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During the height of the second World War, the government decided to propagate the sense of community. With this ad, the people are implored to invest in the war and provide to the victory.

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One of the reasons that John D. Rockefeller became one of the richest men in history was his advertisement of standard oil. The company was a standard, a baseline product that everyone should have purchased.

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Hour 4

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This ad mentions that America has chosen one specific mascara to use. This implies that everyone must buy this product so that they have the standard product.

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The ad uses the need for affiliation or bandwagon appeal to show that everyone loves the iPhone 5.

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"Being sociable" was a term that highlighted the camaraderie for those who drink Pepsi. The ad shows us that if you drink Pepsi, you will have friends and will be dancing.

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Commercial - Pepsi-Cola - Be Sociable have a Pepsi!

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Brought to you by www.VideoArcheology.com Do you have a favorite memory pertaining to this video artifact? Please share your comments with us. Can you recognize or identify any of the actors or personalities? Please let us know. Do you know any of the creative staff and crew involved in producing this piece?

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The ad consists of the classic Nike slogan with an added statement that everyone else has already purchased the product.

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This is a classic World War 1 poster that uses the style of bandwagon to persuade people to join the Army along with many others.