# data[].attributes.body
- press conference with the production manager
- money for the victims
+ talk about the victims

Communication after the press conference
- before message about the reference
- issues first

# data[].attributes.body
- money for the families victims
+ transparency

# data[].attributes.body
- benefits for employees : maybe not now
- focus money for victims and for the image
- stop the commercialisation of the current car
- focus on the new car, 1M$
- preventing campaign for consumers (renault, honda - same providers)

# data[].attributes.body
press conference : talk about the actions for victims, recognize mistakes
- accept reponsibilities
- no fault on contractors
- act with reactivity
- advertising
- message of reassurance
- wash brand image
- PR people : blogging no stop and in live
- slogan and # for live tweeting
- competitive advantage
- website full of details about the recall
- call center working
- HR : flaws detection and train junior managers and workers in production
- human behind the production
- Christmas campaign

# data[].attributes.body
pull strategy
- attract consumers to products
- story telling is a good idea and for the brand image
- public apologizes
- safety, quality, security
- commercial gestures for the actual and future clients

# data[].attributes.body
- set up additional hours of training, ensure effectiveness, basis of mechanics, double checking
- saler and commercial : change the management, training how to respond to objections
- involve everyone --> communication
- support in each department
- hiring? good idea

# data[].attributes.body
- complains aout salary because of increase of pressure
--> motivation with number of promotion (finance?)
- find other production
- safer to save the car
- industrial turism
- production pace too fast
- no reimburse
+ HR to train managers to avoid future problems
- people on the repairing area
- no buying production line

# data[].attributes.body
catastrophic
- quest open
- economic loss (value of the car < ) --> acceptable
+ security problem
-moral and physical damages

# data[].attributes.body
- 16 M cars recalled
- not a huge drop in sales
- after december, it's too early now
- loss 1.75 M / total loss 2.4 M for US / 5B in the world
- focus US

# data[].attributes.body
- pb with media
- out of control
- 6 months already
- wall street, new york time
- #toyotaout
- react quickly

# data[].attributes.body
- brand image
- not proper respond so far
- pb of transparency

# data[].attributes.body
-  more pressure
- working more hours on cars because of double checking
--> need to motivate, put them in confidence

# data[].attributes.body
- brakes
- accelerator pedal
- pedal is stuck
--> production most serious problem
continue to produce
a part of production is changed

# data[].attributes.body
- repair time : 20 min + 20 min to talk with the clients, special welcome
- general letters
- information for the clients

# data[].attributes.body
- employees : insults by clients (by family victims), salers don't want to come back to work --> HR
- sales : don't drop but pb for December /\  --> finance
- trust of consumers