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I believe that Johnson and Johnson are keeping consistency with their prices. But their target market and  line offerings have changed a little from the beginning. Now they offer more variety and have kept consistency within these new target markets and line offerings. A proof of this is how big the company has gotten. Majority of the products in health, beauty, and family are from the company Johnson & Johnson. It is a well known company due to the fact that it has become so popular.

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In my opinion, Johnson & Johnson have created so many different products to provide variety to consumers. Even though all the products are different they all provide a solution to baby, family, beauty needs. All products are different but they all tie into one purpose for the company.

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Consumer Products

Baby & Beauty Products

Baby Care Products

Beauty Products

Health & Healing Products

Wound Care

Over-the-Counter

Oral Care Products

Medical Devices

Surgery

General Surgery

Energy

Endocutters

Biosurgery

Wound Closure

Orthopaedics, Cardiovascular Disease & Specialty

Infection Prevention

Ear Nose & Throat

Arrhythmias

Orthopaedics

Codman Neuro

DePuy Synthes Joint Reconstruction

DePuy Synthes Trauma

DePuy Synthes Spine

Breast Aesthetics

Diabetes Care

Vision Care

Pharmaceutical Products

Immunology, Cardiovascular & Metabolic Disease

Immunology

Cardiovascular & Metabolic Disease

Infectious Diseases, Vaccines, Neuroscience & Oncology

Infectious Diseases & Vaccines

Neuroscience

Oncology

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JOHNSON’S® Baby                        BAND-AID®
AVEENO® Baby                                COMPEEDUSA®
PENATEN®                                       POLYSPORIN®
DESITIN®                                          NEOSPORIN®
CLEAN & CLEAR®                            MOTRIN®
JOHNSON’S® Adult                         TYLENOL®
NEUTROGENA®                              BENADRYL®
LE PETIT MARSEILLAIS™              IMODIUM®
NICORETTE®                                   RHINOCORT®
PEPCID®                                           LACTAID®
VISINE®                                            SUDAFED®
BEBE®                                               LUBRIDERM®
ROGAINE®                                     Women’s ROGAINE®

PIZBUIN®                                          RoC®
REGAINE®                                        SUNDOWN®
DABAO®                                            LISTERINE®

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http://www.jnj.com/about-jnj/company-history
https://www.jnj.com/healthcare-products/consumer#baby-beauty-products
https://www.jnj.com/healthcare-products/prescription

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1886
Three brothers, Robert Wood Johnson, James Wood Johnson and Edward Mead Johnson, found Johnson & Johnson in New Brunswick, New Jersey, U.S.

1888
Johnson & Johnson pioneers the first commercial first aid kits. The initial kits are designed to help railroad workers, but soon become the standard in treating injuries.

1894
Johnson & Johnson launches maternity kits to make childbirth safer for mothers and babies. JOHNSON'S® Baby Powder goes on the market. Its success leads to the Company's heritage Baby business.

1910
James Wood Johnson takes over the leadership of Johnson & Johnson until 1932.

1921
BAND-AID® Brand Adhesive Bandages, invented by employee Earle Dickson in 1920, go on the market. They are the first commercial dressings for small wounds that consumers can apply themselves.

1931
A Johnson & Johnson operating company pioneers family planning products with ORTHO-GYNOL®, the first prescription contraceptive gel. This was based on the need for trusted family planning products.

1954
JOHNSON'S® Baby Shampoo with NO MORE TEARS® formula enters the market as the first mild and soap-free shampoo designed to be gentle enough to clean babies' hair but not irritate their eyes.

1987
Johnson & Johnson is a founding partner in Safe Kids Worldwide, the first national and then global campaign to reduce accidental childhood injury.

2010
The Company supports the United Nations’ Millennium Development Goals to improve the health of mothers and children in developing countries.

2011
Johnson & Johnson celebrates 125 years of caring and looks to the next 125 years of transforming care for patients, consumers and communities around the world.