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Price misleading Advertising

The aim of the research reported is to investigate consumer's reaction to advertisements containing misleading information on price. The underlying thesis is that such advertising generates negative consumer reactions in terms of attitude and intention and that these are heightened in the presence of suspicion

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tenunan-kaedah pemprosesan dan jenis warna yang dicipta oleh tumbuh-tumbuhan pewarna semulajadi untuk kain tenunan

Melalui research yang saya pilih kita boleh mengetahui proses pembuatan warna asli untuk mewarnakan kain tenun yang akan digunakan unutk membuat tenunan.selain itu, melalui research ini juga kita boleh tahu apakah jenis tumbuhan yang boleh digunakan untuk dijadikan sebagai warna asli.

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the importance of environmental graphic design in human life and its affection .
I choose this article because it is related to our daily life with or without we noticing it indirectly. every design is important because it is how we can communicate and understand each other with different type of society.

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Typography Today: Emotion Recognition in Typography
From this journal, it explains about the typography and typefaces were originally used for visual communication. They had an important role in building visual hierarchies for information organisation, and in commercial design to create brand and logo signatures, among other purposes. Many categories and kinds of typography, such as ‘type as image’ and ‘type in motion’, have evolved due to the high functionality of typography. Typefaces are no longer solely tools of visual communication; their form and appearance can now be manipulated to create certain moods or feelings in an audience. To elicit specific emotions in response to typographic works, designers must fully understand the relationships between emotions and typography. They must successfully select and manipulate such features as colours, shapes, textures and images to enrich viewers’ experiences of and emotional responses to typographical works.

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10 Ways to Simplify Your Design

The articles discussed about how to simplify your design. There is an interface that’s simple to understand and just as simple to use is more likely to turn visitors into active users that will return to your site later. To simplify a website, the goals should be set and focus on the path that you wanted to reach them. There are many way to do so. Firstly, you should focus on call to action. Calls to action need to be clear, large enough to see and in enough locations so that users never get to far away from making that key click. Besides that,  streamline the number of pages is important too. When you design comes to larger number, you may make it into manageable chunks. You can even eliminate the unwanted design pages.  Colour used is equally essential in design. So, we should stick to the colour palette. Two and Three colours are considerable to keep the colour  under control. MOreover, Opt for standard navigation is one of the way too. Top or pop-out navigation elements with three to eight menu options are the norm. We can also consider the 80-20 rule. It is a good place to start when thinking about making a change for design. Focus on the top 20 percent of content to make 80 percent of changes when you are updating or rethinking a design. It was also called the Paretor Principle or law of the vital few.

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TAJUK : Usaha Sarakraf Pavilion dalam Mengkomersialkan Produk Kraftangan Orang Ulu.
http://ir.unimas.my/6354/1/KHOO%20SOT%20HOON%2824%20pages%29.pdf
Tajuk tersebut menekankan kepada usaha yang dijalankan oleh Sarakraf Pavilion dalam mengkomersilkan produk kraftangan kaum Sarawak iaitu Orang Ulu dalam pembuatan kraftangan manik. Dalam penyelidikan tersebut, ia memberikan pendedahan tentang kepentingan seni kraftangan manik kepada orang ramai supaya ianya tidak pupus dan tidak akan di[upakan oleh generasi baru. Dalam hal tersebut Reka bentuk Kraftangan Sarawak bergantung kepada beberapa elemen-elemen seperti tekstur dan cara tenunan tradisional. Sarakraf menghasilkan pelbagai kraftangan yang mempunyai reka bentuk tersendiri di mana mereka mengekalkan ciri- ciri tradisional etnik di Sarawak.

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The Power of Photography

Based on the article, each photograph has its own story behind it. As the technologies grown, many pictures are uploaded every minute, it can transport us to an unseen worlds. Some of the photographs would reflect differentiated passions, like human conflict and vanishing cultures. In the field of photographer, every of their jobs they need know it and explore it before at last lifting the camera to the eye. And photographer can be said an a graceful job, because some of the unlucky happened may give a hope to others through the photographs like the children in warfare country. With the photography, the world are seem like communicate through images.

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Normaizatul Adzlyn Binti Mad Azmi (53025

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Normaizatul Adzlyn Binti Mad Azmi (53025

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Title: Introduction to Wayfinding and Signage Design

This article is about wayfinding, signage design and typography to create a clear and concise wayfinding system that applies the build environment. Wayfinding refers to information systems that guide people through a physical environment and enhance their understanding and experience of the space.

Wayfinding is particularly important in complex built environments such as urban centers, healthcare and educational campuses and transportation facilities. As architectural environments become more complicated, people need visual such as maps, directions and symbols to help guide them to their destinations. In these often high-stress environments, effective wayfinding systems contribute to a sense of well-being, safety and security.

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title =ANTIMICROBAL PACKAGING WITH NATURAL COMPOUNDS- A REVIEW

traditional food pacakging is designed to mechanically support otherwise non-solid food, and to protect food from external influences. antimicrobal packaging appears to be one of the most promising application of active food packaging technology . natural compounds that do not have any significant medical or environmental impact could potencially serve as effective alternative to conventional antibecterial or antifungal agents. therefore, the preparation of antimicrobal materials with natural sunstances is a huge challage to researchers and producers of packaging

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Title: Packaging Design Expert System Based on Relation Between Packaging and Perception of Customer
This journal is describing about how customer decide to buy a product when they are influenced by the packaging of a product. The packaging product design creates value added to a product which has a major influence on customers' purchasing decision process especially at the point of purchase. Because of the entrepreneurs lack of knowhow, knowledge and skills regarding technology of packaging design systems, thus cause the time lost and increment in cost of production. To obtain the corresponding expert system, design rules are derived and the proposed rule-based system shows good consistency with satisfaction factors of a potential customer.

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Malaysian batik sarongs: a study and tradition and change.
Melalui journal ini, ia menceritakan mengenai sejarah, penyebar,pembangunan kain batik di Malaysia yang telah menjadi salah satu permintaan pasaran tempatan dan pasaran luar dari masa ke semasa. Selain itu, elemen-elemen yang perlu dititik beratkan mengenai batik adalah ciri-ciri reka bentuk, motif, corak, susun atur, gaya, warna dan fungsi pada kain batik Malaysia. Teknik-teknik cara membuat batik juga penting dalam menghasilkan batik yang menarik. oleh yang demikian, saya telah mendapat idea untuk memperkecilkan skop kajian saya kepda satu negeri sahaja dalam memperbannyakkan corak batik melalui imej yang melambangkan negeri tersebut.

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Digital Photography: communication, identity, memory
This journal highlighted that taking photograph is no longer an act of memory intended to safeguard a family's pictorial heritage, but is increasingly a tool for an individual's identity formation and communication. The aim of this article is to explore how technical changes (digitization) combined with growing insights in cognitive science and socio-cultural transformations have affected personal photography.

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The role of packaging within marketing and value creation

This journal is to explore the importance of innovative packaging for marketing purpose in a food supply chain. It also to understand the function of packaging a market tool. The outcome of the study is expected to contribute to the link between packaging and marketing literature. Really, for me packaging is very important thing in marketing to promote and attract.  Fluctuations in selling something that depends on the strength of the packaging of a product that, so at this time we as a designer need to study and know what the problem faced by consumers and trying to find ways to help facilitate users. Other than that,  the important for food suply chain is to protect and market food product. A main funtion of packaging is physical protection during transport like vibration , temperature and shock but also to give protection keeping the content clean , fresh and safe.

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Jacqualine Lai Chang Mei 51990                          Style Based automated graphic layout

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Jacqualine Lai Chang Mei 51990                          Style Based automated graphic layout

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Based on articles describes the producing style based on generative layouts which can applied in magazine and web design.  In this research show that  layout is becoming more important aspect of communication which informs language, color, layout which complemented the language and typography. This is used to convert these specifications into generative design using a set of algorithms.

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Human Factors of Wayfinding in Navigation
In this journal, I understood that a good wayfinding design system will makes the travelers and consumer know where to go and how to get there. As a designer, we have to summarize the human factors while design it. There are the individual differences with respect to wayfinding behavior too, such as gender. To ensure the consumers identify their location or able to orient themselves within a building, we need to create a clear, simple good wayfinding design, which is easy to understand.

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Tough package, strong taste: The influence of packaging design on taste impressions and product evaluations.
From this journal article, packaging design brings impact to the consumer by affecting their buying decision and food experience It reveals that consumers exhibit a muddled search strategy where packaging design influences the decision process in several phases. A special packaging design will attracts the visual attention and distracting the consumer's buying behaviour. At the buying stage, vision was the most important modality, followed by taste. Packaging also affects how the food is perceived and experienced during buying, product usage and consumption.

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Is Children’s Understanding of Nontraditional Advertising Comparable to Their Understanding of Television Advertising?

Based on the journal, there are some understanding differ for nontraditional advertising. It is inextricably connected with the entertainment itself and often appears as part of the entertainment. The message of the advertisement might cant be sending correctly. With the embedded nature of nontraditional advertisements, children may fail to use the schemes they have developed to evaluate television advertising when faced with these alternative messages. Without an understanding, children will be at a greater disadvantage when it comes to evaluating these techniques critically.

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http://journals.sagepub.com/doi/abs/10.1177/107769908205900215?journalCode=jmqb
Trends in Advertising Typography

From this article, advertising is the greatest challenges subject to be teaching. The reasons why this article attract me is because it teach us how to analyzing current trends today. As designer we have to seeks to quantify such as esthetic decision to observed the typographic scene have noted in some cases. also certain fashionable the typographic design. based on the article we need to discuss that the potential legibility problems of the typefaces. and the other reason is, the problem is also when the typeface is including photo modification, irregular margins, revers lettering and suprinted  type. this is the reason the trends in contemporary advertising and identify those trend which is particular to legibility problem.

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TITLE: The art of packaging: An investigation into the role of color in packaging, marketing, and branding
In this journal, i know that psychology of colors and their effect on packaging and marketing. Color play key roles in promoting product sale and different color give different emotional to each of the product. Play color wisely also can make product more attractive. As conclusion, the color really play an important role in packaging design.

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Infographics: Healthcare Communication for the Digital Age
According to the journal, infographic not only act as a role of presenting information in graphic manners, but also help to improve the quality of healthcare. The existence of infographic has help people to overcome the language barriers. For example, in the healthcare industry, communicating with patients who do not speak English or their common language is quite a difficult task.  With the help of infographic, the general medical information is illustrated as simple icons that are understandable and visually attractive. Besides that, modern infographic catches the attention of general public. Based on the article, the public prefer and often willing to spend time on the visually attractive infographic products instead of reading a long piece of information.

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Write down the title of the journal article and list down the reasons.