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GOOD AFTERNOON. I SHARE A PLACE OF RELAXATION AND COMFORT. A PLACE TO LEARN ABOUT THE HISTORY OF THE FIELD AND ENJOY A PLEASANT STAY.

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Turismo Roque Perez (@turismoroqueperez) • Fotos y videos de Instagram TURIMO INCLUSIVO

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Dirección Provincial de Atención Ciudadana Digital

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Distinguida por la gran diversidad de paisajes que ofrece su territorio, campo, playas, delta, sierras, lagunas, ríos, pueblos y ciudades, la Provincia de Buenos Aires ofrece opciones turísticas para disfrutar todo el año.

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Buenos Aires is waiting with its amazing steaks, red wine, and plenty of sites to occupy you for days on end. This city rarely sleeps and you'll have a chance to explore many weekend ferias or markets, great dining establishments, historic sites, plazas, and museums during your visit.

Sip a glass of malbec, eat an empanada in the park, or go out and practice your tango skills... or just leave it to the professionals.

When you're tired from all the exploring and shopping, order a café con leche and relax alongside the hip Porteños (as the people of the city are called). "The Paris of South America" with its endless cafes, nightclubs, delicious foods, and European architecture will be ready to go when you've recovered.

Let's explore the best things to do in Buenos Aires:

1. Recoleta Cemetery

This is no ordinary cemetery. It's a place of rest for the rich, famous, and powerful of Argentina.

You'll find impressive, ornate mausoleums packed tightly in this little corner of the city where you can wander for hours amidst a maze of the family graves.

Admission is free, but you may need to purchase a map to find your way around.

Perhaps the most "popular" site here is first lady Eva Perón's tomb, where people still leave flowers and tributes.

After paying your respects to Evita, snapping some haunting photos, and petting a few stray cats, have a peek inside the Basilica de Nuestra Señora del Pilar next door.

2. Eat Steak, Drink Malbec

You are in Argentina after all. Beef and the act of gathering for a barbecue (known as an "asado") is a huge part of Argentine culture.

Enjoy some of their high quality meats and indulge in a little of their local red wine.

Some of the great steak establishments in the city include Don Julio and La Cabrera, but if you feel like splurging, there's the ever-popular Cabana Las Lilas.

Learn a little vocabulary before you go and remember it's "bife de lomo" for tenderloin and "ojo de bife" for ribeye.

Be sure to order it "jugoso" if you like it medium rare. Then select a bottle of red from anywhere in Mendoza - they're super affordable!

3. Visit Tigre

If you feel like getting out of the city for a breath of fresh air, take the train to Tigre to explore the delta for the day.

It's very easy, only costs about 6 pesos ($0.38 USD), and takes around an hour.

The best day to visit is Sunday when you can check out the city's Puerto de Frutos, a large market with crafts, foods, and handcrafted furniture.

There's also an artist's market on the main dock, a park, and a few museums.

It's easy to take a boat tour, rent a kayak, or grab a ferry to some of the waterfront restaurants and clubs while you're there.

4. Dance Tango at a Milonga (Or Just Watch)

Buenos Aires is the birthplace of tango, so it's the perfect place to learn... or just watch the pros.

You could go and book one of those dinner-and-tango-shows, but why not opt for the real thing? A "milonga" is a place where people go to dance tango, and there are tons of authentic ones around the city, depending on the day of the week.

There's a Sunday night milonga in San Telmo's Plaza Dorrego where you can see people dancing in the street.

At Salón Canning, the admission is cheap and it's great for traditional milongas, but they also offer classes and shows.

La Glorieta is an open-air milonga in Belgrano that holds free milongas on the weekends, though donations are appreciated.

Suggested tour: Tango Night with the Locals

5. Museo Nacional de Bellas Artes

The Museum of Fine Arts in Buenos Aires is among the best in the world, with works by South American artists in addition to the big names like Van Gogh, Degas, Monet, and Picasso.

And shockingly, it's free! Make sure to hit up this museum as you stroll through Recoleta as it's definitely worth a look around.

They've got paintings, tapestries, carvings, and rotating temporary exhibits on display.

6. Café Tortoni

Still charming even with all the tourists, Café Tortoni opened in 1858 and it's a great place to grab a snack.

Swing by for a café con leche and medialuna (local croissant) or a submarino (warm milk and chocolate for dipping). A known hangout of the great tango dancer Carlos Gardel, this Porteño cafe has been a meeting place for famous scholars and artists throughout its lifetime.

Though slightly more expensive than the average café in the Buenos Aires, for the price of a coffee you can spend some time in this grand historical fixture located on the Avenida de Mayo.

Be sure to check out the Tiffany glass ceilings.

7. San Telmo Market

This colorful, crowded Sunday street fair - the Feria de San Telmo - draws over 12,000 people each week.

There's tons of antiques, artwork, knick knacks, and other treasures laid out along the pedestrian street of Defensa.

It's the perfect place to get an original souvenir that dates back to the golden age of Buenos Aires.

Keep an eye on your belongings as you wander the 270 stalls of this local bazaar, purchase some homemade snacks, and watch the street performers do their thing along the 13 cobblestone blocks.

Recommended tour: Argentinian Cooking Class & Market Tour

8. Check Out the Fashion Designers in Palermo

Up-and-coming Argentine designers ply their wares at the Feria de Plaza Serrano and the Feria Artesanal de Palermo Viejo.

You can snag goods like one-of-a-kind jewelry, discounted clothing, and quirky accessories from their stalls.

Make sure to check out the independent vendors that sell their stuff at pop-up shops in the stores around Plaza Serrano (and any other free outdoor spaces and open areas they can find). Browse the hip and trendy shops for cheap ensembles before you head for a beer or pre-dinner snack at one the many nearby bars.

9. Have a Beer in Plaza Serrano

Speaking of, Plaza Serrano is a favorite locale in the ever-popular Palermo Soho for an outdoor drink - tons of cafes and bars have tables and chairs that spill out onto the street every evening.

Grab a liter of cold Quilmes and watch the sun set on one of the city's coolest neighborhoods.

If you're in the mood for craft beers or international finds, just walk a little ways from the plaza and you'll find The Temple Bar and Antares with more diverse selections.

10. Watch a Polo Match or Horse Racing in Palermo

Argentina is known for its horsemanship, so why not take in a polo match or a race while you're in the capital? If you're there between September and November, you can see why Argentina is famous for polo at the Campo Argentino de Polo.

Or head to the Palermo Hippodrome to see a horse race - they'll have several throughout the course of an afternoon.

Tickets for the grandstands are cheap, and you can bet on your favorites.

Even if you're not there on a race day, you can still enter the grounds to check out the French architecture and see the horses in the paddock.

11. Dance at a Boliche late into the night

If tango isn't your thing, party with the locals in one of the city's famed nightclubs ("boliches"). But don't get there until late... like really late.

We're talking 2 AM. Buenos Aires is known for its nightlife, and many of these places stay open until 7 AM. Note that Porteños aren't huge drinkers - they're genuinely there for dancing, socializing, and fun.

House music and electronic music is popular throughout the city, so pay a visit to one of the largest and most popular clubs, Pacha (the same international brand that's all over Europe), go see big name DJs at Crobar, or hit Niceto for a bit of everything.

12. Eat Empanadas

The quintessential Argentine snack, these little pockets of goodness come in endless forms and they're sold everywhere from the casual street kiosko to bus stations to bakeries to actual sit-down restaurants.

The outer shell of dough can be baked or fried, and the inside might contain anything from minced beef to shredded chicken to ham and cheese to onions or mushrooms.

Some of the best places to try them? Güerrin near the Obelisco is a great cash-only spot, while Ña Serapia is a hole-in-the-wall in Palermo serving empanadas with a spicy dip.

And in Recoleta you'll find La Cocina, the empanada dive that's great for take-aways.

Or maybe you'd like to learn to make some empanadas yourself: Argentinian Empanadas Cooking Class

13. Take in a Show at Teatro Colón

One of the most important opera houses in the world and a Buenos Aires landmark, Teatro Colón began operating in 1857, with the current space opening in 1905. Now fully restored to its former glory, visitors can take in symphonies by famous orchestras, operas, and ballets in the majestic building.

The theater is seven stories high and takes up an entire city block.

Check their website to see what's on the schedule, but even if you don't see a show, you can take one of their guided tours of the theater which start every 15 minutes.

14. Wander Puerto Madero

Situated along the water, this modern cosmopolitan neighborhood is worth a stroll.

Be sure to traverse the iconic and sleek Puente de la Mujer ("Bridge of the Woman") and take note that all of the streets in this barrio are named after women.

You can even explore two ships-turned-naval-museums which still sit in the water - the Sarmiento and the Uruguay.

Or you can head to the Reserva Ecológica if you want to catch a glimpse of the Atlantic Ocean.

Here, you'll be able to wander footpaths or ride the bike trails of the park to see a bit of wildlife on this greener edge of the city.

15. The Plaza de Mayo and La Casa Rosada

This might be the most important place in the city.

Be sure to spend some time in this historically and politically significant plaza to see the Casa Rosada ("Pink House") where the President of Argentina works, and where Juan and Eva Perón delivered famous speeches from its balconies.

In addition to feeding the pigeons and people watching, it's also an epicenter for demonstrations.

The mothers and grandmothers of people who were "disappeared" by the government during the Dirty War of the 70s and early 80s - Las Madres de Plaza de Mayo - hold their weekly march in the square.

You'll also find many protests against the British occupation and ownership of the Falkland Islands ("Las Malvinas").

16. Try Some Dulce de Leche and Alfajores

You can actually do both of these things at the same time! Dulce de leche is a super sweet, sticky, milk-based treat reminiscent of caramel.

And it's an Argentine favorite.

You can spread it on toast or crepes, top your ice cream with it, or eat dulce de leche between cookies or biscuits - which would actually create the popular dessert known as an "alfajor." You can also buy these filled cookie sandwiches dipped in chocolate at many kioskos, cafes, or grocery stores.

Dulce de leche is addictive, so whatever you do, make sure to bring some home with you!

17. The Museum of Latin American Art

Lovingly abbreviated and called the "MALBA," this is another one of the city's favorite museums.

It's a super modern building located in the Palermo neighborhood that houses both historical and contemporary collections of art by Latin American artists, including the famous Frida Kahlo.

Check out the political and social art of the continent, as well as the surrealism and pop art sections for some more out-there stuff.

They also have traveling exhibitions that have included the likes of Andy Warhol and change regularly.

Admission is 100 pesos (about $6 USD) but on Wednesday's it's half the cost.

18. Feria de Mataderos

This lively folk market and gaucho fair is situated in the working class neighborhood of Mataderos.

Happening on Sundays, it's a great place to try regional foods like locro (a meat and corn stew), empanadas, and humita (a cheese and corn mixture wrapped inside husks). There are dancers, folk singers, and gauchos on horseback entertaining the crowds, and you're sure to find some sort of original and rustic souvenir.

There are lots of leather goods, silver jewelry, and mate gourds being sold, and it's a genuinely warm and fun atmosphere.

19. Stroll Corrientes Avenue

It's the "street that never sleeps" and you can make your way through the city by wandering down it.

The bustling Avenida Corrientes passes through Microcentro, the financial district, across the pedestrian shopping street, Calle Florida, and by the Obelisco.

There are countless bookshops, cafés, pubs, theatres, and shops along its edges.

If you don't want to DIY it, there are walking tours that peruse the surrounding area which start around the National Congress.

20. Relax in the Botanical Gardens

These botanical gardens are just the place for a peaceful (and free) walk amidst nature in the middle of this bustling city.

You can find them in Palermo just next to Plaza Italia for a moment of serenity while exploring the several types of architecture that can be found throughout.

There's a butterfly hall, a 100-year-old greenhouse, a small lake, a few fountains, and an herbal garden.

You can just have a roam around, and there's even plenty of shade for a picnic if you want to bring snacks and drinks.

21. Explore the Feria de Recoleta and Plaza Francia

This street market takes place on Saturdays and Sundays near the famous cemetery.

It's filled with "hippie" crafts and works by local artists.

There are tons of handmade goods, silver jewelry, pottery, leather, mate gourds, and street performers.

Meet the local craftsmen and of course, a few dirty hippies while you wander the stalls.

Relax and have a drink overlooking Plaza Francia at one of the many restaurants and bars, or perhaps sip some mate in the grass surrounding the feria.

The plaza has a great green space for lounging and the occasional live music.

22. Check out the Colorful La Boca Neighborhood

For those iconic, vibrantly painted buildings and tango dancing in the street, hit up the La Boca neighborhood during the day for great photographs.

While some attest that the area is a bit dodgy at night, this rough barrio is home to two major tourist attractions: the famed colorful Caminito street filled with the work of artists, and La Bombonera, the stadium of the world-renowned Boca Juniors fútbol club and its insane fanbase.

Wander the cobblestone streets and head out before dark.

Related tour: Highlights of Buenos Aires

23. Dinner at a Supper Club or Drinks at a Speakeasy

The underground dining and drinking scene in Buenos Aires is becoming huge.

These "closed door" restaurants offer an intimate dining experience to guests and have a limited number of seatings available.

They provide a dinner party atmosphere - you'll likely be seated with strangers around a communal table.

These places began around the year 2001 when the economic crisis and resulting tourism boom gave chefs the idea to open up their homes to diners.

Casa Saltshaker and Casa Felix are two of the most well-known puerta cerrada restaurants in the city.

But if you'd just like to have a drink while feeling sneaky, check out Victoria Brown Bar, located behind a secret entrance in a cafe in Palermo Viejo.

Or try the romantic and exclusive Ocho7Ocho, hidden beyond two unassuming wooden doors in Villa Crespo.

24. El Zanjón de Granados

El Zanjón de Granados was something of an amazing archeological find.

If you want a true time capsule experience, head underground in the San Telmo neighborhood.

Guests enter through a house that was built in the 1830s and venture down through a labyrinth of brick tunnels that were once walled off and buried.

When the homeowner purchased the land in the 1980s, he intended to build a restaurant before discovering the maze of tunnels beneath.

Restoring it became a labor of love, and now he offers tours to visitors who love architecture or want to understand the beginnings of the city.

Some historians have surmised that the first settlement of Buenos Aires in 1536 was located in this spot.

25. Become a Gaucho for a Day

You know you want to. Head outside the city into the plains ("Las Pampas") to a local ranch (an "estancia") for an afternoon of grilled meats, horseback riding, and gaucho performances.

Don't worry, there should be plenty of red wine too.

These experiences are easy to arrange with transportation to and from the city included.

Guests get to watch traditional folklore performances, dancing, singing, and expert horseriding demonstrations.

If you fancy it, you can take a ride on one of the horses yourself, and then you can dig into a platter of assorted meats from steak to chicken to sausages, including the local specialty blood sausage or morcilla.

Recoleta Cemetery

Eat Steak, Drink Malbec

Visit Tigre

Dance Tango at a Milonga (Or Just Watch)

Museo Nacional de Bellas Artes

Café Tortoni

San Telmo Market

Check Out the Fashion Designers in Palermo

Have a Beer in Plaza Serrano

Watch a Polo Match or Horse Racing in Palermo

Dance at a Boliche late into the night

Eat Empanadas

Take in a Show at Teatro Colón

Wander Puerto Madero

The Plaza de Mayo and La Casa Rosada

Try Some Dulce de Leche and Alfajores

The Museum of Latin American Art

Feria de Mataderos

Stroll Corrientes Avenue

Relax in the Botanical Gardens

Explore the Feria de Recoleta and Plaza Francia

Check out the Colorful La Boca Neighborhood

Dinner at a Supper Club or Drinks at a Speakeasy

El Zanjón de Granados

Become a Gaucho for a Day

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25 Best Things to Do in Buenos Aires (Argentina) - The Crazy Tourist

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Buenos Aires is waiting with its amazing steaks, red wine, and plenty of sites to occupy you for days on end. This city rarely sleeps and you'll have a chance to explore many weekend ferias or markets, great dining establishments, historic sites, plazas, and museums during your visit.

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Staying at an exceptional, countryside destination such as our boutique hotel in Buenos Aires' Cañuelas town means enjoying a number of recreational and leisure activities.

Puesto Viejo Estancia's Clubhouse is a 2 level building specifically designed to host a wide range of social and corporate events in the heart of the countryside. From arrival, the space is designed to impress.

Puesto Viejo Estancia is a fully affiliated Polo Club in Argentina with many members who livery, ride and play their horses throughout the season at the club. Professional players of 2-6 goals play alongside club members. We offer polo lessons and a full polo day for first time visitors.

Have an amazing experience at our estancia

What can you do at the Puesto Viejo Polo Club? ACTIVITIES & PACKAGES

Louise Jebson - Navitas

Thank you to everyone again for a fantastic stay at Puesto Viejo - I feel so at home there, and loved every minute! I have posted my comments on trip advisor both for the hotel and the polo days / Julio, lots of stars!

Mara P.

This was such an amazing vacation. My husband and I got to dabble in some polo while relaxing in a beautiful hacienda.
I felt like I started to come alive, listening to the bird life outside our window. The food was fantastic, the staff amazing and the experience of trying something new like polo was pretty incredible. All just one hour from Buenos Aires...

Vick

An amazing day of fun learning how to play polo. Don't worry you don't need to be an avid horse rider. Gaston was a great guide for the day and made it fun to learn polo.
On top of this you will enjoy the beautiful grounds and a fab lunch for your group.

This was definitely a must and hopefully will return in the future to enjoy the hotel as well.

Tim T

A beautiful estancia with the personality of a boutique hotel. 4 Tasty meals a day & Horse riding on tap all included in the price and only 1 hour from buenos aires (even closer to the international airport) should make this a must visit experience for both tourists and people looking to escape for a day or 2 in the country. The owners Lily and Jeremy where both charming and intent on ensuring their guests leave with great memories.

Ben M.

We recently stayed at Puesto Viejo estancia and polo club. The rooms are very good, well laid out and very comfortable.
The food was excellent and plentiful, the service was second to none. We travelled with our children, 2 girls (6 and 8) who loved seeing the horses and feeding them, They loved going for a horse ride with Anita. our perfect hostess. Thanks for the stay.

Infiniti Americas

On behalf of Infiniti Americas, I wish to express our sincere thanks and appreciation for the excellence extended to our group of VIP dealers during our recent visit with you. Admittedly, we had very high expectations based on your reputation for outstanding service, but you far surpassed even those. I'm not quite sure how one pulls off an intimate yet casual 'world class' experience while remaining distinctly Argentine, but Puesto Viejo does it genuinely.

Experience Puesto Viejo Estancia Yourself.

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Puesto Viejo Estancia Argentina | Cañuelas, Buenos AiresPuesto Viejo Estancia

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Staying at an exceptional, countryside destination such as our boutique hotel in Buenos Aires' Cañuelas town means enjoying a number of recreational and leisure activities. Puesto Viejo Estancia's Clubhouse is a 2 level building specifically designed to host a wide range of social and corporate events in the heart of the countryside.

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" ... Adding additional languages is one way to open your business up, since it allows consumers to engage in the language that they’re comfortable in.Furthermore, by increasing the language locales of your social media platforms, you also increase the chances of gaining User Generated Content (UGC) from engaged tourists. Such UGC is extremely valuable online content , which is backed up by many ongoing studies on the influence of UGC in the decision-making process of tourists"

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" ... Adding additional languages is one way to open your business up, since it allows consumers to engage in the language that they’re comfortable in.Furthermore, by increasing the language locales of your social media platforms, you also increase the chances of gaining User Generated Content (UGC) from engaged tourists. Such UGC is extremely valuable online content , which is backed up by many ongoing studies on the influence of UGC in the decision-making process of tourists"

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" Social platforms are the golden goose of the tourism industry. The beauty of social media is its ability to connect tourists or clients on a global scale and at a cost-effective price. This builds brand presence and ultimately sells more products and services. And as their role in our travelling lives continues to increase, it shouldn’t come as a shock to anyone that there is a need to make shareable content available in multiple languages."

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" Social platforms are the golden goose of the tourism industry. The beauty of social media is its ability to connect tourists or clients on a global scale and at a cost-effective price. This builds brand presence and ultimately sells more products and services. And as their role in our travelling lives continues to increase, it shouldn’t come as a shock to anyone that there is a need to make shareable content available in multiple languages."

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"...the use of emotive and creative language in your native tongue is key to success in our increasingly connected world." 

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"...the use of emotive and creative language in your native tongue is key to success in our increasingly connected world." 

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Creative translation for your target audience - LanguageWire

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Creative translation has more flexibility than standard translation, adapting content for your local markets. Learn how creative translators can help your brand.

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If you don't think that tourism is important, then consider the following: 1 out of 11 jobs in the world come from travel and tourism, and the sector contributes a massive 9.8% of the world's total GDP. However, all this opportunity also brings a multitude of complications. Unlike some industries, the tourism industry operates in almost all corners of the world and in every language imaginable. As the world continues to move in a direction that is both "connected" and "disconnected", tourism businesses face the enormous challenge of connecting with their target audience. This is something that only can be achieved by tourism specialists that are able to expand their language abilities.
The potential for growth in tourism is substantial. Source: UNWTO.
One of the keys to being a successful business is to be where your consumers are. This requires speaking the right language: their language. However, over the years we have become increasingly dependent on English. It's the fix-all solution that enables communication; especially between travellers and locals. But as our insatiable desire for smartphones, the internet and new technology grows, so does our desire to communicate in our own language. Studies indicate that 72.1% of consumers spend most or all their time on websites in their own language. Did you know that only four of the top 10 countries with tourists who travel abroad have English as their first language? This alone gives us a lot of reasons to invest in translation services.
Top spenders in international tourism. Source: UNWTO.
Tourism and translation

Selling a tourism product or service in your own language is difficult on its own. So, things obviously get extra tricky when you need to sell them in a foreign language. The tourism industry can usually only offer words, images and videos of the product before the consumers makes their purchase decision, so getting these right is important. Therefore, the language of tourism needs to persuade, lure, woo and seduce your target audience in order to convert them from potential clients into actual ones.

"Translation in the tourism industry requires a high degree of cross-cultural communication"

Many tourism businesses do a fantastic job creating compelling content that engages their target audience, but problems often arise when they attempt to translate this content. This is because translation in the tourism industry requires a high degree of cross-cultural communication. In the words of Mirella Agorni, the role of the translator is to mediate the content and "make it available to a type of tourist who is necessarily different from that targeted by the original work."

Localisation is the key

This is where the process of localisation comes in. Going further than translation, localisation is the process of culturally adjusting your content to a given language and audience. Localisation is comprised of multiple adjustments that ensure your content is marketed correctly to a global audience. These adjustments can be anything from:

Adjusting graphics, such as altering the colours, fonts and images.

Modifying design and layout to adhere to new languages, i.e. Arabic is read from right to left and some languages take up more space than others.

Adjusting to diverse local requirements, i.e. currencies, measurements, dates, addresses and phone numbers.

Performing multiple other adjustments that mould your content to those who you wish to target, i.e. hipsters in Germany, doctors in Turkey, Australian MICE (meetings, incentives, conventions and exhibitions) tourists and thousands of other sub-segments of tourists.

All of these adjustments-whether they are small or large-play a vital role in creating valuable multilingual content. And its importance cannot be understated. Businesses that use localisation will stand out from the crowd, making themselves the game changers of their respective markets. Using localisation conveys that you speak the reader's language. It shows them who you are and how you want to be perceived, all while maintaining and increasing your overall brand image. Localised content is the end-product, but how you get there language-wise completely depends on which translation techniques you wish to use.

Creative translation

One key language service that aids in the creation of high-quality multilingual content is creative translation. This form of translation is a means to stop and reflect on the meaning of your message. It's an opportunity to contemplate, adapt, change or completely rewrite the text. This process uses the target language's grammar and nuances to create a culturally adapted message. The key difference to a standard translation is that the translator has a greater creative license and can further adapt the text to suit the target language.

This makes it a perfect match for the tourism industry. A study of 53,000 international tourists concluded that the number one factor for purchasing a holiday online is the "excitement tourists feel while purchasing their holiday". And the use of emotive and creative language in your native tongue is key to success in our increasingly connected world.
A creative translator turns your texts into powerful, catchy copy for your local markets based off your brief and the source text.
What to localise?

In a perfect world, everything is personalised and all online content has been designed specifically for you, your language, how you use the internet, and in accordance with your values and your interests. Of course, this is not the reality we live in. As marketeers, we do our utmost to create narrower and more defined groupings of individuals in order to reach our goal of an individualised marketing approach. However, since you have a limited amount of time and resources at hand, we know that localising all of your content is not always feasible.

So, if you're stuck wondering what you should localise or have just started your localisation process, let us give you a basic overview of the main channels in the tourism industry that can benefit from localisation.

Your website

A website is often the core of who you are and what your business is. For any tourism business that wishes to be perceived as a multilingual organisation, it is imperative that your website reflects this. As we already know, 72.1% of consumers spend most or all their time on websites in their own language. Therefore, having a website limited to English and one local language greatly diminishes your reach.

Take Destination Management as an example. This is a sector which prides itself on the languages offered. It employs multilingual staff, ensuring seamless operational support without any language barriers. Below is an extract from a Destination Management specialist which highlights this point:

"Our team is put together of employees with a diverse cultural background as well as staff from our region, giving us an explicit understanding of our clients' needs and wishes as well as giving us the best regional insight. English, Spanish, Portuguese, French, Italian, Turkish, German, Norwegian, Danish, Swedish, Finnish, Russian, Bahasa Indonesia and Malay is spoken among our staff."
Borealis Destination Management, Retrieved 17 February 2017.
Half of all B2B buyers are millennials. Source: Think with Google.
Sadly, this business and many others like it only have their websites available in English. A recent study by Google showed that 89% of B2B researchers use the internet during the B2B research process. And since Destination Management and other tourism businesses fall within the B2B category, this gives us a greater incentive to ensure that your business does its best to increase its online exposure. Additionally, localising more languages on your website can enhance your SEO, giving you a greater chance of being found in an array of increasingly cluttered search results.

Your social media channels

Social platforms are the golden goose of the tourism industry. The beauty of social media is its ability to connect tourists or clients on a global scale and at a cost-effective price. This builds brand presence and ultimately sells more products and services. And as their role in our travelling lives continues to increase, it shouldn't come as a shock to anyone that there is a need to make shareable content available in multiple languages.

So how do you "win" at social media? The common reply is that it's all about engagement. However, getting engagement is becoming an increasingly difficult task for tourism businesses. Adding additional languages is one way to open your business up, since it allows consumers to engage in the language that they're comfortable in.

Furthermore, by increasing the language locales of your social media platforms, you also increase the chances of gaining User Generated Content (UGC) from engaged tourists. Such UGC is extremely valuable online content , which is backed up by many ongoing studies on the influence of UGC in the decision-making process of tourists (e.g. Munar, A.M. and Jacobsen, J.K.S., 2014. Motivations for sharing tourism experiences through social media. Tourism management, 43, pp.46-54).
Who wouldn't want to follow a friend here?
Your blog

As blogging is becoming fashionable again, more and more managers are looking at how they can adopt this strategy to attract additional clients. If your brand is already fortunate enough to be writing a blog, you will understand the importance of language and how high quality writing makes for a good blog (and vice versa, of course). Machine translating a blog won't work at all, since the best-case scenario is a semi-comprehensible text that won't even remotely resemble a professional blog. There are situations when machine translation makes a lot of sense, but that isn't the case for this type of high-quality, creative content. On the other hand, just having the blog in one language is almost just as bad, even if it's better than going down the machine translation route. Ideally, you'll have native speakers creating new content for their respective territories. If this isn't possible, you can let creative translators adapt your content and use proofreading and validation as additional quality control steps.

Your operational content

Although operational translations are a bit of a no-brainer, they're often overlooked. These translations can be anything from translating signs, menus, brochures, itineraries, contracts, and many other on-site texts. The benefits of implementing this strategy includes expanding your customer base, preventing customer confusion, increasing your revenue and making sure that consumers choose your business over your competitors. Furthermore, having multiple on-site languages highlights your professionalism and the respect you have for your customers.
Don't become a bad translation meme
Just the beginning

This is just an introduction to the importance of translation and localisation in the tourism industry. By now it should be clear how fundamentally important it is to speak your customer's language. And equally, how a little bit of localisation can go a long way in creating sustainable growth for businesses in this highly competitive area. If you'd like more in-depth information on tourism communication, I recommend taking a look at this paper by Mirella Agorni.

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The language of tourism - More than translation

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If you don't think that tourism is important, then consider the following: 1 out of 11 jobs in the world come from travel and tourism, and the sector contributes a massive 9.8% of the world's total GDP. However, all this opportunity also brings a multitude of complications.

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BA Rural Tours es un viaje, una gira y una vuelta por los lugares más lindos de mi Buenos Aires.

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Explore Buenos Aires holidays and discover the best time and places to visit.

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https://instagram.com/carloskeenturismo?igshid=hj5voawrte3m

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webinare #1: Introduction.
Find in these 15 short webinars Digital techonologies-

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Tourism Business Portal - webinar 1: An introduction to the digital environment

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Argentina: Back to the countryside | DW English

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Field Day

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You will also get the chance to visit an authentic Pampas Estancia (Argentinian farm), where you'll be able to enjoy traditional Argentine gastronomy, horse riding activities and nature.

Program

08:30 am | We'll pick you up at your place in Buenos Aires and take you to San Antonio de Areco, home of gaucho traditions.

10 am | After a warm welcome from your local guide, we'll visit buildings which previously held grocery stores and century-old bars in San Antonio de Areco, the parish of San Antonio de Padua and various local craftsmen, including the Draghi silversmith workshop. You'll finish the morning with a visit to the Ricardo Güiraldes Gaucho museum and its pulpería La Blanqueada.

12 noon | Accompanied by your guide, you'll head to an Estancia, located 15 minutes from town, in the middle of the Pampa plains. After a quick tour of the Estancia and a horseback ride (or carriage ride) to explore some of the 400 hectare property, you'll be invited to enjoy a delicious asado lunch served under the shade of hundred year old trees.

You'll then have the chance to watch and admire the Estancia's gauchos' performance of equestrian dexterity, as well as listen to and watch traditional Argentine music and dance.

4:30 pm | Leave for Buenos Aires with our driver.

Details

- Available for small groups of between 2 to 7 people

- Transfers to and from Buenos Aires to the address of your choice in Buenos Aires city center

- English speaking local guide in Areco

- Asado lunch: a selection of meats, grilled on an Argentine BBQ (parilla) accompanied by salad, drinks, dessert & coffee

- Vegetarian, vegan, celiac options are available upon request

- Discounts available for children under 12

- Pool available in summer

- Duration of tour: 8:30 am to 6:30 pm

Circuit map

Tours

Two Days in Areco with Overnight Stay at an Estancia

See more

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Full-Day Tour in San Antonio de Areco & Estancia

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You will also get the chance to visit an authentic Pampas Estancia (Argentinian farm), where you'll be able to enjoy traditional Argentine gastronomy, horse riding activities and nature. 08:30 am | We'll pick you up at your place in Buenos Aires and take you to San Antonio de Areco, home of gaucho traditions.

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https://www.google.com/amp/s/www.welcomeargentina.com/ciudadbuenosaires/outings.html

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https://www.touropia.com/tourist-attractions-in-buenos-aires/

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Visit Buenos Aires for an unforgettable adventure. Discover the best hotels, restaurants and things to do with this highly curated Buenos Aires travel guide.

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Itineraries

Be your own guide and explore the city at your own pace with our suggested itineraries.

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Official English Website for the City of Buenos Aires

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Ente de Turismo del Gobierno de la Ciudad de Buenos Aires

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Be your own guide and explore the city at your own pace with our suggested itineraries.

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Ten reason to visit Buenos Aires

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Official English Website for the City of Buenos Aires

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Sensual, nostalgic, and fiendishly difficult to learn, tango emerged in the city's portside neighbourhoods in the mid-19th century and has since conquered the world. Today, Buenos Aires is a place of pilgrimage for tango dancers from all over, and the dance is still very much alive - danced by the young and young-at-heart well into the early hours every night of the week. As well as witnessing traditional social dancing and learning some steps at a milonga, you can treat yourself to sumptuous dinner-shows with spectacularly choreographed performances, and see live orchestras playing everywhere from cosy neighbourhood bars to grand symphony halls.

2. You'll experience sporting passion like never before

The city's cosmopolitan, multicultural identity was forged in a melting pot of cultures, from native American and colonial Spanish roots, to the influences of immigration from Italy, France, Great Britain, the Middle East, Africa and Asia. You'll see this eclectic mix of influences in the city's architecture, food and in the character of its people. And while Buenos Aires is a cosmopolitan city always looking towards the latest trends, we also have passionate pride for our history and tradition. Feel the nostalgia in the cobbled streets of neighbourhoods like San Telmo, visit old cafes where poets used to gather, witness traditional gaucho displays of horsemanship and folk dancing at the Feria de Mataderos, and explore the political history of the Plaza de Mayo, where huge crowds turned out to see Eva Perón speak.

Designated Ibero-American capital of Gastronomic Culture 2017, the city boasts outstanding culinary options, from elegant 19 th and early 20th century "bares notables" to some of Latin America's most acclaimed contemporary restaurants and bars. Dining is important in Buenos Aires, and you can enjoy the world's best steaks, Argentina's famous malbec wines, and hearty Andean fare, plus there's pizza, pasta and ice cream on every corner thanks to the city's Italian heritage. Buenos Aires boasts several restaurants recognised in Latin America's 50 Best. Local treats to look out for include the traditional infusion mate and addictive alfajores - chocolate-covered double-deck cookies filled with caramel-like dulce de leche.

Long seen as Latin America's capital of culture, Buenos Aires has almost 300 theatres, 380 bookstores and 160 museums, and some of them will take your breath away. The Teatro Colón is one of the world's best opera houses, with outstanding acoustics and beautiful interiors, the Ateneo Grand Spendid is considered one of the most beautiful bookshops in the world, and you'll find creative, artistic expression not only in the many galleries and cultural centres, but in the streets themselves. The city has its own traditional form of folk art known as fileteado, recognised as cultural heritage by UNESCO, and you can find incredible street art on every corner (pay a visit to the incredible 2000m² mural El regreso de Quinquela in Barracas).

Buenos Aires leads the way in Latin American fashion and design, and is a fantastic city when it comes to shopping for unique gifts or new styles from independent designers. With everything from modern malls stocking local and international brands to historic markets and fairs, the city has something for every taste, but perhaps the biggest stars are the top-quality locally produced leather goods and the incredible antiques and native handicrafts you can pick up at the city's markets and fairs.

Buenos Aires is the place to connect with the life and work of Pope Francis, who was born and raised in the city. You can visit his childhood home and the schools he attended in the neighbourhood of Flores, the prison where he worked in Villa Soldati, and the Metropolitan Cathedral, where for 20 years he led mass as the Archbishop of Buenos Aires. There's a free Pope Francis bus tour that visits many of his old haunts. Buenos Aires is also home to Tierra Santa - the world's first religious theme park!

10. You'll make great friends

Perhaps the biggest attraction of Buenos Aires is the city's people. No matter how long you stay, you're bound to make friends and feel at home. Porteños, as the city's residents are called, are warm, friendly and very affectionate. They greet with a hug and a kiss, and talk for hours over a dinner or a drink. Expect to be engaged in conversations on all topics, to be invited to try mate, the local infusion and a social ritual in itself, to receive help whenever you need it, and to be made to feel welcome at all times.

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Ente de Turismo del Gobierno de la Ciudad de Buenos Aires

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The city's attraction lies in its many passions.

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See how Chile offering you the chance to live a unique experience.

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Set off to the stars from Chile! Constellations, planets, shooting stars and all kinds of celestial events appear at night, thanks to the wonderful Chilean skies, the clearest of the southern hemisphere.

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While searching for ways to boost your tourism marketing strategy, you've probably come across the same tired tips and advice on most of the sites you visit. Talk about frustrating!

I'm writing today to tell you that those aren't the only ways. Plenty of tourism businesses are marketing themselves in fun and creative ways that are both more efficient and more effective than what you're currently doing.

There are many opportunities since, according to Google; "most consumers aren't brand-committed in these moments. For example, 78% of leisure travelers haven't decided what airline they will travel with, and 82% haven't chosen the accommodation provider they will book with when they first start thinking about a trip." ( source)

I'm about to show you 11 super creative ways to take marketing for hospitality and tourism businesses to the next level. By the time you're done, you'll be a tourism internet marketing master...or at least one step closer!

So let's jump right into the list...

11 Creative Ideas to Market Your Destination

#1 Creating a Tourism Marketing Plan for Your Destination

You might be thinking that this is not a creative marketing idea, but it comes in at number one because it's the base for the rest of your marketing activities. Without an effective marketing plan you're driving blind.

Creating a tourism marketing plan may be the most important thing you do for your internet marketing. Without a plan in place you'll have a difficult time achieving your goals, have a hard time keeping track of what you're doing, why you're doing it and if it's even being effective!
The most effective marketers and marketing agencies are those with a detailed plan in place that they use to guide their marketing actions.
Creating a tourism marketing plan allows you to map out your step-by-step process to success, so start creating a marketing strategy document that you regularly update as your strategy changes.

#2 Drive Exposure with Influencer Programs

Using online influencers as a way of marketing for hospitality and tourism agencies is becoming more and more popular for a reason. It works!

Influencers are people who have established a following around their personal online brand. Think bloggers, YouTube vloggers, Instagrammers, etc.

Many influencers have large followings and a highly engaged audience. They have been creating content for a specific niche for a long time and their audience is always happy and even eager to see more from them.

So what do you do? Find an influencer that caters to your industry and set up an exchange. It's a win-win. You help them create content and experience something new and you get to expose your business to a new audience.

For example: your boutique hotel could offer a few nights accommodations in exchange for a short video on a travel Youtube vlogger's channel. Your destination distillery may want to be even more specific and ask a popular blogger who writes exclusively about spirits to come for a visit and even a stay on the property for an all-inclusive, behind-the-scenes look.

The goal is to find someone who creates content that relates to your business and whose audience would be interested in what you have to offer. More often than not, the exposure costs you very little out of pocket. When you start working with influencers with a larger following you may be required to compensate them further, but the exposure is typically far greater.

#3 Create an Amazing Guide About Your Area

Travelers are the lifeblood of the tourism industry. Therefore your tourism marketing needs to be focused around their wants and needs.

Most of them won't know your area as well as a local would (yes, you), and a fun, informative guide is something that they would consider extremely valuable.

Make the guide easy to read and understand. Make it skimmable. No matter how good it is, very few people will read it word for word. Include lots of ideas for things to do and places to see, as well as all of the other information you feel is important to know about your area. The more super secret, "locals only" advice you provide the better.

Create a guide that you would want to sell or be willing to pay for, then give it away for free. That means high-quality photos and professional design.

#4 Build a Discussion Platform on Facebook

People visiting your area will have plenty of questions that they need answered before they come.
Are you beginning to see a theme here?
A great way to supercharge your tourism marketing is by creating a discussion platform around your Facebook page. Some businesses use their Facebook page as a customer-service platform.

You'll be using it in a similar way, but instead of dealing with customer complaints you'll be answering questions regarding your area quickly and informatively.

"What type of activities do you recommend for couples?"

"Do you know of a dog-friendly hotel in this part of town?"

"Is it difficult to use public transportation to get from here to there?"

Most of the questions you receive will be simple and the trust you'll earn from the people visiting your page will be extremely valuable.

You can do the same thing around your Twitter or even Instagram handles. Snag handles like "Questions About Napa" or "Sedona Answers" and promote them as the place to have their questions answered.

#5 Create Awesome Destination Videos

The whole online world is moving toward videos. It's time to get on the bandwagon. Videos convey a huge amount of information in very little time, so it's a great way to showcase who you are and what you do.

But don't go out and make a video that is just all about your business. Instead, show people your destination and help them out at the same time. We already talked about creating an informational guide about your area, why not turn that information into bite-size videos?

Create helpful videos that showcase things to do in your area, helpful tips about getting around, fun facts, and locals-only secrets. Share these videos on your website and social media. (Facebook is highly promoting videos and providing them with more exposure in users' news feed.)

#6 Use a Challenge to Spark Interest in a Destination

Challenges have become a well-loved internet sensation. Today, promoting your own challenge is easier than ever because people are far more likely to participate and share with their networks.

A challenge is when you challenge a group of people-this could be your email subscribers or Facebook fans-to do something for a certain amount of days.

Create a fun challenge related to your niche and get your existing customers to help spread the word via email, social media, etc.

For example, if you're a tourism bureau trying to get people excited and thinking about your location you could challenge your Facebook fans to share what they would do on a trip to your location. You would ask them to share every day for 7 days what they would do if they were visiting. You select one winner and provide them with a trip as a prize. Imagine the amount of buzz you could generate, if properly executed of course.

People love sharing this kind of content and the challenge will benefit you in another great way...

#7 Gather User-Generated Content and Promote It

Challenges like the one described above can be used to create tons of awesome user-generated content. People love real-life examples of others using your product or visiting your destination.

The trust generated from a positive review or even a challenge photo will be highly influential and help others get to know your brand. People buy from brands they like and trust!

You don't need a challenge to find user-generated content though. People love to share and someone has probably already shared about your brand in one way or another.

Use tools like Social Mention. If someone shares a photo on Instagram or includes your business in a glowing YouTube video of their trip, ask permission and share it with your network.

If it's really good, pay to promote it and expose new people to these positive remarks about your brand!

#8 Show Off What Makes You Unique on Social Media

Every business has something special that nobody else does. Whether it's the way your servers carry wine to the table on three fingers, your stunning view, or even the unique way your staff greet your guests, it's something to show off.

In tourism internet marketing, these types of campaigns highlight the human side of your business and build trust with the people exposed to it.

Even if your business isn't able to showcase a 5-star customer experience, you have something special to share. Just look a little harder!

If you or a member of your staff brings their dog to work, make a series of videos about the funny things he does or the way he interacts with your customers. These campaigns are easily shared, especially if they're funny, cute, entertaining, heartfelt, etc.

#9 Focus Your Marketing by Traveler Type

One of the most important parts of any tourism marketing plan is to know who you're selling to. If you don't focus your approach, your efforts will get lost in the ether amongst the droves of competition in your highly competitive industry.

Millennials, families, couples, seniors, backpackers.

Whom are you targeting? Do you know where to start?

If you own a vacation rental company in a renowned surf destination and your typical customers are families, start by targeting families interested in surfing instead of the general population. As you learn more about your customers you can adjust the parameters and branch out.

If you're trying to get more couples to your resort, target women who are engaged on Facebook and start putting you resort in front of her and speak to why it's the perfect location for a honeymoon! Offer a honeymoon special with special treats like champagne, chocolates, and a romantic dinner included if they book through your ad.

#10 Make the Most of Mobile

Seventy-five percent of millennials would rather text than call, and spend more time on their phones than all other devices combined. They also travel more frequently than any other generation.

Market to them on mobile platforms and make sure your website is optimized for mobile devices when they end up there. That means: easy to navigate, fast loading, and a user-friendly layout.

Make the most of mobile tourism marketing by getting on the level of the majority of mobile users. Pictures tell a story faster, so create an Instagram account and post your best photos to it regularly.

Show your followers a unique view of your city that others aren't sharing. Guide them through a virtual tour of your favorite things to do and see with thoughtful photos.

Tell your story where they want to see it...on mobile.

#11 Highlight What's New in Your Area

One of the best ways to differentiate your message from that of your competitors is by highlighting the things that are new and exciting in your area. Keep visitors in the know about important events and unique goings-on around you.

Put yourself in their shoes and showcase the things that would seem interesting, fun, and exciting if you were visiting from another part of the country (or world) and you had never experienced before.

Bonus: #12 Contact Tourism Marketing Companies & Ask for Ideas

Schedule a free consultation with tourism marketing companies, like ours. : ) Even if we don't end up working together, we'll be able to provide you with some insight into what to do next.

Marketing companies that specialize in tourism marketing are experts in helping businesses like yours reach their ideal customers at different stages of the buyer's journey.

Time to Get Started!

There you have it, now it's time to get marketing. You now have a lot of creative ways to start marketing your destination, so don't hold back. The worst kind of marketing is that which never gets done, so make yours a priority and get started today.

Who knows, this could be your best year yet!

Vanessa

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Tourism marketing: 11 Creative Ideas to Market Your Destination

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While searching for ways to boost your tourism marketing strategy, you've probably come across the same tired tips and advice on most of the sites you visit. Talk about frustrating! I'm writing today to tell you that those aren't the only ways.

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How to Make a Travel Brochure. A creative, expertly written and well-designed travel brochure invites readers to cast themselves into a story that takes place in an exotic locale. In this article, learn how to make an enticing travel...

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The Rockingham County Center for Economic Development, Small Business & Tourism and the Tourism Development Authority (TDA) have launched a new advertising campaign to promote Rockingham County to potential visitors. The new campaign includes a series of print ads as well as a one minute and half promotional video.

The concept, "Re-Think Rural," compels audiences to consider the benefits of spending time in a rural community like Rockingham County. It is based on the fact that all too often when North Carolinians crave time with nature, they head for the mountains or the beach. But those destinations can be far away not to mention crowded. This campaign promotes the beauty of Rockingham County and the variety of things to do here in four main themes: trails, water recreation, small towns/downtowns, and golf/retirement. The video features scenes from local downtowns, farmer's markets, mountain bike trails, rivers, shops, golf courses, and the Eden Drive-In.

The Re-Think Rural campaign pulls in readers with gorgeous photography, a headline and copy that beckons them to come explore all that Rockingham County has to offer while keeping this region top of mind the next time they are ready for a fun and rejuvenating time away from home. This concept also allows for a nice hashtag campaign as well as a call to action that can reinforce a sense of pride in rural living and adventuring.

"We are very excited to launch the Re-Think Rural campaign. It communicates the message that whether or not you want to hike, bike, canoe, fish, play golf or visit a local coffee shop, the possibilities in Rockingham County are impressive and open for discovery," said Robin Yount, tourism manager for the Rockingham County Center for Economic Development, Small Business & Tourism.

Print ads began running this summer with placements in publications such as Our State magazine, Explore Rockingham County, and Travel Host-Triangle. The promotional video will be used on the tourism web site and shared via social media, in presentations and played during trade shows/special events. A 30 second commercial will be developed from the video early next year for a spring/summer television ad campaign.

The Re-Think Rural campaign was created by Tigermoth Creative, a marketing and communications agency in Greensboro.

The series of print ads are below. Watch the new video HERE.

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Rockingham County Tourism Launches New Ad Campaign - Rockingham County North Carolina

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The Rockingham County Center for Economic Development, Small Business & Tourism and the Tourism Development Authority (TDA) have launched a new advertising campaign to promote Rockingham County to potential visitors. The new campaign includes a series of print ads as well as a one minute and half promotional video.