ on your website to improve your conversion rates.

Improve your web design

Maybe the reason why your visitors aren't converting is that they think your website's design is subpar. Based on a survey conducted by Google , audiences make their first impressions of a site's overall look within 1/20th of a second. This just means that if they're not attracted to your site, it's likely that they won't convert. What's more, users also tend to balk at "visually complex" sites, aka sites that have too many elements. If you want to improve the look of your page, you may want to eliminate excess design elements that serve no purpose. The idea is to simplify it enough to keep your visitor focused on the content you want them to see.

No one really wants to be the first person to use a product or service. You can give your audience peace of mind by incorporating social proof on your website, such as testimonials or reviews from past clients or customers. According to an expert marketer , quality social proof can mitigate uncertainty in the part of consumers and may result in as much as 400% improvement in conversions.

Experiment with various calls-to-action

A call-to-action (CTA) is essentially a button or link that directs visitors to take a certain action, like "Add to Cart" or "Subscribe Now." When it comes to CTAs, it will benefit you to test multiple iterations. Doing so can help you figure out which CTA performs best, which is also the CTA that you should stick to. There are times that authoritative statements work, but in some cases, a more casual approach is needed. Try to come up with different variations to discover that one unicorn that yields the best conversion rates.

Add a live chat on your site

Many visitors may want to buy your product or service but encounter trouble deciding. This is the case for new and small businesses that have barely any social proof yet. To quell their doubts, a live chat tool is perfect for helping them out. That way, they know where to consult if they have any questions or concerns.

Learning how to increase your conversion rate actually isn't that difficult, as long as you're willing to experiment and iterate. By following the tips mentioned above, you can enjoy more conversions.

We're a PPC management agency in Crewe . If you need assistance with running pay-per-click campaigns, get in touch today to see how we can help you.

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Tips & Tricks to Increasing Your Conversion Rate - Our Guide - 408media.co.uk

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So you have a website and garnering tons of visitors daily, but if you find that they're leaving even after navigating the site, the visit is basically useless. Any traffic that you can get is always welcome, but if it doesn't convert, then what good is it?

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4 Reasons You Need Social Media Marketing for Your Business – What to Know

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4 Reasons You Need Social Media Marketing for Your Business – What to Know

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If you haven't considered implementing social media marketing into your digital marketing strategy, you're missing out on a lot of potential earnings. With over a million users on social media platforms daily, it is a treasure trove of potential customers that you can tap with the right social media marketing strategy in place. With it, not only do you have access to the audience, but you can use it to spread the word about your brand, promote your offerings, and so much more.

If you're still undecided on whether to opt for social media marketing, here are four reasons to convince you to do so:
1. Brings You Closer to Your Audience
One of the biggest reasons you should be implementing social media marketing is to get close and personal with your audience in a positive way.

In other words, with social media marketing, you easily engage and interact with your customers. It goes without saying that the more you converse with your audience, the easier it is for you to win their attention and even gain their loyalty to your brand. Plus, you reach a more extensive audience, which is a massive plus in and of itself.
2. Increases Your Brand Awareness
Social media marketing is perhaps one of the best ways ever to exist when it comes to spreading awareness of your brand. After all, all you need to do is create a social media profile for your business, and you can start reaching out to the audience right away. Of course, there's more to it than that, but that's just the gist of it.

Put simply, by having a social media account up and running for your company, you will significantly increase your brand visibility and even improve user experience.
3. Extremely Cost-Effective Venture
As previously mentioned, all you mostly must do here is to set up an account and start posting, all of which is free. That said, there are other ways you can enhance how effective your marketing efforts can be. For example, pairing your use of social media with paid advertising can help improve your social media marketing game.

That said, social media marketing is one of the most cost-effective marketing solutions you can ever use. By putting it a little bit of money, you can further enhance how effective your marketing schemes can be, meaning that you can enjoy a return on your investment faster.
4. Boosts Website Traffic
Your business website can also enjoy a lot more traffic once you set up a social media account for your business. How so? By pointing your offerings and promotion directly at your website.

This is quite helpful, especially if you have an online store in which you can direct customers to the specific product right away and help them through the purchasing process. That said, your website is going to enjoy a lot more inbound traffic, all of which translates to opportunities to convert visitors into customers.
Conclusion
There are just so many reasons to start setting up your social media account to get you started with social media marketing. From enhancing your brand awareness to building brand loyalty, all these benefits should be enough to entice you to get into the social-media-marketing game. That said, if you're struggling to set it all up correctly, you can always opt for digital marketing services online that specialise with social media. With their help, not only can you make the most out of your social media marketing efforts, but that you will have more time to focus on more pressing matters regarding your business.

Are you looking for a social ads agency in Crewe? Get in touch with us to see how we can help.

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4 Reasons You Need Social Media Marketing for Your Business - What to Know - 408media.co.uk

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If you haven't considered implementing social media marketing into your digital marketing strategy, you're missing out on a lot of potential earnings. With over a million users on social media platforms daily, it is a treasure trove of potential customers that you can tap with the right social media marketing strategy in place.

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A UK Business’s Guide to Pay-Per-Click Marketing & Why You Should Invest In It

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A UK Business’s Guide to Pay-Per-Click Marketing & Why You Should Invest In It

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If you've been well-acquainted with the world of digital marketing and have been trying your hand at building your own strategy for a while now, chances are you've become quite a bit familiar with all the jargon.

Terms, such as Search Engine Optimisation (SEO), lead generation, and content marketing have probably come into mind at one point or another as you put your strategy together. In the midst of trying to get a grasp of what practices work best to your brand's benefit, however, there's a term that has probably piqued your interest the most: pay-per-click (PPC) marketing.

What is Pay-Per-Click marketing in the first place?
PPC marketing, to put it simply, is a digital marketing strategy that uses search engines to effectively advertise a business in a way that helps generate clicks to its website.

As opposed to organic website advertising and click earning, PPC places a website's links on a search result page's prime spot and charges every time a user clicks on the link itself. Google Ads PPC, for instance, can be easily spotted in the form of sponsored ads that are marked with a green label at the top of a search engine results page!

How does PPC marketing work?
Generally speaking, the basic structure of a standard PPC marketing campaign and the way it fetches valuable results is quite simple.
When a PPC ad is launched, it pops up at the top of a search result page for a certain targeted keyword (or a set of targeted keywords) as a highlighted promotion. Once a user clicks on the promoted link itself, they are sent to the website of the advertiser who also pays the search engine a small fee for every click- which is where the name "pay-per-click" comes from.

In terms of cost, it is worth noting that the cost-per-click of a PPC marketing strategy can vary from campaign to campaign depending on:

The level of competition for a certain keyword

The keyword bids places

The quality score involved

Why should you invest in Pay-Per-Click marketing?

Aside from the fact that it's one of the most efficient and cost-effective internet marketing tools out there, there are several other reasons the majority of UK businesses continue to rely on PPC marketing:
1. PPC marketing puts your website or pages where you want them to be- and where they should be
One of the foremost benefits of investing in PPC marketing campaigns is that you have the opportunity to place your website right in the top results of searchers who need what you can offer. As opposed to toiling unnecessarily to put your website in a prime spot with a costly trial-and-error process, PPC marketing takes work out of the equation by letting a search engine place your website at the top straight away!
2. PPC marketing has a much lower cost per lead in comparison with other strategies
Thanks to PPC marketing's own charging structure that's best categorised as the "pay only for what you use" sort, generating valuable results won't cost a fortune when you use it. By providing the ability to reach leads and prospects in your target audience right off the bat, you'll be able to bring in more leads at half the cost of what traditional, yet ineffective methods would set you back!

3. PPC marketing helps build your SEO success in the long run

Another vital advantage that comes with using PPC marketing lies in the fact that it sends more clicks to your website, which yields an opportunity to convince search engines to put your website up the ranks long after the paid campaign ends.

As more and more users come to your website after spotting it in a PPC ad, the more likely they are to send its link to their friends, acquaintances, and colleagues day by day in what can be best summarised as a domino effect. With an increased number of users coming to your website, search engines will view it as an entity that should be ranked higher as opposed to your competitors-even more so when users are satisfied with your online portal!

When used correctly, PPC marketing can help give your business the momentous advantage it needs in order to generate more conversions and sales while helping it scale the search ranks effectively in the long run!

If you're a UK-based business that's looking to invest in a PPC marketing campaign but don't have the necessary skills to make it happen, then there's no need to worry. We're a PPC management agency in Crewe, get in touch with us to see how we can help.

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A UK Business's Guide to Pay-Per-Click Marketing & Why You Should Invest In It - 408media.co.uk

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If you've been well-acquainted with the world of digital marketing and have been trying your hand at building your own strategy for a while now, chances are you've become quite a bit familiar with all the jargon.

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3 Ways Remarketing Can Improve Your Advertising Strategy – What to Know

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3 Ways Remarketing Can Improve Your Advertising Strategy – What to Know

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Many businesses know that a website plays an integral role in lead conversion, which is necessary for gaining a step ahead of the saturated competition in this highly digitised landscape.

Seeing as modern consumers are practically desensitised on advertising and have a shorter attention span, various distractions can easily steal your potential customer's attention. These disruptions force viewers to exit your website without making a purchase or contacting your business, which can be a waste of efforts for your marketing campaigns.

Remarketing Your Advertising Campaign Offers the Solution

Fortunately, remarketing is a solid and proven tactic to redirect runway visitors back to your page. These serve as accents to your advertising strategy as it reminds visitors of the time they spent adding your products to their carts or browsing your services. Here are different ways remarketing can help improve your business:

1. Remarketing Your Ads Can Convert Leads Into Purchases

The goal of remarketing is to bring your curious visitors back to your site, so potential customers who are in the middle of reading your catalogue, browsing your items for sale, or even adding one of your products to their carts will be the best target for conversion as they already have a strong incentive to make a purchase decision.

All that is missing is a powerful prompt that can nudge them to the right direction, which remarketing can help achieve. Remember that driving traffic to your website is only half the battle, the rest utilises a mix of resources and effort to ensure who you attract actually brings you ROI.

To that end, remarketing your ads can serve as a second point of contact that can convert leads into actual purchases.

2. Remarketing Can Reinforce Brand Awareness

Generating traffic for your website can help establish a prominent online presence, especially if it is supported by other social media channels and other marketing outlets. However, remarketing allows your ads to consistently pop up on various programs like Google searches of Facebook, which reinforces your brand exposure as viewers see it multiple times.

Because of the widespread visibility, there's a good chance your potential customers will remember your company name even if they don't make the purchase after seeing your ads. Brand awareness is a powerful tool that can help increase your profitability as customers will recall your products or services when the need arises.

3. Remarketing Can Re-Engage and Leverage Upsell Opportunities

Visitors who abandon their shopping carts or your content mid-read needs something to re-spark their interest. Fortunately, remarketing offers the solution that allows your business to re-establish lost connections with your potential consumers, especially since they already have the initial curiosity in your business.

With that in mind, you can utilise remarketing lists for search ads, which allows you to bid higher for a keyword to ensure your ad goes through once they search for it.

In Conclusion: Remarketing Can Build Your Business in More Ways Than One

Businesses spend plenty of time, effort, and resources into enhancing their marketing campaign to attract and convert customers. However, most visitors often abandon their searches half-way through.

Seeing as their curiosities are already piqued, remarketing your ad allows you to bridge the gap and close more sales online to increase your bottom line.

If you're looking for a remarketing agency in Crewe, get in touch with us today to see how we can help build your business!

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3 Ways Remarketing Can Improve Your Advertising Strategy - What to Know - 408media.co.uk

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Many businesses know that a website plays an integral role in lead conversion, which is necessary for gaining a step ahead of the saturated competition in this highly digitised landscape. Seeing as modern consumers are practically desensitised on advertising and have a shorter attention span, various distractions can easily steal your potential customer's attention.

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Facebook, Instagram and LinkedIn advertisements agency in Crewe

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Facebook, Instagram and LinkedIn advertisements agency in Crewe

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If you are looking to increase your business using advertisements in all the popular social media platforms? Then 408 Media Group has the team of skilled and trained experts that will help you generate proper leads from the advertisements. They make sure you get more than you have invested in Ad campaigns by retargeting previous customers. Check out their website to know more about the services.

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Facebook, Instagram & LinkedIn Advertisements Agency in Crewe | 408 Media

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408 Media is a social media ads agency for Facebook, Instagram and LinkedIn offering Paid Social Media Advertising & Digital Marketing Services for your business to create more brand worth.

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408 Media Group is an expert at providing PPC Adword services. The company is established in Crewe and has garnered happy clients satisfied with their services over the years. They provide AdWords services for Google and Bing. Check out their website to know more about how they manage your PPC campaigns.

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Google & Bing PPC AdWords Certified Expert in Crewe | 408 Media Group

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408 Media is a Google and Bing certified Paid Search Agency providing Paid Search Management Services that takes your advertising to a new level with adaptive PPC Marketing Strategy. Check out our website.

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Remarketing Google and Display Ads Services in Crewe

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Remarketing Google and Display Ads Services in Crewe

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Are you searching for an agency to handle your remarketing campaigns for Google and display ads? Then 408 media group is the best choice. They are good at making sure your old customers keep coming to you for your services. Check out their website to know more.

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Google and Display Ads Remarketing in Crewe | 408 Media Group

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408 Media provides PPC Remarketing Services for Google and display ads to get the most out of your paid advertising campaigns, by showing Ads to targeted traffic for maximum outcome.

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408 Media Group is a well-known digital marketing agency in Crewe. They specialise in providing search engine and social paid ads services. Their experts have years of experience in handling advertisements campaigns of various brands. Check out their website to know more.

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PPC, Facebook & Remarketing Agency in Crewe, Cheshire | 408 Media Group

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408 Media is Digital Marketing Agency focused on simplicity and performance to provide Ad Audits, Remarketing, Digital Marketing and Paid Search Management Services.