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- Medium close-up shots of a woman from over a man’s shoulder
- shots that pan and fixate on a woman’s body
- scenes that often occur which show a man actively observing a passive woman.

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“to gaze implies more than to look at – it signifies a psychological relationship of power, in which the gazer is superior to the object of the gaze.”

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To the left you can see a compilation of Bond girls - recognised as always being sexy, seductive characters. The photos date from 1962 through to 2006, showing that many film companies (along with advertising companies etc.) recognised over half a century ago that attractive women drew many men (therefore customers) - and, as the Bond franchise was aimed at men, it seemed sensual female characters were the way to success.

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The role of a female character in a narrative has two responsibilities.

- As an erotic object for the characters within the narrative to view
- As an erotic object for the spectators within the cinema to view

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The theory suggests that the male gaze denies women human identity, lowering them to the status of objects to be admired for physical appearance. Often a female character has no real importance herself, instead, it's how she makes the male feel or act that is most important.

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-  The look of the camera as it records the filmic event.
- The look of the audience as it watches the final product.
- The look of the characters at each other in the visual images of the screen illusion.

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- How men look at women
- How women look at
themselves
- How women look at
other women

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The 'Male Gaze' theory is how the world and women are presented from a (heterosexual) male's point of view, presenting women as objects of male pleasure. Male viewers are the target audience, therefore their needs are met first. The male gaze theory suggests that this problem stems from an old fashioned, male-driven society.